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News, tips and best practices for SMB success
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Conditioning and Brand Design

Conditioning and Brand Design | SMB Excellence | Scoop.it
Psychological theories of conditioning illustrate the importance of consistent branding (Conditioning and Brand Design http://t.co/Vn3PC5rHf8)
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The Entrepreneur's Guide to Coffee Shop Etiquette | Mashable

The Entrepreneur's Guide to Coffee Shop Etiquette | Mashable | SMB Excellence | Scoop.it
In their early stages, when dedicated office space is unrealistic, unnecessary or too expensive, small businesses and startups tend to frequent coffee shops for their working an...
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Why Your Small Business Has an Advantage Over Large Competitors

Why Your Small Business Has an Advantage Over Large Competitors | SMB Excellence | Scoop.it
"Did you see this big company with a million followers on Twitter? I wish that would happen to me!" "Yes, it's a huge number. But what would you do with that huge audience?" "That would open so many doors for me!" "Doors to what?" "I don't know. That would encourage people to check out my work, I guess."

Via Cendrine Marrouat - cendrinemarrouat.com, Marketing Colleges
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 29, 2014 6:24 PM


Small business owners often marvel at large brands and how they managed to get so many followers on social media. By doing so, they overlook a few things...

Angela Watkins's curator insight, May 30, 2014 12:52 AM

How could 1 person handle 1 million followers as far as corresponding with them - u would need a staff to handle that - probably 2 or 3 shifts of staff members .... http://career-advice.monster.com/career-development/getting-promoted/develop-leadership-skills-in-any-job/article.aspx ; ... http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

Nine0Media's curator insight, June 3, 2014 5:41 PM

#DIYSEO #SmallBusiness #SanDiego

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Change Leader, Change Thyself | McKinsey & Company

Change Leader, Change Thyself | McKinsey & Company | SMB Excellence | Scoop.it

Organizational change is inseparable from individual change. Simply put, change efforts often falter because individuals overlook the need to make fundamental changes in themselves. Anyone who pulls the organization in new directions must look inward as well as outward.

 


Via Kenneth Mikkelsen, Steve Bax
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Anne Landreat's curator insight, April 4, 2014 1:26 AM
Organizations don’t change—people do
Joyce Layman's curator insight, April 4, 2014 12:25 PM

An American Management Association study of Fortune 500 companies found that “…less than 50% of changes in their organizations were successful, and that employee resistance was the main reason for failures.”  This is why it's necessary to focus on the person.

Susan Burnell's curator insight, April 4, 2014 12:43 PM

Change starts with awareness. This article has excellent insights, along with an easy-to-understand chart from Erica Ariel Fox on leaders' power sources and "sweet spots."

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What is Strategic Thinking | CoreTrainingSolution

What is Strategic Thinking | CoreTrainingSolution | SMB Excellence | Scoop.it

Everyone agrees that it’s important. Everyone knows that it is essential to lead a business. All of the experts have a lot to say about the subject. But when you try to put a finger on exactly what it means it gets a little fuzzy.


Via Jeff Domansky
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Jeff Domansky's curator insight, March 29, 2014 12:28 PM

Thoughtful exploration of what strategic thinking is.

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10 Things Extraordinary People Say Every Day | Inc.

10 Things Extraordinary People Say Every Day | Inc. | SMB Excellence | Scoop.it
They're small things, but each has the power to dramatically change someone's day. Including yours.
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Business Reputation Experts Build Better Reviews Management Platform

Business Reputation Experts Build Better Reviews Management Platform | SMB Excellence | Scoop.it
Las Vegas, NV (PRWEB) March 20, 2014 -- SMBs and medical professionals benefit from Mpact Magic’s state-of-the-art business reputation management platform.

Via BirdEye, William Moeller Marketing & Design
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The mobile landscape for 2014 and beyond [infographic]

The mobile landscape for 2014 and beyond [infographic] | SMB Excellence | Scoop.it

The world is becoming increasingly mobile-driven.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops. 

 


Via harish magan
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Nebiyu Hailemichael's comment, February 16, 2014 3:04 AM
Thanks for this nice topic!
Heather Fields's curator insight, February 16, 2014 10:17 AM

MOBILE-FIRST must be your mandate for US consumer marketing.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops.  

Carlos Zardoya's curator insight, February 16, 2014 5:31 PM

The 2014 #mobile landscape #infography #mwc14 

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Employ Growth Hacking To Increase Your Sales | Brent Halliburton

Employ Growth Hacking To Increase Your Sales | Brent Halliburton | SMB Excellence | Scoop.it
How to use growth hacking strategies to drive sales growth and maximizing sales opportunities by increasing customer value, increase engagement and virality

Via ukituki
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ukituki's curator insight, March 1, 2014 1:54 PM

Making investments in growth hacking before investing in paid customer acquisition efforts makes a lot of sense. Every thing you do here is going to increase your customer’s lifetime value.

Rescooped by William Moeller Marketing & Design from Cambridge Marketing Review
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The Mobile Landscape for 2014 & Beyond [infographic]

The Mobile Landscape for 2014 & Beyond [infographic] | SMB Excellence | Scoop.it

The world is becoming increasingly mobile-driven.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops. 

 


Via Marketing Colleges
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Nebiyu Hailemichael's comment, February 16, 2014 3:04 AM
Thanks for this nice topic!
Heather Fields's curator insight, February 16, 2014 10:17 AM

MOBILE-FIRST must be your mandate for US consumer marketing.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops.  

Carlos Zardoya's curator insight, February 16, 2014 5:31 PM

The 2014 #mobile landscape #infography #mwc14 

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Measuring What Matters: How to Pick a Good Metric | OnStartups

Measuring What Matters: How to Pick a Good Metric | OnStartups | SMB Excellence | Scoop.it
A detailed look at some of the considerations in picking the right metrics to measure in a startup.

Via ukituki, Fred Zimny
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Startup Success By the Numbers [infographic] | Mashable

Startup Success By the Numbers [infographic] | Mashable | SMB Excellence | Scoop.it
An infographic examining some of the factors that contribute to startup success.
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Using Yelp, Other Sites to Get Customer Reviews | Business 2 Community

Using Yelp, Other Sites to Get Customer Reviews | Business 2 Community | SMB Excellence | Scoop.it

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The World's Most Innovative Companies | Forbes

The World's Most Innovative Companies | Forbes | SMB Excellence | Scoop.it
The World's Most Innovative Companies is the definitive ranking of the 100 firms investors think are most likely to generate big, new growth ideas. Produced by Forbes in cooperation with Innovators DNA LLC.
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STX Software Selects BirdEye to offer Reputation Management to 1000s of Salons & Spas

STX Software Selects BirdEye to offer Reputation Management to 1000s of Salons & Spas | SMB Excellence | Scoop.it
Sunnyvale, CA (PRWEB) June 19, 2014 -- Company behind leading salon and spa management system partners with BirdEye to offer Online Review Management for clients

Via BirdEye
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Bazaarify Accelerates Customer Review Process with Mobile SMS

Bazaarify Accelerates Customer Review Process with Mobile SMS | SMB Excellence | Scoop.it
Sunnyvale, CA (PRWEB) April 22, 2014 -- Leader in Reputation Management enables 1000’s of Businesses to get customer reviews via mobile phone

Via BirdEye
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Google's Scientific Approach to Work-Life Balance (and Much More) | HBR

Google's Scientific Approach to Work-Life Balance (and Much More) | HBR | SMB Excellence | Scoop.it
A new longitudinal survey seeks to quantify worker satisfaction, teamwork, and more.
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A Day in the Life of the Modern Smartphone User [Infographic]

A Day in the Life of the Modern Smartphone User [Infographic] | SMB Excellence | Scoop.it

Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.

Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.


Via Lauren Moss
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Julia Sokolova's curator insight, March 31, 2014 4:54 AM

Social media is made up of 63% images and 32% videos 

 

50% of mobile ads are served to 50% of smartphone users 

 

1/2 of the top health apps are fitness apps, which require more data to track a user's status

 

1.5% of a user's mobile data usage comes from network-connected gaming 

 

57% of people blame the mobile operator when a video stalls 

Mónica Vázquez's curator insight, April 2, 2014 2:30 PM

Las apps para fitness en aumento mientras 35% dormimos junto a nuestros celulares

Daniel Vince's curator insight, April 14, 2014 1:52 PM

Interesting Info graphic about smartphone usage.

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10 Things Extraordinary People Say Every Day | Inc.

10 Things Extraordinary People Say Every Day | Inc. | SMB Excellence | Scoop.it
They're small things, but each has the power to dramatically change someone's day. Including yours.
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Designing People-Friendly Organizations

Designing People-Friendly Organizations | SMB Excellence | Scoop.it
How can we use the design process to build more people-centered organizations?

Via Maddie Grant, William Moeller Marketing & Design
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Attention Small Business Owners: SEO Demands Your Involvement

Attention Small Business Owners: SEO Demands Your Involvement | SMB Excellence | Scoop.it
As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process.

Via Christine Donalies
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The Definitive Guide to Lead Generation Workbook | Marketo

The Definitive Guide to Lead Generation Workbook | Marketo | SMB Excellence | Scoop.it

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Marketing Automation Evaluation: Building Lead Scoring Models in Marketo & Salesforce

Marketing Automation Evaluation: Building Lead Scoring Models in Marketo & Salesforce | SMB Excellence | Scoop.it

 

Intermediate/ Excerpt...

 

Finally, we developed two different buyer personas or segments.  We created separate segments for a technical buyer and an economic buyer.  All leads fell into one of these two segments.


Via marketingIO
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marketingIO's curator insight, February 9, 2014 8:44 PM

A great article that gives a blow by blow roadmap on setting up the lead scoring model in MA and SFDC. The aforementioned excerpt is to raise the point regarding the importance of scoring by persona (sometimes overlooked).

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Why Google Paid $3.2 billion for Thermostat Startup Nest | IT World

Why Google Paid $3.2 billion for Thermostat Startup Nest | IT World | SMB Excellence | Scoop.it

“Google is moving into your home” Google has recently announced that it was acquiring Nest, company that makes smart smoke alarms and thermostats. Google’s acquisition of Nest showed their interest for emerging market of “connected-home”. The idea behind the connected home is to connect all appliances to the internet so that they can be controlled from afar using either mobile devices or through internet.


Via Joachim Scholz, PhD, Elvira Bolat Elvira Bolat
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Managers...Born or Made?

Managers...Born or Made? | SMB Excellence | Scoop.it

We are talking about the need of leadership in managers 2.0 and confronting the question: If leadership is an aptitude with which one is born? Or is leadership an aptitude that is made?


Via Kenneth Mikkelsen, Marketing Colleges
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David Hain's curator insight, January 29, 2014 3:38 AM

We are all born, and we are all made, mostly by ourselves!

AlGonzalezinfo's curator insight, January 29, 2014 2:33 PM

Excellent scoop, Kenneth and David.  I just did a great podcast with Gen. John Michel on this topic that will go live on Monday.  


Here is my favorite section of the post:


I have always argued that a manager feels alone. What drives him/her then? Cold spreadsheets on a screen in a closed office? That is the past.


The future of Management 2.0 will be for leaders trained in all of the intricacies of the community. This is the challenge for the new manager.

Emeric Nectoux's curator insight, January 29, 2014 4:13 PM

Very good introduction to Transleadership generation - The 21st century leadership way forward. 


Read: http://sco.lt/6ODxM9