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A Cheat Sheet to Designing a Pricing Page that Converts - Kissmetrics

A Cheat Sheet to Designing a Pricing Page that Converts - Kissmetrics | Smarter Business | Scoop.it
Here are a few of the highlights:

Psychology-Backed Layout: Use techniques like price anchoring (to set context) or scarcity (to increase visitor urgency).Easy to Understand: Remove clutter (like extra nav details) and complexity (like hard-to-understand features).Order & Recommended Plan: Order plans from MOST to LEAST expensive, while also adding one recommended plan.Copy, Colors & Risk Reversals: Use copy and color to sell value, and credibility indicators to reverse risk.Conversion-Boosting Features: Include a free option with FAQ and live chat options.

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marketingIO's curator insight, December 6, 6:40 PM

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

Rescooped by oconnorandkelly from Restaurant Marketing News, Ideas & Articles
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How to Increase Restaurant Holiday Spending

How to Increase Restaurant Holiday Spending | Smarter Business | Scoop.it

‘Tis the holiday season! The scramble is on to increase restaurant sales by taking advantage of holiday spending. There is no doubt that online ordering is the newest trend for young consumers.Online options are one of the primary reasons a restaurant is chosen by more than one third of the adult population and over 40% of millennials. According to the National Restaurant Association more than 60% of adults would take advantage of online ordering.


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Bob Frazier's curator insight, December 2, 6:40 AM

Customers want delivery and love mobile online ordering with mobile payments!  Restaurants are the big winner with online ordering - no peak staffing issues, no customers on hold, no order entry errors, no unpaid orders and automatic up selling. Why would you not offer delivery and online ordering? Need info? Read our blog post at http://www.pos-advice.com/restaurant-online-and-order-ahead-solutions/ for all the details and where to find these solution providers! For a weekly recap of restaurant news, ideas and articles, subscribe to the "Restaurant Weekly Recap" at http://pos-advicenewsletter.com/

Rescooped by oconnorandkelly from Internet Marketing
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10 Companies That Hacked Traditional PR for Big Digital Marketing Wins

10 Companies That Hacked Traditional PR for Big Digital Marketing Wins | Smarter Business | Scoop.it
Research executed by Bizible found that only 64.2% of businesses today are using PR to drum up business, while (for the same reason) 82.1% are investing in content marketing and 79.2% in SEO.   Why? I don’t profess to be an expert in PR, but hearsay tells me the industry has been suffering from

Via Pedro Da Silva, massimo facchinetti, Felix Cheang
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25 Essential Tips to Become a Negotiation Ninja

25 Essential Tips to Become a Negotiation Ninja | Smarter Business | Scoop.it
Negotiating a good deal is an important skill for every event planner. Here are some top tips to get more from your next deal.
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Rescooped by oconnorandkelly from Technology in Business Today
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Key Steps In Developing a Long Term Growth Strategy in your Business

Key Steps In Developing a Long Term Growth Strategy in your Business | Smarter Business | Scoop.it
Guest Author John Stone of BizzMarkBlog outlines key steps of developing long term growth strategy on Frugal Business.

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BSN's curator insight, November 29, 9:37 AM
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Rescooped by oconnorandkelly from Public Relations & Social Media Insight
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23 experts reveal their best PR tips to improve audience relationships | Ryan Ferguson

23 experts reveal their best PR tips to improve audience relationships | Ryan Ferguson | Smarter Business | Scoop.it

At its core, public relations (PR) is about developing positive relationships with your key audiences, whoever you define them to be. So we wanted to provide business owners and communications practitioners with PR tips that address just that.

 

We reached out to some of the industry’s leading public relations experts to learn their thoughts on relationship development. Below are 23 PR tips in response to our question...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 25, 2:22 AM

23 of the industry's leading public relations experts reveal their best PR tips to improve a business's relationship with a key audience.

Rescooped by oconnorandkelly from Digital Marketing: A paradigm shift from traditional marketing
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Why Local Search Marketing is the Marketing Strategy for 2017

Why Local Search Marketing is the Marketing Strategy for 2017 | Smarter Business | Scoop.it

What’s the point of advertising your brand far and wide if the people down the road don’t know you exist? If growing your business is important to you, then you have to start in your own neighborhood.

The best way to get your name out to your community is by optimizing your local search engine traffic.

In this article, we’re going to explain what makes local search engine optimization so important to your business and the best ways to take advantage of that traffic....


Via Jeff Domansky, Anuj Saxena
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Jeff Domansky's curator insight, November 22, 10:47 PM

Here's a simple list of local search marketing tactics.

deust2's curator insight, November 23, 2:52 AM
Les outils de curation
Ryan Bonnell's curator insight, November 23, 9:25 PM
If you read one thing read this. An absolute must for community-based businesses. Doctors, dentists, lawyers,  and chimney sweeps. GO LOCAL!
 
Rescooped by oconnorandkelly from Social Media, SEO, Mobile, Digital Marketing
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How to Create a Documented Content Marketing Strategy

How to Create a Documented Content Marketing Strategy | Smarter Business | Scoop.it
A documented content marketing strategy addresses your business challenges and defines how you'll leverage content to solve those problems. Here's a step-by-step guide for creating a comprehensive strategic document.

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La pluma digital's curator insight, November 24, 2:50 AM
Lista de diferentes formatos para llevar a cabo tus estrategias de marketing, clasificados de forma clara en una tabla con sus ventajas y desventajas. 
Davide Vaccari's curator insight, November 26, 7:47 AM
#seo #ContentManagement #ContentMarketing
 
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New survey identifies key industry Brexit priorities

New survey identifies key industry Brexit priorities | Smarter Business | Scoop.it

New Survey Identifies Key Industry Brexit Priorities
A survey outlined the main topics for the meeting and event industry after the Brexit vote earlier this year.


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Rescooped by oconnorandkelly from Business: Economics, Marketing, Strategy
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The End of Digital Advertising as We Know It - Knowledge@Wharton

The End of Digital Advertising as We Know It - Knowledge@Wharton | Smarter Business | Scoop.it

Facebook has said that “ad load,” or the relative volume of advertising versus content on its pages, isn’t going to be able to fuel revenue growth as much as it has to date. The disclosure indicates that the display-ad business model – which has largely been the industry standard for monetizing content on the internet — may be tapped out.


Via Pantelis Chiotellis
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The One Essential Skill You Need In The Facebook Era

The One Essential Skill You Need In The Facebook Era | Smarter Business | Scoop.it

Paul Horner is a professional fake news writer, whose completely made-up story about the Amish committing their vote to Trump got over 134,000 likes on Facebook; his story about Obama signing an executive order to invalidate the election results has over 250,000 likes.

 

This week, The Washington Post’s Caitlin Dewey interviewed Horner--who is stunned that his work gets accepted as true.

 

“I think Trump is in the White House because of me. His followers don’t fact-check anything -- they’ll post everything, believe anything. His campaign manager posted my story about a protester getting paid $3,500 as fact. Like, I made that up. I posted a fake ad on Craigslist… I thought they’d fact-check it, and it’d make them look worse. I mean that’s how this always works:

 

Someone posts something I write, then they find out it’s false, then they look like idiots. But Trump supporters -- they just keep running with it! They never fact-check anything!”...


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Jeff Domansky's curator insight, November 18, 11:38 AM

The one essential skill you need in the Facebook era? Fact-checking. Witness election 2016.

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5 Red Flags to Know if Someone is Lying to You in an Email 

5 Red Flags to Know if Someone is Lying to You in an Email  | Smarter Business | Scoop.it
hese clues that leak out are what we call red flags, and I am here to help you increase your detection radar. So, here are 5 Red Flags to help you instantly identify a liar from a truth-teller in email:

Red Flag #1 Lack of First-person Pronouns
It is known that when a person is being truthful, they will refer to themselves in first-person and subtly proclaim ownership of a statement. So when you are reading an email, look to see if the sender is verbally distancing themselves by using less frequent singular pronouns like “I”, “me”, or “my”. Verbal distancing is the same as nonverbal distancing– “standing back” from the lie that does not represent their true attitude or experience. Examples of these might look like:

 “Leaving the bank’s safe unlocked is not what a responsible person would do.”
Vs.

 “I left the safe in the bank unlocked”
Red Flag #2 Past Tensing
A deceptive person may refer to historical events from the past, in the present. The reason for this might be because the deceiver is making up the story from their imagination. Like in the 1994 case of Susan Smith, she used past tense words like “My children wanted me. They needed me. And know I can’t help them.” These keywords suggested to the investigator that Susan already knew that her kids were no longer alive. Many truth-tellers that believe their missing family member is alive, would use their words in the present tense.

Red Flag #3 Concrete Vs. Abstract
Because a liar is generating a story from their imagination, some of their cognitive resources are being used to create a believable story. This suggests a lower amount of cognitive complexity being used, which allows a liar to easily access concrete descriptions than abstract evaluations or judgements. This might look like:

“I walked to the store”
Vs.

“ Usually, I take bus #12 to work, but since it was a beautiful day, I decided to walk to the store”.

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4 marketing innovations headed to brick-and-mortar retail in 2017

4 marketing innovations headed to brick-and-mortar retail in 2017 | Smarter Business | Scoop.it
Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year.
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Here's How Much Work Your Brain Can Handle Before Needing a Break 

Here's How Much Work Your Brain Can Handle Before Needing a Break  | Smarter Business | Scoop.it
The 8-hour workday is an outdated and ineffective approach to work. If you want to be as productive as possible, you need to let go of this relic and find a new approach..
Via Bobby Dillard, Ricard Lloria, malek
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Rescooped by oconnorandkelly from MarketingHits
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How Consumers Find and Use Online Reviews for Local Businesses

How Consumers Find and Use Online Reviews for Local Businesses | Smarter Business | Scoop.it
Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal.

The report was based on data from a survey conducted in September 2016 of 1,062 adult consumers in the United States.

Half of respondents say they check online reviews of local businesses regularly, up from 33% in 2015.

Via Brian Yanish - MarketingHits.com
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Stan Smith's curator insight, December 5, 1:51 AM
When I find myself looking for new spots to take my wife I nearly always check for online reviews if for no other reason than to find a tip about parking or a special item on the menu. 


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3 Messages Leaders Listen for in Silence 

3 Messages Leaders Listen for in Silence  | Smarter Business | Scoop.it
Effective leaders know that the art of communication is as much about listening as it is about talking. But to really master this art, leaders must learn to listen to, and interpret, silence as much as they listen to words.

If you’re going to really understand what is happening with your team and with your organization it is vitally important that you learn to pay attention to silence, and to understand what the silence means.

As a starting point, here are 3 messages that silence could be telling you…

“I am not producing results.”

When things are going well, your team will become a virtual chatterbox of updates and information. If the results are strong your email inbox will be jammed full of updates and data. People will be dropping by your office to give you the latest glowing reports on the success of the project.

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10 Best Growth Hacking Tools to Watch for in 2017

10 Best Growth Hacking Tools to Watch for in 2017 | Smarter Business | Scoop.it

Every startup now wants to have a growth hacker. Grab some tools to watch for in 2017 that can help you grow exponentially when properly used.


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5 Trends for 2017 | TrendWatching

5 Trends for 2017 | TrendWatching | Smarter Business | Scoop.it

Below, you’ll find a collection of innovations which are (re)defining customer expectations. These innovations – and the 5 big consumer trends they represent – show you glimpses of what your customers will want next.Understanding these trends will help you stay ahead of accelerating expectations, and lead you to actionable innovation opportunities.


Readers who are serious about understanding the direction of consumerism across multiple dimensions will have already spotted that these trends don’t sit in splendid isolation. They are a handful of near-future fragments of the Bigger Picture – more on that below.


But each one is also a killer opportunity to take to your team right now.So: read, think, debate. Then get going with building brands that matter, products that delight and campaigns people can't stop talking about!...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 28, 2:54 AM

Understand new global and regional consumer trends and uncover innovation opportunities with five upcoming trends for 2017. Recommended reading!

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Young people 'easily duped' by sponsored content | News

Young people 'easily duped' by sponsored content | News | Smarter Business | Scoop.it
An academic study has revealed that young people show an alarming inability to distinguish between content and advertising online. 

Via Steve Bax
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Steve Bax's curator insight, November 25, 4:57 AM
A group of academics at Stanford University analysed nearly 8,000 responses from students attending middle school, high school and college across 12 US States and found that while most were able to identify traditional banner ads, 82% of middle schoolers weren't able to distinguish between a news article and native advertising (labelled as ‘sponsored content').
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10 Facebook Marketing Tips for the Holiday Season : Social Media Examiner

10 Facebook Marketing Tips for the Holiday Season : Social Media Examiner | Smarter Business | Scoop.it

Is Facebook part of your holiday marketing plan? Discover 10 Facebook tips to widen your visibility and reach during the holiday season.


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3 Myths Entrepreneurs Need to Stop Believing Right Now

3 Myths Entrepreneurs Need to Stop Believing Right Now | Smarter Business | Scoop.it
They’re only holding you back.

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RingCentral's curator insight, November 23, 12:38 PM
Our CEO, Vlad Shmunis, shares 3 myths entrepreneurs need to stop believing right now (via Fortune): http://ringcentr.al/2gkwt24
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Marketing Like a Pirate: What Growth Means at an Early Stage Startup

Marketing Like a Pirate: What Growth Means at an Early Stage Startup | Smarter Business | Scoop.it
Peter Drucker once stated that the two most important functions of a business are Innovation and Marketing. He meant that the primary purpose of a company is to create value and to deliver it…
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Here Are the 100 Trends That Will Shape Your Marketing World in 2017

Here Are the 100 Trends That Will Shape Your Marketing World in 2017 | Smarter Business | Scoop.it

Well then. Here's one for all you culture buffs who pride yourselves on staying abreast of trends as they come and go each year. New York-based sparks & honey is out with its annual A-Z Culture Glossary of 2017: The Trends You Know to be Relevant, a compendium of cultural trends the agency predicts will...wait for it...change the world in 2017! To get one thing out right up front: Trump is nowhere to be found on the list. 

 

This is the agency's third outing of the list which, to date, has received over 2.4 million views on Slide Share. Which makes perfect sense because some of the trends and terms used to describe those trends are just whack. 

 

To come up with the list, the agency uses a framework called the Elements of Culture to organize its cultural trends. The 100 trends in the report are broken into the following five categories: Aesthetics, Media, Tech/Science, Humanity and Ideology.  Among the trends to watch for 2017 are....


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Jeff Domansky's curator insight, November 18, 10:15 AM

Fasten your seatbelts! Here are the 100 Trends that will shape your marketing world in 2017

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What 1200+ of the World’s Best Marketers Think about the Future of Social Media | Inbound

What 1200+ of the World’s Best Marketers Think about the Future of Social Media | Inbound | Smarter Business | Scoop.it
1,200 Marketers Told Us The Current State and Future of Social Media How do other social media teams spend their time? What are THE networks to be on? Where are the opportunities?

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Jessica Kelly's curator insight, November 16, 8:09 PM
Video, video, video...yeah, yeah, yeah... This is the key takeaway as far as I'm concerned: "Know why you are on social media." :)
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These 62 Websites Will Make You Incredibly Smarter – The Mission

These 62 Websites Will Make You Incredibly Smarter – The Mission | Smarter Business | Scoop.it
Learning should not end after formal education. Lifelong learning, the ongoing, voluntary, and self-motivated pursuit of knowledge can enrich your understanding of different topics and make you a…

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