If you're all about the numbers, you might be missing the fun part of the marketing revolution.
"There’s a monumental shift going on and it’s affecting my little world in a profound way.
The world of visual branding solutions is kinda, sorta my bailiwick. I work with a company on their positioning statement, logo, tagline, and a website. You social media pros might call this horse and buggy stuff.
But here’s the thing. The type of companies I work with are finally beginning to smell the new media scent wafting into their little realm. I’m even getting inquiries about this supposedly newfangled term: content marketing.
So why is a “visual” kind of guy excited about content? Digital online marketing energizes me because I see the endless possibilities and guess what? It all revolves around this soon to be ubiquitous term, content marketing."