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The Global Creative Economy Is Big Business

The Global Creative Economy Is Big Business | Small Business On The Web | Scoop.it
A new report breaks down the successes and limitations of creative industries around the world.
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Entrepreneur's 10 Most Popular Leadership Stories of 2015

Entrepreneur's 10 Most Popular Leadership Stories of 2015 | Small Business On The Web | Scoop.it
Successful entrepreneurship starts with successful leadership. Check out these stories for some great advice.
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What Content Marketing Will Look Like in 2016: 40+ Predictions

What Content Marketing Will Look Like in 2016: 40+ Predictions | Small Business On The Web | Scoop.it
Over 40 of the top industry thought leaders share their predictions for content marketing in 2016. Do you agree? – Content Marketing Institute
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It's always fun to look ahead a little to see why others forecast for the future of content marketing...

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TIME + MONEY: 6 Quick Shifts to Get More

TIME + MONEY: 6 Quick Shifts to Get More | Small Business On The Web | Scoop.it

A common misconception is that you can manage your time--you can’t. You can only manage what you do with your time.

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Embracing the circular economy

Embracing the circular economy | Small Business On The Web | Scoop.it
With pressure on natural resources increasing, it is time businesses switched to a circular economy where industry...
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5 Things Companies Do That Ruin Storytelling Success

5 Things Companies Do That Ruin Storytelling Success | Small Business On The Web | Scoop.it
Too often, organizations get in the way of their own storytelling success. Here are five of the most common—and avoidable—mistakes.
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The 3 Levels of Narrative: Co-Created Stories

The 3 Levels of Narrative: Co-Created Stories | Small Business On The Web | Scoop.it
We use stories in many ways: to share our thinking, to shape new thinking, to build consensus, to explore new ideas, to establish commonality of value and purpose. Stories written within our commun...
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Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)

Where Do We Find Original Content? (Short Answer: Anywhere We Seek It) | Small Business On The Web | Scoop.it
Inspiration for original content pops up when we least expect it—even in hobbies that have nothing to do with our jobs (like making sense of Ulysses).
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We're Pleased to Announce Moz Content – A New Product for Content Marketers

We're Pleased to Announce Moz Content – A New Product for Content Marketers | Small Business On The Web | Scoop.it
We're excited to announce the newest addition to our family of tools — Moz Content! Moz Content helps marketers build engaging content strategies with specialized research, measurement, and analysis tools.
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Identifying the Micro-Moments Within the Customer Journey

Identifying the Micro-Moments Within the Customer Journey | Small Business On The Web | Scoop.it
Google's VP of Marketing, Lisa Gevelber, spoke with McKinsey's David Edelman about micro-moments and how they fit into the customer journey.
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10 DIY Business Marketing Ideas | Listly List

## One area where most small businesses fall down is **DO-It Yourself (DIY) Marketing.** It seems that owners and managers lack the confidence that their product and service expertise is of high value. I find they are surprised when I share with them their customers want their knowledge, and are willing to go out of their way to get it.

Even if you've hired a marketing firm there are still plenty of things you can do that your marketer can't duplicate.The first **DIY Marketing TIp** that stan
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10 Technology Trends Radically Changing How Businesses Will Engage With Customers in 2016

10 Technology Trends Radically Changing How Businesses Will Engage With Customers in 2016 | Small Business On The Web | Scoop.it
Howard Tullman, CEO of 1871, offered SMW Chicago attendees a rapid-fire review of major technology trends that are radically changing the ground rules and the new ways in which businesses will be reaching and engaging its customers in the near future.
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Flipboard launches verified profiles and faster analytics for publishers

Flipboard launches verified profiles and faster analytics for publishers | Small Business On The Web | Scoop.it
Flipboard has launched new publisher tools intended to help content creators better promote themselves, analyze the traffic they receive, monetize their work, and enlist their readers’ help in sharing content to the magazine service. All of this is designed to facilitate content discovery in the app, while showing publishers how much the company values them.
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The death of Adobe's Flash is lingering, not sudden

The death of Adobe's Flash is lingering, not sudden | Small Business On The Web | Scoop.it
Widely used technologies take a long time to fade. Adobe's move this week to rename Flash Professional is only one nail in its coffin.
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Complexity is always failed Simplicity

Complexity is always failed Simplicity | Small Business On The Web | Scoop.it
This, for me is a profound sentence of only 5 words... Complexity is always failed simplicity Edward De Bono, author of many books, including Simplicity (2010) p42, where this quote came from. The ...
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5 Alternative Ways To Share Content Other Than Social Media

5 Alternative Ways To Share Content Other Than Social Media | Small Business On The Web | Scoop.it
When you want to get your content in front of new readers, tapping into the dozens of targeted p...
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Would you lose a customer over 7 cents?

Would you lose a customer over 7 cents? | Small Business On The Web | Scoop.it
The register reads $10.07. The customer apologizes.  He only has $10 cash in his wallet. What do you do? My friend Peter Shankman tells his story and asks his audience: would you lose a customer over seven cents? Peter shared a story of walking into a deli near his office in New York City to get lunch. He is short seven … Continued
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How To Outline Your Articles So You Can Write More In Less Time

How To Outline Your Articles So You Can Write More In Less Time | Small Business On The Web | Scoop.it
When you’re writing an article, or multiple articles a week, it can be a daunting task to sit down and just type out a whole 500-1000+ (or more!) word piece. Even the best struggle with writing beginning to end, so we’ve established some super helpful fill-ins which will help get you started, and encourage you to better form and strategise your writing.
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How General Electric Created The Hit Science-Fiction Podcast "The Message"

How General Electric Created The Hit Science-Fiction Podcast "The Message" | Small Business On The Web | Scoop.it
GE's chief creative officer Andy Goldberg talks about why the brand got into podcasts, science-fiction, and what it means for brand content.
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Effective storytelling for business: four ways to build engagement

Effective storytelling for business: four ways to build engagement | Small Business On The Web | Scoop.it
Storytelling is about much more than telling a good tale. David Robertson explores the secrets to successful storytelling in business.
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WordPress creator Matt Mullenweg breaks down the blogging platform’s biggest overhaul in years

WordPress creator Matt Mullenweg breaks down the blogging platform’s biggest overhaul in years | Small Business On The Web | Scoop.it
Yesterday Automattic, the company behind WordPress, revamped and open-sourced its biggest asset: WordPress.com.
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Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance

Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance | Small Business On The Web | Scoop.it
Learn why you must know your audience’s intent before you create content for search or social. – Content Marketing Institute
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10 Tips For Innovation From Guy Kawasaki

10 Tips For Innovation From Guy Kawasaki | Small Business On The Web | Scoop.it
I am attending the EdTeachTeacher iPad Summit Boston for the next two days and the opening keynote this morning was from Guy Kawasaki who offered his Top 10 List for Innovation. As I listened to the list, I was reflecting on how these 10 items connect to what we do in education. Hopefully many of these will resonate with you as well.
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