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Google Site Ranking and +1: Matt Cutts Says The Google +1 Button Has No “Direct Effect” On Rankings

Google Site Ranking and +1: Matt Cutts Says The Google +1 Button Has No “Direct Effect” On Rankings | Smart Media Tips | Scoop.it

Google’s +1s do not have a direct effect on a site’s ranking in search results. Google’s Matt Cutts said as much in a “Power Searching With Google” hangout on Google+ (via Alex Graves)

 

Here’s more of what Cutts had to say in the hangout: “In the short term, we’re still going to have to study and see how good the signal is, so right now, there’s not really a direct effect where if you have a lot of +1s, you’ll rank higher.

 

But there are things like, we have an authorship proposal, where you can use nice standards to markup your webpage, and you’ll actually see a picture of the author right there, and it turns out that if you see a picture of the author, sometimes you’ll have higher click through, and people will say, ‘oh, that looks like a trusted resource.’

 

So there are ways that you can participate and sort of get ready for the longer term trend of getting to know not just that something was said, but who said it and how reputable they were.”

 

Read More: http://www.webpronews.com/the-google-1-button-has-no-direct-effect-on-rankings-2012-10


Via Antonino Militello, Robin Good
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How to Consistently Out-Curate Your Competitors | Outspoken Media

How to Consistently Out-Curate Your Competitors | Outspoken Media | Smart Media Tips | Scoop.it

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.

 

The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.

 

An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.

 

So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.

 

If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.

 

Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like Inbound.org.
15) Scour the Web with Snip.it and Scoop.it.
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on List.ly.
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.

 

Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.

 

Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."

 

 

Read full, long and interesting article here: 

http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/


Via Giuseppe Mauriello
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Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
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Why Companies are Shifting to Digital Marketing and Advertising | BusinessMirror

Why Companies are Shifting to Digital Marketing and Advertising | BusinessMirror | Smart Media Tips | Scoop.it

With more than 42 percent of TV homes in the US are equipped with digital video recorders, which allow users to fast-forward through commercials, and some younger viewers leaving TV altogether, advertisers are rushing to build Internet infrastructures, create Web videos and funnel content to social media sites such as Facebook, Twitter and Pinterest.

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Creative Infographic Resume of Jonha Revesencio | Visual.ly

Creative Infographic Resume of Jonha Revesencio | Visual.ly | Smart Media Tips | Scoop.it

Creative infographic resume which highlights the personal details, career highlights and recommendations about Jonha Revesencio. The infographic resume ranks 24 of 442


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How to track your next social media campaign?

How to track your next social media campaign? | Smart Media Tips | Scoop.it
Marketing is all about tracking your actions. Ok, not ALL, but if you run a marketing campaign, and you don?
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SEO Browser Extensions You Need to Know About

SEO Browser Extensions You Need to Know About | Smart Media Tips | Scoop.it
SEO is a data-driven endeavor. Given the mysterious black-box nature of search engine algorithms, SEO is much like a science.
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What is SEO and Why It's Important

What is SEO and Why It's Important | Smart Media Tips | Scoop.it
Whether a marketing student or a business owner, it is important to get proper SEO training before launching a website or creating content.
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25 Mobile Marketing Statistics That Will Blow Your Mind

25 Mobile Marketing Statistics That Will Blow Your Mind | Smart Media Tips | Scoop.it
This article contains stunning facts and statistics about mobile marketing.
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Create RSS Feeds for Any User or Search Query on Google+: Feed+

Create RSS Feeds for Any User or Search Query on Google+: Feed+ | Smart Media Tips | Scoop.it

Robin Good: If you are looking for a way to create RSS feeds from Google profile listings and Google+ searches, here is a working solution: Feed+ for Google Chrome.

 

Feed+ supports two different types of feeds:

 

a) Public user feeds: this turns all public messages of a selected user on Google Plus and turns it into an RSS feed. To create the feed, you either need to enter the profile ID which you find on the public profile page on Google+, or the full profile url.

 

b) Search results: this creates an RSS feed from a selected search term. It combines all public posts that include the search phrase.

 

Go get it here: https://chrome.google.com/webstore/detail/eaiadkmgpppkonfodnepmoknpaphnlij?utm_source=labnol.org

 

(Alternative tool: Google Plus Feed)

 

 


Via Robin Good
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Sigalon's comment, September 28, 2012 11:46 PM
Get well! See you soon on Scoop.it. Atb, Sigalon.
ChaplainAl Kolades's curator insight, June 26, 2014 2:26 PM

Its all here at www.chaplainal.com Come and learn, Come and share, come and be motivated. Come also to be used by God.

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Google Panda Update Number 20 - Seo Sandwitch Blog

Google Panda Update Number 20 - Seo Sandwitch Blog | Smart Media Tips | Scoop.it

From the original article: "Google has refreshed its algorithm, this time with Panda update number 20.


This update would affect 2.4 % of the English queries while other languages have a 0.5% impact that's rarely noticeable. Panda 20 update went live on September 27th, 2012.The first Panda update went live on February 2011.

 

 

What to do next?


You don't need to panic with this update. This refresh has been done to improve the quality of search results so your strategy as a search engine optimizer would be to present the most relevant content to the user in an appropriate manner. Its better to stop overdoing seo and take natural steps towards making your website look genuine. Concentrate on adding fresh content to the website as Pandas love fresh content."

 

Full article: http://www.seosandwitch.com/2012/10/google-panda-update-number-20.html




Via Robin Good
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Giuseppe Mauriello's comment, October 4, 2012 10:36 PM
Welcome back Robin!
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10 Wowing Social Media Statistics

10 Wowing Social Media Statistics | Smart Media Tips | Scoop.it

Are you leveraging social media? While the social mediums aren’t entirely new anymore, opportunity for business are only just beginning to surface. Ongoing research and social media statistics are showing us that the way in which people are using social media to communicate and more importantly, make buying decisions is evolving.

This Infographic opens your eyes to some interesting facts about social media, with information from socialnomics.com.

 

By Arrae Creative. http://bit.ly/Q793cb

Source. http://bit.ly/QOI0VC


Via maxOz
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maxOz's comment, October 15, 2012 6:30 AM
Thanks so very much Alexander for sharing & support x
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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | Smart Media Tips | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.

 

Intro:

 

One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:

 

"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.

 

**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.

 

**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.

 

 

Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 

 

Read article and see infographic here: [http://bit.ly/VG0xGL]

 

Infographic by DKNewMedia

 

Survey by Compendium


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Everything You Need To Know About Responsive Web Design

Everything You Need To Know About Responsive Web Design | Smart Media Tips | Scoop.it
Responsive web design is a way to design your website in a way that will "respond" to any screen size.
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Top 10 Ways To Promote Your Facebook Fan page

Top 10 Ways To Promote Your Facebook Fan page | Smart Media Tips | Scoop.it
Do you desperately want your Facebook fan page to score fans and generate leads for you? And you are still looking for it?
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SEO tips for ensuring your e-commerce site is optimised

SEO tips for ensuring your e-commerce site is optimised | Smart Media Tips | Scoop.it
The ongoing proliferation of e-commerce websites is making it difficult for site owners and webmasters to stay ahead of the competition when it comes to Se...
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Top Marketing Trends 2013 You Can’t Afford to Ignore

Top Marketing Trends 2013 You Can’t Afford to Ignore | Smart Media Tips | Scoop.it
In 2012, the online marketing world was rocked by Google?s furry friends Penguin and Panda.
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