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Rescooped by Margarida Sá Costa from digitalassetman
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Behind the immersiveness trend: Why now? [#Transmedia]

Behind the immersiveness trend: Why now? [#Transmedia] | smart cities | Scoop.it

Via The Digital Rocking Chair, digitalassetman
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The Digital Rocking Chair's curator insight, December 18, 2013 1:03 AM


Frank Rose:  "When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No More (now running for nearly three years) to MoMA's Rain Room to Yayoi Kusama's Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?"

cyneth's curator insight, December 18, 2013 5:14 PM

In my view, the term "experience economy" is morphing into the "immersive"  economy - and you will see the rise of more "immersive technology" to facilitate.  Emergence has become Immersive.

Rescooped by Margarida Sá Costa from Technology in Business Today
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4 Technology Megatrends Changing the World

4 Technology Megatrends Changing the World | smart cities | Scoop.it
The pace and scale of technological progress is set to play a greater role than ever before in shaping the world we inhabit over the coming years.Geopolitical, social and economic forces will, of (4 Technology Megatrends Changing the World by Olaf...

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