How Enterprise Marketers Plan to Change Their Approach to SMB Audiences - Marketing Charts | #TheMarketingTechAlert | SMB | Scoop.it

Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix, according to a new study from the CMO Council sponsored by Penton. With a plurality 63% of these marketers only moderately satisfied with their current marketing and media mix, it’s no surprise that their strategies are ripe for change. But not all of the results are expected.

 

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Via marketingIO