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What Do PR Agencies Do? Can You Do It Too?

What Do PR Agencies Do? Can You Do It Too? | Small Business On The Web | Scoop.it
PR professional Robert Wynne began a very useful dialogue in his column about what PR Agencies do. I enjoyed his follow up, too.
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Google Rewrites Quality Rating Guide - What You Need to Know

Google Rewrites Quality Rating Guide - What You Need to Know | Small Business On The Web | Scoop.it
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that …
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6 Ways to Distribute Content and Boost Traffic

6 Ways to Distribute Content and Boost Traffic | Small Business On The Web | Scoop.it

The key to making the most of your content is the way it is distributed – this can make or break a piece of content and determine how many people see it.


Via Kamal Bennani
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Just creating great content won't bring you large numbers of viewers. get out into the net and connect your content with readers who care.

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13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce

13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce | Small Business On The Web | Scoop.it
Find out what BuzzFeed and Upworthy can teach us about viral content marketing.
craig daniels's insight:

If you're creating content on the web you need to read this post Kelsey Libert at HubSpot, it showcases the how and why Upworthy and BuzzFeed have soared into success. Both these sites are pulling in nearly 20 million visitors each month.


I'm not a big fan of Upworthy but I'd be a fool not to utilize any and all information about how they are being successful and you would as well.  Check it out...

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The 5 Essential Traits To Achieve Entrepreneurial Excellence

The 5 Essential Traits To Achieve Entrepreneurial Excellence | Small Business On The Web | Scoop.it
Our 5 Essential Traits for Entrepreneurial Excellence are: Work Hard, Work Smart, Stay Humble, Serve Others, and Stay Hungry!
craig daniels's insight:

At first blush entrepreneurial excellence seems like a hard road to travel, but if you follow the old maxim of " one step at a time" you;ll find yourself ahead of the game right at the start.


Work Hard, Work Smart, Stay Humble, Serve Others and Stay Hungry are 5 important sign posts on your journey. Follow these along with Keep Things Simple and you'll move forward.


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Does my website really need a Terms and Conditions page?

Does my website really need a Terms and Conditions page? | Small Business On The Web | Scoop.it
You are in process of building a beautiful website for your business, when the developer asks for your Terms and Conditions. You’ve spent weeks perfecting the landing page messaging, ...
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If your website is more than just funny pictures you do indeed need to spell out the terms and conditions that include copyright, privacy and location.

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Going Local: Grassroots Marketing to Reach Your Audience

When business owners think about developing their marketing plans, they often worry first about their marketing budget.
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Networking will never go out of style, but for small businesses it is doubly important. When there are opportunities to interact with another local business owner don't pass it up.

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10 Ways How Explainer Videos can Increase Your Sales

10 Ways How Explainer Videos can Increase Your Sales | Small Business On The Web | Scoop.it
The objective of every business is to sell more… right? In the competitive business environment, many small and large business owners are constantly facing a common dilemma – to increase [...]
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Why Your Small Business Should Be Blogging [SlideShare]

Why Your Small Business Should Be Blogging [SlideShare] | Small Business On The Web | Scoop.it

"Content creation efforts are front and center in today’s marketing world. A recent survey of more than 28-hundred marketers found that 68% plan to increase their blogging activity, while 58% say that the written word is the most important form of content from their business. Why is this?"

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The 7 Commandments of Advertising All Marketers Must Know - David Ogilvy

The 7 Commandments of Advertising All Marketers Must Know - David Ogilvy | Small Business On The Web | Scoop.it
Here you'll find the 7 Commandments of advertising that David Ogilvy, "The Father of Advertising", taught us. If you're a marketer, this is a must read.
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10 Significant Things You Likely Didn't Know About Social Media But Should

10 Significant Things You Likely Didn't Know About Social Media But Should | Small Business On The Web | Scoop.it
You probably won't believe some of these facts about social media strategies, but the studies don't lie we hope. Test them yourself.
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10 Leadership Lessons to Succeed During Turbulent Change

10 Leadership Lessons to Succeed During Turbulent Change | Small Business On The Web | Scoop.it

"leadership, specifically what each of us can do, regardless of our status in society, to adapt to turbulent change."

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Seven Tips to Brand Your Business Online

Seven Tips to Brand Your Business Online | Small Business On The Web | Scoop.it
While you can’t control what people say about your brand, there are some things you can do to help shape perception and brand your business online.
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Mindset Mastery: Do You Want to Be Safe or Successful?

Mindset Mastery: Do You Want to Be Safe or Successful? | Small Business On The Web | Scoop.it

"Have you ever been in a networking meeting and after speaking with just a handful of attendees, you felt like yelling “stop being so small"

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4 Ways to De-Stress while Getting your Entrepreneur Hustle On

4 Ways to De-Stress while Getting your Entrepreneur Hustle On | Small Business On The Web | Scoop.it

"Here are four ways to channel your mind into a positive mental state. Over the years, I’ve incorporated these techniques to help stay balanced, increase productivity and reduce stress."

craig daniels's insight:

Take a deep breath and remember that all work and no downtime makes for a crappy week...

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Gallup: Want To Grow Your Business? Treat Your Customers Well

Gallup: Want To Grow Your Business?  Treat Your Customers Well | Small Business On The Web | Scoop.it

“…customers only shop based on price when price is the only thing that separates competing offerings. In other words, customers shop based on price when there is no emotional connection to a particular retailer — when they are not engaged.”"

craig daniels's insight:

The bottom line is as simple as "Engaged Customers Are Loyal."  It's not a secret but a majority of small businesses fail to see this with the result being a devaluing of their brand.


At your store, office or on the web answering your customers questions and meeting their needs is what's it's all about. Case Closed.

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Video Marketing: How To Drive Traffic From YouTube

Video Marketing: How To Drive Traffic From YouTube | Small Business On The Web | Scoop.it
Video marketing can improve your bottom line. Daily more than 100 million people watch online videos & 50% of them watch business related videos once a week
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Here are 10 good tips to help you marketing your YouTube channel, some of which you may have never thought of. Check it out.

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The Summer of Link Love - Why Web is Different Now

The Summer of Link Love - Why Web is Different Now | Small Business On The Web | Scoop.it
While Google attempts to scare SEO aware webmasters to link out, average people link and share more than ever. Will the summer of link love last?
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$59,000 on Kickstarter to Make Potato Salad and counting

$59,000 on Kickstarter to Make Potato Salad and counting | Small Business On The Web | Scoop.it

Last month, crowdfunding site Kickstarter loosened its strict(ish) guidelines for projects, allowing users to ask the internet to pay for basically anything that's not illegal. So Zack Danger Brown was well within the rules when he asked for $10 to make potato salad, and his 1,700 backers didn't violate the site's terms by giving him $59,000 and counting.

craig daniels's insight:

the success of this Kickstarter campaign is magnificent and we all can learn much from the why it's successful...


Spend some time with the Potato Salad campaign and see if you can pick out the obvious and not so obvious things that make it successful...Anyone with a business or organization that hopes for success on the web can get a free course from dissecting this campaign.

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4 Mistakes That Can Harm a Company's Social Media Campaign

4 Mistakes That Can Harm a Company's Social Media Campaign | Small Business On The Web | Scoop.it
4 Mistakes That Can Harm a Company's Social Media Campaign


"To reap the desired rewards when putting in all the effort to communicate about a company on social media sites, avoid these four mistakes that can harm a company’s social media campaign."

craig daniels's insight:

It's great to create upheaval and controversy in your social media campaigns, but don't forget to be honest and as Google used to say "don't be evil."

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KickStarter: Success in Potato Salad?

KickStarter: Success in Potato Salad? | Small Business On The Web | Scoop.it

I'm making potato salad.  Basically I'm just making potato salad. I haven't decided what kind yet.

craig daniels's insight:

Zack Brown's KickStarter campaign started off trying to raise 10.00 and now has raised over 8,000 dollars..  To paraphrase a famous saying "it's the idea stupid."


Think about the simplicity of the idea and the emotional level of people wanting other people to succeeded and you'll have your own formula for a successful campaign.


I want to make Tabouli.... anybody want to help?

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This Company Can Predict The Future

This Company Can Predict The Future | Small Business On The Web | Scoop.it
What will the hot topics on social media be three days from now? A company called Blab is using crystal-ball technology to find out.
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So should we be concerned about the amount of data being collected by business to make predictions? Or should we just go about our merry way hoping they use it only to our benefit?

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Content sharing and storytelling: why and how people share content

Content sharing and storytelling: why and how people share content | Small Business On The Web | Scoop.it
Why do people share content and stories. A long story on content sharing: the what, why and how.
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8 Networking Faux Pas Entrepreneurs Should Avoid

8 Networking Faux Pas Entrepreneurs Should Avoid | Small Business On The Web | Scoop.it
Networking gets a bad rap. But, as with so many things, it’s usually just the bad apples who spoil it for everyone else.
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Twitter’s Small Business Guide Simplified

Twitter’s Small Business Guide Simplified | Small Business On The Web | Scoop.it

"If you’re a small business owner who doesn’t get Twitter, don’t worry – you’re not alone. If you consider yourself a Twitter novice, you’re in luck! Twitter’s web site recently released a swell Twitter for Small Business Guide"

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Why Ebooks Are Heaven On Earth For Your Business

Why Ebooks Are Heaven On Earth For Your Business | Small Business On The Web | Scoop.it
In a world where everything is constantly evolving and changing, staying at the top of the tide of changes takes smart marketing and cutting edge tactics. One particular marketing tactic that many in…
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