Smart Media Tips
505 views | +0 today
Follow
Smart Media Tips
Social Media and Web Marketing Tips
Curated by SmartMediaTips
Your new post is loading...
Your new post is loading...
Scooped by SmartMediaTips
Scoop.it!

How to Maximize Your New Twitter Profile | Social Media Examiner

How to Maximize Your New Twitter Profile | Social Media Examiner | Smart Media Tips | Scoop.it

This Social Media Examiner post walks you through creating an eye-catching, effective Twitter profile with the new Header and image interfaces.

 

The new Twitter Profiles: here's everything you need to know about the new Twitter design and how to use it to share your business story with images.

more...
No comment yet.
Rescooped by SmartMediaTips from SOCIAL MEDIA INTERACTION (bilingual)
Scoop.it!

Now you can block users on Pinterest

Now you can block users on Pinterest | Smart Media Tips | Scoop.it
Tired of seeing wedding cakes and spam on Pinterest?

Via Allison Tyler, Jose H. Flores, Gerrit Bes, abhijit pradhan, Rose Marie DeSousa
more...
No comment yet.
Rescooped by SmartMediaTips from Content Creation, Curation, Management
Scoop.it!

3 Ways to Get More Media Coverage for Your Marketing Content - Search Engine Journal

3 Ways to Get More Media Coverage for Your Marketing Content - Search Engine Journal | Smart Media Tips | Scoop.it

Create great content! Create great content! Are you sick of hearing this catchphrase yet? Well, it?


Via massimo facchinetti
more...
No comment yet.
Scooped by SmartMediaTips
Scoop.it!

21 Business Blogging Tips From the Pros | Social Media Examiner

21 Business Blogging Tips From the Pros | Social Media Examiner | Smart Media Tips | Scoop.it
Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog.
more...
No comment yet.
Rescooped by SmartMediaTips from Digital Delights - Digital Tribes
Scoop.it!

Is Content Curation in Your Skill Set? It Should Be. by David Kelly

Is Content Curation in Your Skill Set? It Should Be. by David Kelly | Smart Media Tips | Scoop.it

Via Ana Cristina Pratas
more...
Philip Verghese 'Ariel's comment, November 3, 2012 2:11 AM
Hi Thanks Gust MEES and Lynnette :-)
Eli's comment, February 4, 2013 4:08 PM
It is interesting - I have been doing this for a while, just didn't name it:)
Rescooped by SmartMediaTips from Content Creation, Curation, Management
Scoop.it!

3 Ways to Get More Media Coverage for Your Marketing Content - Search Engine Journal

3 Ways to Get More Media Coverage for Your Marketing Content - Search Engine Journal | Smart Media Tips | Scoop.it

Create great content! Create great content! Are you sick of hearing this catchphrase yet? Well, it?


Via massimo facchinetti
more...
No comment yet.
Rescooped by SmartMediaTips from Content Creation, Curation, Management
Scoop.it!

The Ability to Post Content Easily on Your Website is a Must for 2013

The Ability to Post Content Easily on Your Website is a Must for 2013 | Smart Media Tips | Scoop.it

Content marketing is internet marketing. It has been for a while (which I'll discuss below) but is 2013 it will emerge to become the must have.


Via massimo facchinetti
more...
No comment yet.
Rescooped by SmartMediaTips from Social media and education
Scoop.it!

100 social media blog posts from 2012 that you simply have to bookmark

100 social media blog posts from 2012 that you simply have to bookmark | Smart Media Tips | Scoop.it

Social media blogs are updated with thousands of posts on a weekly basis, but we wanted to sift through a list and create the 100 best ones from 2012 (A lot of great blog posts!


Via Dr. Susan Bainbridge, Jack Patterson
more...
No comment yet.
Rescooped by SmartMediaTips from Online-Communities
Scoop.it!

What Results Should You Expect From Twitter?

What Results Should You Expect From Twitter? | Smart Media Tips | Scoop.it

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.

Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.

They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.

 

Source . http://bit.ly/S4LFx5


Via maxOz
more...
No comment yet.
Rescooped by SmartMediaTips from SEO and Social Media Marketing
Scoop.it!

Social Signals, Quality Content And Search Marketing will Merge in 2013

Social Signals, Quality Content And Search Marketing will Merge in 2013 | Smart Media Tips | Scoop.it

"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

 

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.

 

As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.

 

Here are three things you must understand to make it work for you today and to be ready for what lies ahead".

 

Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013


Via Antonino Militello
more...
Neil Ferree's comment, November 2, 2012 1:54 PM
My Crystal Ball doesn't work anymore but its good to see my Intuition is still in tact given that back on 2-21-12 I authored piece entitle "Social Shares is Becoming the New SEO" and reading between the lines on this piece ♦ supports the H1
Rescooped by SmartMediaTips from Digital Marketing Unraveled
Scoop.it!

23 Tips for Using LinkedIn, Facebook, and Twitter for Business

23 Tips for Using LinkedIn, Facebook, and Twitter for Business | Smart Media Tips | Scoop.it

With the global economy still slumping, businesses and marketers are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and cost-effective way.


Are you taking advantage of all that the LinkedIn, Facebook, and Twitter platforms offer?


Read these quick tips to double-check what you're doing now and identify what you could do better.

 


Via Amy Vance
more...
No comment yet.
Scooped by SmartMediaTips
Scoop.it!

How to become (or Hire) a GREAT Social Media Strategist

How to become (or Hire) a GREAT Social Media Strategist | Smart Media Tips | Scoop.it
Hard to become or hide the right Social Media strategist?
more...
No comment yet.
Rescooped by SmartMediaTips from Marketing Revolution
Scoop.it!

Pinterest vs. Facebook Smack Down For Visual Social Supremacy

Pinterest vs. Facebook Smack Down For Visual Social Supremacy | Smart Media Tips | Scoop.it

Marty Note
Not sure why we are so determined to make social media a zero sum game. Each tool provides unique ideas. I think of social media marketing as weaving a marketing tapestry. The sections we weave with Pinterest are different than those we weave with Facebook.

I understand the need to zero sum the game. The belief is that time is NOT elastic so something has to go. Problem is this feels like a comparison between an apple and an orange. Facebook is about community and then content. Pinterest is about content and then community. Instead of one wiping the other out they are likely to meet in the middle. 

If I had to choose one to win it would be Facebook. The larger installed base creates an expanding return. Pinterest takes no expertise to begin and a lot to continue. Facebook takes some expertise to begin and less to continue.

The winner will be decided by who uses their tool the best, what developers us their APIs to "app-up" our world. Again I would give Facebook the advantage. Pinterest wins on the it looks cool metric and that isn't nothing in a time when visuals are crushing textuals. Also, Pinterest makes Facebook feel like WORK. Pinterest feels like fun. That single advantage could, with some very smart moves and a few more Facebook missteps like mobile, win the race.  


Via Stan Smith, Martin (Marty) Smith
more...
Martin (Marty) Smith's comment, October 26, 2012 8:57 PM
good one Stan. Marty
Rescooped by SmartMediaTips from Digital Marketing Fever
Scoop.it!

Facebook Testing New Timeline Format With Single Column of Posts [REPORT]

Facebook Testing New Timeline Format With Single Column of Posts [REPORT] | Smart Media Tips | Scoop.it
Facebook is testing a new Timeline design that places all posts in a single column on the left.

Via Anthony Burke
more...
No comment yet.
Scooped by SmartMediaTips
Scoop.it!

Microsoft NTFS vs ReFS

Microsoft NTFS vs ReFS | Smart Media Tips | Scoop.it
Microsoft for all time of its existence used not so many file systems, namely, FAT - approximately since the mid-80's, NTFS - introduced in 1993, exFAT - s...
more...
No comment yet.
Rescooped by SmartMediaTips from digital marketing strategy
Scoop.it!

The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Smart Media Tips | Scoop.it

The Emotional Cycle of Digital Interactivity


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon, malek
more...
ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
Rescooped by SmartMediaTips from NEWS SEO
Scoop.it!

220 SEO tips and tactics from SearchLove 2012

220 SEO tips and tactics from SearchLove 2012 | Smart Media Tips | Scoop.it
It's been a bumper year for actionable tips at Distilled's SearchLove London Conference 2012. We've gathered 220 takeaways and tactics on SEO, conversion rate optimization, content and much else besides.

Via Claudia Orozco
more...
No comment yet.
Rescooped by SmartMediaTips from SEO and Social Media Marketing
Scoop.it!

Social doesn't help SEO

Social doesn't help SEO | Smart Media Tips | Scoop.it

In the SEO world, there has been a lot of speculation about whether social media marketing is important. Through this discussion, it has been made clear that search engines do not have access to social media accounts.

 

This means that the SEO implications of social media are limited.

 

But is it possible that in the future, social media could have a significant effect on SEO?

 

Read More: http://www.imediaconnection.com/content/32887.asp


Via Antonino Militello
more...
No comment yet.
Rescooped by SmartMediaTips from Social Media Content Curation
Scoop.it!

Google Now: Behind The Predictive Future Of Search | The Verge

Google Now: Behind The Predictive Future Of Search | The Verge | Smart Media Tips | Scoop.it

Excerpted from article:

"For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument.

 

Google Now is one more baby step in that direction. Introduced this past June with Android 4.1 "Jelly Bean," it's designed to ambiently give you information you might need before you ask for it. To pull off that ambitious goal, Google takes advantage of multiple parts of the company: comprehensive search results, robust speech recognition, and most of all Google's surprisingly deep understanding of who you are and what you want to know.

 

With Android 4.2 Google has updated the feature with new information cards in new categories, but Google Now isn't important for what it does, well, "now," but the building blocks are there for a radically different kind of platform in the future.

 

1) A deeper understanding:

You may not be familiar with Google Now, primarily because it's only available on the sliver of Android devices.

It's essentially an app that combines two important functions: voice search and "cards" that bubble up relevant information on a contextual basis.

One favorite example is a voice search for something that pulls from all those multiple sources and turns it into a comprehensible and useful result.

 

The first category involved Gmail integration. With your permission, Google will keep an eye on your inbox and recognize flight confirmations, hotel reservations, restaurant bookings, event tickets, and package tracking emails.

The new features are part of Google’s growing efforts to provide relevant results based on the knowledge it’s accumulated about you. As search gets better, so do people’s expectations for what it provides.

 

 

2) Neural networks:

Speech recognition is a very difficult problem to solve, as anybody who has dealt with voice search knows all too well. Recently, Google has changed its approach to making it work in a fundamental way, replacing a system that was the result of years of effort with a new framework for understanding the spoken word. Google has shifted to using a neural network that's much more effective at understanding speech.

 

A neural network is a computer system that behaves a bit like the actual neurons in your brain do. Essentially, the computer is designed with layers of software-based "neurons" that do the same thing actual neurons do: take input in and "fire" off to other neurons based on the data they receive.

The approach "led to about between 20 to 25 percent reduction in the error rate in our system,".

 

 

3) Knowledge Graph:

In a very real way, Google is trying to get its computers to actually understand what it is you're asking them. Part of that comes from a relatively new initiative called the "Knowledge Graph," the company's effort to compile a database of "entities" in the world.

n truth, Google only knows those details because it is so adept at crawling the web — but the additional layer of abstraction created by putting that information into the structured Knowledge Graph means that Google can do more with search results.

Having something to talk about and talking to somebody are two different things, and with regard to the latter Google is again taking a Google-esque approach.

 

 

4) In a single app, the company has combined its latest technologies: voice search that understands speech like a human brain, knowledge of real-world entities, a (somewhat creepy) understanding of who and where you are, and most of all its expertise at ranking information. Google has taken all of that and turned it into an interesting and sometimes useful feature, but if you look closely you can see that it's more than just a feature, it's a beta test for the future..."

 

Read full, long and interesting article here:

http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks

 


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by SmartMediaTips from Social Marketing Revolution
Scoop.it!

Are You Prepared for a More 'Visual' Social Media?

Are You Prepared for a More 'Visual' Social Media? | Smart Media Tips | Scoop.it
You have probably noticed that social sites are becoming more and more visual with every passing day.

 

Marty Note
Visuals are crushing textuals so textuals are becoming visuals...it is all so confusing, but NO is the answer to the question of are you prepared for more visual social media.  


Via Stan Smith, Martin (Marty) Smith
more...
No comment yet.
Scooped by SmartMediaTips
Scoop.it!

Search Engine Marketing Mistakes To Avoid This Halloween

Search Engine Marketing Mistakes To Avoid This Halloween | Smart Media Tips | Scoop.it
With Halloween around the corner, fright has spread in the air. It is the part of the year, when everyone experiences obvious scare.
more...
No comment yet.
Rescooped by SmartMediaTips from Content Creation, Curation, Management
Scoop.it!

Social Content Curation: An Introductory Guide for Teachers and Students

Social Content Curation: An Introductory Guide for Teachers and Students | Smart Media Tips | Scoop.it

Robin Good: "7 Things You Should Know About Social Content Curation" is a technology brief from Educause which aims to introduce, explain and illustrate the emerging social curation trend and why it is relevant to teaching and learning.

 

From the official abstract: "An emerging class of online tools, including Pinterest, Scoop.it, EduClipper, and others, allows users to quickly and easily gather, organize, and share collections of online resources, particularly visual content.

 

These applications make it easy to collect and post disparate bits of content, providing visual groupings at a glance that can reveal important patterns.

 

In academic settings, they can facilitate more visual thinking and discussion among students while providing a means to share collections of online content."

 


Informative. Good introductory text. 7/10

 

ePUB: http://www.educause.edu/ir/library/epub/ELI7089.epub

 

PDF: http://www.educause.edu/ir/library/pdf/ELI7089.pdf

 

 


Via Robin Good, Marylene Delbourg-Delphis, massimo facchinetti
more...
No comment yet.
Scooped by SmartMediaTips
Scoop.it!

The most important things to know about marketing

The most important things to know about marketing | Smart Media Tips | Scoop.it
Today i want show you a few tips about Marketing.
more...
No comment yet.
Rescooped by SmartMediaTips from Social Marketing Revolution
Scoop.it!

WAIT Work On These 14 Facebook Areas Before Spending To Promote

WAIT Work On These 14 Facebook Areas Before Spending To Promote | Smart Media Tips | Scoop.it


Robin Good: If you are wondering why engagement on your Facebook page is so hard to come, with few questions and comments sparking up your page, here is a number of good questions to ask yourself, before buying into Promoting your posts which is what Facebook is trying to get you to do.

 

“How do I get my Facebook fans to participate more on our page?”

 

Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one’s talking to you on Facebook, it’s hard to know if your social media marketing efforts are going anywhere — and it’s definitely not much fun.

 

The key reasons for our failure on this front is generally a lack of creativity and perseverance on our end to utilize the right ingredients that spark engagement for our readers. A few little changes can make all of the difference in the world.

 

Useful read and reminder of what to look at. 7/10

 

Full article: http://marketingland.com/14-reasons-no-one-talks-to-you-on-facebook-13660

 

Marty Note
Excellent Facebook marketing tips here. I confess. I was ready to start paying. Going to try these tips first instead.






Via Robin Good, Martin (Marty) Smith
more...
No comment yet.
Rescooped by SmartMediaTips from digital marketing strategy
Scoop.it!

7 Virtual Customer Service Tips - Amie Marse

7 Virtual Customer Service Tips - Amie Marse | Smart Media Tips | Scoop.it

Anybody in business knows that keeping customers is a LOT cheaper than finding new ones. One way that companies keep their current customers happy is through customer service, which has definitely changed due to online sales. Here is a list of 7 ways you can let your clients know that you care:

1. Over Communication;

2. Timely Response;

3. Make a Personal Connection;

4. Establish Boundaries;

5. Broadcast Effectively;

6. Ask for Feedback;

7. Goodies.

Imagine customer service as the wrapping paper around your product. The product itself is important, but the customer service often makes the biggest impression. In this fast paced virtual world the most important thing you can do is remind your clients they are more than an email address.

 


Via Peter Hoeve, malek
more...
No comment yet.