Though the guide by the news organization's social media editor is intended for journalists, communicators can definitely gain insight from it as well.
"It's debatable whether one should call something a "cheat sheet" if anyone can access it or add to it, but Reuters Social Media Editor Anthony De Rosa's public cheat sheet for reporters using social media is unquestionably handy.
The document, available publicly through Google Docs—which means anyone with a tip to offer can throw in his or her two cents—has been floating around the Web for about six months. And though it's aimed specifically at journalists, many of the tips are relevant to communicators and PR professionals.
Ragan.com parsed the text to find the 10 that can really help communicators step up their social media game."