This presentation will explore how to plan a video curation strategy, how to determine what sources are appropriate for your visitors, and how you invite and curate user-generated and user-submitted content.
From article on Streamingmedia.com:
"Curation can solve the problem of abundance online, Steven Rosenbaum explained at the recent Streaming Media East conference in New York City. While creative professionals occasionally disagree with curation, it's a way for site owners to present strong material to site visitors and cut through the clutter.
"Content curators are distributors of collections," explained Rosenbaum.
That's the abundance problem. If you went ahead and made all the curators in the world go away, you'd still have this signal-to-noise problem that we laid out at the beginning of the talk. So, absolutely no way is curation the thing that is the enemy of creation."
A well-planned content curation strategy doesn't simply present a list of videos to site visitors. It presents a collection with personality. When curating materials to present, think about the persona that makes that collection unique..."
"For those of you who don’t know about BufferApp, you might wonder why curators and marketers are so hungry for it. Well, while Scoop.it allows you to curate and publish more, BufferApp lets you make posting to your social networks easy by following a pre-determined schedule. Naturally, when you put BufferApp and Scoop.it together, you get to curate and publish more in one sitting without worrying about the extra step of scheduling."
"Curation starts with great content. It’s the impulse you had as a teenager when you discovered a song you instantly loved and rushed to your friends to make them listen to it. Or the awesome article you just have to share. On Scoop.it, we see great content being curated every day, every minute and – to our great pride – under every format: text, blog posts, articles, infographics, videos, pictures and also presentations.
A few weeks ago, we received an email from Jon and Sylvain at SlideShare: they had seen significant and growing traffic from Scoop.it and wanted to meet us. Sylvain had been a Scoop.it user for a while but Jon had just learned about us from seeing the referral traffic stats. We had a great discussion."
"It’s no secret that marketing intelligence tools, such as research, curation and collaboration apps, make a team more productive and improve campaign results. However, having too many tools or too much information available can have quite the opposite effect. Information overload can waste time and take attention away from the goal at hand: generating leads."
"Scoop.it is a terrific tool to curate news on our boutiques while also enabling us to write editorial. Although Boutiika is primarily a search tool, Scoop.it allows us to add content with product features and boutique spotlights. We can now post their news in an engaging way that compliments our product."
"Traffic on Scoop.it comes from three different types of sources: SEO, internal Scoop.it community and a most important part from social media. Consider Scoop.it as a hub that helps you feed your social media presence, but in a more impacting way, using a format that catches attention and that is great at driving SEO/SMO traffic."
Robin Good: In an ocean of possibly relevant information, what interests us most beyond the infinite stories and gossip inside our social graph, is what is relevant and close to our own specific interests.
Excerpted from Bari's blog at Netsquared: "It seems we may finally be ready to acknowledge that we are already too bloated to gorge on what the Internet can and will feed us non-stop if we let it.
Like my two-year old son, I am forced to accept that I will have to get some structure and discipline in my life (online). And like my son, I may at first resist that structure, in my case due to some vague but deep-seated notions of freedom, liberty, democracy and whatnot. But at the end of the day, I know it’s good for me.
Might I actually like the structured rabbit hole with some guiding lights on its walls? It does give me some sense of control and direction about where I am going."
Robin Good: FlashIssue is a web app which allows you to easily assemble a professional-looking newsletter, by bringing together your best content as well as any article available online.
FlashIssue can read your site RSS feed or for that matter any RSS feed you provide it with and you can pick and select from the stream of items in the feed the ones you want to include in your newsletter.
You can search for any topic via an integrated Google Search or provide the URL of a specific web page you want to integrate.
Once done, you can personalize the newsletter with your banner, text introduction and footer and then send it to all of your contacts in Gmail, or to your subscribers lists inside MailChimp, ConstantContact and other mail delivery services.
N.B.: A Google Chrome plugin also allows you to easily clip and grab any content directly from any web page and easily integrate it inside your curated newsletter.
"When I think about Content Curation, I think about sites like StumbleUpon, ScoopIt, TrapIt, Pinterest and sometimes Digg. Of course there are many sites out there including Curata, CurationSoft, Google+, Storify, PearlTrees, MySyndicaat, Curatedby, Storyful, Evri, Paperli, Pearltrees, Scribit and Magnify that I could use, but I have chosen the sites that have caught my attention, proven value to me, and that I am personally comfortable with."
Two new content discovery features introduced by Scoop.it:
"Ever since we started working on Social Media - actually before we even thought of Scoop.it - we've realized how much content discovery and content publishing were really two sides of the same coin. Working on one is the way to enhance the other."
Giuseppe Mauriello: today Keemix launched its complete curation solution for individuals & businesses to the public in a beta version. I received invitation as beta tester. It is promising.
From official website:
"Keemix allows you to gather loved content from the web, mix it into your own custom-designed pages, and share it to inspire your friends and colleagues.
Keemix makes curation fun and accessible to everybody.
***Gather content on the fly: just click on the bookmarklet, select the object you want to mix, add your thoughts and voila!
***Mix content into your own tailor-made magazines: become an editor-in-chief ! For each of your passions, create a dedicated page, design it as you want and showcase your favorite topics with editorialized content.
***Inspire your readers: mixes can be private or public, and administrated individually or collaboratively. Keemix is tightly integrated with all major social networks and broadcasts your content through feeds or newsletters."
From blog post:
Here are some features:
- All pages are now public, publishers can share their mixes with anybody;
- A brand new homepage displaying featured mixes and mixersCollaboration!
- You can now add publishers to a mix and collaborate. You can even create private mixes to collaborate with friends/coworkers/teams..;
- Edit your mix design and layout;
- Receive notifications by mail;
- “Vanity URLs”. Get your own profile URL;
- New types of objects : we added a bunch of new supported platforms, and even new objects. For example, you can now capture any embed from soundcloud.com..."
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.
"Content curation is an essential strategy for navigating the web but is it right for every business?
I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. Basically, their answer to the content marketing dilemma every company is facing is to use an outside company to skim off the best financial-services content around the web and present it on their site as a value-added customer service.
On the surface, this seems like a very elegant solution. I mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal? An intoxicating idea.
This is a popular trend but it is also problematic because it flies in the face of other marketing considerations …"
Robin Good: Pathbrite is a new web service which allows you to collect, bring together and layout any kind of media content (from video clips, to images and text) to create a visually compelling personal portfolio of skills and experiences.
In fact, Pathbrite can be used for any number of purposes that involve creating a good looking web presence in which one can easily bring together different types of content to create a "collection".
A music band video portfolio, a photographer book and list of achievements, a sport master illustrated hall of fame.
From the official site: "Curate all your stuff to create beautiful portfolios.
Arrange and describe all your digital artifacts in a way that tells your whole story—tailored for any audience."
"Pathbrite ePortfolios are the best way to collect, track and showcase a lifetime of learning and achievements, and to get recommended pathways for continuous success."
-> Aggregate everything about you in one place.
-> Import anything digital from any source, including a resume, documents, audio, video, recommendations.
-> Publish and share your story on Pathbrite or with your selected social networks.
-> Configure and personalize the layout of your portfolio.
It's not the first article that points out how Curation and SEO are connected but it's an interesting recap.
To build up on that story and put things in perspective, you can filter that topic on the "SEO" keyword or click here.
Over the past 18 months, we've seen Google progressively change its algorithms through Panda and Penguin to augment the importance of the social signal. Curation also helps significantly in any Content Marketing strategy, which - as top blogger Neil Patel reminds us - is often the starting point to improve your Search Rankings.
Robin Good: Here's a great visualization of how different can be the traits of content re-use. In the left column you can see what would appear to be the ideal traits of a professional curator, while on the right you can immediately recognize the ones of scrapers, republishers, cheap aggregators and other "thin" publishers as Google would call them.
I think it can serve as an excellent reference, when in doubt about whether you are still doing the right thing or not, when it comes to re-using and republishing other people content.
The table is part of an excellent presentation entitled "Link Building by Imitation" and authored by link building expert Ross Hudgens.
Giuseppe Mauriello: Squirro creates a living collection of content that’s updated continuously and automatically in a simple, elegant digest that can be shared with colleagues and friends. More specific than search and broader than feeds, Squirro scans multiple sources to find the most relevant information on topics of interest and includes tools to clip, save and share.
After my request two months ago, I received an invite two weeks ago and I am checking it: http://imm.io/qVbz
From official website:
"Squirro is your personal digital research assistant. Squirro curates the most relevant content from multiple sources and delivers it in a living collection you can really harvest and share. Squirro filters out the noise to give you the content that matters most.
Squirro is your personal digital research assistant:
He delivers the info you want, when you need it. Squirro is an expert in content curation: Just give him a few keywords and he’ll filter out the noise to deliver just what you’re looking for – news, documents and even people.
- Any topic, from the general to the obscure. - Any purpose, work or play.
Squirro is broader than feeds and more specific than search:
Squirro is gathering content from a wide variety of sources and delivering it in simple and elegant digest that’s updated continuously and automatically. And the more you use Squirro, the smarter he gets, able to sense what you’ll want next. The result is a living collection of information that matches your interests exactly..."
This has huge potential which hopefully it can live up to whilst gaining the following it will require:
Giuseppe Mauriello: Learnist is a new site (still in beta) that aims to be like Pinterest but for sharing learning resources.
On Learnist you can create pinboards of materials organized around a topic.
You can pin images, videos, and text to your boards by using the Leanist bookmarklet, by manually entering the URL of a resource, or by uploading materials to your boards.
From article by Mashable:
"Grockit's latest product re-configures online content such as YouTube videos, Wikipedia entries and ebooks into ordered lesson plans.
Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.
Grockit founder Farbood Nivi argues that expert curation helps avoid the misinformation, hacked-together how-to articles and other useless content one must weed through in a typical Google search. It also provides a clear learning path and eventually, he hopes, will include some form of assessment..."
"If you’re going to curate content, you might as well get something out of it. Sure curating content increases your authority, but it’s also a great way to drive traffic to your site. Many people curate content written and shared by others, but that’s not a hard and fast rule. You can use the same content curation tools others are using to curate the content you originate and Scoop.it is the perfect tool for this. There are other content curation tools, it is true, but Scoop.it offers neat all-in-one functionality and an attractive interface too. Before we get to the traffic benefits, let’s take a look at how Scoop.it works."
Material Wrld is a New York City fashion startup founded by eager entrepreneurs Jie Zheng and Rie Yano.
“In Manhattan, we all have really small closets so we see this as an option to refresh your wardrobe,”.
Material Wrld focuses on fashion bloggers, creative professionals, and style enthusiasts spanning college students, young professionals and new moms. “The ideal Material Wrld user is already showing off their style online through their blog, Instagram, Twitter, and other sites/apps,” says Rie.
This NYC fashion startup has been bringing high-end, exclusive fashion to the masses. Inspired by sites like 20×200, Of a Kind combines storytelling and exclusivity to launch 3 new items in limited editions each week.
When asked how the founders stay abreast of fashion trends, they cites 3 sources: The Business of Fashion newsletter, a daily roundup of everything happening in the fashion space; Uncommon Update, which curates news from the luxury, interactive, and media industries; and the EDITD blog, which pulls together a ton of data from the fashion industry.
The super cool site Closet Rich features amazing curated vintage finds from the closet rich fortunates in Hollywood. The former fashion PR rep and Zoe Report staffer now goes into her Closet Rich clients’ homes — the majority of which work in the fashion and entertainment space as designers, editors, actresses, etc. — and digs through their racks for re-sellable items like dresses, shoes, bags and more.
“It’s very curated; I don’t want site visitors to have to shuffle through junk or nonsense,” says Elizabeth. “I love really interesting pieces, dresses or jackets with a wow factor but basics also sell really well.” The items that don’t end up on her site are donated to various charities...."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.