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How to Ask for a LinkedIn Introduction

How to Ask for a LinkedIn Introduction | Smart Social Media | Scoop.it
Limit your requests to second-degree connections, give people an easy way to decline, and soften your deadlines.
Some executives turn to LinkedIn to screen job candidates. Others rely on the professional social network to generate sales leads.

Via Thomas Faltin
Murhaf Taia's insight:

How to Ask for a LinkedIn Introduction

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malek's curator insight, November 8, 2013 8:51 AM

A sharp dissection of LinkedIn intorduction.

Kimberly Castleberry's curator insight, November 9, 2013 9:25 AM

The introduction system on LinkedIn is a powerful way to get connected with the people that you need to reach, get to know, or have know about you. Here's how to get an introduction... the right way!

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8 Ways To Make Your Customers Look Awesome On Social Media

8 Ways To Make Your Customers Look Awesome On Social Media | Smart Social Media | Scoop.it

How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like them as long as they don’t complain” or maybe you truly believe “they’re the reason I love what I do”? Whatever you really think, there’s no denying that your customers hold the keys to making your company more successful.


Via Kamal Bennani
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WebTech Group's curator insight, December 28, 2014 2:58 PM

8 Ways To Make Your Customers Look Awesome On Social Media - WebTech Group

misslenali's curator insight, December 29, 2014 2:01 PM

awesome :)

Joe Rothstein's curator insight, December 30, 2014 5:15 PM

Social Media Management Company
Social Media Management Agency
Social Media 55
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30 Day FREE TRIAL

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How to Create a Successful Blog Strategy: A Step-by-Step Guide

How to Create a Successful Blog Strategy: A Step-by-Step Guide | Smart Social Media | Scoop.it

Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes -- those are the kinds of things that can give you a voice in the conversation.

 

We've witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. Many of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet.


Via Brian Yanish - MarketingHits.com
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misslenali's curator insight, December 29, 2014 1:59 PM

blogging is da sh.....

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For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough | Smart Social Media | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...

Via Karen Dietz
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BLUENSCOTTISH's curator insight, December 19, 2014 1:05 PM

Thank you Karen Dietz

Art Jones's curator insight, December 19, 2014 8:22 PM

Modern marketing remains a dynamic pursuit, always evolving. We are continually learning how our brains work and as such we know more today than ever before about how to engage people and move them to take an action.


The author of this post Bob Deutsch says "Whatever the offering—dinner entrée, smartphone, a piece of clothing, or what have you—to be successful a product or brand story must feed people's appetite for self-expansion. Self-expansion isn't just a business driver, it’s a life driver. Self-expansion moves everything forward."


#TheFutureofBusiness #Storytelling

Stephen Dale's curator insight, December 21, 2014 5:33 AM

If I could summarise this article in just a few words it would be:


Brands (marketing) need to make a paradigm shift from targeting their messages at monochrome "consumers", and realise that consumers are in fact people, all of us different, and all of us on different journeys. People (not consumers) are more likely to use a product if they perceive the 'brand' understands some things about them. 


Reading time 5mins.

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4 Content Marketing Trends in 2015, for Ecommerce

4 Content Marketing Trends in 2015, for Ecommerce | Smart Social Media | Scoop.it

In 2015, content will still be king, and many of the year’s most important marketing trends will be related to how ecommerce marketers use content to boost sales or collect new leads with whom to share content.

Recently, Smart Insights, a consulting and publishing firm, surveyed about 600 marketers, asking what sort of digital marketing they believed would be the most important in 2015. Some 29.6 percent, or more than a quarter, said content marketing. By comparison, Big Data was in second place with 14.6 percent of respondents, and search engine optimization was important to just 4.3 percent of those surveyed.

Here are four content-related marketing trends that could impact ecommerce in the coming year.


Via Brian Yanish - MarketingHits.com
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Instagram's nice factor is key to its victory over Twitter

Instagram's nice factor is key to its victory over Twitter | Smart Social Media | Scoop.it

Instagram overtook Twitter in monthly active users, zooming past Twitter's reported numbers of 268 million monthly actives. That should come as no surprise.


Via Kamal Bennani
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@Fantasy_5's curator insight, December 12, 2014 5:02 PM

#KeianiEnterprises #ContentMarketing

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Best Channels for Content Promotion [Infographic]

Best Channels for Content Promotion [Infographic] | Smart Social Media | Scoop.it
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.

Via C. Todd Livengood
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C. Todd Livengood's curator insight, December 9, 2014 9:36 AM

You need a healthy mix of paid, earned and owned content.

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10 Things You Must Know About The Marketing Automation - SALEOID

10 Things You Must Know About The Marketing Automation - SALEOID | Smart Social Media | Scoop.it
Marketing Automation System has now become the main need to survive in today’s competitive market. …

Via Saleoid
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Saleoid's curator insight, December 10, 2014 4:02 AM

If you are planning to buy the marketing automation system/tool, so first learn these important points about that.

malek's curator insight, December 10, 2014 9:15 AM

Don't overuse your heart  to love someone, and don't over use your system, use your mind.

Jakarta Web Developer's curator insight, December 10, 2014 11:12 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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10 Must-Have Paid SEO Tools

10 Must-Have Paid SEO Tools | Smart Social Media | Scoop.it
Although they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts.

Via Alexandre Guapyassu
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Failure Stories Have Never Been More Popular

Failure Stories Have Never Been More Popular | Smart Social Media | Scoop.it
With Fuck Up Nights and other storytelling venues, people are sharing stories of business disaster like never before.

Via Karen Dietz
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Karen Dietz's curator insight, December 8, 2014 1:53 PM

One of the most uncomfortable stories for anyone to share are failure stories. You know -- the time when you really screwed up.


When jobs and careers depend on us putting our best foot forward it seems counter-intuitive to share big mistakes we've made.


Yet people are so hungry for authentic relationships we want to both hear, and share, our failure stories. It makes us human, validates that even when we make mistakes we are still worthy of belonging. And these stories teach us that yes, we can recover.


They are also a terrific antidote for the cascade of sugar-coated 'success' stories we are continually bombarded with.


This article is all about failure stories and how they've even spawned live storytelling evenings -- called "F-Up Nights" like the Moth. Fabulous! Read about how this got started, where events are, and insights about sharing these kinds of stories.


All of this will make you more comfortable sharing your own. Right on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Three Ways to Customize Content Across Social Channels for Greater Response

Three Ways to Customize Content Across Social Channels for Greater Response | Smart Social Media | Scoop.it

Content - Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple ...


Via Kamal Bennani
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Gina Tucker's curator insight, December 8, 2014 6:04 PM

sharing content on social networks is key! 

Mike Allen's curator insight, December 11, 2014 6:40 PM

Very important concepts here!

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Social Media Marketing: Build Your Business on Google+ #INFOGRAPHIC

Social Media Marketing: Build Your Business on Google+ #INFOGRAPHIC | Smart Social Media | Scoop.it
Are you using Google+ for marketing purposes? Do you want to learn how to grow your business on Google Plus?

Via Brian Yanish - MarketingHits.com
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Wendy Brown Singer's curator insight, December 9, 2014 4:01 PM

Is this accurate? Are people actively using Google + (besides teenagers)?

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How to Become an Instagram Guru for Business [infographic]

How to Become an Instagram Guru for Business [infographic] | Smart Social Media | Scoop.it

Have you considered using Instagram for business? Even if you don't have an account, this infographic shows you how to become an Instagram guru.


Via Kamal Bennani
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Momentum Factor's curator insight, December 4, 2014 11:09 AM

On average, posts with 11 #hashtags get the most engagement? Here are some other great tips for revving up your business with Instagram! 

Jakarta Web Developer's curator insight, December 7, 2014 4:06 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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Social Reach Increases Through Employee Sharing #INFOGRAPHIC

Social Reach Increases Through Employee Sharing #INFOGRAPHIC | Smart Social Media | Scoop.it
Did you know that a recent study showed that just 15 percent of social media users trust posts by companies or brands on social networking sites?

Indeed, they’re far more likely to trust posts shared by a “regular employee” than they are a CEO. Indeed, social reach increases exponentially through staff sharing – 60 employees can increase your company’s reach by an eye-opening 1,000 percent.

Via Brian Yanish - MarketingHits.com
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5 Storytelling Lessons from the History of Humanity | The Spundge Blog

5 Storytelling Lessons from the History of Humanity | The Spundge Blog | Smart Social Media | Scoop.it

"Storytelling has been one of our defining human characteristic, even before we developed oral languages. Signs, marks on the skin, drawings on the sand, were common ways to communicate achievements, the location of water, or the whereabouts of dangerous enemies waiting to ambush their prey. With time, we have developed sophisticated ways of transforming information into narratives, relaying messages, and conveying images."

 

Read the full article to see examples and find out how to make stories memorable using these 5 storytelling lessons from history:

The Lascaux & Chauvet caves in France - the caveman lesson:   Use familiar images. Pick visuals that your audience can relate to, and pair them with your message. Your audience will understand it and remember it vividly.

Hieroglyphics... Infographics? -  the mummy lesson:  Present your hard data using infographics while threading a compelling story. Combine this with the Caveman Lesson: use familiar images and your audience will understand and relate to your message, and most importantly, remember it.

The Bible, Coran, Talmud, Vedas - the God almighty lesson:  Build narratives around things that you know and use shared and common examples so your audience can relate. Use repetition when you cannot use images and do so in subtle ways, introducing slight variations each time. Then re-write, re-write, and re-write once again…

Aesop's Fables and the moral of the story - the fabulist lesson:  Be concise. Make your story self-explanatory, and don’t give all the answers. Never underestimate your audience’s intelligence: provide value, guide them, and let them come to their own conclusions.

 

Reason & emotion: The stories of William Shakespeare - the bard's lesson:  Plan your story and give it a clear plot with a well defined arc — it will keep your audience engaged. Know your audience and make sure your story uses the right voice, style and language.


Via Kim Zinke (aka Gimli Goose)
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Karen Dietz's curator insight, December 29, 2014 2:21 PM

Thanks go to fellow curator Kim Zinke ("How to find and tell your story") for finding and sharing this post. Great article recap Kim!


I really like this article because it shows -- despite all the hype about storytelling -- how long we've been successfully telling stories. What I like even more is that the author, Reinaldo Calcano, offers a tip from each example he uses -- a tip that you can use to craft your own biz stories. Yeah!


At the end you will even find something rarer -- a list of real references with hyperlinks. Thank heavens. It's always great to know the sources used in the wild west of the Internet.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Tools to Create Infographics | Listly List

Tools to help you create infographics on your own.


Via Jeff Domansky
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Robinson Jimenez Medina's curator insight, December 22, 2014 4:51 PM

Como hacer infografias

Stéphane Desbois's curator insight, December 23, 2014 7:55 AM

Outils

Marta Ciesielska's curator insight, December 25, 2014 3:59 PM

Some good tools for infographics design.

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Pinterest Interests: What Marketers Need to Know

Pinterest Interests: What Marketers Need to Know | Smart Social Media | Scoop.it
Do you need an easy way to find new content to pin?Would you like to see pins from people other than those you follow?Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest.

In this article you'll discover how to find and use Pinterest interests to improve visibility and engagement.


Via Kamal Bennani
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Mr Tozzo's curator insight, December 18, 2014 3:14 AM

Pinterest Interests: What Marketers Need to Know

Michelle Gilstrap's curator insight, December 18, 2014 4:36 PM

Good information, Thanks Kamal

Sihem Neggaz's curator insight, December 18, 2014 5:59 PM

What you need to know!

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Using Social Media in 2015 for Ecommerce Marketing

Using Social Media in 2015 for Ecommerce Marketing | Smart Social Media | Scoop.it
Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals.

The CMO Survey, a leading source of information about strategic marketing trends, found that only 15 percent of the 351 marketers who responded to a survey conducted earlier this year can show the quantitative impact of social media on sales. Forty-five percent of respondents were unable to demonstrate any impact at all while 40 percent had qualitative proof only.

As discouraging as these results sound, they should not deter you from using social media in 2015. Maximizing its value will be determined by how you use it.

As you look to the new year, here are three practices that can help get the most of what social media has to offer both quantitatively and qualitatively.

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, December 12, 2014 10:10 AM

Some businesses view social media as a silo divorced from other marketing activities. But it’s best to view social as a layer that integrates with other marketing activities rather than a separate and distinct channel. 

Marco Favero's curator insight, December 12, 2014 5:08 PM

aggiungi la tua intuizione ...

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9 Creative Ways to Add a Customer Loyalty Program to Any Small Business

9 Creative Ways to Add a Customer Loyalty Program to Any Small Business | Smart Social Media | Scoop.it

One of your best assets as a small business is your connection with your customers and the connection they feel to you in turn. In order to remind your customers how much you appreciate their continued business, and to run a more efficient business, you might want to implement a customer loyalty program.


Via Kamal Bennani
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Darcy Bevelacqua's curator insight, December 30, 2014 7:06 PM

Simple ideas for using a loyalty program- gamification to make it fun, collecting email addresses, offering discounts and check in specials and making your customers the center of your business. 

John Norman's curator insight, January 9, 8:18 PM

Even a millionaire like something for nothing. Its human nature.

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6 Ways To Filter The Internet To Find Valuable Content

Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed" but nobody has the time needed to read and sort through EVERY blog post!


Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 8, 2014 5:13 PM

We're all like @Brian Fanzo running out of time and trying to have more impact. These are great ways to save time on content sourcing which should help:

- your social media efforts by finding content to engage your audience,

- your content marketing efforts through value-adding content curation,

- your content creation efforts by informing your creative process (hint: you should write what these tools don't find as nobody wrote it yet).


Bonus benefit: if you start sharing with your team, it will also ensure everybody's more aligned and in sync with your industry. 

FlyingVideoPro's curator insight, December 13, 2014 11:16 PM

Good tools can help deal with the overwhelm in content management. I find it helps to capture content at the point when you read. If not, it is typically lost forever in the fast moving internet.

malek's curator insight, December 15, 2014 4:58 PM

slide 9 is a real climax: use the tools with @IFTT , @pocket and add graphics from @canva. Share and schedule with @Buffer

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Google Will Now Label Mobile Friendly Websites in Search

Google Will Now Label Mobile Friendly Websites in Search | Smart Social Media | Scoop.it

There’s nothing worse than getting a desktop website when you’re on your phone, so Google’s got a solution.

A new feature in Google Search adds “mobile-friendly” to the description of results that are optimized for your phone. Google automatically determines if websites are mobile friendly using its Webmaster tool which is available to anyone.


Via Brian Yanish - MarketingHits.com
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Jakarta Web Developer's curator insight, December 10, 2014 3:02 PM

be Social:  
https://www.facebook.com/JakartaWebDeveloper'

sandeepkushwaha's curator insight, December 11, 2014 6:34 AM

Google always tries to improve user experience, And this ones signifies the fact that Mobiles are taking over the websites

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10 Google Analytics Reports that Show Where Your Store Loses Visitors

10 Google Analytics Reports that Show Where Your Store Loses Visitors | Smart Social Media | Scoop.it

This post covers how to use Google Analytics to analyze the flow of visitors through an ecommerce site – from landing to conversions, such as purchases or email signups. It is important to identify trouble spots in your sales funnel and to take the necessary steps to make improvements or eliminate the problems.

 


Via Kamal Bennani
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Marc Laliat's curator insight, December 11, 2014 3:25 AM

Oui, l'analytics est rentable !

 

Mike Allen's curator insight, December 11, 2014 6:31 PM

Knowing the trend and why visitors are not retained or recommending is a key issue

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Web Design Trends 2015 [Infographic]

Web Design Trends 2015 [Infographic] | Smart Social Media | Scoop.it
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 8, 2014 9:37 AM

Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M

malek's curator insight, December 8, 2014 11:24 AM

I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular

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How To Use Twitter Analytics

How To Use Twitter Analytics | Smart Social Media | Scoop.it

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses.

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. The best part is that it’s completely free and fairly straightforward to understand. 

Here is a quick overview of some of the most useful features and how they can help grow your Twitter presence.




Via Kamal Bennani
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Mike Allen's curator insight, December 11, 2014 6:43 PM

Know your friends and keep them interested

 

attract more friends by understanding their motivation. To try, ten supply reasons to stay in touch  via push content

 

attracting non- target people just wastes everyone's time at best.

 

 

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Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story

Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story | Smart Social Media | Scoop.it
Companies that ditch tired celebrity personas and transform themselves into vehicles for realizing their customers' aspirations will transcend single...

Via Karen Dietz
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Karen Dietz's curator insight, December 4, 2014 3:29 PM

When I read this post today I immediately thought about a particular story every business needs to craft and tell, but is often unrecognized or forgotten. That's your Future Story about your aspiration.


This article written by Charlie Brown lays out the reasoning for emphasizing "aspiration" instead of "inspiration.


For years I've been encouraging clients to develop this story as part of their core set. Your future story is all about what you aspire to create -- how your product or service, you and your customers, are making a better world. How is the future going to be different because of you/your company? That's what inquiring minds want to know.


Lots of our business stories can be inspirational. But the future story is all about aspiration. Brown makes this distinction clear and his insights are right on. I love the additional thoughts and tips he shares.


But what is a Future Story? They are hard to come by on the web. Your Future Story is shared through stories showing your commitment to something greater than yourself/your company's offerings. Think Nike or Patagonia.


What is one Just Story It aspiration/future story? Here it is:

"Monday evening I'm sitting in the staff lounge of Just In Time For Foster Youth with 2 young women in their early 20s. At 18 they were emancipated from foster care with all of their possessions in a black plastic garbage bag. Just In Time stepped in to help them get stable with housing, furnishings, school supplies, transportation...whatever they needed. We were working on their stories -- about life in foster care and their road to success. As we worked on these stories, we laugh and cry together. We find the paths to share their stories in ways that work best for them.


These are often gut-wrenching stories to work with. Pain and sorrow mix with joy and triumph. Yet these young people are committed to telling their stories to help guide other foster youth, advocate for a better system, combat stereotypes, raise funds so more foster youth can be helped, and to encourage more volunteers. I am so moved by their bravery and resilience, and so proud of each and every one of them. I watch them move through terrible experiences no person -- much less a child -- should go through, and transform into more confident bright stars.

The story reflects the future I want to create:  through the power of storytelling to break down barriers, remove stereotypes, heal wounds, and make strangers friends. To create a future where we experience greater peace between people, full of respect, tolerance, love and helping each other is one worth putting all my passion towards. That is the future I am committed to; that is the future Just Story It works towards. Working together we can make that happen."


Businesses definitely need to get their game on and move into aspiration. What is your aspiration? What future story can you share? Tell me. The world desperately needs to hear them. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How Marketing and Customer Service Approach Customer Engagement [Infographic]

How Marketing and Customer Service Approach Customer Engagement [Infographic] | Smart Social Media | Scoop.it

Want to find out more about how marketing and customer service teams contribute to the customer experience? Check out the following infographic.


Via Kamal Bennani
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@Fantasy_5's curator insight, December 12, 2014 5:01 PM

#KeianiEnterprises #ContentMarketing

Russ Merz, Ph.D.'s curator insight, December 27, 2014 5:49 PM

A useful summary of the different #customer #engagement perspectives taken by marketing compared to customer service teams.

Kimberly Kachadoorian's curator insight, January 3, 9:00 AM

Great customer service is the key to good business