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Como vencer a resistência à sua comunicação com uma estratégia de content marketing em 5 passos

Como vencer a resistência à sua comunicação com uma estratégia de content marketing em 5 passos | SMarketing | Scoop.it

Já reparou que todos gostamos de comprar, mas detestamos que nos vendam? Se o seu negócio passa por vender alguma coisa (e qual não passa?), tem aí um problema. Veja aqui como o content marketing pode ajudar a resolvê-lo – começando com 5 perguntas simples.

É o maior problema da comunicação comercial: o destinatário, mal identifica que “lhe estão a tentar vender qualquer coisa”, ergue logo um muro de desconfiança.

A publicidade tenta furar esse muro com a repetição (que é cara) e a criatividade (que também é cara, e tem os seus riscos).

O “content marketing” é uma outra forma de contornar esta resistência. Ao invés de vendermos diretamente o nosso peixe (seja um produto, uma ideia, a imagem da nossa empresa) conquistamos antes a confiança do interlocutor com informação útil ou interessante.


Via Rita M.
Fernando Coimbra Lopes's insight:

Como diz Seth Godin "O marketing de conteúdo é o único marketing que nos resta"

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Rescooped by Fernando Coimbra Lopes from SMarketing
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How to Use Ideas, Messages and Themes to Build Your Content Strategy

How to Use Ideas, Messages and Themes to Build Your Content Strategy | SMarketing | Scoop.it

A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of them.


Via Kamal Bennani, Fernando Coimbra Lopes
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Rescooped by Fernando Coimbra Lopes from digital marketing strategy
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Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO

Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO | SMarketing | Scoop.it
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.

Via John van den Brink, malek
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bill grishaw's curator insight, March 19, 2014 6:36 PM

fall in love, play the game!!! #contentmarketing2014 #shoshin #billgrishaw

Marc Kneepkens's curator insight, March 20, 2014 8:32 AM

Of course great content is key to what happens with your social media. And if you don't produce is, curate it.

Rescooped by Fernando Coimbra Lopes from Tinta Amarela - Copywriting
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Como vencer a resistência à sua comunicação com uma estratégia de content marketing em 5 passos

Como vencer a resistência à sua comunicação com uma estratégia de content marketing em 5 passos | SMarketing | Scoop.it

Já reparou que todos gostamos de comprar, mas detestamos que nos vendam? Se o seu negócio passa por vender alguma coisa (e qual não passa?), tem aí um problema. Veja aqui como o content marketing pode ajudar a resolvê-lo – começando com 5 perguntas simples.

É o maior problema da comunicação comercial: o destinatário, mal identifica que “lhe estão a tentar vender qualquer coisa”, ergue logo um muro de desconfiança.

A publicidade tenta furar esse muro com a repetição (que é cara) e a criatividade (que também é cara, e tem os seus riscos).

O “content marketing” é uma outra forma de contornar esta resistência. Ao invés de vendermos diretamente o nosso peixe (seja um produto, uma ideia, a imagem da nossa empresa) conquistamos antes a confiança do interlocutor com informação útil ou interessante.


Via Rita M.
Fernando Coimbra Lopes's insight:

Como diz Seth Godin "O marketing de conteúdo é o único marketing que nos resta"

more...
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Rescooped by Fernando Coimbra Lopes from LinkedIn Marketing Strategy
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Don't just say it. Display it on your LinkedIn Profile.

Illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more, right on your LinkedIn profile. Read

Via Noland Hoshino
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Rescooped by Fernando Coimbra Lopes from Marketing en la Ola Digital
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How to use content marketing to grow your business

How to use content marketing to grow your business | SMarketing | Scoop.it

Are you confused about how content marketing can help your business grow? This #infographic based on the structure of a tree will clear things up for you.


Via massimo facchinetti, Jesús Hernández, Rocío Villar Polo
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Russ Merz, Ph.D.'s curator insight, June 28, 2013 6:17 PM

An interesting and useful Infographic that shows how #contentmarketing contributes to business success.

Rescooped by Fernando Coimbra Lopes from Digital Marketing & Communications
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10 Questions to Ask When Hiring an SEO Consultant

10 Questions to Ask When Hiring an SEO Consultant | SMarketing | Scoop.it
Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.

Via Alex Butler
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Celebritize You's curator insight, July 1, 2013 10:17 PM

What to look for when hiring an SEO consultant. And remember that they know the NEW SEO. Let them do their job.

Celebritize You's comment, July 1, 2013 10:17 PM
I give them my references yet many don't even bother checking. SEO now is best when the consultant is also an SEO writer
gillkelley's curator insight, July 4, 2013 4:44 AM

Make sure they are up to date/speed!

Rescooped by Fernando Coimbra Lopes from Social Media, SEO, Mobile, Digital Marketing
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How to Use Ideas, Messages and Themes to Build Your Content Strategy

How to Use Ideas, Messages and Themes to Build Your Content Strategy | SMarketing | Scoop.it

A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of them.


Via Kamal Bennani
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Rescooped by Fernando Coimbra Lopes from SEO and Social Media Marketing
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How to Increase Your Google+ Engagement by 281%

How to Increase Your Google+ Engagement by 281% | SMarketing | Scoop.it

"If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following:

 

- Authorship – by following these steps, you can add an image next to your search listings.

 

- Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement.

 

- Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like.

 

- Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm"

 


Via Antonino Militello
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Rich Rawdin's curator insight, February 17, 2014 8:36 AM
This is a great article. Tons of information which I am going to try to figure out how to implement on Google +
Nacho Vega's curator insight, February 17, 2014 5:02 PM

"Increase your organic traffic by up to 150%"

2DiFore Marketing Solutions's curator insight, February 21, 2014 8:22 AM

Are you shy about using Google+ to increase your engagement, think again! Don't forget to use Google Hangout, it is more reliable than Skype!

Rescooped by Fernando Coimbra Lopes from Marketing & Vendas - PT
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Estudo elenca profissões em alta em 2014; content marketing tem ...

Estudo elenca profissões em alta em 2014; content marketing tem ... | SMarketing | Scoop.it
Marketing digital e foco em vendas aparecem no topo da lista das profissões que estarão em alta em 2014. Os dados são de um estudo realizado pela Michael Page, empresa especializada em recrutamento de executivos, ...

Via Wilques Erlacher
Fernando Coimbra Lopes's insight:

Marketing e Vendas am alta é o ano do SMarketing? 

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Rescooped by Fernando Coimbra Lopes from Digital Marketing & Communications
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10 SEO Industry Trends: A Look at What’s Ahead for SEO in 2013 & 2014 - Search Engine Journal

10 SEO Industry Trends: A Look at What’s Ahead for SEO in 2013 & 2014 - Search Engine Journal | SMarketing | Scoop.it
Now that most of us have our footing back after Penguin 2.0, what’s ahead for SEO and social media marketing in the year to come? It’s clear that Google’s

Via Alex Butler
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Rescooped by Fernando Coimbra Lopes from Social Media, SEO, Mobile, Digital Marketing
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Why Content, Social Media & Great Websites Are Now Considered "The Basics"

Why Content, Social Media & Great Websites Are Now Considered "The Basics" | SMarketing | Scoop.it

Internet users have gotten spoiled. We expect the brands we interact with to be on top of their blog, website, and social media feeds — so when one isn’t, it really stands out.


Via Kamal Bennani
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Rescooped by Fernando Coimbra Lopes from Social Media, SEO, Mobile, Digital Marketing
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What Top Marketers Do Differently

What Top Marketers Do Differently | SMarketing | Scoop.it

Marketing Strategy - Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report.


Via Kamal Bennani
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Charles Rein's curator insight, July 3, 2013 3:23 PM

Advanced analytics, Write it, Try It, Test It and they start over