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Is It True? Social Media is No Good for Reaching 97% of Your Audience

Is It True? Social Media is No Good for Reaching 97% of Your Audience | Small Business On The Web | Scoop.it
There is, of course, nothing wrong with reaching less that 3% of your audience – provided what you do with this 3% generates significantly more value per contact, that the type of value we are accustomed to generating when we are seeking to...
craig daniels's insight:

Lately we seem to be inundated with rather dark conclusions about the marketing value of Social Media and Search. Just a couple of weeks ago eBay UK released their report that had strong doubts about the value of Google's PCP ads and now Richard Stacy has posted his conclusions about the value of using social media in your marketing campaign.


Stacy is telling us that 97% of the audience won't see or act upon our social media marketing tactics. I'm sure to large companies this is not a revelation but to small business I suspect it is cold water in the lap, nothing to embrace with a smile.


I commented on the Ebay report by saying don't panic and that is the same advice that's now needed. The numbers may be shocking to many but that does not mean there is little or no value in social media marketing and Stacy offers some good advice on how to maximize your social media efforts.

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The 10 Most Watched Ads on YouTube in January

The 10 Most Watched Ads on YouTube in January | Small Business On The Web | Scoop.it

Bernie Sanders and Ted Cruz crashed Adweek and Google's YouTube Ads Leaderboard in January, ranking the most-viewed ads on the video site, and a PAC's anti-Donald Trump spot also made the top 10—as Election 2016 began to heat up.Sanders finished highest on the Leaderboard, with his well-received "America" spot finishing at No. 5. 

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No Brand Is Safe in the "Age of Disruption"

No Brand Is Safe in the "Age of Disruption" | Small Business On The Web | Scoop.it
Disruption poses a threat to many marketers of today, but a diverse expert panel offers advice on how to leverage that disruption to an advantage.
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Creativity 2016 Innovators of the Year

Creativity 2016 Innovators of the Year | Small Business On The Web | Scoop.it
Every year as part of the Agency A-List, Creativity honors the best and the brightest innovators in the field.
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Ad of the Day: Subaru's Driving Dog Family Returns for More Adorably Comical Spots

Ad of the Day: Subaru's Driving Dog Family Returns for More Adorably Comical Spots | Small Business On The Web | Scoop.it
Subaru's hilariously human-seeming dog family, the Barkleys, were a big hit when they drove onto the scene two years ago in ads from Carmichael Lynch. And now they're back for more low-key comic hijinks. The first new spot, a :60 titled "Puppy," is the best of the lot, showing a tired Mr.
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Bringing Brand Strategy to Life with Typography

Bringing Brand Strategy to Life with Typography | Small Business On The Web | Scoop.it

“In an age in which every brand touch-point is under the microscope to find opportunities for optimization, it’s only natural to start with typeface. As the voice of the brand, typeface can bring brand strategy to life through every written message.”

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Good Campaign of the Week: St. John's Ambulance "Nursery Rhymes Inc."

Good Campaign of the Week: St. John's Ambulance "Nursery Rhymes Inc." | Small Business On The Web | Scoop.it
In a surreal two minute animation, the inhabitants of "Nursery Rhymes Inc." teach us how to resuscitate a child, with a new song set to be a classic.
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How B2B CMOs Can Overcome the Content Challenge

How B2B CMOs Can Overcome the Content Challenge | Small Business On The Web | Scoop.it
Customers are being confronted by immense amounts of content, so how can B2B marketeers produce creative and outstanding work that yields success?
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What makes a great company? Let’s talk information flow

What makes a great company? Let’s talk information flow | Small Business On The Web | Scoop.it
A lot goes into creating a company, and a lot more goes into creating a great company that endures. The difference between the two comes down to one thing: investing in the people.
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Finally, an awards show for rejected ads

Finally, an awards show for rejected ads | Small Business On The Web | Scoop.it
The "PDFies" are the world's first prize for "almost doing something". From Campaign US
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The hidden cost of social share buttons

The hidden cost of social share buttons | Small Business On The Web | Scoop.it
If there’s one feature all websites have in common nowadays, it may just be the social sharing widget. Generally speaking, most site owners believe the pop
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Podcasting for Beginners: Tools and Advice to Get Started

Podcasting for Beginners: Tools and Advice to Get Started | Small Business On The Web | Scoop.it
Are you thinking about getting into podcasting? Find expert advice and all the tools you need to help you create a great podcast.  
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A Guide to Active Listening: How to Earn People's Trust Using Your Ears

A Guide to Active Listening: How to Earn People's Trust Using Your Ears | Small Business On The Web | Scoop.it
Discover what active listening is and how to use it to foster trust.
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Everything You Need To Know About Twitter's New Timeline Tweaks

Everything You Need To Know About Twitter's New Timeline Tweaks | Small Business On The Web | Scoop.it
They're here, and nothing to panic over. But they do raise lots of intriguing questions, and might be a precursor of bigger changes to come.
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How to Use Visual Storytelling in the Classroom

How to Use Visual Storytelling in the Classroom | Small Business On The Web | Scoop.it
A high school teacher's ideas for effectively using visual storytelling, such as presentations and infographics, in the classroom
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What is Creativity?

What is Creativity? | Small Business On The Web | Scoop.it
What is creativity in business? Can creativity be learned? What is the difference between creativity and innovation? Definitions.
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Are Your Customers Happy? If Not It’s Time for a Change

Are Your Customers Happy? If Not It’s Time for a Change | Small Business On The Web | Scoop.it

Customer satisfaction is imperative to the success of any business. Customers have certain expectations when conducting business with a company.

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Twitter Needs a Product Renaissance to Get Out of Its Current Funk

Twitter Needs a Product Renaissance to Get Out of Its Current Funk | Small Business On The Web | Scoop.it
Twitter's had a rough go of things lately, capped off by a round of executive departures over the weekend. What does the San Francisco company need to regain momentum?
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Creating a Collaboration Hub -- Campus Technology

Creating a Collaboration Hub -- Campus Technology | Small Business On The Web | Scoop.it
When San Antonio's Trinity University built a new Center for Sciences and Innovation, it included at its heart a 10,000-square foot area that lends itself to interdisciplinary collaboration.
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Brands Saving the World – Humanity or Profit?

Brands Saving the World – Humanity or Profit? | Small Business On The Web | Scoop.it
The COP21 conference garnered a lot of criticism for having sponsors with bad sustainable practices, but it seems that many brands are actually stepping up.
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Are You a Builder, Accelerator or Fixer?

Are You a Builder, Accelerator or Fixer? | Small Business On The Web | Scoop.it
Before you dive into a leadership role, ask yourself the following questions to see if the job is right for you and the company.
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Building Your Company’s Vision

Building Your Company’s Vision | Small Business On The Web | Scoop.it
We shall not cease from exploration / And the end of all our exploring / Will be to arrive where we started / And know the place for the first time. T.S. Eliot, Four Quartets Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and […]
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The Ultimate Science-Backed Method for Creating Content That Readers Love

The Ultimate Science-Backed Method for Creating Content That Readers Love | Small Business On The Web | Scoop.it
Want to make readers love your content? There’s a formula for that. Discover how readability tests make a difference – Content Marketing Institute
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Why Do Consumers Share Content Online?

Almost two-thirds (64%) of consumers surveyed across 6 countries - including three-quarters in the US - share content online, per new data shared by Adobe from its State of Content report [pdf]. Among those who share external content such as articles and photos, the top motivation for doing so...
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13 development goals for leaders in 2016

13 development goals for leaders in 2016 | Small Business On The Web | Scoop.it
Let’s set our yearly leadership development goals and put some best practices in place to help us achieve those goals.
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