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A Look at the Social Mobile Marketing Paradox

A Look at the Social Mobile Marketing Paradox | Smarter Business | Scoop.it
Today's good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points.

Via janlgordon
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#smarterbiz

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janlgordon's curator insight, November 20, 2013 10:58 PM

This article was written by our top Scoopiteer, Marty Smith for Curatti


Here is are a few highlights:


What is the real social mobile marketing Paradox?


The real social mobile marketing paradox is we don’t know what we don’t know.


Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no “best practices” exist.


How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1bRQg0V]


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NCLocal's curator insight, December 9, 2013 11:29 AM

Thanks - great insights for later to digest.

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We’re Thinking About Organizational Culture All Wrong

We’re Thinking About Organizational Culture All Wrong | Smarter Business | Scoop.it
It divides as much as it unites.

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Nelly Renard's curator insight, January 23, 3:43 PM
The idea that unity can be generated among employees by fixing or creating an organizational culture relies on a naïve assumption that culture unambiguously brings people together. 
But the reality of culture is that it represents a tremendously complex variable that can both bring people together and pull them apart — or do both at the same time.
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How to Fix the Top 3 Mistakes Early-Stage Entrepreneurs Make

How to Fix the Top 3 Mistakes Early-Stage Entrepreneurs Make | Smarter Business | Scoop.it

Rookies are going to make mistakes. The key is learning the smart way, not the hard way.


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2017 Edelman Trust Barometer

The 2017 Edelman TRUST BAROMETER reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001. 

 


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Kenneth Mikkelsen's curator insight, January 17, 5:34 PM

The implications of the global trust crisis are deep and wide-ranging. It began with the Great Recession of 2008, but like the second and third waves of a tsunami, globalization and technological change have further weakened people’s trust in global institutions. The consequence is virulent populism and nationalism as the mass population has taken control away from the elites.

 

Key findings from the 2017 Trust Barometer include:

 

  • Trust in business (52 percent) dropped in 18 countries, while NGOs (53 percent) saw drop-offs as high as 10 points across 21 countries.

 

  • Employees, on average, are trusted 16 points more than CEOs on messaging around employee/customer relations (53 percent), financial earnings (38 percent), crises (37 percent), innovation (33 percent), industry issues (32 percent) or programs addressing societal issues (30 percent).

 

  • Half of the countries surveyed have lost faith in the system, led by France (72 percent) and Italy (72 percent), Mexico (67 percent), South Africa (67 percent) and Spain (67 percent).

 

  • Trust in traditional media fell 5 points to 57 percent, the steepest decline among platforms since 2012, followed by social media (41 percent), which dropped three points. By contrast, online-only media (51 percent) received the biggest bump in trust at five points.
Steve Bax's curator insight, January 19, 2:46 AM
Fascinating. 
Sergey Pavlov's curator insight, January 20, 8:10 AM
Interesting presentation
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Six tips for staying competitive in the packaging industry

Six tips for staying competitive in the packaging industry | Smarter Business | Scoop.it
There are over 7 billion people in the world and each person consumes on average $114 worth of packaging each year. There is no doubt that packaging is a lucrative industry with plenty of growth potential – however, market share is not equally distributed and smaller suppliers are often stuck in the shadows of their bigger competitors. Larger suppliers have greater resources, which typically grants them more brand awareness, wider access to and presence within a variety of sectors, and the ability to undercut on . . .
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We Pay Attention to Stories with Emotional Appeal

We Pay Attention to Stories with Emotional Appeal | Smarter Business | Scoop.it
Vying for attention in ads
Threats to the status quo, sex, and remembering things we have seen before are good ingredients to have in an ad, says Medina. Steve Hayden, who produced the famous commercial introducing Apple Computer in 1984 included all three of them in the story, setting a new standard for Super Bowl ads.

It opens with a scene showing an auditorium filled with robot-like men all wearing the same attire in a bluish light. The reference is to Nineteen Eighty-Four a dystopian drama film depicting a totalitarian future society written for the screen and directed by Michael Anderson in 1956, loosely based upon George Orwell's novel of the same name.

the men are staring at the screen where a giant male face is spouting off platitude fragments such as “information purification!” and “unification of thought!” The men in the audience are absorbing these messages like zombies.

Then the camera shifts to a young woman in gym clothes, sledgehammer in hand, running full tilt toward the auditorium. She is wearing red shorts, the only bright color in the entire commercial. Sprinting down the center isle, she throws her sledgehammer at the screen containing Big Brother. The screen explodes in a hall of sparks and blinding light.

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Why Marketing Experiences are Important to Your Business

Why Marketing Experiences are Important to Your Business | Smarter Business | Scoop.it
There are some eye catching statistics from research by Accenture around Marketing Experiences. It's very good news for startups, and will get you thinking

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janlgordon's curator insight, January 14, 2:30 PM

I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

 

Your audience is not only involved in your products -- they are also paying attention to your messaging.

 

How Digital Marketing Affects Your Customers

 

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

 

Caruso explains the current state of customer relations in the realm of digital marketing.

 

Here's what caught my attention:

 

  • According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

 

  • Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

 

  • True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Origin unknown.

 

Read full article here: http://ow.ly/6cEv3080mj8

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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6 Out of the Box Employee Training Methods to Try

6 Out of the Box Employee Training Methods to Try | Smarter Business | Scoop.it
Your organization is growing, and while all sorts of new problems have probably arisen as a result, it’s still, unquestionably, good news. Hiring new employees is a boon for companies as it adds additional support for overworked teams and invites fresh ideas into the office. That being said, training new hires is a difficult task …
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Irish Cancer Society defends its ‘I Want to Get Cancer” campaign | PR Daily

Irish Cancer Society defends its ‘I Want to Get Cancer” campaign | PR Daily | Smarter Business | Scoop.it
The striking ads last just 10 seconds, but the spots are ruffling plenty of feathers.A new PR campaign from the Irish Cancer Societyfeatures short promos on TV and social media with the words: “I want to get cancer.” Each spot shows four different people—a middle-aged couple, a young surfer and a young woman in a relationship. Each person says: “I want to get cancer.”Is it too offensive or powerful PR?...
Via Jeff Domansky
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Jeff Domansky's curator insight, January 13, 11:44 AM

It's getting buzz, but is it bad PR or smart? You be the judge.

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How Good Is Email Marketing As A B2B Lead Generation Tool?

How Good Is Email Marketing As A B2B Lead Generation Tool? | Smarter Business | Scoop.it
The delivery of brand message is perfected by the use of email and it continues to play a greater role in the future of prospecting. But, just how good is email marketing as a lead generation tool? Read ahead to know.

Via Larissa Smith
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What It Takes to Stay Ahead of the Competition

What It Takes to Stay Ahead of the Competition | Smarter Business | Scoop.it
four particular capabilities emerged as integral to sustaining high-quality performance:

Improvement. This capability was defined as a firm’s ability to make incremental product or service upgrades, or to reduce production costs.

Innovation. Defined as how strong a company was at developing new products and entering new markets.

Sensing of weak signals. Defined as how well a company can focus on potential banana peels in order to improve overall performance, including analyzing mistakes, actively searching out production anomalies, and being aware of potential problems in the surrounding business environment.

Responsiveness. Defined as a business’s ability to solve problems that crop up unexpectedly and to use specialized expertise to counter those complications.

The authors found that certain capabilities emerged as integral to sustaining high-quality performance.

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Successful Business ambitions in 2017

Successful Business ambitions in 2017 | Smarter Business | Scoop.it
O'Connor & Kelly can help you realise your ambitions for a successful business in 2017 through smarter marketing. Have a look at our bundled services here..
oconnorandkelly's insight:
A good mindset is essential in 2017 if you are looking for building a successful business.This is what we suggest in our most recent blog post on smarter marketing.
 
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Entrepreneurial lessons from an amateur poker player

Entrepreneurial lessons from an amateur poker player | Smarter Business | Scoop.it
What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur.

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malek's curator insight, January 6, 12:15 PM

Poker seamlessly blends knowledge, experience and chance.

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Follow the Logic: Why Boards Need Communications Expertise 

Follow the Logic: Why Boards Need Communications Expertise  | Smarter Business | Scoop.it
Take this simple test.  True or False:

1. One of the primary roles of a Board of Directors is to advise the CEO. T F
2. One of the primary roles of a CEO is to communicate with multiple stakeholders. T F
3. Most Boards of Directors include Communications experts. T F
If you believe Points 1 and 2 are true, you are in good company.  Governance and leadership authorities consistently cite advising the Chief Executive Officer and effective communication as key responsibilities of boards and CEOs.

If you also believe Point 3 is true, you are wrong. Today’s boards are mostly made up of sitting or former CEOs and Chief Financial Officers. And based on PwC’s 2015 corporate directors survey, that is likely to continue.  When seeking new board members, more than 90 percent rank financial expertise at the top, followed by industry (70 percent) operational (66 percent), and risk management expertise (62 percent).

Based on the strategic, operational and financial responsibilities of a CEO, that makes sense – but it’s also an old-school view. In addition to traditional roles, today’s CEOs are shaping and driving their organization’s vision, building their culture and connecting the outside of their company to the inside. Even in good times, most would benefit from broad communications counsel. And if there’s a crisis, PR expertise is even more of a priority.

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Three stages which help to grow startup - Growtheus

Three stages which help to grow startup - Growtheus | Smarter Business | Scoop.it

While running a startup, there has always been a difficult question about how to measure its evolution. Let’s say you have been doing well with your product setting goals and achieving them. Maybe you have even developed your own growth hacks and successfully applied them.
 
But what’s next? Do you need to keep moving the same way or is there something else you might switch to? To address these issues correctly you need to understand where you are now.


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Stop This Terrible Habit You Don’t Even Know You Have

Stop This Terrible Habit You Don’t Even Know You Have | Smarter Business | Scoop.it
n an effort to know your vulnerabilities, to admit mistakes, to always look for ways to improve… it’s so easy to beat yourself up.

“What a stupid decision! I can’t believe I didn’t think through all the potential consequences.”
“Oh, I didn’t see that coming. I should have been better prepared.”
“If I’d only thought about the contingencies early on I could have saved my team a lot of angst and re-work.”
“I should have counted to 10 before I sent that email.”
If you’re thinking any of the above or something equally frustrating, I get it. You’re probably right. You made a mistake. You learned something. And you’ll do better next time.

Yes. Own the ugly. Apologize. Get creative and make it right. And then, move on.

Don’t hold a grudge.

Treat yourself with the same level of compassion
you would offer your team, your boss, or the people you love.

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Knowledge Is Power - 52 Online Video Courses You Can Start Today! 

Knowledge Is Power - 52 Online Video Courses You Can Start Today!  | Smarter Business | Scoop.it

All coupons to access these courses for free have been tested and working as of today. 


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Pricing Is Branding – ART + marketing

Pricing Is Branding – ART + marketing | Smarter Business | Scoop.it

One of the best gems of business wisdom that I have ever learned originated with Andrew Gordon.
Back in 2009, he was running two companies that specialized in providing design, creative, and interactive in various industries. Our mutual friend Tammy made an introduction after I got laid off from my copywriting job at a marketing firm.
In preparation for that first meeting, I updated my writing portfolio and thought through my pricing. My recently deceased salary had broken down to about $15 an hour, including benefits, yet the firm where I had worked sold my services for $85 an hour.


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The CEO Innovation Dilemma: Creating an Innovation Culture That Works

The CEO Innovation Dilemma: Creating an Innovation Culture That Works | Smarter Business | Scoop.it

CEOs across America are facing a critical dilemma: how to keep up in today’s innovation economy. 97% of CEOs agree that innovation has grown increasingly important over the last 10 years, and 73% of those CEOs note that innovation plays an important role in determining the value of a company. The problem, however, is that only 35% of CEOs are actually confident in their organization’s ability to innovate successfully. After all, navigating uncharted waters is risky and full of uncertainty. As a result, the CEO innovation dilemma is rising, leaving many unsure whether their organizations have what it takes to keep up.


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3 iPhone Apps to Help Keep Your New Year’s Resolutions

3 iPhone Apps to Help Keep Your New Year’s Resolutions | Smarter Business | Scoop.it
Because your iPhone is constantly with you, there’s a high chance that constant nagging and motivation might just help you form new habits and break old ones.
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The Top Five HR Trends For 2017

The Top Five HR Trends For 2017 | Smarter Business | Scoop.it

HR leaders are sizing up a handful of challenges that they weren't yet facing in the early days of 2016. Over the next 12 months the solutions to those obstacles will have to evolve and adapt as the overall business world does the same. Still, it's worth taking a look back at what's changed in the past year in order to see what's in store for human resources professionals in 2017. These are five of the biggest trends impacting the field right now.


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The Learning Factor's curator insight, January 12, 4:36 PM

Some companies seem less gung-ho to ditch annual performance reviews than they were a year ago.

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Feed Your Brain! - 17 Online Courses You Can Start Today 

Feed Your Brain! - 17 Online Courses You Can Start Today  | Smarter Business | Scoop.it

All coupons to access these courses for free have been tested and working as of today. 


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The 6-Step Process To Train Your Brain To Focus

The 6-Step Process To Train Your Brain To Focus | Smarter Business | Scoop.it

There’s a growing body of research about how counterproductive multitasking can be. While we may feel like we’re getting more done, the reality is that regular multitasking can leave us with a diminishing ability to focus.

 

That’s good to know. But if you’re a chronic multitasker who finds it hard to focus, is there any hope of getting your attention span back?

 

While neuroscientist Daniel Levitin, psychology professor at McGill University in Montreal and author of This Is Your Brain on Music: The Science of a Human Obsession won’t speak definitively for everyone, he says there are some general things most of us can do to improve our focus. Put these practices into place to sharpen your concentration and be more effective.


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Dove Nobel's comment, January 11, 10:20 AM
http://www.citynews.com/classifieds/category/397/computer/listings/130569/Get-the-Best-Solutions-for-HP-Printer-Issues.html
Stewart-Marshall's curator insight, January 12, 6:20 AM
There are some general things most of us can do to improve our focus. Put these practices into place to sharpen your concentration and be more effective.
Walter Gassenferth's curator insight, January 23, 4:29 AM

Useful post, presenting an interesting vision of the theme. For those who speak Portuguese or Spanish and are interested in business management, please visit http://www.quanticaconsultoria.com

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17 Bad Habits You Need to Kill in 2017 to Be More Successful

17 Bad Habits You Need to Kill in 2017 to Be More Successful | Smarter Business | Scoop.it
Finally take control of your destiny by deleting the negative habits that have been dragging you down.
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inningexperts's comment, January 11, 6:00 AM
Nice...!!
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The 6 Best Ideas From CES 2017

The 6 Best Ideas From CES 2017 | Smarter Business | Scoop.it

There is no feeling as equally overwhelming and futile as walking through the convention halls of Las Vegas, staring at 1,000 identical TVs, and trying to squint out the future between the bezels. But the annual Consumer Electronics Show, going on now, really is the best place to get a peek at the world to come.


With every major electronics manufacturer in attendance, jockeying for attention from the crowd, you can spot not just the incremental improvements but the true paradigm shifts that could change the way we work and live. Here are some of the best ideas out of CES 2017....


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Jeff Domansky's curator insight, January 6, 11:24 AM

From cars that transform into your apartment to programmable Lego bricks, the future is being built all around us. That's the wonder of the Consumer Electronics Show.

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New! Vending Machines That Dispense Short Stories in France

New! Vending Machines That Dispense Short Stories in France | Smarter Business | Scoop.it
Eight new vending machines have popped up in the public spaces of Grenoble, France. The vending machines sit near the Alpine city’s town hall, the tourist office, and the libraries, but Grenoble hasn’t suddenly developed a taste for Lay’s potato chips and Snickers bars—these vending machines dispense short stories.

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Karen Dietz's curator insight, January 4, 12:51 PM

It's the beginning of a new year, and time for some fun! Here's a quick post on a storytelling vending machine in France. Waiting in line? Push a button and get your 1, 2, or 3 minute story (your choice) to read -- FREE!

 

Looking forward to this making it over here to the US soon. Don't you wish we had it now? Thanks to storyteller Connie Reagan Blake for sharing about this in her recent newsletter.