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Is It True? Social Media is No Good for Reaching 97% of Your Audience

Is It True? Social Media is No Good for Reaching 97% of Your Audience | Small Business On The Web | Scoop.it
There is, of course, nothing wrong with reaching less that 3% of your audience – provided what you do with this 3% generates significantly more value per contact, that the type of value we are accustomed to generating when we are seeking to...
craig daniels's insight:

Lately we seem to be inundated with rather dark conclusions about the marketing value of Social Media and Search. Just a couple of weeks ago eBay UK released their report that had strong doubts about the value of Google's PCP ads and now Richard Stacy has posted his conclusions about the value of using social media in your marketing campaign.


Stacy is telling us that 97% of the audience won't see or act upon our social media marketing tactics. I'm sure to large companies this is not a revelation but to small business I suspect it is cold water in the lap, nothing to embrace with a smile.


I commented on the Ebay report by saying don't panic and that is the same advice that's now needed. The numbers may be shocking to many but that does not mean there is little or no value in social media marketing and Stacy offers some good advice on how to maximize your social media efforts.

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Microsoft Bing displaces Google in deal to provide search, ads on AOL websites

Microsoft Bing displaces Google in deal to provide search, ads on AOL websites | Small Business On The Web | Scoop.it
Microsoft's Bing division will provide search and search advertising capability for AOL's portfolio of websites for the next 10 years, Microsoft announced today in a blog post. Previously, Google provided these services for AOL.
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The visual web is here, and here to stay.

The visual web is here, and here to stay. | Small Business On The Web | Scoop.it
Mattia Cacciatori is a talented young photographer from the creative digital agency AQuest.


























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The One Ingredient Your Content Marketing Program Is Missing

The One Ingredient Your Content Marketing Program Is Missing | Small Business On The Web | Scoop.it
“Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops.”
craig daniels's insight:

The above quote is a favorite of mine, but I've found it is frequently the last thing clients want to hear.

 

If we take content marketing for our business one step at a time content marketing doesn't need to seem so overwhelming.

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The Future of Content Creation Requires Humans Not Robots

The Future of Content Creation Requires Humans Not Robots | Small Business On The Web | Scoop.it
Machined or handcrafted? What’s your content creation ethos? Read on for the handcrafted perspective in that debate – Content Marketing Institute.
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6 Creative Ways to Save Time with Google Apps

6 Creative Ways to Save Time with Google Apps | Small Business On The Web | Scoop.it
Here are 6 creative and unexpected hacks you can use to start saving serious time for your small business, and all you need is Google Apps.
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10 Tips to Create an Awesome Presentation

10 Tips to Create an Awesome Presentation | Small Business On The Web | Scoop.it
It is becoming increasingly common for presentations to be filmed, then posted online with highlights and images shared over social media. Taking a talk outside of the meeting room means it will have a life of its own online. Now more than ever, your presentation will have a longer life and [...]
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"Mockingjay" #UNITE Billboards Take to the Streets in 18 Different Countries

"Mockingjay" #UNITE Billboards Take to the Streets in 18 Different Countries | Small Business On The Web | Scoop.it
To boost the interest for the grand finale of the Hunger Game franchise, producers have already begun an outdoor campaign in 18 countries.
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How cards are taking over Web design

How cards are taking over Web design | Small Business On The Web | Scoop.it
From news sites to real estate, cards are everywhere on the web today. Those little rectangles full of inclusive images and text have been so successful in web design that they’ve almost become a default option when it comes to balancing clear aesthetics with simple usability. But don’t mistake trendiness for usefulness – there’s a reason cards are so popular.
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Why Apple Shifted Music From Download Dominance To Streaming Sameness

Why Apple Shifted Music From Download Dominance To Streaming Sameness | Small Business On The Web | Scoop.it
Competing with Spotify, Rdio, and the rest won't be easy. Then again, Apple doesn't have to beat them for the effort to be worthwhile.
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The 7 Best Storytelling Infographics You Need to Check Out Now

The 7 Best Storytelling Infographics You Need to Check Out Now | Small Business On The Web | Scoop.it
As consumers we much more prefer stories than hard facts or boring lists of benefits. Here are the best storytelling infographics to help brands out.
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Collaboration - What The Heck Is It?

Collaboration - What The Heck Is It? | Small Business On The Web | Scoop.it
Often I run into people who use cooperation and collaboration interchangeably. And while an agreement to work together is certainly desirable, confusing cooperation with collaboration can quickly lead to a project falling apart. Cooperation is like a group of islands that are friendly with each other, they share ideas and resources with each other when …
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7 Ways to Use Video to Drive Traffic and Conversions

7 Ways to Use Video to Drive Traffic and Conversions | Small Business On The Web | Scoop.it
Are you using video effectively to market your business? Discover different types of video to be used at different times for better results.
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Is Crowdfunding Leveling The Playing Field For Female Entrepreneurs?

Is Crowdfunding Leveling The Playing Field For Female Entrepreneurs? | Small Business On The Web | Scoop.it
For some, crowdfunding offers a way for underserved founders to snag much-needed early stage investment by cutting out unconscious bias.
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How Interactive Content Will Help Your Bottom Line in 2015

How Interactive Content Will Help Your Bottom Line in 2015 | Small Business On The Web | Scoop.it
By now you’ve probably heard the phrase content is king and, if you have, it isn’t just because it’s the Internet marketer’s best weapon against the bottom
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The Fastest Public WiFi in the U.S. Can Be Found at Starbucks

The Fastest Public WiFi in the U.S. Can Be Found at Starbucks | Small Business On The Web | Scoop.it
According to the folks at OpenSignal, which measures WiFi and cellular signal strength across the country, Starbucks offers the fastest free public WiFi among locations tested within the United States. In its report, via Quartz, OpenSignal found that Starbucks, which recently began using in-store WiFi powered by Google, offered WiFi download speeds as fast as 9.01 Mbps (megabits per second). To put that in perspective, Netflix requires you to have a 0.5 Mbps connection speed to even use its se
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How to Get Readers to Stop and Eyes to Pop with Visual Marketing

How to Get Readers to Stop and Eyes to Pop with Visual Marketing | Small Business On The Web | Scoop.it

  It’s often said that a picture is worth a thousand words.

But can images also be worth a thousand bucks? They can be, because they start conversations, they attract att

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8 Classic Storytelling Techniques for Engaging Presentations

8 Classic Storytelling Techniques for Engaging Presentations | Small Business On The Web | Scoop.it
From Sparkol.com comes a great article profiling 8 different storytelling techniques to use for remarkable and memorable presentations.
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Social media: distinctions between small and big businesses [Infographic]

Social media: distinctions between small and big businesses [Infographic] | Small Business On The Web | Scoop.it
Among the differences, the two groups employ quite different tools when it comes to managing their social engagement.
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Think You Won't Like Newcastle Brown Ale? Newcastle Thinks You're an Idiot

Think You Won't Like Newcastle Brown Ale? Newcastle Thinks You're an Idiot | Small Business On The Web | Scoop.it
If you've never had the pleasure of drinking a Newcastle Brown Ale you might well think it's a heavy, bitter beer. You would also be dead wrong, Newcastle says—and the brand isn't afraid to call you on your bollocks opinion.
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Brainstorming Will Kill Your Team's Creativity + 3 Alternatives to Boost Fresh Ideas -

Brainstorming Will Kill Your Team's Creativity + 3 Alternatives to Boost Fresh Ideas - | Small Business On The Web | Scoop.it
  Creativity is key in a large organisation as well as in a startup. The former needs to find new areas of growth while leveraging and fighting against its structural inertia, whilst the latter must deal with initial fragility. Creating… Continue reading →
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The CMO’s Dilemma: Bringing Formula 1 to America (podcast)

The CMO’s Dilemma: Bringing Formula 1 to America (podcast) | Small Business On The Web | Scoop.it
In the first of a series of interviews with chief marketing officers, we sat down with Michael Williams, the chief marketing officer for Grand Prix of America.
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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | Small Business On The Web | Scoop.it
This list of digital storytelling tools comes from Julie Greller's blog. It features lots of digital storytelling tools from some of the best on the Web.
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How The Sharing Economy Bolsters Any Brand

How The Sharing Economy Bolsters Any Brand | Small Business On The Web | Scoop.it
Companies cannot simply ignore the sharing economy because it’s here to stay. How can your brand participate in the sharing economy?
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How 10 Beer Brands Rock the Social Media Scene

How 10 Beer Brands Rock the Social Media Scene | Small Business On The Web | Scoop.it
Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser and Dos Equis, either.
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