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"It seems in the space of just a few weeks Pinterest has risen from a little-known site to a front-of-mind social media platform. It’s certainly now considered one that should be in the tool box of any savvy social media pro."
If you're looking for an invitation to Pinterest just send me a message.
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Marc Lucas shared this post on Facebook page. (January 26, 2:14 AM) |
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Marc Lucas shared this post on WordPress. (January 26, 2:14 AM) |
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Marc Lucas shared this post on Twitter. (January 26, 2:14 AM) |
SMB Social Media Monitor
Excerpted from article: "The feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional.
Think about why you Tweet or update your status. It’s part self-expression, part therapy, part fulfilling, and of course, part egocentric.
We are as guilty by our inaction as others are for their action. And at the same time, we are also guilty of contributing to the noise. The truth is that it’s easier to blame others than hold up a digital mirror.
Here are 9 Ways to Improve the Signal to Noise Ratio in Social Networks:
1. News No Longer Breaks, it Tweets: Old news is no news. Twitter places emphasis on real-time information.
2. Add Perspective: Opinions in social media tend to spark dialogue. So, add an opinion, a pertinent fact or move the conversation forward rather than simply sending your update or hitting Like or Retweet.
3. K.I.S.S.: I often say, in brevity there’s clarity. Of course, it’s easier said than done. Studies show that followers appreciate conciseness. Keep it short.
4. Don’t #geekout with @’s and #Syntax LOL <-This!: It’s pretty easy to geek out on Twitter…especially when using 140 characters is already too complicated (kidding). Often we’re ompelled to overuse Twitter syntax such as #hashtags, @mentions, code, and abbreviations.
5. Strengthen Your Inner Voice: For some reason, Twitter debilitates our ability to practice self restraint and therefore we are somehow inspired to express nonessential experiences.
6. Context is King: Think about each Tweet or update as contributing to an experience or image that you want others to see of you or of your perspective.
7. If You Don’t Have Anything Good to Say…:
8. Introduce Brain Teasers: Savvy marketers, producers, and editors alike figured out long ago that building anticipation creates an appetite before an official release. Intrigue your followers.
9. Brands are People Too: The study found that individuals or businesses with a public persona should pay particular attention to how their status updates lend to the brand they wish to portray. Sounds incredibly commonsensical, but it’s not as it ties to several of the bullets above.
Read full article here: http://www.briansolis.com/2012/05/9-ways-to-improve-the-signal-to-noise-ratio-on-twitter/
Via Giuseppe Mauriello 
"Hello, everyone - here is another great set of complimentary resources from our friends at HubSpot. These eBooks will help you master LinkedIn, Pinterest (which is closing in on being the #2 social media network, ahead of Twitter!), the new Facebook Business Page Timelines, Google+, Twitter and other key elements of successful social media marketing. Take a look and download them all... after all, knowledge is power!" ![Social Media And The Growth Of Mobile Marketing [INFOGRAPHIC] - AllTwitter | SMB Social Media Monitor | Scoop.it](http://img.scoop.it/uQp2wBzK67q9qIw8eXeW3zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"Did you know that the mobile web is expected to reach nearly two billion users by 2015, which will outrank desktop usage?" 
by Bliss Hanlin, a Community Manager for eModeration
"Twitter abbreviations and acronyms are an odd mash-up of text slang, old school chat room phrases, common sense short forms and corporate buzzwords." 
"Do you wonder why your productivity has dropped over the past 2 - 3 years?
There is a time sink and its not Television!" 
In using Pinterest, effective pinboard marketing can follow many of the same best practices as creative crowdsourcing as both practices invite consumers to visually contribute to and interpret a brand’s storytelling. 
"Choo 24:7 functions like a user-submitted version of the color forecast .The site invites fans and photographers to participate by submitting street style images--including those of celebrities like Katy Perry and Emma Watson--showcasing their Choo-accented style. The best of these crowdsourced images are then uploaded onto the site and shared internationally." ![For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand [Study] | SMB Social Media Monitor | Scoop.it](http://img.scoop.it/l6nymbgs7r5iLUfcDsGZvDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find out what they learned in an internal brand pages study of 23 brands across six industries. 
"Companies go public all the time, but what's really involved (and at stake) in this complex process? We break it down in this short explainer video."
"So much is about to change for you, Facebook. Don’t be afraid, the transformation you’re about to experience is natural. Or at least natural for any private company undergoing the biggest tech IPO in history.
Yet, as you undergo this perfectly normal maturation, something that, to be honest, we’ve been waiting for for a long time (no, we didn’t want to rush you, but it was getting to be quite obvious to everyone that it was time), it’s important to remember who you are and what it means to be a full-grown public company with countless stock holders and the SEC breathing down your neck.
Things like this can confuse and scare you. It can change you in unintended ways. I’m here to remind you: Don’t let it. Always remember: . . . " 
"One of the gripes that I have about Facebook's mobile apps are that the service has simply too many features to pack into one mobile experience." 
Big news came in from the folks at Buffer and Twylah this week. The two companies partnered up to give your Tweets much more impact than possible before. You can make this Power Tweet from Twylah even more powerful and send it through Buffer. Did you know you can pin any photo in any Storify story to your Pinterest boards? You can - and you can pin any tweet, too, in a great looking quote format. 
Good old Facebook likes to keep us on our toes. Tune in for the latest on your Timeline cover image ... |
Some overlooked tips in managing your Facebook account and Timeline pages effectively: security tips, new features, news feed management, important links and more! 
"If you’re in the business of social media (or web design), this article might ring some uncomfortable home truths. And if you ever started to feel that this industry might be reaching saturation point, this could be an early warning sign." 
"Twitter does have a policy for deactivating deceased users’ accounts, but what if you don’t want it deactivated? Ethics and creepiness factor aside, you may want it to stay put for whatever reason – at least for a period of time. As we spoke to before, for example, what’s the proper etiquette for informing followers of your passing?" ![Facebook Tests New Timeline Design [PICS] | SMB Social Media Monitor | Scoop.it](http://img.scoop.it/9h8WCeRVuGAvIFiZJYbMDzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Facebook is testing cosmetic changes to the top of users' Timelines, the company has confirmed. 
An excellent article by April Dembosky on the impact social networks are having on behaviour and communications within relationships.
"Lauren Fishman and Matt Van Horn stood at the altar together. A trellis of sunflowers and violets framed the couple, as the rabbi led them through their declaration of love and commitment to each other. Their friends and family sat watching as the two stared deeply into each other’s eyes.
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook. 
Facebook just released new posting functionality for offers that will help businesses post deals to their Timeline for fans to redeem. Currently the functionality being released is to a limited number of Facebook Business Pages, but will eventually... 
"Top 3 Facebook Mistakes Made by Businesses 
Japanese e-commerce giant Rakuten wants to plug Pinterest in to purchasing, after confirming that it would lead a $100 million investment in the social pinboard curator. 
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent. 
Good, common sense advice, there is no 'one size fits all'. Test, track - rinse and repeat.
"Social Media Manager Know Thyself
As with everything concerning social media the exact time when you should post an update to get the highest level of interaction differs widely depending on which social media professional you ask." 
"It’s been less than a year since Twitter opened their London offices, but new data from the micro-blogging company has revealed how popular the network has become in the United Kingdom." |
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