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How to Ask for a LinkedIn Introduction

How to Ask for a LinkedIn Introduction | Smart Social Media | Scoop.it
Limit your requests to second-degree connections, give people an easy way to decline, and soften your deadlines.
Some executives turn to LinkedIn to screen job candidates. Others rely on the professional social network to generate sales leads.

Via Thomas Faltin
Murhaf Taia's insight:

How to Ask for a LinkedIn Introduction

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malek's curator insight, November 8, 2013 8:51 AM

A sharp dissection of LinkedIn intorduction.

Kimberly Castleberry's curator insight, November 9, 2013 9:25 AM

The introduction system on LinkedIn is a powerful way to get connected with the people that you need to reach, get to know, or have know about you. Here's how to get an introduction... the right way!

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Using Social Media in 2015 for Ecommerce Marketing

Using Social Media in 2015 for Ecommerce Marketing | Smart Social Media | Scoop.it
Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals.

The CMO Survey, a leading source of information about strategic marketing trends, found that only 15 percent of the 351 marketers who responded to a survey conducted earlier this year can show the quantitative impact of social media on sales. Forty-five percent of respondents were unable to demonstrate any impact at all while 40 percent had qualitative proof only.

As discouraging as these results sound, they should not deter you from using social media in 2015. Maximizing its value will be determined by how you use it.

As you look to the new year, here are three practices that can help get the most of what social media has to offer both quantitatively and qualitatively.

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, December 12, 10:10 AM

Some businesses view social media as a silo divorced from other marketing activities. But it’s best to view social as a layer that integrates with other marketing activities rather than a separate and distinct channel. 

Marco Favero's curator insight, December 12, 5:08 PM

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9 Creative Ways to Add a Customer Loyalty Program to Any Small Business

9 Creative Ways to Add a Customer Loyalty Program to Any Small Business | Smart Social Media | Scoop.it

One of your best assets as a small business is your connection with your customers and the connection they feel to you in turn. In order to remind your customers how much you appreciate their continued business, and to run a more efficient business, you might want to implement a customer loyalty program.


Via Kamal Bennani
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Karlo Rodriguez's curator insight, December 19, 11:22 AM
they love me. They love me not. Customer loyalty is tricky business. small business owners need to get creative when it comes to acquisition and retention of their customers. again, creativity is key particularly nowadays when customers have a myriad of options both online and offline. Enjoy this article! #mysaba #sabizalliance #smallbusiness
Jane Gardner's curator insight, December 19, 5:33 PM

Its alway about developing a relationship with your customers; keeping in touch; helping, serving breeds loyalty

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6 Ways To Filter The Internet To Find Valuable Content

Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed" but nobody has the time needed to read and sort through EVERY blog post!


Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 8, 5:13 PM

We're all like @Brian Fanzo running out of time and trying to have more impact. These are great ways to save time on content sourcing which should help:

- your social media efforts by finding content to engage your audience,

- your content marketing efforts through value-adding content curation,

- your content creation efforts by informing your creative process (hint: you should write what these tools don't find as nobody wrote it yet).


Bonus benefit: if you start sharing with your team, it will also ensure everybody's more aligned and in sync with your industry. 

FlyingVideoPro's curator insight, December 13, 11:16 PM

Good tools can help deal with the overwhelm in content management. I find it helps to capture content at the point when you read. If not, it is typically lost forever in the fast moving internet.

malek's curator insight, December 15, 4:58 PM

slide 9 is a real climax: use the tools with @IFTT , @pocket and add graphics from @canva. Share and schedule with @Buffer

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Google Will Now Label Mobile Friendly Websites in Search

Google Will Now Label Mobile Friendly Websites in Search | Smart Social Media | Scoop.it

There’s nothing worse than getting a desktop website when you’re on your phone, so Google’s got a solution.

A new feature in Google Search adds “mobile-friendly” to the description of results that are optimized for your phone. Google automatically determines if websites are mobile friendly using its Webmaster tool which is available to anyone.


Via Brian Yanish - MarketingHits.com
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Jakarta Web Developer's curator insight, December 10, 3:02 PM

be Social:  
https://www.facebook.com/JakartaWebDeveloper'

sandeepkushwaha's curator insight, December 11, 6:34 AM

Google always tries to improve user experience, And this ones signifies the fact that Mobiles are taking over the websites

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10 Google Analytics Reports that Show Where Your Store Loses Visitors

10 Google Analytics Reports that Show Where Your Store Loses Visitors | Smart Social Media | Scoop.it

This post covers how to use Google Analytics to analyze the flow of visitors through an ecommerce site – from landing to conversions, such as purchases or email signups. It is important to identify trouble spots in your sales funnel and to take the necessary steps to make improvements or eliminate the problems.

 


Via Kamal Bennani
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Marc Laliat's curator insight, December 11, 3:25 AM

Oui, l'analytics est rentable !

 

Mike Allen's curator insight, December 11, 6:31 PM

Knowing the trend and why visitors are not retained or recommending is a key issue

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Web Design Trends 2015 [Infographic]

Web Design Trends 2015 [Infographic] | Smart Social Media | Scoop.it
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 8, 9:37 AM

Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M

malek's curator insight, December 8, 11:24 AM

I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular

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How To Use Twitter Analytics

How To Use Twitter Analytics | Smart Social Media | Scoop.it

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses.

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. The best part is that it’s completely free and fairly straightforward to understand. 

Here is a quick overview of some of the most useful features and how they can help grow your Twitter presence.




Via Kamal Bennani
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Mike Allen's curator insight, December 11, 6:43 PM

Know your friends and keep them interested

 

attract more friends by understanding their motivation. To try, ten supply reasons to stay in touch  via push content

 

attracting non- target people just wastes everyone's time at best.

 

 

Rescooped by Murhaf Taia from Just Story It Biz Storytelling
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Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story

Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story | Smart Social Media | Scoop.it
Companies that ditch tired celebrity personas and transform themselves into vehicles for realizing their customers' aspirations will transcend single...

Via Karen Dietz
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Karen Dietz's curator insight, December 4, 3:29 PM

When I read this post today I immediately thought about a particular story every business needs to craft and tell, but is often unrecognized or forgotten. That's your Future Story about your aspiration.


This article written by Charlie Brown lays out the reasoning for emphasizing "aspiration" instead of "inspiration.


For years I've been encouraging clients to develop this story as part of their core set. Your future story is all about what you aspire to create -- how your product or service, you and your customers, are making a better world. How is the future going to be different because of you/your company? That's what inquiring minds want to know.


Lots of our business stories can be inspirational. But the future story is all about aspiration. Brown makes this distinction clear and his insights are right on. I love the additional thoughts and tips he shares.


But what is a Future Story? They are hard to come by on the web. Your Future Story is shared through stories showing your commitment to something greater than yourself/your company's offerings. Think Nike or Patagonia.


What is one Just Story It aspiration/future story? Here it is:

"Monday evening I'm sitting in the staff lounge of Just In Time For Foster Youth with 2 young women in their early 20s. At 18 they were emancipated from foster care with all of their possessions in a black plastic garbage bag. Just In Time stepped in to help them get stable with housing, furnishings, school supplies, transportation...whatever they needed. We were working on their stories -- about life in foster care and their road to success. As we worked on these stories, we laugh and cry together. We find the paths to share their stories in ways that work best for them.


These are often gut-wrenching stories to work with. Pain and sorrow mix with joy and triumph. Yet these young people are committed to telling their stories to help guide other foster youth, advocate for a better system, combat stereotypes, raise funds so more foster youth can be helped, and to encourage more volunteers. I am so moved by their bravery and resilience, and so proud of each and every one of them. I watch them move through terrible experiences no person -- much less a child -- should go through, and transform into more confident bright stars.

The story reflects the future I want to create:  through the power of storytelling to break down barriers, remove stereotypes, heal wounds, and make strangers friends. To create a future where we experience greater peace between people, full of respect, tolerance, love and helping each other is one worth putting all my passion towards. That is the future I am committed to; that is the future Just Story It works towards. Working together we can make that happen."


Businesses definitely need to get their game on and move into aspiration. What is your aspiration? What future story can you share? Tell me. The world desperately needs to hear them. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How Marketing and Customer Service Approach Customer Engagement [Infographic]

How Marketing and Customer Service Approach Customer Engagement [Infographic] | Smart Social Media | Scoop.it

Want to find out more about how marketing and customer service teams contribute to the customer experience? Check out the following infographic.


Via Kamal Bennani
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@Fantasy_5's curator insight, December 12, 5:01 PM

#KeianiEnterprises #ContentMarketing

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What, When and Where to Post on Social Media #infographic

What, When and Where to Post on Social Media #infographic | Smart Social Media | Scoop.it

When’s the best time to tweet? And what should you be tweeting about?

While your mileage may vary, studies suggest that tweeting between 1pm and 3pm is optimum (perhaps taking advantage of the post-lunch early afternoon workplace lull), and posts with high quality images and a strong call to action typically perform the best.

 

But what about Facebook, LinkedIn, Instagram and Pinterest? When should be you be updating there, and what type of content s


Via Brian Yanish - MarketingHits.com
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Darcy Bevelacqua's curator insight, December 3, 9:59 AM

Quick guide- of course you should use analytics to customize what and when you send information to your target audeince. 

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Looking for Leads? 11 Ways to Leverage Social Media

Looking for Leads? 11 Ways to Leverage Social Media | Smart Social Media | Scoop.it

Trying to generate solid leads can seem like a nightmare. That's where social media can be a great help. But how do you leverage this wide-ranging resource?


Via Kamal Bennani
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Andrew Wiltshire's curator insight, December 1, 11:19 PM

Every business lives and dies on it's ability to find new customers. Social media presents a new, simple and inexpensive way for businesses of all sizes to find new customers, grow revenues and profits.

Alfonso Gomez's curator insight, December 2, 9:24 PM

We need this.

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5 Trends That Will Change How You Use Social Media in 2015

5 Trends That Will Change How You Use Social Media in 2015 | Smart Social Media | Scoop.it
Big changes are afoot for the likes of Twitter, Facebook and others.

This year started with a death sentence for Facebook. In January, a research company called Global Web Index published a study showing that Facebook had lost nearly one-third of its U.S. teen users in the last year. Headlines pronounced the network “dead and buried.”

Fast forward to the present and Facebook is reporting record growth. The company earned $2.96 billion in ad revenue in the third quarter of 2013, up 64 percent from just a year ago. More impressively, the network has added more than 100 million monthly active users in the last year.

All of which goes to show how difficult it can be to predict the future of social media. With that caveat in mind, here’s a look into the crystal ball at five ways social media will (likely) evolve in 2015.

Via Brian Yanish - MarketingHits.com
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Which Channels Are Best for Content Promotion? #Infographic

Which Channels Are Best for Content Promotion? #Infographic | Smart Social Media | Scoop.it
In general, each of these channels allows for unique ways to promote your content, and they likely perform differently for everyone based on industries or audiences. This infographic lays out the facts so you can make the best promotion decisions possible for your business.

Via Brian Yanish - MarketingHits.com
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Bart van Maanen's curator insight, November 28, 12:58 PM

Welke kanalen helpen het best om je content te promoten? Bekijk deze infographic.

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Instagram's nice factor is key to its victory over Twitter

Instagram's nice factor is key to its victory over Twitter | Smart Social Media | Scoop.it

Instagram overtook Twitter in monthly active users, zooming past Twitter's reported numbers of 268 million monthly actives. That should come as no surprise.


Via Kamal Bennani
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@Fantasy_5's curator insight, December 12, 5:02 PM

#KeianiEnterprises #ContentMarketing

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Best Channels for Content Promotion [Infographic]

Best Channels for Content Promotion [Infographic] | Smart Social Media | Scoop.it
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.

Via C. Todd Livengood
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C. Todd Livengood's curator insight, December 9, 9:36 AM

You need a healthy mix of paid, earned and owned content.

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10 Things You Must Know About The Marketing Automation - SALEOID

10 Things You Must Know About The Marketing Automation - SALEOID | Smart Social Media | Scoop.it
Marketing Automation System has now become the main need to survive in today’s competitive market. …

Via Saleoid
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Saleoid's curator insight, December 10, 4:02 AM

If you are planning to buy the marketing automation system/tool, so first learn these important points about that.

malek's curator insight, December 10, 9:15 AM

Don't overuse your heart  to love someone, and don't over use your system, use your mind.

Jakarta Web Developer's curator insight, December 10, 11:12 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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10 Must-Have Paid SEO Tools

10 Must-Have Paid SEO Tools | Smart Social Media | Scoop.it
Although they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts.

Via Alexandre Guapyassu
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Failure Stories Have Never Been More Popular

Failure Stories Have Never Been More Popular | Smart Social Media | Scoop.it
With Fuck Up Nights and other storytelling venues, people are sharing stories of business disaster like never before.

Via Karen Dietz
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Karen Dietz's curator insight, December 8, 1:53 PM

One of the most uncomfortable stories for anyone to share are failure stories. You know -- the time when you really screwed up.


When jobs and careers depend on us putting our best foot forward it seems counter-intuitive to share big mistakes we've made.


Yet people are so hungry for authentic relationships we want to both hear, and share, our failure stories. It makes us human, validates that even when we make mistakes we are still worthy of belonging. And these stories teach us that yes, we can recover.


They are also a terrific antidote for the cascade of sugar-coated 'success' stories we are continually bombarded with.


This article is all about failure stories and how they've even spawned live storytelling evenings -- called "F-Up Nights" like the Moth. Fabulous! Read about how this got started, where events are, and insights about sharing these kinds of stories.


All of this will make you more comfortable sharing your own. Right on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Three Ways to Customize Content Across Social Channels for Greater Response

Three Ways to Customize Content Across Social Channels for Greater Response | Smart Social Media | Scoop.it

Content - Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple ...


Via Kamal Bennani
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Gina Tucker's curator insight, December 8, 6:04 PM

sharing content on social networks is key! 

Mike Allen's curator insight, December 11, 6:40 PM

Very important concepts here!

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Social Media Marketing: Build Your Business on Google+ #INFOGRAPHIC

Social Media Marketing: Build Your Business on Google+ #INFOGRAPHIC | Smart Social Media | Scoop.it
Are you using Google+ for marketing purposes? Do you want to learn how to grow your business on Google Plus?

Via Brian Yanish - MarketingHits.com
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Wendy Brown Singer's curator insight, December 9, 4:01 PM

Is this accurate? Are people actively using Google + (besides teenagers)?

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How to Become an Instagram Guru for Business [infographic]

How to Become an Instagram Guru for Business [infographic] | Smart Social Media | Scoop.it

Have you considered using Instagram for business? Even if you don't have an account, this infographic shows you how to become an Instagram guru.


Via Kamal Bennani
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Momentum Factor's curator insight, December 4, 11:09 AM

On average, posts with 11 #hashtags get the most engagement? Here are some other great tips for revving up your business with Instagram! 

Jakarta Web Developer's curator insight, December 7, 4:06 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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Social Reach Increases Through Employee Sharing #INFOGRAPHIC

Social Reach Increases Through Employee Sharing #INFOGRAPHIC | Smart Social Media | Scoop.it
Did you know that a recent study showed that just 15 percent of social media users trust posts by companies or brands on social networking sites?

Indeed, they’re far more likely to trust posts shared by a “regular employee” than they are a CEO. Indeed, social reach increases exponentially through staff sharing – 60 employees can increase your company’s reach by an eye-opening 1,000 percent.

Via Brian Yanish - MarketingHits.com
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The future of digital storytelling, according to industry professionals

The future of digital storytelling, according to industry professionals | Smart Social Media | Scoop.it

Mashable hosted a Twitter chat to discuss the future of digital storytelling in advance of the Mashable Media Summit this Friday.


Via Kamal Bennani
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Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick Tips

Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick Tips | Smart Social Media | Scoop.it

Using video in email should be a no-brainer, because emails with video are the ones that subscribers find most memorable. But the email-video combo is still a rare pairing.

It's now much easier for email marketers to show off their brand and provide a ton of value with video content. Here are four ways to make video plus email a winning combination. 


Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, December 1, 2:33 PM

Are you a visual person, auditory person or both? What about your audience? Consider adding video messaging to your e-newsletter to get a better open rate.....

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How to Design Social Media Images for Brand Recognition

How to Design Social Media Images for Brand Recognition | Smart Social Media | Scoop.it

Are you posting images across social networks?

Do you use them to extend your brand recognition?

The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.

In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.


Via Kamal Bennani
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Marco Favero's curator insight, November 27, 9:58 AM

aggiungi la tua intuizione ...