MISEREOR is the German Catholic Bishops' Organisation for Development Cooperation. (Thank you, Google).
Zip up to :30-:49 of this long-winded case study to see the cool idea: when you swipe your credit card to donate two Euros, you start a piece of video that shows what your donation can do. Cool idea. Tiresome video.
Agency: Kolle Rebbe. Via: Gute Werbung
Via steve rutter