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SMB Content Curation Monitor
Adding content curation to the communications mix.
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Announcing: Curated Newsletters and MailChimp Integration | Scoop.it Blog

Announcing: Curated Newsletters and MailChimp Integration | Scoop.it Blog | SMB Content Curation Monitor | Scoop.it
Marc Lucas's insight:

Great news for content curators and newsletter publishers . . .

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Best Practices For Planning A Content Curation Strategy By Steve Rosenbaum [Video]

This presentation will explore how to plan a video curation strategy, how to determine what sources are appropriate for your visitors, and how you invite and curate user-generated and user-submitted content.

 

From article on Streamingmedia.com:

"Curation can solve the problem of abundance online, Steven Rosenbaum explained at the recent Streaming Media East conference in New York City. While creative professionals occasionally disagree with curation, it's a way for site owners to present strong material to site visitors and cut through the clutter.

"Content curators are distributors of collections," explained Rosenbaum.

...

That's the abundance problem. If you went ahead and made all the curators in the world go away, you'd still have this signal-to-noise problem that we laid out at the beginning of the talk. So, absolutely no way is curation the thing that is the enemy of creation."

 

A well-planned content curation strategy doesn't simply present a list of videos to site visitors. It presents a collection with personality. When curating materials to present, think about the persona that makes that collection unique..."

 

Read full article here:

http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/What-a-Curation-Strategy-Can-Do-for-Video-Sites-85182.aspx

 

Watch full video (1 hour about) here:

http://www.youtube.com/watch?v=HpncJd1v1k4


Via Giuseppe Mauriello
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Guillaume Decugis's comment, October 3, 2012 11:39 PM
I just love how good a speaker Steve Rosenbaum is. Thanks for sharing!
Guillaume Decugis's comment, October 3, 2012 11:39 PM
I just love how good a speaker Steve Rosenbaum is. Thanks for sharing!
Giuseppe Mauriello's comment, October 4, 2012 12:01 AM
Hi Guillaume, thank you for appreciation about my curated article!
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Curate & Schedule: Magic and easy as pie with the new BufferApp integrationScoop.it

Curate & Schedule: Magic and easy as pie with the new BufferApp integrationScoop.it | SMB Content Curation Monitor | Scoop.it

"For those of you who don’t know about BufferApp, you might wonder why curators and marketers are so hungry for it. Well, while Scoop.it allows you to curate and publish more, BufferApp lets you make posting to your social networks easy by following a pre-determined schedule. Naturally, when you put BufferApp and Scoop.it together, you get to curate and publish more in one sitting without worrying about the extra step of scheduling."

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Scoop those slides!

Scoop those slides! | SMB Content Curation Monitor | Scoop.it

"Curation starts with great content. It’s the impulse you had as a teenager when you discovered a song you instantly loved and rushed to your friends to make them listen to it. Or the awesome article you just have to share. On Scoop.it, we see great content being curated every day, every minute and – to our great pride – under every format: text, blog posts, articles, infographics, videos, pictures and also presentations.

 

A few weeks ago, we received an email from Jon and Sylvain at SlideShare: they had seen significant and growing traffic from Scoop.it and wanted to meet us. Sylvain had been a Scoop.it user for a while but Jon had just learned about us from seeing the referral traffic stats. We had a great discussion."

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Automated curation: The next generation of marketing intelligence | b2bmarketing.net

Automated curation: The next generation of marketing intelligence | b2bmarketing.net | SMB Content Curation Monitor | Scoop.it

"It’s no secret that marketing intelligence tools, such as research, curation and collaboration apps, make a team more productive and improve campaign results. However, having too many tools or too much information available can have quite the opposite effect. Information overload can waste time and take attention away from the goal at hand: generating leads."

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How Boutiika has used Scoop.it to Enrich its Product through Content and Increase EngagementScoop.it

How Boutiika has used Scoop.it to Enrich its Product through Content and Increase EngagementScoop.it | SMB Content Curation Monitor | Scoop.it

"Scoop.it is a terrific tool to curate news on our boutiques while also enabling us to write editorial. Although Boutiika is primarily a search tool, Scoop.it allows us to add content with product features and boutique spotlights. We can now post their news in an engaging way that compliments our product."

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Why Newspapers are Struggling | Plagiarism Today

Why Newspapers are Struggling | Plagiarism Today | SMB Content Curation Monitor | Scoop.it
Newspapers across the globe are reeling as circulation, revenues and their prospects decline. Why have they suffered so much on the Web?
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How to grow my audience? – Customer Feedback for Scoopit

How to grow my audience? – Customer Feedback for Scoopit | SMB Content Curation Monitor | Scoop.it

"Traffic on Scoop.it comes from three different types of sources: SEO, internal Scoop.it community and a most important part from social media. Consider Scoop.it as a hub that helps you feed your social media presence, but in a more impacting way, using a format that catches attention and that is great at driving SEO/SMO traffic."

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The Curated Set Model: Socially Curated Structured Sets Growing Fast

The Curated Set Model: Socially Curated Structured Sets Growing Fast | SMB Content Curation Monitor | Scoop.it

Robin Good: In an ocean of possibly relevant information, what interests us most beyond the infinite stories and gossip inside our social graph, is what is relevant and close to our own specific interests.

 

Excerpted from Bari's blog at Netsquared: "It seems we may finally be ready to acknowledge that we are already too bloated to gorge on what the Internet can and will feed us non-stop if we let it.

 

Like my two-year old son, I am forced to accept that I will have to get some structure and discipline in my life (online). And like my son, I may at first resist that structure, in my case due to some vague but deep-seated notions of freedom, liberty, democracy and whatnot. But at the end of the day, I know it’s good for me.

 

Might I actually like the structured rabbit hole with some guiding lights on its walls? It does give me some sense of control and direction about where I am going."

 

Right-on-the-mark. 7/10

 

Full article: http://www.netsquared.org/blog/bari/look-down-rabbit-hole-interest-based-dis


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Curate Your Newsletter by Dragging and Dropping Your Selected Articles: FlashIssue

Robin Good: FlashIssue is a web app which allows you to easily assemble a professional-looking newsletter, by bringing together your best content as well as any article available online.

FlashIssue can read your site RSS feed or for that matter any RSS feed you provide it with and you can pick and select from the stream of items in the feed the ones you want to include in your newsletter.

Not only.

 

You can search for any topic via an integrated Google Search or provide the URL of a specific web page you want to integrate.

Once done, you can personalize the newsletter with your banner, text introduction and footer and then send it to all of your contacts in Gmail, or to your subscribers lists inside MailChimp, ConstantContact and other mail delivery services.

 

N.B.: A Google Chrome plugin also allows you to easily clip and grab any content directly from any web page and easily integrate it inside your curated newsletter.

 

See how it works: http://www.flashissue.com/gmail-newsletters/ ;

 

Read more about it: http://www.flashissue.com/curated-newsletters-flashissue-launches-for-mailchimp-gmail ;

 

Chrome plugin: http://www.flashissue.com/gmail-newsletters/ ;

 

Try it out: http://www.flashissue.com/   ;


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Content Curation & Distribution featuring StumbleUpon, Scoop.it, Trap.it | G Social Media

Content Curation & Distribution featuring StumbleUpon, Scoop.it, Trap.it | G Social Media | SMB Content Curation Monitor | Scoop.it

"When I think about Content Curation, I think about sites like StumbleUpon, ScoopIt, TrapIt, Pinterest and sometimes Digg. Of course there are many sites out there including Curata, CurationSoft, Google+, Storify, PearlTrees, MySyndicaat, Curatedby, Storyful, Evri, Paperli, Pearltrees, Scribit and Magnify that I could use, but I have chosen the sites that have caught my attention, proven value to me, and that I am personally comfortable with."

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Digging the Scoops

Digging the Scoops | SMB Content Curation Monitor | Scoop.it

Two new content discovery features introduced by Scoop.it:

 

"Ever since we started working on Social Media - actually before we even thought of Scoop.it - we've realized how much content discovery and content publishing were really two sides of the same coin. Working on one is the way to enhance the other."

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Collect, Organize And Share Your Content With New Curation Tool: Keemix Is Now In Beta

Collect, Organize And Share Your Content With New Curation Tool: Keemix Is Now In Beta | SMB Content Curation Monitor | Scoop.it

Giuseppe Mauriello: today Keemix launched its complete curation solution for individuals & businesses to the public in a beta version. I received invitation as beta tester. It is promising.

 

From official website:

"Keemix allows you to gather loved content from the web, mix it into your own custom-designed pages, and share it to inspire your friends and colleagues.

Keemix makes curation fun and accessible to everybody.

 

***Gather content on the fly: just click on the bookmarklet, select the object you want to mix, add your thoughts and voila!

 

***Mix content into your own tailor-made magazines: become an editor-in-chief ! For each of your passions, create a dedicated page, design it as you want and showcase your favorite topics with editorialized content.

 

***Inspire your readers: mixes can be private or public, and administrated individually or collaboratively. Keemix is tightly integrated with all major social networks and broadcasts your content through feeds or newsletters."

 

From blog post:

 

Here are some features:

- All pages are now public, publishers can share their mixes with anybody;

- A brand new homepage displaying featured mixes and mixersCollaboration!

- You can now add publishers to a mix and collaborate. You can even create private mixes to collaborate with friends/coworkers/teams..;

- Edit your mix design and layout;

- Receive notifications by mail;

- “Vanity URLs”. Get your own profile URL;

- New types of objects : we added a bunch of new supported platforms, and even new objects. For example, you can now capture any embed from soundcloud.com..."

 

Try out it here: http://keemix.com

 

Read blog post here: http://blog.keemix.com/news/its-alive-keemix-is-now-in-beta


Via Giuseppe Mauriello
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Vladimir Vasquez's comment, May 13, 2012 3:06 AM
Do you guys happen to have a beta code? ;D
Giuseppe Mauriello's comment, May 13, 2012 3:11 AM
@Vladimir...I requested invitation about one month ago. I received direct email some days ago, with url to sign up. Sorry.
Vladimir Vasquez's comment, May 13, 2012 3:15 AM
Ok Thanks.
I had to ask ;)
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Pinterest's Retail Problem

Pinterest's Retail Problem | SMB Content Curation Monitor | Scoop.it
As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace
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Insights Into the Hot Trend of Social Media Content Curation

Insights Into the Hot Trend of Social Media Content Curation | SMB Content Curation Monitor | Scoop.it
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.
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Curation & Creation synergies: SlideShare's Co-founder Jon Boutelle on the integration with Scoop.it [VIDEO]

"Scoop.it's Arabella Santiago sits down with CTO and Co-founder of SlideShare, Jon Boutelle, to talk about the new Scoop.it/SlideShare integration. This is news that content marketers can't miss!"

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Five big problems with content curation

Five big problems with content curation | SMB Content Curation Monitor | Scoop.it

"Content curation is an essential strategy for navigating the web but is it right for every business?

...

 

I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. Basically, their answer to the content marketing dilemma every company is facing is to use an outside company to skim off the best financial-services content around the web and present it on their site as a value-added customer service.

 

On the surface, this seems like a very elegant solution. I mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal? An intoxicating idea.

 

This is a popular trend but it is also problematic because it flies in the face of other marketing considerations …"

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Collect and Curate Your Skills and Experiences Into a Personal Portfolio: Pathbrite

Collect and Curate Your Skills and Experiences Into a Personal Portfolio: Pathbrite | SMB Content Curation Monitor | Scoop.it

Robin Good: Pathbrite is a new web service which allows you to collect, bring together and layout any kind of media content (from video clips, to images  and text) to create a visually compelling personal portfolio of skills and experiences.

 

In fact, Pathbrite can be used for any number of purposes that involve creating a good looking web presence in which one can easily bring together different types of content to create a "collection".

 

A music band video portfolio, a photographer book and list of achievements, a sport master illustrated hall of fame. 

 

From the official site: "Curate all your stuff to create beautiful portfolios.


Arrange and describe all your digital artifacts in a way that tells your whole story—tailored for any audience."

 

"Pathbrite ePortfolios are the best way to collect, track and showcase a lifetime of learning and achievements, and to get recommended pathways for continuous success."

 

Key traits: 

 

-> Aggregate everything about you in one place.

 

-> Import anything digital from any source, including a resume, documents, audio, video, recommendations. 


-> Publish and share your story on Pathbrite or with your selected social networks. 

 

-> Configure and personalize the layout of your portfolio.

 

Examples: https://beta.pathbrite.com/#!/public/Gallery/Collection%20of%20example%20portfolios ;

 

Try it out now: www.pathbrite.com 


Via Robin Good
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catherinebrooks's comment, June 25, 2012 9:45 AM
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How Content Curation Can Improve Your Search Rankings

How Content Curation Can Improve Your Search Rankings | SMB Content Curation Monitor | Scoop.it

It's not the first article that points out how Curation and SEO are connected but it's an interesting recap.

 

To build up on that story and put things in perspective, you can filter that topic on the "SEO" keyword or click here.

 

Over the past 18 months, we've seen Google progressively change its algorithms through Panda and Penguin to augment the importance of the social signal. Curation also helps significantly in any Content Marketing strategy, which - as top blogger Neil Patel reminds us - is often the starting point to improve your Search Rankings.

 

A great read that I discovered through Antonino Militello on http://www.scoop.it/t/seo-and-social-media-marketing ;


Via Antonino Militello, Guillaume Decugis
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Good Theft vs. Bad Theft: Curation vs. Republishing Visualized

Good Theft vs. Bad Theft: Curation vs. Republishing Visualized | SMB Content Curation Monitor | Scoop.it

Robin Good: Here's a great visualization of how different can be the traits of content re-use. In the left column you can see what would appear to be the ideal traits of a professional curator, while on the right you can immediately recognize the ones of scrapers, republishers, cheap aggregators and other "thin" publishers as Google would call them.

 

I think it can serve as an excellent reference, when in doubt about whether you are still doing the right thing or not, when it comes to re-using and republishing other people content.

 

The table is part of an excellent presentation entitled "Link Building by Imitation" and authored by link building expert Ross Hudgens.

Truthful. 9/10

http://slideonline.com/presentation/94-link-building-by-imitation ;


Via Robin Good
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Giuseppe Mauriello's comment, June 10, 2012 5:19 PM
Robin,
I posted that my "curious discovery" of the score (84) of that topic, as another example which Guillaume and his team can take as evalutation to improve about it.
It was just a comparison with my score "83".

Btw; your "92" is well deserved! :-)
Robin Good's comment, June 10, 2012 5:21 PM
Hey Giuseppe, is not well deserved at all... it's a mistake :-). Just post twice a day consistently, like you used to, and you can get it too!
Giuseppe Mauriello's comment, June 10, 2012 5:34 PM
Hi Robin,
we both are/use a "strict filter" about content that we are selecting, curating and sharing with our tribes! :-)
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New News Discovery Tool And Expert In Content Curation: Squirro

Giuseppe Mauriello: Squirro creates a living collection of content that’s updated continuously and automatically in a simple, elegant digest that can be shared with colleagues and friends. More specific than search and broader than feeds, Squirro scans multiple sources to find the most relevant information on topics of interest and includes tools to clip, save and share.

 

After my request two months ago, I received an invite two weeks ago and I am checking it: http://imm.io/qVbz

 

From official website:

"Squirro is your personal digital research assistant. Squirro curates the most relevant content from multiple sources and delivers it in a living collection you can really harvest and share. Squirro filters out the noise to give you the content that matters most.

 

Squirro is your personal digital research assistant:

 

He delivers the info you want, when you need it. Squirro is an expert in content curation: Just give him a few keywords and he’ll filter out the noise to deliver just what you’re looking for – news, documents and even people.

- Any topic, from the general to the obscure.
- Any purpose, work or play.

 

 

Squirro is broader than feeds and more specific than search:

 

Squirro is gathering content from a wide variety of sources and delivering it in simple and elegant digest that’s updated continuously and automatically. And the more you use Squirro, the smarter he gets, able to sense what you’ll want next. The result is a living collection of information that matches your interests exactly..."

 

In this moment Squirro is only beta invitation.

 

Check out "Introducing Squirro" video: http://vimeo.com/42116416

 

Request an invite here: http://squirro.com

 


Via Giuseppe Mauriello
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Mo Hall's comment, May 29, 2012 5:10 PM
Just signed up for the beta invite, looks interesting, hope it don't take 2 months to get it (LOL). Let us know what you think.
digitalassetman's comment, May 30, 2012 12:27 PM
Looks like a nice idea ... However, signing up for the beta with an email address is fine. Then they want you to spam your contacts before you even get a chance to see how it works.

Then an email follow up which states the following "The more of your friends sign up, the higher you jump in the waiting list queue"

#fail ... but thanks for sharing
Robin Good's comment, May 30, 2012 12:42 PM
Digitalassetman I fully share your frustration. :-) Ridicolous ways of marketing a service.
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New Content Curation Tool: Learnist Is Pinterest For Learning

New Content Curation Tool: Learnist Is Pinterest For Learning | SMB Content Curation Monitor | Scoop.it

This has huge potential which hopefully it can live up to whilst gaining the following it will require:

 

 

Giuseppe Mauriello: Learnist is a new site (still in beta) that aims to be like Pinterest but for sharing learning resources.

On Learnist you can create pinboards of materials organized around a topic.

You can pin images, videos, and text to your boards by using the Leanist bookmarklet, by manually entering the URL of a resource, or by uploading materials to your boards.

 

 

From article by Mashable:

 

"Grockit's latest product re-configures online content such as YouTube videos, Wikipedia entries and ebooks into ordered lesson plans.

 

Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.

 

Grockit founder Farbood Nivi argues that expert curation helps avoid the misinformation, hacked-together how-to articles and other useless content one must weed through in a typical Google search. It also provides a clear learning path and eventually, he hopes, will include some form of assessment..."

 

Read full article: http://j.mp/MGkVD2

 

Request an invite and try it here: http://learni.st

 


Via Giuseppe Mauriello
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News Curation and Aggregation Guidelines: Add Value, Link, Attribute,

News Curation and Aggregation Guidelines: Add Value, Link, Attribute, | SMB Content Curation Monitor | Scoop.it

Robin Good: Steve Buttry has published a good article on his blog providing very specific suggestions and tips to those needing to aggregate, republish and curate news content for their organization.

 

Key topics covered:

 

-> Linking

-> Attributing
-> Quoting

-> Attribution checks

 

-> Adding value

-> Original reporting

-> Data analysis

-> Commentary

 

-> Filtering

-> Supplementing

-> Adding related stories

-> Rounding up

 

Valuable advice. 8/10

 

Full article: http://stevebuttry.wordpress.com/2012/05/16/aggregation-guidelines-link-attribute-add-value/ ;


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Boost Your Website Traffic with Scoop.it

Boost Your Website Traffic with Scoop.it | SMB Content Curation Monitor | Scoop.it

"If you’re going to curate content, you might as well get something out of it. Sure curating content increases your authority, but it’s also a great way to drive traffic to your site. Many people curate content written and shared by others, but that’s not a hard and fast rule. You can use the same content curation tools others are using to curate the content you originate and Scoop.it is the perfect tool for this. There are other content curation tools, it is true, but Scoop.it offers neat all-in-one functionality and an attractive interface too. Before we get to the traffic benefits, let’s take a look at how Scoop.it works."

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3 New Fashion Curation Startups: Material Wrld, Of a Kind, Closet Rich

3 New Fashion Curation Startups: Material Wrld, Of a Kind, Closet Rich | SMB Content Curation Monitor | Scoop.it

Excerpted from article:

"To learn more about the importance of curation in today’s fashion industry, here are 3 emerging fashions startups in New York City and Los Angeles.

 

1) Material Wrld (http://materialwrld.com/)

Material Wrld is a New York City fashion startup founded by eager entrepreneurs Jie Zheng and Rie Yano.

 

“In Manhattan, we all have really small closets so we see this as an option to refresh your wardrobe,”.

Material Wrld focuses on fashion bloggers, creative professionals, and style enthusiasts spanning college students, young professionals and new moms. “The ideal Material Wrld user is already showing off their style online through their blog, Instagram, Twitter, and other sites/apps,” says Rie.

 

 

2) Of a Kind (http://www.ofakind.com/)

This NYC fashion startup has been bringing high-end, exclusive fashion to the masses. Inspired by sites like 20×200, Of a Kind combines storytelling and exclusivity to launch 3 new items in limited editions each week.

 

When asked how the founders stay abreast of fashion trends, they cites 3 sources: The Business of Fashion newsletter, a daily roundup of everything happening in the fashion space; Uncommon Update, which curates news from the luxury, interactive, and media industries; and the EDITD blog, which pulls together a ton of data from the fashion industry.

 

 

3) Closet Rich (http://closetrich.com/)

The super cool site Closet Rich features amazing curated vintage finds from the closet rich fortunates in Hollywood. The former fashion PR rep and Zoe Report staffer now goes into her Closet Rich clients’ homes — the majority of which work in the fashion and entertainment space as designers, editors, actresses, etc. — and digs through their racks for re-sellable items like dresses, shoes, bags and more.

 

“It’s very curated; I don’t want site visitors to have to shuffle through junk or nonsense,” says Elizabeth. “I love really interesting pieces, dresses or jackets with a wow factor but basics also sell really well.” The items that don’t end up on her site are donated to various charities...."

 

Read full article here: http://thenextweb.com/insider/2012/05/12/crazy-about-curation-5-american-girls-3-fashion-startups/

 


Via Giuseppe Mauriello
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