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Investigar y analizar indicadores antes de preparar una propuesta...
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Eight Silly Data Myths Marketing People Believe That Get Them Fired.

Eight Silly Data Myths Marketing People Believe That Get Them Fired. | Smart Analytics | Scoop.it
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
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YouTube Search Adds Time Watched As Ranking Factor

YouTube Search Adds Time Watched As Ranking Factor | Smart Analytics | Scoop.it
The YouTube Blog announced they have adjusted their ranking algorithm to include the time a video was watched.
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5 inconvenientes detrás de los experimentos web

5 inconvenientes detrás de los experimentos web | Smart Analytics | Scoop.it
¿Qué no se dice sobre los experimentos web? ¿Qué verdades están detrás de cada test? ¿Qué hay que saber para no caer en sus trampas?
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Why You Must Optimize Your Ecommerce Site

Why You Must Optimize Your Ecommerce Site | Smart Analytics | Scoop.it
Most would agree that spending is a conscious act. We consciously identify a want or need and we consciously look for the best solution and value to meet it.

 

But a recent infographic, The Anatomy of Saving & Spending (see below), reminded me of the role the subconscious plays in our buying decisions. Indeed, when it comes to purchase decisions, our subconscious is probably more active than any of us think it is.

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Infografiando: 10 frases sobre comunicación

Infografiando: 10 frases sobre comunicación | Smart Analytics | Scoop.it
10 frases sobre comunicación...

Via Claudio A. Clarenc
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Rescooped by Adolfo Navarro Palacios from A New Society, a new education!
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How Interactivity and Rich Media Change Teaching and Learning (PDF)

Armed with laptops, smartphones, and tablets and connecting through Facebook, Twitter, and YouTube, a media-savvy generation of students is driving unprecedented change in teaching and learning. With the explosion of social media and its effect on communication, there is growing evidence that video and multimedia content, tools, and streaming capabilities are successfully engaging students in new forms of learning. This paper reviews research findings and demonstrates how video is helping schools around the world overcome distance and financial barriers to expand curriculum options,


Via Nik Peachey, juandoming
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Top 5 Landing Page Analytics KPIs Every Marketer Should Know

Top 5 Landing Page Analytics KPIs Every Marketer Should Know | Smart Analytics | Scoop.it

Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics.

ion interactive have outlined five critical analytics you should know when assessing your landing page optimization performance. With  added additional best practices to improve these key metrics and industry benchmarks.

 

By ion interactive. http://bit.ly/PMxI4B

Source. http://bit.ly/Qq0gSl


Via maxOz
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Analítica web en la empresa: Steve Koll @ Belgacom - Mind Your Analytics! - Mind Your Analytics!

Analítica web en la empresa: Steve Koll @ Belgacom - Mind Your Analytics! - Mind Your Analytics! | Smart Analytics | Scoop.it
Adolfo Navarro Palacios's insight:

Ésta es la segunda entrevista de la serie que estamos haciendo desde Mind Your Analytics para acercar la realidad del mundo de la analítica web dentro de distintas compañías.

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Mobile-friendly sites turn visitors into customers - Analytics Blog

Mobile-friendly sites turn visitors into customers - Analytics Blog | Smart Analytics | Scoop.it

In this world of constant connectivity, consumers expect to find the information that they want, when they want it - especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we took a deeper look at users’ expectations and reactions towards their site experiences on mobile.

 

Most interestingly, 61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you’ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way.

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What is the future direction of analytics? | Measuring Success

What is the future direction of analytics? | Measuring Success | Smart Analytics | Scoop.it
I was recently interviewed by CMSWire. Apart from pointing you to the full article, I thought the questions, expertly posed by Siobhan Fagan, were very relevant. I particularly liked: What do you see as the future direction of analytics?
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Creatividad como herramienta de management

Creatividad como herramienta de management | Smart Analytics | Scoop.it

El mundo de los negocios cambia aceleradamente y como dijo Darwin, en el origen de las especies (1859) “Quien sobrevive no es ni el más fuerte ni el más inteligente, sino aquel que mejor se adapta...

 

Es por ello que la creatividad ocupa un lugar importantísimo en el proceso de adaptación y cambio de las organizaciones, tanto en la cultura interna como en el desarrollo de las políticas de posicionamiento, marketing y comunicación.


Via vicente de gracia, MyKLogica, Mikel Uriguen
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Rescooped by Adolfo Navarro Palacios from infografiando
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Infografiando: 10 frases sobre comunicación

Infografiando: 10 frases sobre comunicación | Smart Analytics | Scoop.it
10 frases sobre comunicación...

Via Claudio A. Clarenc
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Rescooped by Adolfo Navarro Palacios from Pinterest
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6 Pinterest Analytics Tools to Supercharge Your Influence

6 Pinterest Analytics Tools to Supercharge Your Influence | Smart Analytics | Scoop.it
We've gathered six services that measure a wide range of Pinterest engagement metrics.

Via Kelly Lieberman
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