Small Business On...
Follow
Find
1.8K views | +0 today
 
Scooped by craig daniels
onto Small Business On The Web
Scoop.it!

Is It True? Social Media is No Good for Reaching 97% of Your Audience

Is It True? Social Media is No Good for Reaching 97% of Your Audience | Small Business On The Web | Scoop.it
There is, of course, nothing wrong with reaching less that 3% of your audience – provided what you do with this 3% generates significantly more value per contact, that the type of value we are accustomed to generating when we are seeking to...
craig daniels's insight:

Lately we seem to be inundated with rather dark conclusions about the marketing value of Social Media and Search. Just a couple of weeks ago eBay UK released their report that had strong doubts about the value of Google's PCP ads and now Richard Stacy has posted his conclusions about the value of using social media in your marketing campaign.


Stacy is telling us that 97% of the audience won't see or act upon our social media marketing tactics. I'm sure to large companies this is not a revelation but to small business I suspect it is cold water in the lap, nothing to embrace with a smile.


I commented on the Ebay report by saying don't panic and that is the same advice that's now needed. The numbers may be shocking to many but that does not mean there is little or no value in social media marketing and Stacy offers some good advice on how to maximize your social media efforts.

more...
No comment yet.
Small Business On The Web
Engage With Your Customers
Curated by craig daniels
Your new post is loading...
Your new post is loading...
Scooped by craig daniels
Scoop.it!

5 Things Small Business Owners Need To Do This Second

5 Things Small Business Owners Need To Do This Second | Small Business On The Web | Scoop.it
When you're doing most of the work for your company, you'll sometimes lose focus of what will really get you growing - here's how to avoid that.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

BehaviorMatrix wants to understand the fear, happiness, or anger behind your choices

BehaviorMatrix wants to understand the fear, happiness, or anger behind your choices | Small Business On The Web | Scoop.it
SMARTview360's "emotional signal detection" enables contextual analysis of human conversation.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Relevant WiFi Industry Updates for Small Business Owners

Relevant WiFi Industry Updates for Small Business Owners | Small Business On The Web | Scoop.it
I was talking to a friend over the phone. He was constantly whining about Internet connectivity ...
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

A “High” Class Delivery: Potbox Delivers Marijuana to Your Doorstep

A “High” Class Delivery: Potbox Delivers Marijuana to Your Doorstep | Small Business On The Web | Scoop.it
Potbox is a more sophisticated and personal medical marijuana delivery service.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Use Positive Focus for Better Marketing

Use Positive Focus for Better Marketing | Small Business On The Web | Scoop.it
When the right focus is in place you can take the right actions in your strategy. This helps to remove the "if only" mantras and ushers in the "we can do this smarter" attitude instead.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Weekly Ad Roundup - The Underdogs

Weekly Ad Roundup - The Underdogs | Small Business On The Web | Scoop.it
This week's top ads brought to you by 5by include Domino's, Sling TV, Chanel 4, Jet.com, and Make-A-Wish Canada
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Mediations On A Digital Marketing Emergency

Mediations On A Digital Marketing Emergency | Small Business On The Web | Scoop.it
How should you deal with a digital marketing emergency? Larry Madill offers tips for dealing with mistakes in digital marketing.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Back to Basics: 6 Social Media Mistakes Everyone Is Making

Back to Basics: 6 Social Media Mistakes Everyone Is Making | Small Business On The Web | Scoop.it
Some social media mistakes are so common that nearly every digital marketer and business owner has made them at some point. Find out how to avoid them.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

We Analyzed the 10 Most Popular Blogs in the World and Here’s What We Found

We Analyzed the 10 Most Popular Blogs in the World and Here’s What We Found | Small Business On The Web | Scoop.it
We at AdPushup try to learn from the best and apply it to our work. One day, some of us got talking about our favourite blogs on the internet and what we thought made them so great. That’s where the idea for this post came from… we wanted to deconstruct the most popular blogs in the world and fi…
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Marketing: 3 Reasons To Tell A Story, Not Sell Technology

Marketing: 3 Reasons To Tell A Story, Not Sell Technology | Small Business On The Web | Scoop.it
In these fast paced times Marketing's role has become much more complex amid the cacophony of noise from social networks, new media, the proliferation of mobile devices, changing TV viewer habits. To manage this, organizations must turn their attention to storytelling. 97% of CMOs think marketing must do things it hasn’t done [...]
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

5 Obvious Content Marketing Strategies Most Companies Overlook

5 Obvious Content Marketing Strategies Most Companies Overlook | Small Business On The Web | Scoop.it
Too often content marketing strategies erode under daily pressure. Here are five of the most missed or misused obvious features – Content Marketing Institute.
more...
SageRave of Get Custom Content's curator insight, July 22, 1:46 PM

Unused marketing strategies may not be as overlooked as many believe. They could be too cumbersome, too slow, or too expensive..

Scooped by craig daniels
Scoop.it!

25 of the Best Social Media SlideShares

25 of the Best Social Media SlideShares | Small Business On The Web | Scoop.it
A collection of social media SlideShares that cover Facebook, Twitter, strategy, and more.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

7 Words to Stop Using in Your Content

7 Words to Stop Using in Your Content | Small Business On The Web | Scoop.it
When it comes to “quality” in content marketing, few things are purely objective. A tone that reads as pleasant and inviting to one reader might register as unprofessional and disorganized to another. What constitutes “strong research” for one critical reviewer … Continue reading →
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too) | Small Business On The Web | Scoop.it
Can you still do content marketing like a boss in an unsexy industry or with a limited budget? Yes. Here are four takeaways – Content Marketing Institute.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

4 WAYS TO WIN AT SMALL BUSINESS MARKETING

4 WAYS TO WIN AT SMALL BUSINESS MARKETING | Small Business On The Web | Scoop.it
Small business owners who practice these 4 Ways to Win at Small Business Marketing can gain a competitive advantage...
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

14 Things Successful Freelancers Do Right Before Bed

14 Things Successful Freelancers Do Right Before Bed | Small Business On The Web | Scoop.it
Freelancers typically have a wealth of productivity-boosting secret weapons on account of having to be their own bosses. Luckily, speaking as one myself, we’re happy to share our tips! Levo already shone a spotlight on things successful freelancers do in the morning, so now it’s time to tackle wh...
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

10 Practical tools to help you start your video marketing

10 Practical tools to help you start your video marketing | Small Business On The Web | Scoop.it
10 tools to help you create short videos and launch your video marketing campaign. Flipagram, Stop Motion, Animoto, Screenr, WeVideo, Wideo, Stupeflix
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

15 Effective Ways to Get More Clients (And Keep Them Coming)

15 Effective Ways to Get More Clients (And Keep Them Coming) | Small Business On The Web | Scoop.it
Running your own business can be stressful, but actually getting clients to keep your business afloat? That can be one of the most difficult and anxiety-inducing struggles for a business owner. In today’s post, I’m sharing 15 in-depth strategies that will — hands down — help you get more clients for your service-based business. Want …
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

The 10 Best Ways to Generate Traffic Without Google

The 10 Best Ways to Generate Traffic Without Google | Small Business On The Web | Scoop.it
Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

One Simple Trick to Make Social Media Less Time-Consuming

One Simple Trick to Make Social Media Less Time-Consuming | Small Business On The Web | Scoop.it
If social media is consuming all of your time, then you probably need to create a clear plan. To do this you must first ask yourself three questions.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Why Your Business Needs A Blog

Why Your Business Needs A Blog | Small Business On The Web | Scoop.it
Your business needs a blog to showcase customer stories & experiences, demonstrate thought leadership & stay top-of-mind in your industry. A blog is a must!
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

The Big List of IFTTT Recipes: 34 Hacks for Hardcore Social Media Productivity

The Big List of IFTTT Recipes: 34 Hacks for Hardcore Social Media Productivity | Small Business On The Web | Scoop.it
A deep dive into all the many ways to work smarter with IFTTT recipes for Twitter, Facebook, social media, productivity, and plain old fun.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Why Brand Storytelling Without Story Craft is Doomed to Fail

Why Brand Storytelling Without Story Craft is Doomed to Fail | Small Business On The Web | Scoop.it
It's not enough to understand the importance of brand storytelling as marketing leaders. We must learn the craft and train our teams to be great at it.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

The 15 Best Browser Extensions to Improve Your Social Media Marketing

The 15 Best Browser Extensions to Improve Your Social Media Marketing | Small Business On The Web | Scoop.it
A list of the best browser extensions for Chrome, Firefox, and Safari that can help you share better to Facebook, Twitter, and many more social media sites.
more...
No comment yet.