Small Business On The Web
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Is There A Problem With Social Media?

Is There A Problem With Social Media? | Small Business On The Web | Scoop.it
Despite social media hype, many small business owners see a problem with social media, particularly justifying expenses of social media campaigns.


"No one likes to be unclear about what they’re paying for and that’s especially true with small business owners. It’s hard to spend hundreds, or thousands, on something you can’t show or cleary explain to your spouse."

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The reports of why Social Media Sucks for small business are rolling out at a furious rate. The truth may be hard to find with so many ranting opinions filling up the columns but one thing is clear. Spending tons of cash on social media is a bad idea if you don't know what's going on.


In The Problem With Social Media, John Follis does a nice job of recapping the current media frenzy about social media being a money pit for small business. His take is even handed but maybe a bit too even handed. There is a real crisis of understanding going on and coming down in the middle of it may not be the wisest choice. Still his piece is well worth reading.

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Creative Blogging Unearths Your Originality - Organic Hat

Creative Blogging Unearths Your Originality - Organic Hat | Small Business On The Web | Scoop.it
In the late 1960’s early 1970’s upon a mountain ridge in the very small town of Chelsea Vermont a few people built a Wind-Harp of 50 stainless steel strings standing nearly 20 feet in the air. To listen to the weird wonderful melodies you had to climb the mountain and hope the wind was cooperating,…
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Get Out Of Your Head When Looking For New Ideas - Organic Hat

Get Out Of Your Head When Looking For New Ideas - Organic Hat | Small Business On The Web | Scoop.it

We’ve all spent more time than we care to remember visiting those desolate islands deep within our mind, the places where ideas cease to bloom where new ideas are devoured by shadows, and inspiration is snuffed out like a match in a dirty puddle. You, me, and…

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Create New Ideas From Outside Yourself

Create New Ideas From Outside Yourself | Small Business On The Web | Scoop.it
We've all spent more time than we care to remember visiting those desolate islands deep within our mind, the places where ideas cease to bloom wher
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Do you even need to make a chatbot?

Do you even need to make a chatbot? | Small Business On The Web | Scoop.it
Consumers are ready for chatbots. A recent study by DigitasLBi found that almost 40 percent of consumers would make a purchase from a chatbot. Even more impressive, nearly 60 percent of consumers would engage with a chatbot if it meant receiving coupons or special offers.
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Curiosity In Marketing Creates Mindshare - it's a certainty

Curiosity In Marketing Creates Mindshare - it's a certainty | Small Business On The Web | Scoop.it
without including Curiosity In Marketing you risk condemning your campaign to a rapid descent into boredom and irrelevance that clouds the consumer's mind.

#Curiosity In #Marketing Creates Mindshare http://buff.ly/2o4zomc Will your marketing campaign descend into irrelevancy?
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We’re not in a bubble — we’re in a revolution

We’re not in a bubble — we’re in a revolution | Small Business On The Web | Scoop.it
Two hundred twenty nine. That was the number of private companies valued at a billion dollars or more—so-called “unicorns”—worldwide in January 2016, according to a report released by VentureBeat. The Wall Street Journal offered a more conservative estimate, but even there the overall trend was clear. In just two years, the number of unicorns worldwide had more than tripled, from 45 to 149.
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15+ Worthless Words to Cut to Improve Your Readers’ Experience

15+ Worthless Words to Cut to Improve Your Readers’ Experience | Small Business On The Web | Scoop.it
Put your content on a diet. Get rid of these 15-plus words and improve your readers’ experience – Content Marketing Institute
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Apple yanks N.Y. Times app from China

Apple yanks N.Y. Times app from China | Small Business On The Web | Scoop.it
Apple Inc. has removed the New York Times from its app store in China, following a request from Chinese authorities.
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Work. Walk 5 Minutes. Work.

Work. Walk 5 Minutes. Work. | Small Business On The Web | Scoop.it
Standing up and walking around for five minutes every hour during the workday could lift your mood, combat lethargy and even dull hunger pangs.
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37 Free Online Marketing and Social Media Classes to Elevate Your Skills

37 Free Online Marketing and Social Media Classes to Elevate Your Skills | Small Business On The Web | Scoop.it
We're super excited to share with you 37 free online marketing and social media classes that you can enroll in to upgrade your skills across the board.
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10 Ways Your Employees Can Help Grow Your Business

Believe it or not your employees are a hugely valuable resource just waiting for you to engage to help promote and gro

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Creative Blogging Unearths Your Originality

Creative Blogging Unearths Your Originality | Small Business On The Web | Scoop.it
In the late 1960’s early 1970’s upon a mountain ridge in the very small town of Chelsea Vermont a few people built a Wind-Harp of 50 stainless steel strings standing nearly 20 feet in the air. To listen to the weird wonderful melodies you had to climb the mountain and hope the wind was cooperating,…
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Are Blogging Potholes Derailing Your Success? - Organic Hat

Are Blogging Potholes Derailing Your Success? - Organic Hat | Small Business On The Web | Scoop.it
Does your blog live in a forgotten neighborhood?   Take a drive through any city in the Northeastern U.S. (1) and you’ll notice there are more hollowed out potholes in the industrial and poorer neighborhoods than in the commercial and upper income neighborhoods. The reasons are varied but easily come down to the tired old…
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Words and Phrases to Ban from Your Social Media Vocabulary

Words and Phrases to Ban from Your Social Media Vocabulary | Small Business On The Web | Scoop.it
To help you steer clear of wince-worthy words, we’ve collected some commonly seen terms and phrases that can safely be banned from your social vocabulary.
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AMP pages from Google Search now load twice as fast

AMP pages from Google Search now load twice as fast | Small Business On The Web | Scoop.it
At its I/O 2017 developers conference today, Google announced that its fast-loading Accelerated Mobile Pages (AMP) accessed from Google Search now load twice as fast.
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Creating Happiness In Your Spare Time - What Is Dialogue?

Creating Happiness In Your Spare Time - What Is Dialogue? | Small Business On The Web | Scoop.it
You must live in the present, launch yourself on every wave, find your eternity in each moment. Henry David Thoreau Many individuals feel that when they achieve success at work, they’ll automatically become happy. Is this thinking correct? Does success at work succeed in creating happiness? According to Shawn Achor, founder and Chief executive officer…
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Everything Google Assistant can do on the Pixel

Everything Google Assistant can do on the Pixel | Small Business On The Web | Scoop.it
From blasting out text messages to firing up the camera, here's everything Google Assistant can do on the Pixel.
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Solitude Can Be Your Most Powerful Thinking Tool

Solitude Can Be Your Most Powerful Thinking Tool | Small Business On The Web | Scoop.it
Life can be hectic at times and get the best of us. Find time to be alone with your thoughts and find solutions.
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Drink Local: Farm-to-Glass Distilleries

Drink Local: Farm-to-Glass Distilleries | Small Business On The Web | Scoop.it
Check out these brands that not only make their own spirits from scratch but also grow the base ingredients.
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3 Keys to Combat Proliferating Pessimism Among Americans

3 Keys to Combat Proliferating Pessimism Among Americans | Small Business On The Web | Scoop.it
It is sad but true: Americans are becoming overwhelmingly pessimistic. And, there is no shortage of studies to prove it. Reported data shows that that a paltry six percent of Americans think the worl…
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Mindfulness Practice Isn't Just For Monks Anymore - As The Marketing World Turns

Mindfulness Practice Isn't Just For Monks Anymore - As The Marketing World Turns | Small Business On The Web | Scoop.it
Unusual Places For Mindfulness Practice Always Remember To Breathe Everyone finds themselves short of time seemingly on a regular basis, we run from here to there and without really getting to our ultimate destination we keep running. Does anyone really know what time it is? Mindfulness practice is not only something that will improve productivity in…
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Six Digital Marketing Strategies That Allow You To Bypass Ad Blockers

Six Digital Marketing Strategies That Allow You To Bypass Ad Blockers | Small Business On The Web | Scoop.it
Don't let ad blockers slow down your digital marketing efforts. Instead, focus on improving your marketing.
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