SMB Social Media ...
Follow
1.2K views | +0 today
SMB Social Media Monitor
Keeping small businesses informed.
Curated by Marc Lucas
Your new post is loading...
Your new post is loading...
Rescooped by Marc Lucas from Curation, Social Business and Beyond
Scoop.it!

Nielson Report: What's Really Happening on Social Networks

Nielson Report: What's Really Happening on Social Networks | SMB Social Media Monitor | Scoop.it

Interesting and very informative piece by Brian Solis for Social Media Today.

 

This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.  

 

I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!

 

To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,

 

****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.

 

****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

 

To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

http://bit.ly/o0nGrH

 


Via janlgordon
more...
No comment yet.
Rescooped by Marc Lucas from Curation, Social Business and Beyond
Scoop.it!

Twitter: New Research Reveals Who Tweets, How Much & What They Talk About

Twitter: New Research Reveals Who Tweets, How Much & What They Talk About | SMB Social Media Monitor | Scoop.it

This post is curated by JanlGordon on Scoopit, covering her topic "Content Curation, Social Media and Beyond", using the Psyblog article ‘Twitter: 10 Psychological Insights' and the hyperlinks in the article as source.

 

Intro:

 

"Psychological research on Twitter reveals who tweets, how much, what they talk about and why. There are now 190 million Twitter users around the world producing 65 million tweets each day."

 

 

This is what particularly caught my
attention:

 

People join Twitter to follow their friends, but the fact that there are 1/3 as many daily tweets as there are Twitter members ad many users put out several tweets a day is reflected in the statistic that 90% of tweets are put out by 10% of the users.

 

41% of Tweets are characterized as “pointless babble”, whereas 38% are conversational and only 9% “pass-along value”.

 

Men and women tweet at approximately the same rate, however, men are twice as likely to follow other men and women are 25% more likely to follow men!

 

“Informer s: 20% shared information and replied to other users

 

Meformer s: 80% mostly sent out information about themselves.”

 

Twitter is like a game of Broken Telephone (UK:Chinese Whispers), whereby the original message often changes as it is passed along through retweets.

 

There is discussion on the ‘Halo effect’, by which attractive people (read: celebrities) gain large followings, as people tend to equate attractiveness with intelligence.

 

Highly extraverted participants tend to use it to relieve their existential anxiety.

 

http://www.spring.org.uk/2010/08/twitter-10-psychological-insights.php


Via janlgordon
more...
janlgordon's comment, October 3, 2011 1:23 PM
Thank you Mario for your continued support - glad you like this, it's a great piece!
OsakaSaul's comment, December 24, 2011 6:53 AM
nice one!
Mark Corner's comment, December 24, 2011 7:36 AM
Welcome