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Smart website design, graphic design and small business marketing — from Lemon Dog Project
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How to effectively prioritize and amplify SEO content

How to effectively prioritize and amplify SEO content | Smart Dog | Scoop.it
Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need. 

But what are the right steps to prioritize and amplify content? 


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Jesus Alvarez desde www.sercompetitivos.com 's curator insight, May 10, 1:58 AM
#Growth Hacking : How to effectively prioritize and amplify SEO content
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Website Spring Cleaning: A 5 Web Clinic crash-course to help you tidy up your webpages | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Website Spring Cleaning: A 5 Web Clinic crash-course to help you tidy up your webpages | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Smart Dog | Scoop.it
Just in time for spring, leverage these five MarketingExperiments Web clinics to turn that cluttered mess of a legacy page into a squeaky-clean, highly effective conversion machine. From site banners and headlines, to copy, CTAs and forms, we’ve got you covered.
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5 Ways Content Marketing Is Gradually Encapsulating SEO

5 Ways Content Marketing Is Gradually Encapsulating SEO | Smart Dog | Scoop.it

Content marketing has penetrated deeper into SEO. But how deep?


That we’ll explore in this article. After reading it, you can review your site and verify if on-page best practices have been followed and decide whether any changes are required.

Here’s how quality content is changing each aspect of SEO:

http://www.business2community.com/content-marketing/5-ways-content-marketing-gradually-encapsulating-seo-01520753#ZACVLPWQPSqrJPPV.97



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Marc Laliat's curator insight, April 21, 1:36 PM
#SEO et #contenu sont dans un bateau...
Friilance's curator insight, April 23, 1:46 AM

5 Ways Content Marketing Is Gradually Encapsulating SEO

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Perceived Value in User Interfaces

The perceived value of a site represents the benefit that users expect to derive from using it.
Cynthia Pinsonnault's insight:
Just as with the physical storefront, a cluttered webpage lowers the perceived value of the organization. Clutter and disorganized content suggest a lack of attention to detail, or an inability to distill information into a meaningful summary that, due to the halo effect, people assume reflects the overall character of the business.
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2016 State of Link Building Survey coverage

2016 State of Link Building Survey coverage | Smart Dog | Scoop.it
What does modern day link building look like? Columnist Andrew Dennis explores the results of a recent survey conducted by Moz, Credo and Page One Power.

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AttorneyRankings's curator insight, April 13, 11:34 AM
Tactics, perceptions, and even the way search engines evaluate links are continuously evolving. Because of the ever-changing nature of link building, it’s always interesting to examine the state of the industry.
 

 

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Website Spring Cleaning: A 5 Web Clinic crash-course to help you tidy up your webpages | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Website Spring Cleaning: A 5 Web Clinic crash-course to help you tidy up your webpages | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Smart Dog | Scoop.it
Just in time for spring, leverage these five MarketingExperiments Web clinics to turn that cluttered mess of a legacy page into a squeaky-clean, highly effective conversion machine. From site banners and headlines, to copy, CTAs and forms, we’ve got you covered.
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Difficult Designs Are Better

Expand your users’ cognitive abilities and make them think harder. Create complex interaction flows and clever, nonobvious interfaces.
Cynthia Pinsonnault's insight:
Happy April Fool's Day!
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The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire

The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire | Smart Dog | Scoop.it
Half-a-billion people stored files on Dropbox. Well, sort of. Really, the files were in Amazon’s cloud. Until Dropbox built its own. And threw the switch.
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The Same Link Twice on the Same Page. Do Duplicates Help or Hurt?

Eliminate redundancy on webpages whenever possible to reduce cognitive overload. Each extra link makes your site harder to use.
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Website Logo Placement for Maximum Brand Recall

Users are 89% more likely to remember logos shown in the traditional top-left position than logos placed on the right.
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5 Hacks to Optimize Every Piece of Content for SEO

5 Hacks to Optimize Every Piece of Content for SEO | Smart Dog | Scoop.it

'If you want to drive sustainable organic search traffic and increase visibility in search engines here are five ways to optimize your content for SEO.

 

I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization'.

 

Read More: https://www.searchenginejournal.com/5-hacks-optimize-every-piece-content-create-seo/147513/


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donhornsby's curator insight, February 9, 8:32 AM

(From the article): As you can see, these five hacks to optimize every piece of content for SEO are very powerful if put to good use. I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization.

Jon Turino's curator insight, February 14, 6:52 PM

With the SEO world changing daily we've just got to keep up!

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Should You Hire an SEO Firm or Do It Yourself? - 'Net Features - Website Magazine

Should You Hire an SEO Firm or Do It Yourself? - 'Net Features - Website Magazine | Smart Dog | Scoop.it
:: By Kylie Ora Lobell :: There are two ways to get seen on Google. You can either pay for ads that will display on top of search results, or invest in search engine optimization (SEO) to appear organically below the ads. If you choose to go the advertising...
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The Illusion of Completeness: What It Is and how to Avoid It

Users can think they see the entire web page, although additional content exists off-screen. Designers must help users discover all relevant information.
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Local SEO Roundup - Experts Share Their Favorite Local SEO Tips

Local SEO Roundup - Experts Share Their Favorite Local SEO Tips | Smart Dog | Scoop.it
Local SEO Strategies to grow your business using the internet. Experts share their top local seo strategies in our expert roundup.

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AttorneyRankings's curator insight, April 28, 1:27 PM

Thought leaders in the local SEO space share their ideas on what makes great local SEO. 

Friilance's curator insight, May 7, 8:46 AM

Local SEO Roundup - Experts Share Their Favorite Local SEO Tips

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Fresh Start Effect: How to Motivate Users with New Beginnings

Clean slates encourage people to pursue their goals. Designers can leverage this tendency by adjusting message timing and content.
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What Hackers Do With Compromised WordPress Sites - Wordfence

What Hackers Do With Compromised WordPress Sites - Wordfence | Smart Dog | Scoop.it
We often talk to site owners who are surprised that their sites are targeted by attackers. Most of them assume that if there isn’t any juicy data to steal, like credit card numbers, that compromising their site is a worthless exercise. Unfortunately they are wrong. Aside from data, a compromised site’s visitors can be monetized …
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Designing for Young Adults (Ages 18–25)

Millennials exhibit unique behaviors and approaches to interfaces. They’re confident and error prone, and have high expectations of websites.
Cynthia Pinsonnault's insight:
... young adults rarely blame themselves when things go wrong — unlike older users. They typically see usability issues as the fault of the site, and will sometimes criticize the organization that the site represents.
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Rescooped by Cynthia Pinsonnault from SEO and Social Media Marketing
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Link Building: A Vital Cog Of Your SEO Strategy

Link Building: A Vital Cog Of Your SEO Strategy | Smart Dog | Scoop.it
'What is Link building and how is it still relevant in the present scenario? 

In simple words, a link-building tactic serves as a bridging gap between your audience and the website. An effective link building strategy in place results in positive feedback and all the right words about a brand, which your client would like to hear on the World Wide Web'. 


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SEO vs. Social Media: How to Choose the Best Strategy

SEO vs. Social Media: How to Choose the Best Strategy | Smart Dog | Scoop.it
SEO or Social Media: which should you use? 

This is where it gets tricky. The answer is that there’s no one singular solution. As frustrating as that sounds, it really does depend on your brand, service, product, or business, and it involves a lot of testing. 


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Jesus Alvarez desde www.sercompetitivos.com 's curator insight, March 29, 4:03 AM
#SEO vs. #Social Media: How to Choose the Best Strategy
Harmony Com's curator insight, March 29, 4:07 AM
Une réflexion à mener, car dans bien des cas, la concurrence sera trop rude pour obtenir des résultats en SEO !
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How Chunking Helps Content Processing

Break your text and multimedia content into smaller chunks to make it easier for users to understand and remember information.
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Hierarchy of Trust: The 5 Experiential Levels of Website Commitment

Sites must meet users' basic trust needs before they demand that visitors enter information or engage with them. 5 types of user commitment have separate design requirements.
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Young Adults Appreciate Flat Design More than Their Parents Do

18-to-25-year olds gave slightly higher ratings of flat designs than older adults. That increased aesthetic appeal may not be worth the cost of flat design.
Cynthia Pinsonnault's insight:
"We know from previous research that users care more about content than about style, and that the content will dominate any user feedback."
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Mobile Websites: Mobile-Dedicated, Responsive, Adaptive, or Desktop Site?

Different approaches to implementing mobile websites have each their advantages and disadvantages. All should follow the same mobile user-experience principles.
Cynthia Pinsonnault's insight:

"The bottom line is: You should not listen to what users say, but rather look at what they do."

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SEO Advantages of HTTPS Sites - Webmag.co | Digital Resources for Net Professionals

SEO Advantages of HTTPS Sites - Webmag.co | Digital Resources for Net Professionals | Smart Dog | Scoop.it
Website Magazine's WebMag.co provides infographics, videos and more for 'Net professionals.
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Priming and User Interfaces

Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.
Cynthia Pinsonnault's insight:

Excellent article about how even small aspects of a website prime visitors to take action. The trick is using this in your favor without unexpected results.

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