Most would agree that spending is a conscious act. We consciously identify a want or need and we consciously look for the best solution and value to meet it.
But a recent infographic, The Anatomy of Saving & Spending (see below), reminded me of the role the subconscious plays in our buying decisions. Indeed, when it comes to purchase decisions, our subconscious is probably more active than any of us think it is.
Armed with laptops, smartphones, and tablets and connecting through Facebook, Twitter, and YouTube, a media-savvy generation of students is driving unprecedented change in teaching and learning. With the explosion of social media and its effect on communication, there is growing evidence that video and multimedia content, tools, and streaming capabilities are successfully engaging students in new forms of learning. This paper reviews research findings and demonstrates how video is helping schools around the world overcome distance and financial barriers to expand curriculum options,
Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics.
ion interactive have outlined five critical analytics you should know when assessing your landing page optimization performance. With added additional best practices to improve these key metrics and industry benchmarks.
In this world of constant connectivity, consumers expect to find the information that they want, when they want it - especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we took a deeper look at users’ expectations and reactions towards their site experiences on mobile.
Most interestingly, 61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you’ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way.
I was recently interviewed by CMSWire. Apart from pointing you to the full article, I thought the questions, expertly posed by Siobhan Fagan, were very relevant. I particularly liked: What do you see as the future direction of analytics?
El mundo de los negocios cambia aceleradamente y como dijo Darwin, en el origen de las especies (1859) “Quien sobrevive no es ni el más fuerte ni el más inteligente, sino aquel que mejor se adapta...
Es por ello que la creatividad ocupa un lugar importantísimo en el proceso de adaptación y cambio de las organizaciones, tanto en la cultura interna como en el desarrollo de las políticas de posicionamiento, marketing y comunicación.
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Creating engaging newsletters with your curated content is really easy.