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Small Business & Social Media: A Marriage Made In Heaven or Hell?

Small Business & Social Media: A Marriage Made In Heaven or Hell? | Small Business On The Web | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.


"First of all, small business owners are being sold on the strategy of social by ‘experts’ who are trying to get them to pay to set up accounts,” Rubin says, talking, of course, of firms not unlike his own who manage social media platforms for businesses. “But more importantly, their expectations are being set up in the wrong way.” Set up, it seems, for failure."


"First up, if an expert or strategist tries to sell you on the notion that setting up a Facebook page or Twitter handle (or even a LinkedIn company page) will open the floodgates to an Internet’s worth of sales leads, they’re selling you some bad medicine. “it’s not going to cut it,” Rubin says."



craig daniels's insight:

The big thing being left out of conversation is Time. Small Businesses are not being told that gaining traction with Social Media takes time and that patience is the key.


It's hard for a small business to hear that they need to spend money on building a presence on social media but that they need to be patient and wait for results. No one wants to hear that you can't measure ROI in months or quarters when you first start out.


If you are a small business ask lots of questions and talk with other businesses about their experience before you hand over the cash to fund your social media strategy.


And check out this article so you'll know who you are talking to on social media.



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Storytelling Brands: Creating Compelling Content

Storytelling Brands: Creating Compelling Content | Small Business On The Web | Scoop.it
Storytelling Brands: Creating Compelling Content. What Story Are You Telling? If you aren’t sharing your story in some way, why not? What do you have ...
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Publish Or Perish - The Future Of Storytelling [Video]

If you don’t get that we need to start publishing, things are going to get ugly for us. The world has changed. You have to know and believe that the world
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How and Why to Create a Community With Slack

How and Why to Create a Community With Slack | Small Business On The Web | Scoop.it
There's a new alternative when it comes to social media groups: Slack communities. Explore how Slack works and why you'd want to build your community there.
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Here's What Made Coca-Cola’s Green Glass Bottle the World's Coolest Container

Here's What Made Coca-Cola’s Green Glass Bottle the World's Coolest Container | Small Business On The Web | Scoop.it
You've probably never heard the name of Earl R. Dean. Or, for that matter, the Root Glass Company of Terre Haute, Ind. But there's a good chance that you've held their signature product in your hand. After all, 300 billion of them were produced in the century since its invention.
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The Three Character Traits of Successful Digital Brands | Branding Magazine

The Three Character Traits of Successful Digital Brands | Branding Magazine | Small Business On The Web | Scoop.it
It can sometimes feel bittersweet being a brand marketer in a digitally driven world.
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How to Manage Your Brand's Social Life

How to Manage Your Brand's Social Life | Small Business On The Web | Scoop.it
An Ad Age Insights report shows how to plan which platforms should get the investment and what to consider when creating internal social media guidelines.
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Thanks to Google’s Alphabet, .Xyz Will End .Com Dominance

Thanks to Google’s Alphabet, .Xyz Will End .Com Dominance | Small Business On The Web | Scoop.it
Alphabet revealed that it is making its online home at abc.xyz–a move that could end .com dominance for good.
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How Positivity Makes You Healthy and Successful

How Positivity Makes You Healthy and Successful | Small Business On The Web | Scoop.it
Pessimism is trouble because it's bad for your health and your performance. Here's how to avoid it.
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15 Little Phrases That Will Make You Remarkably More Productive

15 Little Phrases That Will Make You Remarkably More Productive | Small Business On The Web | Scoop.it
Learn to say no unapologetically, and you'll instantly become more productive.
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Three Easy Tips To Inspire Innovation Within Marketing

Three Easy Tips To Inspire Innovation Within Marketing | Small Business On The Web | Scoop.it
Does your marketing strategy have about as much appeal as question time in the Senate? Then you need to read this.
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Brand Innovation: Facts vs. Fables #2

Brand Innovation: Facts vs. Fables #2 | Small Business On The Web | Scoop.it
This month’s fable addresses the temptation toward overwrought processes of innovation, which do not by definition result in success.
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The Science of Storytelling Through Facebook Images

The Science of Storytelling Through Facebook Images | Small Business On The Web | Scoop.it
Are you looking for creative ways to share your message on Facebook? Here are some ways brands are using Facebook images to tell compelling stories.
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Small Business Help For Passionate And Creative People

Small Business Help For Passionate And Creative People | Small Business On The Web | Scoop.it
Are you a passionate entrepreneur worried about having to give up your business because you can't make things work? Get small business help here.
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You Really Don’t Need To Work So Much - The New Yorker

You Really Don’t Need To Work So Much - The New Yorker | Small Business On The Web | Scoop.it
The irony of the American economy is that the people at the top are often as unhappy and overworked as those at the bottom.
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The Responsibility of an Iconic Brand in A Changing World | Branding Magazine

The Responsibility of an Iconic Brand in A Changing World | Branding Magazine | Small Business On The Web | Scoop.it
Continuous renewal is good. Beyond iconic reinventions, we are now seeing the rise of a potentially whole new evolution model for icons.
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The 8 Underused Components of Compelling Content That Readers Love

The 8 Underused Components of Compelling Content That Readers Love | Small Business On The Web | Scoop.it
Do you wonder why people don’t seem to care about your content? You’re targeting interesting keywords and sharing your content with the right communi
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Brazilian Neutrogena Unveils Interactive Ad Cover

Brazilian Neutrogena Unveils Interactive Ad Cover | Small Business On The Web | Scoop.it
Caras Magazine executed an interactive ad cover where readers remove make-up from actress Giovanna Ewbank’s face using a set of Neutrogena Deep Clean wipes.
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Unleash Radical Innovation

Unleash Radical Innovation | Small Business On The Web | Scoop.it

Discovery is at the Heart of Innovation

craig daniels's insight:

A bit of focus can unleash some spectacular results within your organization #innovation

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Google Is Hiring An SEO Manager To Improve Its Rankings In Google

Google Is Hiring An SEO Manager To Improve Its Rankings In Google | Small Business On The Web | Scoop.it
Hey SEOs! Looking for a new place to work? Google is hiring a SEO to help drive more organic traffic to its web properties.
craig daniels's insight:

Just goes to show you there is hope...

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Should Marketers Ditch YouTube for Facebook?

Should Marketers Ditch YouTube for Facebook? | Small Business On The Web | Scoop.it
Social Media - When marketers refer to a video marketing strategy, they usually have YouTube in mind. However, Facebook seems to be upping its efforts to topple the video giant.
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Top 5 Social Listening Tools You Should Know

Top 5 Social Listening Tools You Should Know | Small Business On The Web | Scoop.it
What is social listening? Simply, it’s the process of monitoring your social media to see which channels are garnering the best results. There are many rules for what you “should” be doing on social m
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Will Google's Bid for More Ad-Buying Control Cause a Huge Mess for Marketers?

Will Google's Bid for More Ad-Buying Control Cause a Huge Mess for Marketers? | Small Business On The Web | Scoop.it
Google's decision Thursday to shut down media buying on its programmatic network DoubleClick Ad Exchange (or AdX) signals the tech giant wants tighter control of its growing advertising ecosystem. But the attempt to create a so-called walled garden with video ads has some agency execs baffled.
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The "Smart Creative" - Creating a Culture of Problem Solving

The "Smart Creative" - Creating a Culture of Problem Solving | Small Business On The Web | Scoop.it
Innovative companies, it turns out, are mostly built by one type of employee. Google exec Eric Schmidt is famous for pioneering a very particular hiring process at the tech behemoth. In his book, How Google Works, Schmidt lays out his …Read »
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Why Every Brand Could Use a Chief Narrative Officer

Why Every Brand Could Use a Chief Narrative Officer | Small Business On The Web | Scoop.it
If you don’t tell people what you stand for, you never give them the opportunity to stand with you.
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Infographic: What Beer and Coffee Do To Your Brain (And Which Makes You More Creative)

Infographic: What Beer and Coffee Do To Your Brain (And Which Makes You More Creative) | Small Business On The Web | Scoop.it
This infographic reveals what coffee and beer do to your brain, and which you should drink when working on what.
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