In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?
Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.
"2012 has been a time of great transition in SEO. With Google’s Penguin update in May, we saw a concerted move away from it being duped by black hat techniques, and a move towards beginning to incorporate social signals into its algorithm.
The water’s still a bit murky when it comes to how important social signals are and will be in the landscape of SEO, but here are a few FAQs that you’ll no doubt be very interested in hearing the answers to".
Well, it looks like social media may be the only good strategy we have now.
Bad links, link farms, and many other reasons were made because of the result of this Google update.
It seems as though most people don’t want to accept the fact that some of the link building strategies that they are doing are just plain wrong now, and since you can’t beat a dead horse, a change must be made!
Everything you ever wanted to know about the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more.
One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.
For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t.
Here’s a quick run-down of the various types of paid social advertisements that we’ve tested.