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Marc Lucas
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With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search.
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Scooped by
Marc Lucas
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An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted.
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Marc Lucas
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In this post I hope to provide you with a close look at the true impact of creating evergreen content. We will explore an evergreen library from someone who has put creating evergreen content into practice.
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Scooped by
Marc Lucas
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Take a look at the BBC News four-point guide to headline writing for SEO... "The BBC Internet Blog has a post on search engine optimisation in BBC News.
Martin Asser, senior product manager, news & knowledge, BBC Future Media, shares advice that he gives BBC journalists."
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Scooped by
Marc Lucas
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Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and, most importantly, how to snag a link from one of them to increase your rankings, traffic, and conversions.
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Scooped by
Marc Lucas
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With the release of Google algorithm updates such as Panda and Penguin, writing quality content has never been so important. Keyword Research is one of the main techniques you can use to ensure there is a high enough volume of searches for what you are writing about and that competition levels are acceptably low for these keywords. The problem with Keyword Research Tools in 2012 is that there does not seem to be a tool that does everything and comes at a reasonable price. This post identifies several of the cheap or free 2012 Keyword Research tools to add to your keyword research arsenal." From SEO Northern Ireland - http://www.seo-northern-ireland.co.uk/keyword-research/best-cheap-free-keyword-research-tools-2012/
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Marc Lucas
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The semantic web is evolving quickly. Stay on top of the latest fundamental search engine platform change by reading up on the latest resources, some noteworthy free tools, and early commercial initiatives in this emerging ecosystem.
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Marc Lucas
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"Why is About.com struggling? Though there are likely many factors, one of the key ones being discussed is that Google, through updates like its Panda update last year, have sought to de-prioritize content farm sites, like About.com, in favor of site it feels are higher quality."
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Scooped by
Marc Lucas
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Google has unveiled its latest search innovation – adding Gmail messages into search results. This is a trial which will let users see relevant content from personal messages in right-hand column of search page.
"Google Panda and Penguin have changed web marketing and SEO strategies dramatically. Companies that shift from technical search tactics to building content marketing machines will survive the changes and excel in the new content-centric era." "Brands must become publishers! It is a mantra that is heard often, but increasingly it is becoming a reality for marketers. As the search engines continue to evolve their algorithms, the technical SEO tactics of yesterday no longer hold. Instead web marketers must evolve into becoming sophisticated publishing operations. The story of Discover Africa, a travel agency based in South Africa, showcases just how quickly and dramatically web marketers need to change to keep pace in the changing search environment."
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Marc Lucas
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"In March of this year, Google Analytics released a set of new reports for measuring the effectiveness of traffic from social networks. It was a great addition and provides some valuable information about how social is affecting your business. For example, you can view social referrers, content that received traffic from social networks, view conversations across certain social networks, view conversion data (including last click and assisted attribution), how social visitors flow through your site, and more."
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Scooped by
Marc Lucas
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Earlier this year we analyzed how social networks appear in the search results for 500 of the world’s top tech writers. Given Google’s continuous feature evolution and promotion of Google+, we take another look at what, if anything, has changed.
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Marc Lucas
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Proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid, long-lasting and “optimized” (optimal) results. These are the seven key ingredients that go into an ongoing SEO effort.
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Marc Lucas
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Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines.
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Scooped by
Marc Lucas
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Guest blogging can build your audience incredibly efficiently ... but only if you're strategic about it.
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Scooped by
Marc Lucas
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"For those of you who were at this year's MozCon, this post is the punch line to my presentation (download it here). If you did not attend, here’s what happened: I spoke for about an hour about Facebook, YouTube, and LinkedIn targeting. I worked to explain that research using paid social ad creation tools (including FB Ads) matters to organic social (community management) - the same way that the AdWords keyword research tool matters to organic search (SEO). After my talk, something like 800 people in the audience sort of looked up as if to say, “WTF is Marty talking about!?” Thankfully, Rand came out at the end and asked some smart questions that helped clarify. Then, we had a fireside chat."
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Scooped by
Marc Lucas
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"You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take all the credit for traffic uplifts across non-brand terms and ranking improvements for target keywords." ... "The key to this is not to try and create extra content for no good reason. The goal is to make sure that you’re creating opportunities for engagement from your target market, and ensuring your brand’s voice is out there being heard."
Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves ahead of their competitors.
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Scooped by
Marc Lucas
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"The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results. Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement."
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Scooped by
Marc Lucas
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Back in March of this year, SEOmoz ran an industry survey that saw 6,491 respondents provide detailed answers to 53 unique questions. The survey formally ran from March 21st to May18th. Some interesting data here, worth having a dig around.
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Scooped by
Marc Lucas
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Google+ isn’t the most dominant platform, but it’s the most impactful for organic search traffic and measurement. The future of the Google+ platform and its growth will be a huge factor in shaping and changing Google search and organic strategies.
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Marc Lucas
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What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown of the key elements you should review and identify that may be preventing search engines and users from easily finding your website.
"Appearing on the first page of a Google search can be the difference between the success or the failure of your business. ... For a long time, Search Engine Optimization and Online Reputation Management have been looked upon as two parallel services. Google recently has changed how it performs its search. These updates to the search engine algorithms were titled “Panda” and the most recent changes were called “Penguin“.
So with these changes where does the future of both these services lie?
Let’s breakdown each of the services."
Read more at http://www.jeffbullas.com/2012/07/19/how-search-and-online-reputation-management-impacts-your-brand/
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Scooped by
Marc Lucas
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This guide to Google Webmaster Tools walks you through the various features of this tool, and gives you an insight into what actionable data can be found within. For $0 per month, you get to see information directly from Google for your eyes only.
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Marc Lucas
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Want to gauge organic keyword profitability? This four-step forecasting model will help you predict the potential value of your target keyword verticals, which should help you make a more informed business decision about where to invest capital.
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