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Attention Writers! Get Inspired with Pixar's 22 Rules to Phenomenal Storytelling!

Attention Writers! Get Inspired with Pixar's 22 Rules to Phenomenal Storytelling! | Small Business On The Web | Scoop.it
Attention Writers! Get Inspired with Pixar's 22 Rules to Phenomenal Storytelling!
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Truckers, these two companies are revving up efforts to disrupt your industry

Truckers, these two companies are revving up efforts to disrupt your industry | Small Business On The Web | Scoop.it
Trucker Path is unveiling a new Marketplace, while Transfix is out with an expanded app. Truckers, start your engines.
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How to Use Anecdotes as Part of Your Brand Storytelling

How to Use Anecdotes as Part of Your Brand Storytelling | Small Business On The Web | Scoop.it
Storytelling can take many different shapes and forms. Especially when it comes to social media, a story can capture interest more efficiently if it's told in the form of a short, amusing incident. Anecdotes are different from stories in that they are usually short, stand-alone accounts of a single event. Anecdotes are often amusing, but…
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When, How and Where to Promote Your Content on Social Media

When, How and Where to Promote Your Content on Social Media | Small Business On The Web | Scoop.it
Promotion is just one part of the process, but it's a complex machine of its own.
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Pizza Hut Delivers Pizza and a Movie in Its New Package Design

Pizza Hut Delivers Pizza and a Movie in Its New Package Design | Small Business On The Web | Scoop.it
Let's face it, few things can beat a slice of a mouthwatering pizza and your favorite flick combined in a single, well-designed package.
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Tips for a Winning Content Marketing Strategy

Content is king because it provides value! Create a great content marketing strategy and see success in eCommerce.
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How To Launch Your Own Ideas Lab

How To Launch Your Own Ideas Lab | Small Business On The Web | Scoop.it
The realities of launching an internal incubator can be daunting. Artefact co-founder Gavin Kelly shares lessons learned.
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Brand Innovation: Facts vs. Fables #1 | Branding Magazine

Brand Innovation: Facts vs. Fables #1 | Branding Magazine | Small Business On The Web | Scoop.it
An animated series by gravitytank featuring a fable with real-world inspiration for and application of each tale. This month we look at the "feature creep."
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Smile, Wink, Pray: Brands Decode the Enigma of Emojis

Smile, Wink, Pray: Brands Decode the Enigma of Emojis | Small Business On The Web | Scoop.it
Marketers want to decode one of the social Web's most cryptic languages: emojis. The digital hieroglyphics, which convey users' thoughts and moods by way of hearts and smiley-faced poop across dozens of platforms, are increasingly becoming a big part of the social conversation.
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Do You Know What It Takes to Be a ‘Platform Marketer’?

Do You Know What It Takes to Be a ‘Platform Marketer’? | Small Business On The Web | Scoop.it
We've finally arrived at the golden age that marketers have longed for: the ability to reach the right person with the right message and at the right time.
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How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year

How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year | Small Business On The Web | Scoop.it
One company grew its blog from 20,000 page views to 200,000 page views a month when it took these 10 steps – Content Marketing Institute.
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As Journalists Prepare to Swarm Iowa, This Shop Has Created the Perfect Shirts for Them

As Journalists Prepare to Swarm Iowa, This Shop Has Created the Perfect Shirts for Them | Small Business On The Web | Scoop.it
Every four years, the journalistic equivalent of the Eye of Sauron sets its gaze upon Iowa.  For residents of the state, whose caucuses mark the beginning of the presidential election season, the resulting insanity of national coverage can be equal parts hilarity and frustration, a fact well illustrated by the new line of apparel on display at
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Hate Bad Ads? Watch Good Ads With The Ad Filter Browser Extension | Branding Magazine

Hate Bad Ads? Watch Good Ads With The Ad Filter Browser Extension | Branding Magazine | Small Business On The Web | Scoop.it
If you’re interested in seeing creative, award-winning ads instead of annoying ones while browsing the net, consider downloading D&AD's browser extension.
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'Get Social,' and Promote Your Company at the Same Time

'Get Social,' and Promote Your Company at the Same Time | Small Business On The Web | Scoop.it
Word of mouth, social media and personal contacts should all be part of your promotional mix.
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5 Challenges Small Businesses Face In Social Media (And How To Solve Them)

5 Challenges Small Businesses Face In Social Media (And How To Solve Them) | Small Business On The Web | Scoop.it
Here are the top 5 challenges small businesses face in social media. Are you experiencing the same social media challenges? Read more about social marketing!
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A note to CMOs: Data equals creative freedom

A note to CMOs: Data equals creative freedom | Small Business On The Web | Scoop.it
Being data driven doesn't mean you can't be creative. It means you can be smarter with your creativity.
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Taco Bell Is Offering Booze With That Chalupa. Should Other Chains Follow Suit?

Taco Bell Is Offering Booze With That Chalupa. Should Other Chains Follow Suit? | Small Business On The Web | Scoop.it
In an attention-grabbing move, Taco Bell announced earlier this week that one of the chain's Chicago locations would be serving alcohol. Yes, some Taco Bell consumers will finally have a cold beer to wash down their chalupas and burritos. But why now?
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Seven Ways To Make Yourself More Memorable

Seven Ways To Make Yourself More Memorable | Small Business On The Web | Scoop.it
When it comes to personal branding, being memorable is essential to success. It’s one of the most important tenets of branding. Learn 7 ways you can increase your memorability quotient.
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This Airline Made a URL Entirely of Emojis, and 1,600 People Managed to Type It In

This Airline Made a URL Entirely of Emojis, and 1,600 People Managed to Type It In | Small Business On The Web | Scoop.it
Emojis are usually pretty easy to use—unless you're trying to type them into your browser's address bar. Norwegian Airlines decided its target millennial audience was probably up to the challenge, though, so earlier this week it partnered with several Danish influencers on Instagram to spread the cryptic URL shown above.
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How to Get Massive Engagement With Your Visual Content

How to Get Massive Engagement With Your Visual Content | Small Business On The Web | Scoop.it
Did you know that we remember 80% of what we see, but only 20% of what we read? How to get MASSIVE engagement with your visual content
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Modern PSAs Shock or Amuse Where Classics Only Preached

Modern PSAs Shock or Amuse Where Classics Only Preached | Small Business On The Web | Scoop.it
Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe it or not, it actually happened.
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Hello Pizza: An Idea That Turns Pizza Orders Into English Lessons

Hello Pizza: An Idea That Turns Pizza Orders Into English Lessons | Small Business On The Web | Scoop.it
CNA Language Schools partnered with a pizza restaurant in LA to have students take orders for them and learn English through real life situations.
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Google rolls out ‘My Account,’ a new dashboard that promises better privacy and security controls

Google rolls out ‘My Account,’ a new dashboard that promises better privacy and security controls | Small Business On The Web | Scoop.it
If you're spooked by how much Google seems to know about you, well, Google has heard you. Which, come to think of it, might be spooky in and of itself. But, never mind.
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How to Make Your TV Commercials Look Epic, Even on Zero Budget

How to Make Your TV Commercials Look Epic, Even on Zero Budget | Small Business On The Web | Scoop.it
How can marketers with modest budgets—local home renovators and heating-system installers, for example—create "epic" advertising without going broke? Brazilian agency AlmapBBDO suggests tapping into the royalty-free video and image library of iStock by Getty Images.
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Bud Light Will Test Snapchat's Age-Gated Ads as the App's First Alcohol Brand

Bud Light Will Test Snapchat's Age-Gated Ads as the App's First Alcohol Brand | Small Business On The Web | Scoop.it
After running the first ad on Tinder last month, Bud Light has locked down a partnership with the other hottest app for millennials—Snapchat.
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