Tablets are continuing their rise as the preferred screen for consuming mobile data, according to the latest figures from mobile advertising network Jumptap.
The company, which produces a monthly report of what platforms are performing the strongest based on its ad network covering 134 million mobile users in the U.S. and 206 million mobile users worldwide, says that by the end of 2012, tablets accounted for 18% of all traffic on its network, compared to 78% for smartphones and 4% for feature phones.
But given usage trends over the past few months, it believes that by the end of 2013, the percentage for tablets will grow to just under one-third of all traffic (29%), while smartphones will decline to 70%.
Shoppers have become increasingly comfortable using the smartphone or tablet to browse retailer offerings, look for discounts and compare products—whether on the go or on the couch. For moms especially, who tend to lead shopping and mobile trends, the use of these smart devices may have reached the tipping point: Mobile has become more than a nice accessory to augment the shopping process; it has become an essential stop in the path to purchase.
According to a December 2012 survey conducted by women’s mobile network Alt12, which surveyed US moms who used the network’s apps, fully 70% reported using their smartphone or tablet to shop. An even more staggering one-third of moms said the devices accounted for nearly half their shopping time or more.
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The country is expected to finish the month with 246 million active Android and iOS smartphones and tablets compared with 230 million in the U.S., according to Flurry data. Read this article by Steven Musil on CNET News.
TIME Invasion of the Low-Cost Tablets TIME Two weeks ago, I received a press release from a company called D2 announcing its new 16-gigabyte 7-inch tablet running Android Jelly Bean 4.1 and priced at $89.
See It, Buy It: Smartphone Searches Spur Fast Purchases, Store Calls And Visits Forbes The study also showed that while most people use their smartphones to search outside the home, some 77% of mobile searches actually happen at home or work.
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