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Is It True? Social Media is No Good for Reaching 97% of Your Audience

Is It True? Social Media is No Good for Reaching 97% of Your Audience | Small Business On The Web | Scoop.it
There is, of course, nothing wrong with reaching less that 3% of your audience – provided what you do with this 3% generates significantly more value per contact, that the type of value we are accustomed to generating when we are seeking to...
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Lately we seem to be inundated with rather dark conclusions about the marketing value of Social Media and Search. Just a couple of weeks ago eBay UK released their report that had strong doubts about the value of Google's PCP ads and now Richard Stacy has posted his conclusions about the value of using social media in your marketing campaign.


Stacy is telling us that 97% of the audience won't see or act upon our social media marketing tactics. I'm sure to large companies this is not a revelation but to small business I suspect it is cold water in the lap, nothing to embrace with a smile.


I commented on the Ebay report by saying don't panic and that is the same advice that's now needed. The numbers may be shocking to many but that does not mean there is little or no value in social media marketing and Stacy offers some good advice on how to maximize your social media efforts.

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You Really Don’t Need To Work So Much - The New Yorker

You Really Don’t Need To Work So Much - The New Yorker | Small Business On The Web | Scoop.it
The irony of the American economy is that the people at the top are often as unhappy and overworked as those at the bottom.
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The Responsibility of an Iconic Brand in A Changing World | Branding Magazine

The Responsibility of an Iconic Brand in A Changing World | Branding Magazine | Small Business On The Web | Scoop.it
Continuous renewal is good. Beyond iconic reinventions, we are now seeing the rise of a potentially whole new evolution model for icons.
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The 8 Underused Components of Compelling Content That Readers Love

The 8 Underused Components of Compelling Content That Readers Love | Small Business On The Web | Scoop.it
Do you wonder why people don’t seem to care about your content? You’re targeting interesting keywords and sharing your content with the right communi
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Brazilian Neutrogena Unveils Interactive Ad Cover

Brazilian Neutrogena Unveils Interactive Ad Cover | Small Business On The Web | Scoop.it
Caras Magazine executed an interactive ad cover where readers remove make-up from actress Giovanna Ewbank’s face using a set of Neutrogena Deep Clean wipes.
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Unleash Radical Innovation

Unleash Radical Innovation | Small Business On The Web | Scoop.it

Discovery is at the Heart of Innovation

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A bit of focus can unleash some spectacular results within your organization #innovation

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Google Is Hiring An SEO Manager To Improve Its Rankings In Google

Google Is Hiring An SEO Manager To Improve Its Rankings In Google | Small Business On The Web | Scoop.it
Hey SEOs! Looking for a new place to work? Google is hiring a SEO to help drive more organic traffic to its web properties.
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Just goes to show you there is hope...

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Should Marketers Ditch YouTube for Facebook?

Should Marketers Ditch YouTube for Facebook? | Small Business On The Web | Scoop.it
Social Media - When marketers refer to a video marketing strategy, they usually have YouTube in mind. However, Facebook seems to be upping its efforts to topple the video giant.
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Top 5 Social Listening Tools You Should Know

Top 5 Social Listening Tools You Should Know | Small Business On The Web | Scoop.it
What is social listening? Simply, it’s the process of monitoring your social media to see which channels are garnering the best results. There are many rules for what you “should” be doing on social m
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Will Google's Bid for More Ad-Buying Control Cause a Huge Mess for Marketers?

Will Google's Bid for More Ad-Buying Control Cause a Huge Mess for Marketers? | Small Business On The Web | Scoop.it
Google's decision Thursday to shut down media buying on its programmatic network DoubleClick Ad Exchange (or AdX) signals the tech giant wants tighter control of its growing advertising ecosystem. But the attempt to create a so-called walled garden with video ads has some agency execs baffled.
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The "Smart Creative" - Creating a Culture of Problem Solving

The "Smart Creative" - Creating a Culture of Problem Solving | Small Business On The Web | Scoop.it
Innovative companies, it turns out, are mostly built by one type of employee. Google exec Eric Schmidt is famous for pioneering a very particular hiring process at the tech behemoth. In his book, How Google Works, Schmidt lays out his …Read »
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Why Every Brand Could Use a Chief Narrative Officer

Why Every Brand Could Use a Chief Narrative Officer | Small Business On The Web | Scoop.it
If you don’t tell people what you stand for, you never give them the opportunity to stand with you.
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Infographic: What Beer and Coffee Do To Your Brain (And Which Makes You More Creative)

Infographic: What Beer and Coffee Do To Your Brain (And Which Makes You More Creative) | Small Business On The Web | Scoop.it
This infographic reveals what coffee and beer do to your brain, and which you should drink when working on what.
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How to Hire a Social Media Manager: The 12 Essential Habits

How to Hire a Social Media Manager: The 12 Essential Habits | Small Business On The Web | Scoop.it
A look at the habits that make for successful social media managers and how looking for these habits can help with hiring and more.
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Publish Or Perish - The Future Of Storytelling [Video]

If you don’t get that we need to start publishing, things are going to get ugly for us. The world has changed. You have to know and believe that the world
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How and Why to Create a Community With Slack

How and Why to Create a Community With Slack | Small Business On The Web | Scoop.it
There's a new alternative when it comes to social media groups: Slack communities. Explore how Slack works and why you'd want to build your community there.
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Here's What Made Coca-Cola’s Green Glass Bottle the World's Coolest Container

Here's What Made Coca-Cola’s Green Glass Bottle the World's Coolest Container | Small Business On The Web | Scoop.it
You've probably never heard the name of Earl R. Dean. Or, for that matter, the Root Glass Company of Terre Haute, Ind. But there's a good chance that you've held their signature product in your hand. After all, 300 billion of them were produced in the century since its invention.
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The Three Character Traits of Successful Digital Brands | Branding Magazine

The Three Character Traits of Successful Digital Brands | Branding Magazine | Small Business On The Web | Scoop.it
It can sometimes feel bittersweet being a brand marketer in a digitally driven world.
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How to Manage Your Brand's Social Life

How to Manage Your Brand's Social Life | Small Business On The Web | Scoop.it
An Ad Age Insights report shows how to plan which platforms should get the investment and what to consider when creating internal social media guidelines.
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Thanks to Google’s Alphabet, .Xyz Will End .Com Dominance

Thanks to Google’s Alphabet, .Xyz Will End .Com Dominance | Small Business On The Web | Scoop.it
Alphabet revealed that it is making its online home at abc.xyz–a move that could end .com dominance for good.
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How Positivity Makes You Healthy and Successful

How Positivity Makes You Healthy and Successful | Small Business On The Web | Scoop.it
Pessimism is trouble because it's bad for your health and your performance. Here's how to avoid it.
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15 Little Phrases That Will Make You Remarkably More Productive

15 Little Phrases That Will Make You Remarkably More Productive | Small Business On The Web | Scoop.it
Learn to say no unapologetically, and you'll instantly become more productive.
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Three Easy Tips To Inspire Innovation Within Marketing

Three Easy Tips To Inspire Innovation Within Marketing | Small Business On The Web | Scoop.it
Does your marketing strategy have about as much appeal as question time in the Senate? Then you need to read this.
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Brand Innovation: Facts vs. Fables #2

Brand Innovation: Facts vs. Fables #2 | Small Business On The Web | Scoop.it
This month’s fable addresses the temptation toward overwrought processes of innovation, which do not by definition result in success.
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The Science of Storytelling Through Facebook Images

The Science of Storytelling Through Facebook Images | Small Business On The Web | Scoop.it
Are you looking for creative ways to share your message on Facebook? Here are some ways brands are using Facebook images to tell compelling stories.
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Small Business Help For Passionate And Creative People

Small Business Help For Passionate And Creative People | Small Business On The Web | Scoop.it
Are you a passionate entrepreneur worried about having to give up your business because you can't make things work? Get small business help here.
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