Small Business On The Web
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What Works in Online Marketing? 6 Big Takeaways From A Survey of 357 Marketers - Forbes

What Works in Online Marketing? 6 Big Takeaways From A Survey of 357 Marketers - Forbes | Small Business On The Web | Scoop.it
I surveyed 357 online marketers about what's working in online marketing. Here are the results of that survey!
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Ideo: The 7 Most Important Hires For Creating A Culture Of Innovation

Ideo: The 7 Most Important Hires For Creating A Culture Of Innovation | Small Business On The Web | Scoop.it
Sure, founders set a tone. But they aren't the only ones who shape workplace culture, writes Ideo's Mollie West.
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Ad of the Day: Reebok Runs Through All the Days of Your Life in This Clever Spot

Ad of the Day: Reebok Runs Through All the Days of Your Life in This Clever Spot | Small Business On The Web | Scoop.it
Sure, regular exercise can help you look and feel younger. Sometimes, even much younger. But this is ridiculous.
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Why It Makes Sense to Build a Brand Around a Singular Idea

Why It Makes Sense to Build a Brand Around a Singular Idea | Small Business On The Web | Scoop.it
Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
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Infographic: People Have Smaller Attention Spans Than Goldfish (Marketing Tips For Overcoming This)

Infographic: People Have Smaller Attention Spans Than Goldfish (Marketing Tips For Overcoming This) | Small Business On The Web | Scoop.it
Last year, Microsoft released some research finding that the average attention span for a goldfish is about nine seconds and that for people of the smartphone era, it's even less than that at eight seconds…
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If You Say You're 'Too Busy,' You're Probably Lying To Yourself - Forbes

If You Say You're 'Too Busy,' You're Probably Lying To Yourself - Forbes | Small Business On The Web | Scoop.it
We look at prolific creators (see the recently deceased Prince for an example) and those who seem to be getting extra hours out of their day and tell ourselves stories about how they’re special, or extraordinarily privileged or just genetically gifted with the ability to build abs in fifteen minutes a week. In most cases (Prince notwithstanding), they aren’t. They’re just hyper-focused on maximizing how they direct their time and energy. If you want to join their ranks, here are a few quick ways you can make space in your not-really-as-busy-as-you-think schedule.
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The automation revolution and the rise of the creative economy

The automation revolution and the rise of the creative economy | Small Business On The Web | Scoop.it
Only three main occupations were available to intrepid job seekers 10,000 years ago: hunting, gathering and procreation. Since then, the job market has..
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Story-driven branding can help even 123-year-old companies

Story-driven branding can help even 123-year-old companies | Small Business On The Web | Scoop.it
Piano company focuses marketing strategies on video content to showcase 160 year-old history and sell instruments.
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Over-led and Under-managed

Over-led and Under-managed | Small Business On The Web | Scoop.it
Last night I coached a successful leader who turned an organization around. Now he wonders if he's the one to solve the problems success has created. Successful leadership creates management challenges. Successful management creates leadership challenges. You can’t manage your way out of crisis. You can’t lead your way into stability. Leaders disrupt. Managers stabilize. Chaotic organizations are over-led. Stagnant organizations…
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10 Interviews That Will Make Your Marketing More Effective

10 Interviews That Will Make Your Marketing More Effective | Small Business On The Web | Scoop.it
One of the strategies in your marketing toolkit today should be the interview process. The interview, or a simple question and answer session, can be very effective in facilitating the creation of a…
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The Number 1 Rule to Get Things Done

The Number 1 Rule to Get Things Done | Small Business On The Web | Scoop.it
You only feel like you're getting things done when you focus on what gets the bills paid.
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Meet the People With America's Oddest Marketing Job: Driving Planters' 26-Foot Nutmobile

Meet the People With America's Oddest Marketing Job: Driving Planters' 26-Foot Nutmobile | Small Business On The Web | Scoop.it
() Matt Marzzacco got an email from his career counselor at Pennsylvania State University last year telling him there was a marketing position at Planters that he should apply for. Marzzacco read the listing, shook his head and turned to his friends.
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SEO Is Now 'Search Experience Optimization'

SEO Is Now 'Search Experience Optimization' | Small Business On The Web | Scoop.it
You need to change the way you think about digital marketing.
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Dunkin' Donuts Goes After Starbucks With Espresso Drinks and Mobile Payments

Dunkin' Donuts Goes After Starbucks With Espresso Drinks and Mobile Payments | Small Business On The Web | Scoop.it
The coffee rivalry continues
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5 Ways Marijuana Will Change As It Becomes A Mainstream Product

5 Ways Marijuana Will Change As It Becomes A Mainstream Product | Small Business On The Web | Scoop.it
From new packaging to celebrity endorsements, this is how you'll buy weed once it's legal everywhere.
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Why So Many Companies Fail at Creating Value

Why So Many Companies Fail at Creating Value | Small Business On The Web | Scoop.it
The concept of creating value is often one of the most misunderstood ideals in business. But it also one of the most essential. Why? Because of all the ways that “value” can affect your company.…
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Sam Adams founder says these 10 books helped him build a billion-dollar company

Sam Adams founder says these 10 books helped him build a billion-dollar company | Small Business On The Web | Scoop.it
Jim Koch says these books inspired him take on the beer industry.
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6 Facts About the Human Brain: How to Leverage it for Marketing Success - SiteProNews

6 Facts About the Human Brain: How to Leverage it for Marketing Success - SiteProNews | Small Business On The Web | Scoop.it
The first step to getting the right message across to your audience is by knowing how their brain processes information. The human brain is highly complex
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Tips and Tricks for Increasing Productivity at Work

Tips and Tricks for Increasing Productivity at Work | Small Business On The Web | Scoop.it
Tips and Tricks for Increasing Your Productivity at Work With so much stimulation every time we sit down to work, being productive, efficient, and effective can be a challenge. There always seems to…
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How Getting Lost Can Help You Find Your Next Big Idea

How Getting Lost Can Help You Find Your Next Big Idea | Small Business On The Web | Scoop.it
Need a new big idea? Try this two-week hack to super charge your creativity.
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The Mental Trick That'll Earn You A Raise

The Mental Trick That'll Earn You A Raise | Small Business On The Web | Scoop.it
These techniques will help you negotiate a raise with grace and ease.
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How to Convince the Boss Content Marketing Will Work

How to Convince the Boss Content Marketing Will Work | Small Business On The Web | Scoop.it
As someone who pretty much devours the latest marketing news, you’ve become convinced that your organization needs to change its approach to marketing. You believe that you need to stop blasting pr…
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A new approach to measuring “engagement” on content-heavy sites

A new approach to measuring “engagement” on content-heavy sites | Small Business On The Web | Scoop.it
If no easily-identified conversions occur on your site, measuring engagement can be tricky. Columnist Nick Iyengar explains why a new approach could help you improve the quality of measurements and better understand engagement on your site.
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6 Blunt Questions To Ask Yourself When Adopting A Storytelling Approach

6 Blunt Questions To Ask Yourself When Adopting A Storytelling Approach | Small Business On The Web | Scoop.it
We are all storytellers. Then again doesn’t that sound like another invitation to create noise with no direction just because you can assume a new enriched title? I know I am getting a bit uncomfor…
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3 Unthinkable Behaviors Behind Creative Content Marketers

3 Unthinkable Behaviors Behind Creative Content Marketers | Small Business On The Web | Scoop.it
Discover why the most creative content marketers approach their work much like most of us approach a bowl of ice cream – Content Marketing Institute
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