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How Best-Selling Products Get That Way, An Individual Spiritual Quest?

How Best-Selling Products Get That Way, An Individual Spiritual Quest? | Small Business On The Web | Scoop.it
One of AHAlife's best sellers an MP3 button with guided meditation by Deepak Chopra proves that luxury is not what you thinkand supports the case...


"AHAlife founder and CEO Shauna Mei believes that luxury is actually an individual spiritual quest, defined by those gestures--big or small--that bring a little extra joy and meaning into our lives."

craig daniels's insight:

AHALife may be a luxury shopping website but their number 1 or 2 best selling item is a 28.00 dollar button with a built in MP3 player. The MP3 features Deepak Chopra narrating an exclusive overview of the Law of Attraction  and how to meditate. 


Take Away:   Create something exclusive and simple for your small business, create a hook that can grab your customers and create loyalty. Create something that answers the question your customers are asking.


Watch the video with AHALife's found Shauna Mei, it's under 2 minutes.


How Best Selling Products Get That Way via Fastcompany

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How to Maximize Twitter Functionality for Improving the Client Base?

How to Maximize Twitter Functionality for Improving the Client Base? | Small Business On The Web | Scoop.it
Social media management provides us with many choices in terms of platform and even operability. For those who consider Facebook as the most potent media marketing tool might, Twitter comes forth as…
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Master This Storytelling Technique to Create an Irresistible Content Series

Master This Storytelling Technique to Create an Irresistible Content Series | Small Business On The Web | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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Dean Ryan G. Martin's curator insight, March 4, 12:46 AM

Excellent techniques. I never had an empathy map before.

Shannon Banks's curator insight, Today, 5:48 AM

There are some nice techniques here that could be leveraged to help leaders think about storytelling and audience.

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Why plagiarize when you can rip off a writer's thoughts?

Why plagiarize when you can rip off a writer's thoughts? | Small Business On The Web | Scoop.it
I could frame this piece about plagiarism by starting with a little verse about a renowned professor who won his fame by appropriating the work of another: Let no one else's work evade your eyes Remember why the...
craig daniels's insight:

Something everyone should read, if only to get the thought process going.


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Why Content Marketing is About to Hit a Wall (Unless you Adapt your Storytelling)

Why Content Marketing is About to Hit a Wall (Unless you Adapt your Storytelling) | Small Business On The Web | Scoop.it

"In this post I discuss the current content marketing hype in the context of market saturation, I will reveal the most precious resource of our age, and I will show how marketers can adapt to the new reality to get ahead of the curve again."

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What The Net Neutrality Battle Means For Entrepreneurs

What The Net Neutrality Battle Means For Entrepreneurs | Small Business On The Web | Scoop.it
Tomorrow's FCC vote could have a huge impact on small online entrepreneurs, but the two sides can't see eye to eye.
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25 Employee Engagement Ideas

“ Employee engagement is not an exact science. So far, the whole concept has been built on HR experience, positive phycology and business models that engage a co…”
Via Ariana Amorim, Bobby Dillard
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Web Analytics Secrets : Are You Tracking The Right Metrics ?

Web Analytics Secrets : Are You Tracking The Right Metrics ? | Small Business On The Web | Scoop.it

Analytics in the marketing context isn’t exclusive to what webmasters care about. Marketing analytics goes beyond website performance. It encompasses online and offline marketing performance, the intersection being the sweet spot.

Below are some of the marketing analytics definitions we found on the web:


Via Kamal Bennani
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5 Mindfulness Techniques That Will Improve Your Relationships and Make You a Better Leader

5 Mindfulness Techniques That Will Improve Your Relationships and Make You a Better Leader | Small Business On The Web | Scoop.it
You know that mindfulness can improve your health. Turns out it can also make you a better manager.

 

"Whether or not you meditate, consider using these simple techniques throughout your workday. See if they don't improve your abilities both for managing employees and for dealing with all the challenges that come your way:"

craig daniels's insight:

More and more companies are encouraging their employees to engage in the practice of mindfulness at work. And one tool to help develop your mindfulness chops is journal writing, check out this list for some inspiration.

https://list.ly/list/XKw-top-15-looks-at-journal-writing

 

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Mindfulness Boosts Creativity - At Work, Home and Play

Mindfulness Boosts Creativity - At Work, Home and Play | Small Business On The Web | Scoop.it
If you practice mindfulness it'll come as no surprise that Mindfulness Boosts Creativity. New to mindfulness? You'll find this information very helpful
craig daniels's insight:

Having a management team that excels in creativity and innovation is something most small businesses should have but few do.

 

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Embrace The Unknown

Embrace The Unknown | Small Business On The Web | Scoop.it
How do you strike a balance between managing the difficult business issues facing your firm right now and predicting the uncertainties of tomorrow? A key challenge for organizations today is that the business environment has become more ambiguous, complex and uncertain. Companies are beginning to realize that short-term fixes don’t serve them well for the …
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Top 10 Multitasking Myths Exposed

## One of the hallmarks of the 21st century is Multitasking and all the warm and fuzzy rewards associated with being a great multitasker.
## I multitask the most when I'm stressed or working on a project that I don't have much interest in.
## When watching people in the wild (which a do alot) I often see multitasking happening in the middle of conversations, I wonder, is it possible to be engaged with friends while doing other things? Can we really connect with and feel what others are express
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The Number One Thing Consumers Want From Brands? Honesty

The Number One Thing Consumers Want From Brands? Honesty | Small Business On The Web | Scoop.it
What do we want most from the companies we support? Turns out, it's honest communication about their products and services.
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A Real Life Example of a Content Pillar

A Real Life Example of a Content Pillar | Small Business On The Web | Scoop.it
The content pillar approach to content marketing is the method of creating one very big piece of content, from which smaller assets can be derived. This pr
craig daniels's insight:

Sometimes it can be a bit overwhelming trying to re-purpose your content into a different type of presentation. Well for everyone who needs a visual aid here is a wonderful one.

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Facebook now drives almost one quarter of all web browsing

Facebook now drives almost one quarter of all web browsing | Small Business On The Web | Scoop.it
There will probably be no new or interesting angle with which to frame Facebook’s quarterly financial results tomorrow. For a seventh straight quarter, it will likely come out and beat all revenue ...

Via Joyce Valenza
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SLS Guernsey's curator insight, July 24, 2014 7:30 AM

Social media is really where we need to be as school librarians. 

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Just Too Busy - Where The Exit?

Just Too Busy - Where The Exit? | Small Business On The Web | Scoop.it
I'm Late,I'm Late... It's easy to get caught up in the Too Busy trap... Take a moment to check out this post Too Busy Where's The Exit?
craig daniels's insight:

It's become a badge of honor to tell people, "I'm too busy."  I think it's past the time to take a look at why so many of us have wrapped up our self-worth together with what other people think of us.


The question might be, why are we so busy?

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Creativity Expands Business

Creativity Expands Business | Small Business On The Web | Scoop.it
Is you team frantically going in all directions? Embed Generative Dialogue into your group and easily see that indeed, Creativity Expands Business
craig daniels's insight:

I've read in a number of places that "Creativity is the new literacy." That just might be the case, yet most businesses still relegate creativity to the backroom and pay it little attention.


Check out this list of great posts about business and creativity, you'll be glad you did.

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Multitasking Myths Exposed and Why Productivity Loss is Huge

Multitasking Myths Exposed and Why Productivity Loss is Huge | Small Business On The Web | Scoop.it

Multitasking Myths Exposed gives crisp and simple info to why most of us deceive ourselves into believing we are good at multitasking, Truth is, we're not.

craig daniels's insight:

Distractions are one of the biggest reasons your business doesn't meet deadlines or become the innovate powerhouse you thought it should be.


You can't eliminate every distractions but creating a business culture that eschews multitasking is doable.


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Everything I Know About Business I Learned By Selling on a Street Corner

Everything I Know About Business I Learned By Selling on a Street Corner | Small Business On The Web | Scoop.it
A lifelong inventor found the secrets of success after failing to hock goods at a street fair.


"Driving home on Summit Road one day, I noticed a sign advertising an upcoming craft fair at a local elementary school. I took down the phone number, called it, showed up the following weekend with my folding table and soft sculptures, and had an absolute blast."

craig daniels's insight:

How will you sell your ideas and creations is an important consideration to take into account before you quit the job you have now.

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The Potential of #SocialMedia For B2B In 2015

The Potential of #SocialMedia For B2B In 2015 | Small Business On The Web | Scoop.it
Businesses engaging with consumers via social media is nothing new; it's been on a skyward trajectory for several years. But over time, the number of potential social media channels has increased dramatically and businesses are now facing critical challenges of not just how but where to connect with their target market online.

In this infographic put together by leading UK business consultancy Real Business Rescue, the adoption of B2B social media strategies is well and truly emphasized whilst analyzing the new, key players in the social arena.

It also highlights the key challenges that businesses face when considering social media marketing whilst offering tips to enhance your social strategies in 2015 and beyond....


Via Jeff Domansky, David Simpson
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Jeff Domansky's curator insight, February 16, 2:28 AM

Big infographic on the benefits of B2B social marketing.

Marco Favero's curator insight, February 16, 3:46 AM

aggiungi la tua intuizione ...

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How to Predict Trends Before They Happen

How to Predict Trends Before They Happen | Small Business On The Web | Scoop.it
“Today more than ever, the success of an organization depends on its ability to prepare for change. Try this process to continually evaluate and predict trends before they occur.”
Via Trudy Raymakers, michel verstrepen
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Nature Infused Self-Renewal - What Is Dialogue

Nature Infused Self-Renewal - What Is Dialogue | Small Business On The Web | Scoop.it
A Nature Infused Self-Renewal program is the perfect prescription for those businesses that find their creativity and innovation lacking.
craig daniels's insight:

Business or personal, in order to take creativity and innovation to the next level requires give the time needed to self-renewal. Nature is the perfect place to get your batteries recharged.

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Creating Positive Space Within Your Company

Creating Positive Space Within Your Company | Small Business On The Web | Scoop.it
Building a culture of trust within your business can help creativity and innovation to explode... read Creating Positive Space...
craig daniels's insight:

It may come as a shock to some folks, but creating an atmosphere of openness and trust with a company will help creativity and innovation explode.

 

In this list 10 different writers share their observations and experiences with creating positive space within companies.

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Qwant Wants to Be Alternative to Google

Qwant Wants to Be Alternative to Google | Small Business On The Web | Scoop.it
A search engine called Qwant is trying to tap into growing anger in Europe that Google holds too much control over how people surf the Web.
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Leadership (and life) is about showing up, not about technique

Leadership (and life) is about showing up, not about technique | Small Business On The Web | Scoop.it
The elements of generative leadership* aren't about technique but about the quality of one's personal presence to the Unfolding, to continual discovery, intention, dialog, active listening to activ...
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Six Tips for a Killer Hashtag Marketing Campaign

Six Tips for a Killer Hashtag Marketing Campaign | Small Business On The Web | Scoop.it
Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company's history. Social Media Handles & Stats Company: Travelocity Website Blog Facebook - 293,110 followers Twitter - 143,000 followers, @RoamingGnome…
craig daniels's insight:

The importance of #hashtags is often overlooked or only used in a Tweet, it's a simple mistake with potentially large ROI consequences.

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