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Rescooped by Andy Tarczon from Digital-News on Scoop.it today
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On future wearable devices like Google’s rumored smartwatch, content isn’t king

On future wearable devices like Google’s rumored smartwatch, content isn’t king | smartwatch | Scoop.it
Rumors persist that Google might announce its own smart watch any day now. To kickstart its development in this space, Google acquired smart watch startup WIMM Labs a little more than a year ago. What will Google’s watch need to succeed?

Via Thomas Faltin
Andy Tarczon's insight:

Interesting views.  WIMM was focused heavily on touch, but a couple years later they are preaching a "focus on glanceable interactions."

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A Stylish Smartwatch Alternative, In The Form Of A Sleek Silver Bracelet - DesignTAXI.com

A Stylish Smartwatch Alternative, In The Form Of A Sleek Silver Bracelet - DesignTAXI.com | smartwatch | Scoop.it
A Stylish Smartwatch Alternative, In The Form Of A Sleek Silver Bracelet - DesignTAXI.com (A stylish smartwatch alternative, in the form of a sleek silver bracelet http://t.co/L6I2sLKnBM)...
Andy Tarczon's insight:

Smartwatches are big, bulky, and geeky.  How do you incorporate style and connectivity for the female market?  I'll be keeping an eye on this one.

 

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» Smartwatches Don’t Need to be Smart. They Need to be Connected.

» Smartwatches Don’t Need to be Smart. They Need to be Connected. | smartwatch | Scoop.it
Andy Tarczon's insight:

Almost 10 years ago, I launched an analyst firm, The Diffusion Group, to study the impact of networking and broadband on consumer technology markets. For many years, that was video and I identified several key trends (binge viewing, fewer episodes per season).  In October 2011, I began an exploration of the wearable computing space and decided that is where I'd prefer to be spending my time and energy. 

 

The attached post outlines smartwatch usage and expected behaviors including something most smartwatch makers seem to forget: 

"Duration of engagement is proportional to screen size, while frequency of engagement is inversely proportional." 

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Twitter / metarzn: @Meta_Watch and @StockTwits ...

Andy Tarczon's insight:

Let's dig beyond just the surface of delivering stock data to the wrist. It is interesting to certain markets, but the larger trend is the ways we can leverage social platforms and large data sources to curate the content most important to the individual. 

The premise of a smartwatch is to inform, not interfere.  There are three things a smartwatch should do.  1) Tell time.  2) Notify (but not distract) and 3) Deliver ambient information.  

StockTwits delivers on this third category by delivering ambient information - quick, glanceable data that pulls the most discussed stocks currently on the StockTwits platform.  

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Why The Smart Watch Market Is Poised To Explode As It Draws Millions Of ... - Business Insider

Why The Smart Watch Market Is Poised To Explode As It Draws Millions Of ... - Business Insider | smartwatch | Scoop.it
Why The Smart Watch Market Is Poised To Explode As It Draws Millions Of ...
Andy Tarczon's insight:

"Consumers will come to embrace smart watches, not so much because they're annoyed by having to take their smartphones out of their pockets, but because they still like wearing watches, and smart watches will have Internet-driven apps that will make them especially informative and fun to use."


That seems pretty intuitive.  But could there be something deeper?  We are just starting to understand the social impacts of consumer smartphone usage. We are addicted to our smartphones and boorish in our behaviors. 


Think about our behaviors and some of our efforts to correct them.  Video reminders to turn off a phone in a theater, the way we look at someone talking on their phone too loud in public (but we never say anything), taking a phone call in a meeting (or faking one to leave).  The way a group of friends will sit around the table texting instead of talking.  We are engrossed in our phone versus engaged in the moment.  

Smartwatches offer that simple solution that we can connected to critical updates, but remain in the moment with those around us.  

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Five Things Samsung's Smartwatch Tells Us About the Future of Wearables

Five Things Samsung's Smartwatch Tells Us About the Future of Wearables | smartwatch | Scoop.it

VentureBeat got an exclusive early look at Samsung's upcoming smartwatch, the Galaxy Gear, over the weekend.

It's a chunky, ugly block of a thing, even accounting for the fact that the model we saw (and got photos of) is just a prototype, as VentureBeat reporter Christina Farr reported.

But even in its unfinished state, Samsung's Galaxy Gear tells us a lot about where the emerging smartwatch industry is going.

 

Click the title to read the complete story


Via Chatu Jayadewa
Andy Tarczon's insight:

It is frustrating when tech journals try to predict the collision of technology and fashion. Worse, when they ignore well-established behaviors in how people use technology.  I disagree with three out of the five assertions made in this piece.    

 

Smartwatches are going to be personal fashion devices that leverage a connection to the larger phone.  These devices, as most early wearables, will sit on the wrist, so BIG is not the correct assertion.  Indeed, large screens would completely rule out the mainstream user and especially the female markets.  

 

The role of the smartwatch is an intelligent curator of time - keep us on task via a delicate balance between helpful notification and cumbersome distraction.  For the short-to-mid-term, this is not an engagement platform.  The role of the smartwatch is alleviate us from having to constantly open (and get lost) in our phones.   And by keeping distraction to a minimum, we get more things done.  Yes, a well-designed smartwatch actually creates time.  

 

My strongest disagreement, though, is the belief that these devices will revolutionize healthcare.  Yes, there may be some monitoring functions, but the mass market will not buy these to gamify their health.  As a society, we love vice - smoke, drink, fast food.  A watch that tells us to run more might be cool for the length of a crash diet, but the vast majority of users will put back on the weight while shedding the few ounces such placed on our wrists.  

 

Where the article is correct, we do need standards. iOS7 promises to alleviate the problems of communicating from the notification center to the wrist, but that is just the beginning.... And it is not the main reason.  Let's go back to watches as fashion pieces.  Don't apply the economics of technology to fashion.    In technology, we own one phone, one tablet, one laptop.  But in fashion, we own many.  How many watches do you own? How many purses?  How many pairs of shoes?  Do we think that in connected watches, people just going to own just one?  

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Will Smart Watches Boom or Bust in 2014? - NewsFactor Network

Will Smart Watches Boom or Bust in 2014? - NewsFactor Network | smartwatch | Scoop.it
Will Smart Watches Boom or Bust in 2014?
NewsFactor Network
"Smart watches will be the most important new product category in consumer electronics since the iPad defined the market for tablets," said Chris Jones of Canalys.
Andy Tarczon's insight:

Key takeaway - in order to succeed, you need to adapt content and services to the form factor.  

 

BUT what do we think this form factor really is?

 

A smartwatch is influenced by your views, your strengths and what you believe.  For a phone company, that is a phone on the wrist.  For a watch company, that is a watch with connectivity.  For a start-up, it is going to be a gadget.  

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Samsung Smartwatch: Glitzy Gear, But No Reason To Buy One | Forrester Blogs

Samsung Smartwatch: Glitzy Gear, But No Reason To Buy One | Forrester Blogs | smartwatch | Scoop.it
Andy Tarczon's insight:

It's some interesting insight, but I'm troubled by the term "no reason to buy one."   My concern is that, fundamentally, smartwatches should not have a reason to buy, at least not one based on reasons defined by technology. We already have a technology - the phone - that does almost everything we want.  Smartwatches offer us ways to better utilize the power of that phone.  

Think of the smartwatch as a gatekeeper, one that walks the fine line between important notification and cumbersome distraction.  Watches allow us to keep focused and in the moment, while the phone stays in the pocket.   

We talk to each other in person, we stay on track in meetings, we stay connected to critical info while still able to accomplish our goals.  Great smartwatches about just telling, but making the most of the time we have. When we need to engage more in depth, then we pull out the phone.  

No reason to buy a smartwatch?  That's a statement of technology function. Connecting better to our world?  That's a statement of lifestyle choice.

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Why wearable-tech makers need to court the fashion industry - VentureBeat

Why wearable-tech makers need to court the fashion industry - VentureBeat | smartwatch | Scoop.it
BusinessTech Why wearable-tech makers need to court the fashion industry VentureBeat This weekend, VentureBeat exclusively published images of the Samsung Galaxy Gear smartwatch prototype that was sent to a few select developers ahead of the...

Via VERONICA LESTER
Andy Tarczon's insight:

Few people really understand the convergence of tech and fashion (read some of my gripes at http://sco.lt/5ZM1q5), so kudos to Christina Farr for connecting the dots beyond the techside.

 

I may not agree that smartwatches need to focus on women first; however, love this statement: 

"To market smartwatches effectively, gadget makers will need to forge partnerships with fashion brands, retailers, and the media."   

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Qualcomm hops on the smartwatch bandwagon with “Toq” - Ars Technica

Qualcomm hops on the smartwatch bandwagon with “Toq” - Ars Technica | smartwatch | Scoop.it
Ars Technica Qualcomm hops on the smartwatch bandwagon with “Toq” Ars Technica At the exact same time that Samsung was unveiling its new Galaxy Gear smartwatch (more on that from Reviews Editor Ron Amadeo later today), Qualcomm was making a...
Andy Tarczon's insight:

Covered separately from this overview, @sreedy had a great insight that Qualcomm is building this as a Limited Edition, allowing them to dip their toe in the waters of CE without losing face.  (http://www.lightreading.com/document.asp?doc_id=705507&_mc=SM_IWK)

Of course, Qualcomm is also demonstrating the trend that no one builds watches, they build platforms.  So is the platform going to be a battleground?  Yes and No.  

Traditionally in tech, one or two platforms dominate a sector. Yes, companies will battle.  But we need to understand that advances like iOS 7 are going to open a whole new world of wearable interaction from the phone. The most obvious platform is the smartwatch, but many devices will emerge with different function and purpose.  While some companies may win specific segments, no one can win the wearable market.  

Think of it this way.  In watches, there are thousands of brands and we choose the one we want - style, price, features, etc.  Same will apply with smartwatches.  The market will be defined not as millions of units, but as thousands of markets with thousands of units in each.  

 

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The smartwatch clock is ticking: Are consumers ready? - USA TODAY

The smartwatch clock is ticking: Are consumers ready? - USA TODAY | smartwatch | Scoop.it
Scrape TV
The smartwatch clock is ticking: Are consumers ready?
Andy Tarczon's insight:

Are smartwatches for everyone?  Obviously not.  But you've got to love this "man-on-the-street" interview.  Actually,I just love that the guy who does not want to be plugged in is wearing a pair of sunglasses with the Blackberry logo.  Conspiracy theorists have at it.

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