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Is It True? Social Media is No Good for Reaching 97% of Your Audience

Is It True? Social Media is No Good for Reaching 97% of Your Audience | Small Business On The Web | Scoop.it
There is, of course, nothing wrong with reaching less that 3% of your audience – provided what you do with this 3% generates significantly more value per contact, that the type of value we are accustomed to generating when we are seeking to...
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Lately we seem to be inundated with rather dark conclusions about the marketing value of Social Media and Search. Just a couple of weeks ago eBay UK released their report that had strong doubts about the value of Google's PCP ads and now Richard Stacy has posted his conclusions about the value of using social media in your marketing campaign.


Stacy is telling us that 97% of the audience won't see or act upon our social media marketing tactics. I'm sure to large companies this is not a revelation but to small business I suspect it is cold water in the lap, nothing to embrace with a smile.


I commented on the Ebay report by saying don't panic and that is the same advice that's now needed. The numbers may be shocking to many but that does not mean there is little or no value in social media marketing and Stacy offers some good advice on how to maximize your social media efforts.

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Leadership (and life) is about showing up, not about technique

Leadership (and life) is about showing up, not about technique | Small Business On The Web | Scoop.it
The elements of generative leadership* aren't about technique but about the quality of one's personal presence to the Unfolding, to continual discovery, intention, dialog, active listening to activ...
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Six Tips for a Killer Hashtag Marketing Campaign

Six Tips for a Killer Hashtag Marketing Campaign | Small Business On The Web | Scoop.it
Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company's history. Social Media Handles & Stats Company: Travelocity Website Blog Facebook - 293,110 followers Twitter - 143,000 followers, @RoamingGnome…
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The importance of #hashtags is often overlooked or only used in a Tweet, it's a simple mistake with potentially large ROI consequences.

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7 Effective Tips to Consistently Come Up With Engaging Content

7 Effective Tips to Consistently Come Up With Engaging Content | Small Business On The Web | Scoop.it
One of the tragedies of content marketing is that people think it’s easy. The truth is that it isn’t easy by any stretch of the imagination. There are plenty of  harsh and unpopular truths going around about content marketing, this is one of the more unpalatable ones. I call it a tragedy because in thinking …
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5 Ways To Lean In Without Burning Out

5 Ways To Lean In Without Burning Out | Small Business On The Web | Scoop.it
The answer to getting more done and leading a balanced life isn't in beating yourself up about ambitions.
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Google Testing Paid Local Search Ads?

Google Testing Paid Local Search Ads? | Small Business On The Web | Scoop.it

"As you can see in the screenshot he grabbed, the local map results have the yellow “Ads” label that designates them as sponsored results:"

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The Gender Gap In Entrepreneurship

The Gender Gap In Entrepreneurship | Small Business On The Web | Scoop.it
  Bringing the Yin to the Yang of Business From our government to corporate America – small companies to big business — most industries promote diversity and inclusion – especially in the case of women.  Yet research shows that varying [...]
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The Becoming Minimalist Business Model

The Becoming Minimalist Business Model | Small Business On The Web | Scoop.it
My goal is to live a calm, focused, passionate, and fulfilled life. The Becoming Minimalist business model accomplishes that for me.
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In the 1930s, a New Yorker editor wrote this perfect style guide for today's bloggers

In the 1930s, a New Yorker editor wrote this perfect style guide for today's bloggers | Small Business On The Web | Scoop.it

"Fans of James Thurber will hopefully be well familiar with his memoir about his time spent at the New Yorker, working with its founding editor, Harold Ross. 'The Years With Ross' was first publisher..."

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Too Late To Start? Why Success Doesn't Have An Expiration Date

Too Late To Start? Why Success Doesn't Have An Expiration Date | Small Business On The Web | Scoop.it
Does success really have an expiration date? Is there an actual deadline you have to meet before you can’t be successful? And if you answered yes to all of these questions, what’s the best age to succeed? Let me break it down for you; success has, with no exceptions what so ever, no expiration date. It’s never [...]
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Infographic - Audience Development for Content Marketing

Infographic - Audience Development for Content Marketing | Small Business On The Web | Scoop.it
How many millions or even billions have been poured into creating content over the past 5 years? Do you think that number will be less in the next 5? And
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61% of Consumers Prefer Companies With Custom Online Content

61% of Consumers Prefer Companies With Custom Online Content | Small Business On The Web | Scoop.it
Learn which types of content have the highest ROI, the best days to share content on social media and other must-known content marketing info.
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60% of small businesses have some type of website but, do they have traffic

60% of small businesses have some type of website but, do they have traffic | Small Business On The Web | Scoop.it
It's estimated that 60% of small businesses have some type of website. The question is how many of them get traffic to their websites that create inquires… - The Open Site - Google+
craig daniels's insight:

If your not getting traffic to your business website that is of some value then you either need to spend more money or work harder on your end.  


The key to success for your business website is Consistency, everything else is secondary.


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How To Get Your Hashtag Trending

How To Get Your Hashtag Trending | Small Business On The Web | Scoop.it

"Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes down to two major precepts: content and distribution."

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The Number One Thing Consumers Want From Brands? Honesty

The Number One Thing Consumers Want From Brands? Honesty | Small Business On The Web | Scoop.it
What do we want most from the companies we support? Turns out, it's honest communication about their products and services.
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A Real Life Example of a Content Pillar

A Real Life Example of a Content Pillar | Small Business On The Web | Scoop.it
The content pillar approach to content marketing is the method of creating one very big piece of content, from which smaller assets can be derived. This pr
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Sometimes it can be a bit overwhelming trying to re-purpose your content into a different type of presentation. Well for everyone who needs a visual aid here is a wonderful one.

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Seize the Day! - Justin Harmon

Seize the Day! - Justin Harmon | Small Business On The Web | Scoop.it

"It’s not too late to follow your dreams. It’s never too late. I mean, unless you just plan on living out the rest of your days with no real purpose or meaning, then yeah, maybe it’s too late."

 

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It really is never too late to get started and that's what it's all about right?

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8 Proven Content Marketing Strategies to Drive Real Results

8 Proven Content Marketing Strategies to Drive Real Results | Small Business On The Web | Scoop.it

If you want to start utilizing content marketing to drive real results for your business, here are eight proven strategies for doing exactly that: 1) Create at least one company board on Pinterest that you update on a regular basis....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 12, 2013 3:07 AM

Here's one of the best, practical social media blueprints I've seen for quite a while. It's a great starting point for any small to mid-sized business. 9/10

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The 4 Key Ingredients of a Killer Viral Video Sensation

The 4 Key Ingredients of a Killer Viral Video Sensation | Small Business On The Web | Scoop.it
Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share.
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Get Exactly What You Asked For On Google Using These Tips

Get Exactly What You Asked For On Google Using These Tips | Small Business On The Web | Scoop.it

"We’ve all been there. You type in an exact, specific, and seemingly perfect search term into Google hoping to get answers to your query only for the search engine to return nothing."


"Here's how you can learn to Google like a pro!"

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Study shows 99% of organic social posts create almost no engagement

Study shows 99% of organic social posts create almost no engagement | Small Business On The Web | Scoop.it
A new study that takes in data from 1.6 million organic (nonpaid) social posts from Twitter, Facebook, and Google+ has found that 99 percent of those updates create little to no engagement at all. ...
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The Importance of Localizing Your Marketing and Advertising Efforts

The Importance of Localizing Your Marketing and Advertising Efforts | Small Business On The Web | Scoop.it

Creating a brand identity that appeals to your audience and broadcasting it is hard work.  One of the essential elements of brand identity is cohesiveness, and you’ve probably concentrated a large percentage of your efforts on creating a unified message—as you should.  However, it’s important to recognize that message can all-to-easily get lost in translation if your content and social media communications don’t follow a strong localization strategy.

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Try These Surefire Brain Boosters When You Feel Fatigued

Is your mind feeling stale and sluggish? Here, Inc. columnists share their favorite ways to perk up the old noggin.
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Happy employees make happy customers? Think again

Happy employees make happy customers? Think again | Small Business On The Web | Scoop.it
Companies that score high for customer experience appear to perform badly when it comes to employee satisfaction, and vice versa.
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Facebook Post Frequency: How to Find Out What Works |

Facebook Post Frequency: How to Find Out What Works | | Small Business On The Web | Scoop.it
Are your Facebook posts working for you? Here's what you need to do to figure out what Facebook Post Frequency works best for your own audience.
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Which Products Sell Online? Infographics for Getting Started

Which Products Sell Online? Infographics for Getting Started | Small Business On The Web | Scoop.it
Ever thought about starting an e-commerce business but you're not sure what to sell online? These infographics will help point you in the right direction.
craig daniels's insight:

So just what are people buying online and where does your business fit into the equation? Take some time to check out these info graphics and then creatively brainstorm how your products or services might join the bandwagon.

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