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Keeping current of digital marketing techniques can be challenging. I've curated the best-of-the-best ideas and articles for you.  
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5 ways to land a story in top-tier publications

5 ways to land a story in top-tier publications | Smart Content Marketing | Scoop.it
A great example is when Oreo newsjacked the Super Bowl in 2013, during the on-field power outage. Brand managers tweeted, “You can still dunk in the dark,” resulting in massive news coverage.
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Grant Webinars | Resource Associates

Grant Webinars | Resource Associates | Smart Content Marketing | Scoop.it
Learn from top grant writers and other experts As part of our commitment to helping nonprofits, tribes and education agencies be successful, Resource
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Why Teachers are the Best Thing to Happen to Your Brand This Summer

Why Teachers are the Best Thing to Happen to Your Brand This Summer | Smart Content Marketing | Scoop.it
Teachers are ideal consumers – financially comfortable, educated, and brand loyal. The summer break, when they have time and attention to spend on shopping, is the ideal time for brands to engage with them.
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22 Qualities That Make a Great Leader

22 Qualities That Make a Great Leader | Smart Content Marketing | Scoop.it
Want to be a laudable leader? Study these characteristics -- and the wise words of leaders who strive to embody them.
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How Do Consumers Really Feel About 2017's Digital Trends? 

How Do Consumers Really Feel About 2017's Digital Trends?  | Smart Content Marketing | Scoop.it

As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead.

But could it be that we’re all stuck in an industry echo chamber? As it turns out, some new research from Code Computerlove might burst that bubble.
Code Computerlove surveyed 1,000 U.K. adults to find out what they really think about these trend predictions -- things like voice search, virtual reality, and chat-bots. That data was then compared to what’s actually making the most noise online. Some key findings included:

Mobile payments are the most sought-after technology in 2017.9 out of 10 consumers claim to have no interest in using augmented reality in the near future.1 in 5 people surveyed aim to spend less time in front of screens this year....
Via Jeff Domansky
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Jeff Domansky's curator insight, April 5, 11:19 PM

There's some important research to watch  when it comes to consumers feelings about digital trends.

BinaryTranslator's curator insight, April 6, 2:01 AM
Worth to read it.
 
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The 6 Key Components of a Successful Marketing Campaign | Simply Measured

The 6 Key Components of a Successful Marketing Campaign | Simply Measured | Smart Content Marketing | Scoop.it

Ready, set, launch a campaign! It's time to push the envelope and plan a campaign that is more creative and delivers better results than the last one.

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22 Can’t Miss Edu Conferences

22 Can’t Miss Edu Conferences | Smart Content Marketing | Scoop.it
By Jessica Slusser - 13 for digital learning, 3 regional, and 7 additional edu conferences that you should mark on your calendar today.
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How to Publish on LinkedIn Pulse: A Beginner's Guide

How to Publish on LinkedIn Pulse: A Beginner's Guide | Smart Content Marketing | Scoop.it
Learn how to plan, execute, and publish content on LinkedIn Pulse to expand your reach.
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Transform, not reform - A transformational vision for education in the US - Working At The Edge

Transform, not reform - A transformational vision for education in the US - Working At The Edge | Smart Content Marketing | Scoop.it
This past September, the non-profit Convergence released A transformational vision for education in the US, the outcome of Education Reimagined, an initiative of Convergence dedicated to the realization of learner-centered education in the US.  Founded in 2009, Convergence has an interesting mission: to convene people with conflicting views to identify solutions for action around national …
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Delivering Great Customer Experience

Delivering Great Customer Experience | Smart Content Marketing | Scoop.it
Providing great experiences for customers has become an important goal for many companies today.

They recognize that creating compelling experiences is the best way to attract, retain and delight customers; engage employees; and differentiate their company from the competition.
As I have discussed in a previous blog for the Atlanta Business Chronicle, Bain & Company has conducted research that found that 80 percent of companies surveyed believe they deliver a “superior experience” to customers, but their customers stated that only 8 percent of these companies were really delivering on that.
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How to Select Hero Images that Boost Conversions and Move Audiences

How to Select Hero Images that Boost Conversions and Move Audiences | Smart Content Marketing | Scoop.it
I’m going to show you how you can select the right kind of hero image to grab attention, convert users and complement your design.
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7 Things I Wish I Knew Before Going Freelance Full-Time

7 Things I Wish I Knew Before Going Freelance Full-Time | Smart Content Marketing | Scoop.it
When I was in journalism school most of my classmates dreamed of scoring a full-time newspaper job, something that was quickly becoming rare. I, however, dreamed of freelancing, choosin
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15 Marketing Strategies That Inspire Strategic Thinkers

Here are 15 marketing strategies that will definitely spark your creative energy.
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Our kids will face a workplace that is completely different from today's — here's how to prepare them

Our kids will face a workplace that is completely different from today's — here's how to prepare them | Smart Content Marketing | Scoop.it
To prepare for the future, we need to replace our regimented education system with one that fosters skills like teamwork, communication and exploration.
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Education Innovation and Research: Innovating Our Way to the Top

Education Innovation and Research: Innovating Our Way to the Top | Smart Content Marketing | Scoop.it
How did America get to be the wealthiest and most powerful country on Earth?
To explain, let me tell you about visiting a remote mountain villag
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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology | Smart Content Marketing | Scoop.it
Now into the second quarter of 2017, three themes are taking shape that the nonprofit sector should be aware of. First, online fundraising revenue is growing worldwide and it will continue to increase for years to come. The arc of success for digital fundraising has just begun. Second, the popularity of social networking is steady and continues to spread globally, but messaging apps such as WhatsApp, LINE, and Snapchat are emerging as powerful digital communities. Third, the declined use of cash worldwide for purchasing goods and services is continuing and soon new payment systems will become mainstream for making charitable donations.
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22 Tips for Edtech Startups and Companies

22 Tips for Edtech Startups and Companies | Smart Content Marketing | Scoop.it
Edtech companies are being started at a staggering rate. Each promises to resolve an issue, transform education, be better than its competitors, and ultimately change the face of education. While these traits may be commendable, there is no doubt that edtech companies are struggling in a market that is over saturated with products and idea. In order to succeed, there are things 22 that they should know. Make sure you understand the education sector The education sector is a complex marketplace. Not only does every school district have varied needs but edtech products need to appeal to parents, students, administrators …
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LinkedIn Publishing Trends Every Marketer Must Know

LinkedIn Publishing Trends Every Marketer Must Know | Smart Content Marketing | Scoop.it
Learn the trends in B2B publishing and sharing on LinkedIn discovered in five-year analysis – Content Marketing Institute
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If These Predictions Are Right, We Will Lose Millions Of Jobs To Computers

If These Predictions Are Right, We Will Lose Millions Of Jobs To Computers | Smart Content Marketing | Scoop.it
The application of machine learning to the ever-increasing amounts of data being produced throughout the world will change everything when it comes to our jobs. Yes, these new technologies will make jobs easier for many people — but they also may make many of those jobs obsolete. Algorithms can now [...]
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EdNET Insight | Be Data Inspired this Spring!

During the 2015-2016 school year, MDR added 1.3 million names and removed 1.1 million. We also removed 700,000 inaccurate emails and added 1.1. million emails to our educator database.
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The Future of Digital Experiences - D&B

The Future of Digital Experiences - D&B | Smart Content Marketing | Scoop.it
Watch Dun & Bradstreet CEO, Bob Carrigan, and Global VP, Ed Carey, talk about the future of digital experiences with Adobe at Advertising Week 2016.
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Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)

Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2) | Smart Content Marketing | Scoop.it
Neuromarketing gives insight into how the human brain works. Learn how to craft and deliver marketing communications and positioning messages that reach and convince your audiences and customers.
Valerie Chernek's insight:
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20 Things 20-Year-Olds Don't Get

20 Things 20-Year-Olds Don't Get | Smart Content Marketing | Scoop.it
Call me a curmudgeon, but at 34, how I came up seems so different from what this millennial generation expects. I made a lot of mistakes along the way, and I see this generation making their own. In response, here are my 20 Things 20-Year-Olds Don’t Get.
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