If I were an owner of, say, a coffee shop or a restaurant, no matter how much I loathe the sometimes unforgivable barrage of photos of food half-eaten or otherwise, I’d use it for a ninja trick and more.
What do you see in a restaurant? A tea house? A Coffee shop? No one goes to a restaurant just to eat, a friend once said. And it’s true: one goes to these places for the ease of not having to cook one’s food or make one’s own coffee; to experience the ambiance of the place; to feel like a king at lunch break. Logically, there’s a lot to photograph beyond the scrumptious headless shrimp on one’s plate.
Why Instagram? Well, why not? The camera phone is among the easiest, most accessible gadget to use for chronicling daily adventures. Photos can create that emotional connection you’d like to see formed between your brand and your customers. Add to that the memory-lane feel that Instagram filters give you – makes you remember the pictures in your mom’s photo box. Awwwww.
The perks and prizes that you give to your customers for participating in your Instagram activities benefit you financially and emotionally. Here, you’re crowdsourcing an Instagram documentation of your business: there’s ready material that you can use for even more projects, or incorporate with your ideas in the future (don’t forget about considering compensation for the use of other people’s property, take note). Second, there’s no better advertising than through your customers. A friend’s recommendation is of great value, and has influenced many a person’s purchasing decisions. Also, it saves you effort and money when played well. Here are some ideas:
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Facebook is by far the largest (by number of users) social network platform and is very popular for both large and small brands alike. But successfully using Facebook to market your small business takes more than just starting a business page.
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