Going green: 5 sustainability tips for your business Birmingham Business Journal The inclusion of environmental stewardship in corporate America is no longer simply fueled by good intentions, but rather driven by a need to meet expected standards.
From music streaming services to magazine mobile apps, the last few years have brought us an array of options when it comes to choosing a message’s medium. New platforms, like Vine, have even reinvented publishing categories — which, in theory, sounds great. However, with more options comes more responsibility for brands. [...]
This morning, IBM and the New York Genome Center announced a partnership to test whether Watson, the computer that won on Jeopardy, can sift through the genomes of cancer patients and help doctors pick drugs. This effort could hold the key to making DNA sequencing for cancer affordable, but there [...]
Every business or company participating in social media should have a social media marketing strategy to document and monitor all of their social media efforts. Digital media advertising and traditional media advertising should be merged in order to drive traffic to your website and social media networks.
David Letterman will retire in 2015. While Hollywood will debate who will succeed him, this subject should not be a heated discussion inside any small business. Everyone associated with an organization needs to know what will happen if the owner suddenly dies or eventually retires. An orderly succession plan will [...]