Small Business On...
Follow
Find
1.7K views | +0 today
 
Scooped by craig daniels
onto Small Business On The Web
Scoop.it!

Is It True? Social Media is No Good for Reaching 97% of Your Audience

Is It True? Social Media is No Good for Reaching 97% of Your Audience | Small Business On The Web | Scoop.it
There is, of course, nothing wrong with reaching less that 3% of your audience – provided what you do with this 3% generates significantly more value per contact, that the type of value we are accustomed to generating when we are seeking to...
craig daniels's insight:

Lately we seem to be inundated with rather dark conclusions about the marketing value of Social Media and Search. Just a couple of weeks ago eBay UK released their report that had strong doubts about the value of Google's PCP ads and now Richard Stacy has posted his conclusions about the value of using social media in your marketing campaign.


Stacy is telling us that 97% of the audience won't see or act upon our social media marketing tactics. I'm sure to large companies this is not a revelation but to small business I suspect it is cold water in the lap, nothing to embrace with a smile.


I commented on the Ebay report by saying don't panic and that is the same advice that's now needed. The numbers may be shocking to many but that does not mean there is little or no value in social media marketing and Stacy offers some good advice on how to maximize your social media efforts.

more...
No comment yet.

From around the web

Small Business On The Web
Engage With Your Customers
Curated by craig daniels
Your new post is loading...
Your new post is loading...
Scooped by craig daniels
Scoop.it!

Future Leaders Need Organizational Mindfulness

Future Leaders Need Organizational Mindfulness | Small Business On The Web | Scoop.it
The business world today is experiencing a leadership gap. We talk about the skills gap and the challenges facing recruiting. What about leadership? It only seems logical that if there are gaps at other levels of the organization…there will be a gap at the leadership level. I don’t hear anyone saying, “We have plenty of …
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Your Guide to Micro-Content: Overview and Benefits

Your Guide to Micro-Content: Overview and Benefits | Small Business On The Web | Scoop.it
It’s a relatively hard-to-define and heavily underutilized term, but micro-content is something that we all know and use on a day-to-day basis even though we not be aware that we have it in our lives. In a nutshell, micro-content can be defined as the opposite of long-form content. Whereas long-form content includes blog posts, extensive …
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

10 Truths We Forget Too Easily

10 Truths We Forget Too Easily | Small Business On The Web | Scoop.it
It's surprising how easy it is to lose sight of the important things in life.

 

"Some of life’s essential truths need repeating. Keep this list handy and give it a read any time you need a boost."

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

If you stopped publishing your social content, would anybody notice?

If you stopped publishing your social content, would anybody notice? | Small Business On The Web | Scoop.it
Brooke Ballard articulates the concern of many: Is our social content making a difference or we just contributing to Content Shock?
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

4 Ways to Establish Yourself as an Influencer Online

4 Ways to Establish Yourself as an Influencer Online | Small Business On The Web | Scoop.it
Being an influencer carries many advantages. It can drum up publicity for your business, attract even more customers and demonstrate your proficiency.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Bill Watterson of Calvin & Hobbes: To Be Creative, Stop "Relaxing" and Let Your Mind Play

Bill Watterson of Calvin & Hobbes: To Be Creative, Stop "Relaxing" and Let Your Mind Play | Small Business On The Web | Scoop.it
Some wise advice.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

5 Reasons Using a Typewriter Makes You a Better Writer

5 Reasons Using a Typewriter Makes You a Better Writer | Small Business On The Web | Scoop.it
I’m what you might call a born-again luddite. There was a time when I believed that I owed my writing life to modern technology. I learned to type on Windows 95 with Mario Teaches Typing, I used right-clicking as my thesaurus, and I penned my first short story on a
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Synchronicity In Business

Synchronicity In Business | Small Business On The Web | Scoop.it
Innovation is not just about creating products for the consumer it's also about creating and learning new ways to move your business and employees forward. Part of cultivating your creative and innovation teams to a higher level of communication and success is introducing new ways of doing and seeing things.


There are things going on just outside our perception all the time. Information streams by and through us at the speed of light and if we don't slow down the noise surrounding our minds we ma

craig daniels's insight:

it's important to shine up your awareness so you can take advantage of all the opportunities available to your business.

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

U.S. patent office busts one tool trolls use to bully podcasters

U.S. patent office busts one tool trolls use to bully podcasters | Small Business On The Web | Scoop.it
The USPTO said Personal Audio’s claims were “obvious” and “unpatentable.” But the battle goes on.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Resonant Leadership Event - Altrupreneur

Resonant Leadership Event - Altrupreneur | Small Business On The Web | Scoop.it

What If ?

All your Business Stakeholders Harnessed the

Creativity of Google

Zest of Southwest

Customer Loyalty of Zappos  


Spend the day with us in a lively seminar led by distinguished university professor Richard Boyatzis named by HR Magazine one if the top 10 most influential International Thinkers. …

craig daniels's insight:

What if all your employees came to work everyday invested in the success of the business. What if those employees were excited enough to be working as part of your team that they helped market you business... What If?

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Your Business is Not Succeeding Because You’re Trapped - part 3 - What Is Dialogue

Your Business is Not Succeeding Because You’re Trapped - part 3 - What Is Dialogue | Small Business On The Web | Scoop.it
Part 3 of a 3-Part Series The Trap of Responsibility Miriam Webster’s Dictionary describes responsibility as a duty, an obligation, or a burden. And being a good leader comes with a strong sense of responsibility; right? Yet by mere definition, this can create a trap. I believe it was Yeats who said, “In dreams begin …
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Social Media Marketing- A Complete Guide To Become A Savvy Marketer

Social Media Marketing- A Complete Guide To Become A Savvy Marketer | Small Business On The Web | Scoop.it
Read this guide to excel at social media in terms of social media content marketing and social media paid marketing
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Corporate innovation teams, here's how to 'get to yes' with the rest of the company

Corporate innovation teams, here's how to 'get to yes' with the rest of the company | Small Business On The Web | Scoop.it

Guest“Our corporate innovation teams run into what feels like immovable obstacles in every part of the company. Finance, HR, Branding, Legal, you name it, everyone in a division or corporate staff has an excuse for why we can’t do something … and the power to say no.”

craig daniels's insight:

Developing a culture of yes may be the single hurdle to becoming a flexible innovative company. Failure needs to be made a viable  option for this to integrate itself as the way of doing business.


more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Automattic buys WooCommerce to get into e-commerce — its largest acquisition to date

Automattic buys WooCommerce to get into e-commerce — its largest acquisition to date | Small Business On The Web | Scoop.it
We spoke to Automattic chief and WordPress creator Matt Mullenweg about the deal this morning.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

The Story Machine

The Story Machine | Small Business On The Web | Scoop.it
Stories don't come from a machine: they come from people. They're not stamped out of steel, but rather crafted around a campfire. Or in a corner. Or on the train. Or over Facebook. Stories are not ...
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Your Mileage May Vary: How Often You Should Post to Social Media - SumAll

Your Mileage May Vary: How Often You Should Post to Social Media - SumAll | Small Business On The Web | Scoop.it
Have you ever woken up in a cold sweat in the middle of the night wondering exactly how many posts you should be making to Pinterest to get the most engagement, or why you shouldn’t make more than three tweets per day? Ok, that may just be another thing that only keeps me up at night, …
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

How To Build Strong Brand Storytelling From The Inside Out

How To Build Strong Brand Storytelling From The Inside Out | Small Business On The Web | Scoop.it
Companies aren’t in business to sell things, they’re in business to satisfy customers. To do that, marketers must tell a cohesive brand story internally.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

SAPVoice: What Is Design Thinking?

SAPVoice: What Is Design Thinking? | Small Business On The Web | Scoop.it
Customer-centric design is about looking out from the inside—rather than outside in. Today’s organizations face multifaceted problems that are part of increasingly complex business models. Continued expansion of global transactions, supported by partnerships that can span large ecosystems, create unique opportunities and unique challenges for businesses. These challenges demand multidimensional solutions [...]
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

How to Win at Social Media on a Tight Budget | Maker’s Row Blog

How to Win at Social Media on a Tight Budget | Maker’s Row Blog | Small Business On The Web | Scoop.it
If you're a new brand like us, you probably struggle with brand awareness.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Net Neutrality

Net Neutrality | Small Business On The Web | Scoop.it

“Net neutrality,” Oliver began, “two words that promise … boredom,” he said while a stupefyingly monotonous CSPAN hearing played above his head. “The cable companies have figured out the great truth of America. If you want to do something evil, put it inside something boring.”

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

6 Steps to Becoming a Lifestyle Entrepreneur

6 Steps to Becoming a Lifestyle Entrepreneur | Small Business On The Web | Scoop.it
The potential to make a comfortable living online, without a physical storefront or product, is increasingly possible for those willing to carve out a niche.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

LinkedIn acquires online education company Lynda.com for $1.5B to help progress your career

LinkedIn acquires online education company Lynda.com for $1.5B to help progress your career | Small Business On The Web | Scoop.it
LinkedIn has revealed it has acquired online education company Lynda.com in a deal worth $1.5 billion.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Take A Moment To Explore Active Listening

Take A Moment To Explore Active Listening | Small Business On The Web | Scoop.it
Business struggles to get members of creative and innovation teams to understand each other embracing Active Listening can energize the listening process and grow ideas.
craig daniels's insight:

When a group fails to fully explore and express itself more than just money and time are lost, opportunity is lost and maybe worst of all the power and energy of collaboration is erased.

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

6 Things We All Need to Stop Doing on Social Media Now

6 Things We All Need to Stop Doing on Social Media Now | Small Business On The Web | Scoop.it
There’s no reason to learn lessons the hard way — especially if someone else already has. Here are 6 social media marketing habits that need to disappear.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Innovation Excellence | How Big Ideas Are Built

Innovation Excellence | How Big Ideas Are Built | Small Business On The Web | Scoop.it
Companies often ask themselves why their innovation efforts seem to produce so few truly game-changing ideas. Why are they mostly getting only lukewarm suggestions for incremental improvements rather than radical new concepts for revolutionizing their industries? How can an organization get dramatically better at generating big, breakthrough ideas?
more...
No comment yet.