Though the guide by the news organization's social media editor is intended for journalists, communicators can definitely gain insight from it as well.
"It's debatable whether one should call something a "cheat sheet" if anyone can access it or add to it, but Reuters Social Media Editor Anthony De Rosa's public cheat sheet for reporters using social media is unquestionably handy.
The document, available publicly through Google Docs—which means anyone with a tip to offer can throw in his or her two cents—has been floating around the Web for about six months. And though it's aimed specifically at journalists, many of the tips are relevant to communicators and PR professionals.
Ragan.com parsed the text to find the 10 that can really help communicators step up their social media game."
"Twitter is slowly rolling out this experimental technology called Twitter Cards which makes it possible for you to attach media experiences to your tweets that link to your content. This very similar to Facebook status. When you paste a link, it adds a preview with title, summary, and thumbnail of your page content. In this article, we will show you how to add twitter cards in WordPress."
Facebook marketing is still about making a connection through interesting content. What has changed is the way we go about making those connections. This guide will help you remember the most-important aspects of making a successful Facebook post.
"If you have a technology addiction, I can almost guarantee it will be one of two things.
A social media network (most probably Facebook) or a mobile device.
Walk down the street and you will see people peering into small screens whether stationary or moving and I would warrant that one in two would be checking Facebook .
Social media marketing is quite often associated with building Facebook likes and many businesses think that this is the beginning and the end of the social media marketing adventure, activities and tactics.
The reality is that content is where you should be starting as you start the social media marketing journey.
Just tweeting a phrase or updating a Facebook page with a “sales” message is not what social media is about. You need to add value to people’s lives.
Social media marketing requires a new way of marketing thinking and philosophy."
"On a site with infinite scrolling in place, it’s no wonder that concision is king on Tumblr. Like Twitter, Tumblr is a fast-pasced platform; however, the same rule that keeps Twitter so quick is the same thing that makes Tumblr unique. Tumblr keeps the pace of Twitter but with much more posting capabilities because it doesn’t limit to just 140 characters of text-only."
Eighty percent of the top Pinterest categories are related to commerce. Also, pinners want to see price tags. Surprised?
"There are a lot of things about Pinterest you probably already know.
You know most Pinterest users are women (79 percent).
And you know Pinterest grew considerably in the past year. It had 608,000 users in June of 2011. That number jumped to more than 20 million in June of 2012.
But a new infographic from Fast Company has a lot of Pinterest statistics you probably aren’t familiar with, particularly about e-commerce.
Like how pinners prefer items with price tags over items without. Or, how 80 percent of the top categories on Pinterest are connected to commerce (e.g. jewelry/accessories, apparel, home furnishings, and books)."
"Every day, consumers visit Twitter profile pages to connect with the people, businesses and brands that interest them. This makes the profile page a key part of any brand’s online presence. Today, we are announcing a design enhancement to profile pages that will give all Twitter users a richer canvas to showcase themselves and drive stronger engagement across platforms."
#hashtags have become much of a trend on the Internet within the past few years.
** "Hashtags are Like Twitter SEO" **
"You’ve seen them before, even if you didn’t know what you were seeing: #hashtags have become much of a trend on the Internet within the past few years. Starting on the social networking website Twitter, other social media sites have picked up on using them as well.These include the hot social media sites such as Pinterest and Instagram.
While the use of the hashtags is used by Twitter users from all over the world to talk about a wide range of topics, you can even use it to help your business and increase exposure."
"For those of us who work in Facebook Marketing, it’s both important and difficult to stay up-to-date on the latest changes and best practices for Facebook Pages. After all, Facebook is changing more often than ever. Everything from a small tweak in Facebook’s EdgeRank algorithm to the revamp of Pages to Timeline affects a Page’s performance.
What better than a list of– you guessed it– Facebook Pages to keep you well-informed and ahead of the curve. Whether you’re an industry expert or a rookie just starting out your career in social media, these pages are extremely helpful. For the more experienced people reading this, I’ve included a ‘hidden gem’ about each of these pages– so that even if you’re aware of/following these pages, you can still discover something new about them."
"Thanks to its snappy nature and its potential to reach users on the go, pretty much every business you can think of has a Twitter account. However, that doesn’t mean that all brands use it right, some are trying to find the right tone for the company, or figure out which approach to take. If you’re having problems or you’re looking for inspiration, here’s a roundup of the brands who use the medium to its fullest."