It is a classic.
This video of the campaign "Let's Do It!" - a grassroot initiative to clean up the country from illegal waste in just one day.
When watching the vid I find it still inspiring & amazing.
Cause of the power of a single idea. Three people. Rounding up 50.000 people. Get them into action on one particular day.
It inspires me to look out for an idea in any field. And when it feels right to just do it. With the lessons learned from this fantastic experience.
Most of all this project shows me that people will come into action and 'give back' on a thing that they feel passionate about and find important.
To me this beautiful initiative is a powerful example how people and communities come into action through a bottum up strategy and rely on the creativity and intelligence of the 'spontaneous order from below'.
Some Data Points:
=> One single idea - clean up 10.000 ton of waste in one day - came to life by 3 people: Toomas Trapida, Kadri Allikmae and Rainer Nolvak;
=> Within 2 weeks they rounded up a core team of 20 volunteers that grew quickly to 620 people - the best professionals of the country;
=> 50.000 people came into action, being 4% of the population of Estonia;
=> In normal circumstance it would take government 3 yrs and 22.5M euro doing the thing on May 3rd 2008. The real costs were 1/2M euro and it took just one day to do it - cleaning up the country.
The 5-steps To Success:
1. Teambuilding - inspire & connect and involve the best professionals in Estonia - for free;
2. Engaging partners - institutions, governments, communities;
3. Mapping the garbage - using new technologies; smartphones, digital pictures, location based tech, google earth mapping;
4. Communication - leaders in the community ranging from politics to entertainment 'put a voice and face' to the campaign;
5. Registration - two weeks before d-day just 10.000 people had registered however 50.000 people came into action on May 3rd 2008 collecting 10.000 ton of waste across the country - really amazing!