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Content Isn't King. Trust Is King.

Content Isn't King. Trust Is King. | Smart SEO | Scoop.it
From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It's safe to say that trust building has replaced content as
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As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn't designed to sell a specific product or service, but rather to sell you, and to interested potential customers.

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SEO para Joomla | Blog de SEO

SEO para Joomla | Blog de SEO | Smart SEO | Scoop.it
Como bien sabréis hay todo tipo de trucos para realizar posicionamiento SEO en WP pero hoy queríamos hablar de cómo hacer un poco de SEO en tu página de Joomla. Y de ahí este artículo. Tengamos en cuenta que ...
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Google now includes medications directly in search results, including brand names and side effects

Google now includes medications directly in search results, including brand names and side effects | Smart SEO | Scoop.it
Google on Friday announced a useful update to its search product: the addition of medications. If you search for a drug, the company will now display information about it on the right-hand ...
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Prediction: Anchor Text is Dying...And Will Be Replaced by Co-citation - Whiteboard Friday

Prediction: Anchor Text is Dying...And Will Be Replaced by Co-citation - Whiteboard Friday | Smart SEO | Scoop.it
In this week's Whiteboard Friday, Rand discusses co-citation and its impact on the future of SEO and brand association. Hold onto your hats for a wild ride down the co-citation trail!
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Creating Great Content is Not Easy in Enterprise SEO

Creating Great Content is Not Easy in Enterprise SEO | Smart SEO | Scoop.it
There are two main pieces you should take away from this article. The first is for those of you not involved in enterprise SEO to see the myriad of issues that affect content creation. The other is to understand that the people involved in these issues are not at fault. In an enterprise company, each person plays a very specific role and is not often accountable for much else.
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Social Fridays: verifica tu página de Google+ y consigue más visibilidad - Dentro de AdSense

Social Fridays: verifica tu página de Google+ y consigue más visibilidad - Dentro de AdSense | Smart SEO | Scoop.it
Cada viernes publicamos consejos de Google+ para ayudar a los editores a aprovechar al máximo todos los recursos y funciones disponibles. No dejes de consultar cada semana los últimos consejos de la serie formativa Social Fridays.

 

Ahora que ya publicas contenido en tu página de Google+ y utilizas funciones como los hangouts, es importante que verifiques tu página de Google+.

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5 Reasons SEM Agencies Should Do Social and SEO | ClickZ

5 Reasons SEM Agencies Should Do Social and SEO | ClickZ | Smart SEO | Scoop.it

The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.

 

"I'll admit it; I was wrong when I thought that social media was a stretch for SEM and SEO agencies and that a separate set of agencies would be required to fully tap the social media marketing opportunity for advertisers and marketers. And I was wrong when I assumed that marketers for whom PPC search was critically important would turn to boutique specialist agencies that excelled in PPC search either exclusively or primarily, not one-stop shops.

 

After reevaluating both my decision-making process over the last decade with regard to focus, and by talking with clients, prospects, and fellow folks in the industry, I've become convinced that the benefits of a unified approach to search and social marketing handled through a team with high levels of communication with each other is superior to a fragmented approach".

 

-----

 

So, the first reason a holistic digital marketing agency with strong competence in SEM should be running social and SEO is:

 

1) Social media supports SEO. 

 

2) The lines between earned media social and paid media social are blurring. 

 

3) Attribution.

 

4) Targeting and audiences. 

 

5) Convenience. 

 

Full Article Here: http://www.clickz.com/clickz/column/2202001/5-reasons-sem-agencies-should-do-social-and-seo


Via Antonino Militello
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Boost Your Website’s Ranking With Proper SEO

Boost Your Website’s Ranking With Proper SEO | Smart SEO | Scoop.it
You may surely know what a search engine is. But do you know how it actually works? And what are the secrets of websites ranking that everybody is not aware of!
[mainimage]
Working of a search engine is not very simple.
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5 cosas que NO van a pasar en Link building en 2013 - Internet Advantage

5 cosas que NO van a pasar en Link building en 2013 - Internet Advantage | Smart SEO | Scoop.it
2012 ha sido un año muy importante para todos los que trabajamos en el mundo del marketing online. Un año difícil. En 2013 apostamos por la calidad
Adolfo Navarro Palacios's insight:

2012 ha sido un año muy importante para todos los que trabajamos en el mundo del marketing online. Un año difícil debido a todos los cambios en el algoritmo de Google y todas las actualizaciones que nos hicieron entender que, sin ver el proceso de marketing online como una estrategia integrada en la estrategia global de marketing de una empresa y sin hacer pasos importantes hacía la calidad, no vamos a conseguir tener éxito en un mundo tan complicado y competitivo como es el online.

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Maneras de aprovechar el "Social SEO" - The talketer

Maneras de aprovechar el "Social SEO" - The talketer | Smart SEO | Scoop.it
Social SEO, otorga a los enlaces a medios sociales y la interacción con nuestros clientes un papel cada vez más importante en los motores de búsqueda.
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Los 6 elementos para un SEO exitoso [Infografía]

Los 6 elementos para un SEO exitoso [Infografía] | Smart SEO | Scoop.it

En nuestro artículo anterior explicamos qué es es el SEO y para que funciona. Ahora a través de esta infografía les mostramos de manera sencilla y práctica los 6 elementos principales para crear una estratégia de SEO exitosa.

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Rediscovering The Google AdWords Editor Keyword Opportunities Tool

Rediscovering The Google AdWords Editor Keyword Opportunities Tool | Smart SEO | Scoop.it
Google’s Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor. I recently rediscovered this tool and have been tearing through my clients’ accounts, adding keywords.
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Google's EMD Algo Update - Early Data

Google's EMD Algo Update - Early Data | Smart SEO | Scoop.it

It was initially unclear what “upcoming” meant and whether the change was in progress or would roll out later in the weekend. Matt went on to say that the change “affects 0.6% of English-US queries to a noticeable degree,” but didn’t pin down the timeline. This morning, our new MozCast "Top-View" metrics showed the following:

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How to Prepare for AuthorRank and Get the Jump on Google

How to Prepare for AuthorRank and Get the Jump on Google | Smart SEO | Scoop.it
If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of AuthorRank.
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What is SEO, SERP, SEM, SEA, SMO, SMM y SERM

What is SEO, SERP, SEM, SEA, SMO, SMM y SERM | Smart SEO | Scoop.it
SMO stands for Social Media Optimization and includes all processes to increase the visibility of a website in social networks (Facebook, Twitter, LinkedIn, Google+ Youtube etc.) increasing the links pointing to your website, ...

Via Manlio Mannozzi, Gerrit Bes
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