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Small Business Marketing & Operations Updates
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5 Google AdWords Features You Need to Know About

5 Google AdWords Features You Need to Know About | Small Business Scoops | AAPA | Scoop.it
Explore the details of Google's new AdWords features and decide how the changes may impact your individual advertising goals.
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Business Gateway : Web design: best practice

Business Gateway : Web design: best practice | Small Business Scoops | AAPA | Scoop.it
When you’re designing your website, you should make sure that it's easy for your customers to find what they’re looking for. You also need to ensure that disabled people can access it.
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Tips: How to Use Instagram for your Business

Tips: How to Use Instagram for your Business | Small Business Scoops | AAPA | Scoop.it

If I were an owner of, say, a coffee shop or a restaurant, no matter how much I loathe the sometimes unforgivable barrage of photos of food half-eaten or otherwise, I’d use it for a ninja trick and more.

 

What do you see in a restaurant? A tea house? A Coffee shop? No one goes to a restaurant just to eat, a friend once said. And it’s true: one goes to these places for the ease of not having to cook one’s food or make one’s own coffee; to experience the ambiance of the place; to feel like a king at lunch break. Logically, there’s a lot to photograph beyond the scrumptious headless shrimp on one’s plate.

 

Why Instagram? Well, why not? The camera phone is among the easiest, most accessible gadget to use for chronicling daily adventures. Photos can create that emotional connection you’d like to see formed between your brand and your customers. Add to that the memory-lane feel that Instagram filters give you – makes you remember the pictures in your mom’s photo box. Awwwww.

 

The perks and prizes that you give to your customers for participating in your Instagram activities benefit you financially and emotionally. Here, you’re crowdsourcing an Instagram documentation of your business: there’s ready material that you can use for even more projects, or incorporate with your ideas in the future (don’t forget about considering compensation for the use of other people’s property, take note). Second, there’s no better advertising than through your customers. A friend’s recommendation is of great value, and has influenced many a person’s purchasing decisions. Also, it saves you effort and money when played well. Here are some ideas:

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Social Media Marketing Tips for Local Marketing

Social Media Marketing Tips for Local Marketing http://t.co/KzFo40iVRA
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Social Media and the aftermath of Hurricane Sandy

Social Media and the aftermath of Hurricane Sandy | Small Business Scoops | AAPA | Scoop.it
Hurricane Sandy rolled in Monday evening and punched New Jersey and the neighboring states right in the face.
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It's Search Marketing, not Search Listing - SEOmoz

It's Search Marketing, not Search Listing - SEOmoz | Small Business Scoops | AAPA | Scoop.it
I gave a talk this week at SEO Day in Cologne, Germany, about optimizing for clicks, not just rankings. The premise of my talk was: SEOs tend to think their job is done when they've got their top 3 / top 5 listing, when in fact ...
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How to Stop Failing at Social Media Marketing and Become Likeable

How to capitalize on social media trends and reap business benefits.
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Old vs. New: The Evolution of the Term Social Marketing - Business 2 Community

Old vs. New: The Evolution of the Term Social MarketingBusiness 2 CommunityAs many of you know, Marketo just released our brand new Definitive Guide to Social Marketing, which touches on everything a modern marketer needs to know about creating a...
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Small Business Marketing with Facebook

Facebook is by far the largest (by number of users) social network platform and is very popular for both large and small brands alike. But successfully using Facebook to market your small business takes more than just starting a business page.
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BUSINESS TIPS: Maintaining social media presence takes hard work - San Angelo Standard Times

BUSINESS TIPS: Maintaining social media presence takes hard workSan Angelo Standard TimesSocial media marketing for most businesses is the right thing to do. But, it is not something that should be undertaken halfheartedly.
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Social media: A powerful marketing tool for business - Granite Bay

Social media: A powerful marketing tool for business - Granite Bay | Small Business Scoops | AAPA | Scoop.it
Experts agree that social media is forever changing the way companies do business.
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15 Great Social Media Quotes

15 Great Social Media Quotes | Small Business Scoops | AAPA | Scoop.it

I have put together, my favorite 15 quotes from some of the industries top influencers. Some are funny, some informative and some are witty! Cheers!


Via Gregg Breward
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11 Deadly Social Media Sins for Brands | Content Marketing Now

11 Deadly Social Media Sins for Brands | Content Marketing Now | Small Business Scoops | AAPA | Scoop.it
Most brands are trying really hard to succeed with their social media initiatives.
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Twitter / emxgarcia: Social media explained ...

Twitter / emxgarcia: Social media explained ... | Small Business Scoops | AAPA | Scoop.it
Muy cierto! “@emxgarcia: Social media explained http://t.co/vuE3NHdpB1”;
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7 B2B Companies to Admire for Exceptional Visual Content

7 B2B Companies to Admire for Exceptional Visual Content | Small Business Scoops | AAPA | Scoop.it
Get inspired by these 7 B2B companies we admire for awesome visual marketing content.

Via Gregg Breward
jmclozano's insight:
I was inspired =)
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malek's comment, April 23, 2013 10:23 AM
impelling
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12 Types Of Social Media Users – infographic

12 Types Of Social Media Users – infographic | Small Business Scoops | AAPA | Scoop.it
There Are 12 Types Of Social Media Users – Which One Are You? – INFOGRAPHIC

Via Mike Ellsworth
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Carsten Storgaard's curator insight, April 20, 2013 1:27 AM

Ultra Peacock Informers will re-post, re-tweet, re-scoop...

Dolly Bhasin 's curator insight, April 20, 2013 11:35 PM

What Type are you?

Dolly Bhasin 's curator insight, April 20, 2013 11:36 PM

What is your Type?

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Another TOOL ---- Social media tool launched

Another TOOL ---- Social media tool launched | Small Business Scoops | AAPA | Scoop.it
Business Line : Industry & Economy / Marketing : Social media tool launched http://t.co/cOYTzYiB...
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Social Media: Marketing From the Inside Out - Credit Union Times

Social Media: Marketing From the Inside OutCredit Union TimesThe $227.4 million Partner Colorado Credit Union in Arvada, Colo.
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How Building a Reputation with Social Media Use is so Important? - Business 2 Community

How Building a Reputation with Social Media Use is so Important? - Business 2 Community | Small Business Scoops | AAPA | Scoop.it
Business 2 CommunityHow Building a Reputation with Social Media Use is so Important?
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10 More Experts Weigh in on Social Marketing | Social Media Today

The second 10 social marketing experts in this blog series were: Top, from left: Gini Dietrich, Scott DeYager, Suzanne Vara, Ric Dragon, Amber Naslund; Bottom, from left: Avinash Kaushik, Valerie Simon, Paul Gillin, Dan ...
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6 C's of Social Media Marketing For Small Business - SmallBizLady

6Cs of Social Media Marketing For Small Business If you decide that you want to start using social media marketing to promote your small business, now is a great time to get started. First make sure that your website is helpful, ...
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12 Revealing Stats About B2B Social Media Marketing | Social Media B2B

12 Revealing Stats About B2B Social Media Marketing | Social Media B2B | Small Business Scoops | AAPA | Scoop.it
Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges.
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Why Social Media Marketing Works

Tim Peter, an e-commerce and internet marketer, guest posts to the TabJuice community about two big reasons why Social Media Marketing works. (Check out this article!
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