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Do I Need a Content Marketing Strategy? Top 10 Reasons

Do I Need a Content Marketing Strategy? Top 10 Reasons | Small Business On The Web | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.


"10. Consumers Will Love You 

Great Content marketing is useful for the target audience, it aims to help, inform, inspire and entertain- Content marketing is never a sales pitch or highly disruptive."

craig daniels's insight:

When someone talks to you about the importance of a Content Marketing Strategy for your small business they are talking with a mouthful. Today there is a growing dependence on the online environment to produce leads and sales for your business and, having a robust Content Marketing Strategy can't be overstated.


And while it's important it does not have to be overwhelming if you remember to take it one step at a time. There is no need to do everything at once, instead break it down into tactics that emphasize your strengths first.


Ryan Northover has laid out 10 reasons why you need a CMS for your business.

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Does Cleaner Design Improve eCommerce Sales?

Does Cleaner Design Improve eCommerce Sales? | Small Business On The Web | Scoop.it
Internet Retailer recently released its top 500 guide (note: paywall), which tracks the performance of the largest eCommerce sites in the world.One of the most interesting parts of the guide is the...
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20 Captivating Content Marketing Facts in 2014

20 Captivating Content Marketing Facts in 2014 | Small Business On The Web | Scoop.it
Content marketing is many moving parts. It includes search engine marketing, email marketing and social media. Here are 20 content marketing facts
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20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja

20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja | Small Business On The Web | Scoop.it
Public humiliation is a small price to pay for free critiques of your landing pages from Rand Fishkin, Oli Gardner & Peep Laja. Check out the Page Fights!
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To Write Copy Go Into Therapy

To Write Copy Go Into Therapy | Small Business On The Web | Scoop.it

"Whenever you find yourself forgetting why your product or service is valuable, listen back to your own recording of you “channeling” your customer. You’ll likely find marketing gold in it!"

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Why Paying for Facebook Reach (Pay to Play) is AWESOME!

Why Paying for Facebook Reach (Pay to Play) is AWESOME! | Small Business On The Web | Scoop.it
Why should you have to pay to get posts in front of your fans? Simple: it's how you get customers! Here are 6 reasons why I like paying for Facebook reach.
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6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Small Business On The Web | Scoop.it
Come and see how content marketing can be done in the right way. We’ve gather six epic content marketing examples for you.
craig daniels's insight:

I love examples of success and I'm sure you do as well. This post gives us a quick overview of what successful businesses are doing to get their message across... Check It Out!

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Live Your Brand

Live Your Brand | Small Business On The Web | Scoop.it
To Live Your Brand means to open yourself to what your customers are thinking... Imagine that.
craig daniels's insight:

It's easy to look out the window and think you know what your customers want, what they are thinking. But if you spend some time with them you'll be amazed at how wrong you were.


Your customers have questions and you need to answer them in way they can understand and use.

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15 Phrases Unsuccessful People Always Use That You Need To Avoid

15 Phrases Unsuccessful People Always Use That You Need To Avoid | Small Business On The Web | Scoop.it
Don't disappoint Leslie Knope by saying any of these. Check out the phrases unsuccessful people always use.
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4 Reasons Why Your Business Needs Content Marketing

4 Reasons Why Your Business Needs Content Marketing | Small Business On The Web | Scoop.it
Some say content marketing is not for small business. I strongly disagree and here are 4 big reasons why your small business needs content marketing now
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How to Be Visual (Even When You’re not an Artist)

How to Be Visual (Even When You’re not an Artist) | Small Business On The Web | Scoop.it
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.
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10 Things Most Business Owners Overlook When Launching A Website

10 Things Most Business Owners Overlook When Launching A Website | Small Business On The Web | Scoop.it
Although it may not seem like it on launch day, every little thing counts. Check these off your list before launching a website.
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Should You Block Social Media At Work?

Should You Block Social Media At Work? | Small Business On The Web | Scoop.it
Social media in the workplace is a hot button topic. Where do you draw the line between productive networking and distracting time suck?
craig daniels's insight:

Surprise! It all comes down to balance... There are no magical formulas or magic chests filled with correct answers... It all comes down to the common sense approach of balance... How simple is that :)


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4 Ways to De-Stress while Getting your Entrepreneur Hustle On

4 Ways to De-Stress while Getting your Entrepreneur Hustle On | Small Business On The Web | Scoop.it

"Here are four ways to channel your mind into a positive mental state. Over the years, I’ve incorporated these techniques to help stay balanced, increase productivity and reduce stress."

craig daniels's insight:

Take a deep breath and remember that all work and no downtime makes for a crappy week...

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How To Become More Self Aware: Mindfulness Techniques to Learn to Meditate

How To Become More Self Aware: Mindfulness Techniques to Learn to Meditate | Small Business On The Web | Scoop.it
Mindful meditation can help you reach a higher understanding of yourself. If you want to learn how to become more self aware, you must meditate mindfully.
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The 12 Most Overused Business Buzzwords

The 12 Most Overused Business Buzzwords | Small Business On The Web | Scoop.it
Does anyone actually like business jargon, or is it just a bad habit? Found in corporate offices, startups and resumes alike, business buzzwords and phrases like "think outside ...
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WordPress Zero Spam Plugin Packages David Walsh's Anti-Spam Method

WordPress Zero Spam Plugin Packages David Walsh's Anti-Spam Method | Small Business On The Web | Scoop.it
WordPress Zero Spam is the latest to join the ranks of anti-spam plugins fighting on the front lines of WordPress sites. The new plugin is based on a simple method created by Mozilla developer Davi...
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The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All) | Small Business On The Web | Scoop.it
Company blogging is broken. We're tricking ourselves into believing they're successful while ignoring the one sigal we have that tells us whether they're actually working.
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Smart Easy Content Creation

Smart Easy Content Creation | Small Business On The Web | Scoop.it
Imagine what it was like. In my talks with clients and future brand advocates, a central theme for the vast majority of them is their concern around their limited resources. Specifically, the time they will need to invest in creating content fo [...]
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▶ What is Mindful Marketing? - YouTube

http://www.energizegrowth.com


"Arianna Huffington, the Founder of Huffington Post, reminds us that (quote) “Our world has become unmanageable. We go from crisis to crisis. Many people with very high IQs are making very bad decisions. What’s missing is wisdom.”"

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How Note-Taking Helps You Learn and Organize

How Note-Taking Helps You Learn and Organize | Small Business On The Web | Scoop.it
Discover the how's and why's of note-taking and learning according to science in this infographic by Course Hero.
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Sensing And Actualizing Emerging Futures

Sensing And Actualizing Emerging Futures | Small Business On The Web | Scoop.it
Jobs spent A lifetime Actualizing Emerging Futures with a contemplative practice as a portal to discovery and new knowledge, change is in the air.
craig daniels's insight:

Every business owner can learn a lot from the practices underlying Steve Job's life.


Mindfulness practice can open up a whole new realm of seeing into our own intuition on a daily basis. it's that intuition that can lead to new and exciting business innovation.

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How to Create Successful Inbound Marketing Strategy

How to Create Successful Inbound Marketing Strategy | Small Business On The Web | Scoop.it
Learn How to create successful Inbound Marketing Strategy from Scratch using my quick Tips
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7 Roadblocks to a Successful Social Media Campaign

7 Roadblocks to a Successful Social Media Campaign | Small Business On The Web | Scoop.it
A social media campaign can recover its ROI quicker than most other marketing methodologies. Here are 7 roadblocks to successful social media campaigns.
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Why Long Form Content Marketing Works, And Why It Doesn't

Why Long Form Content Marketing Works, And Why It Doesn't | Small Business On The Web | Scoop.it
The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD – therefore, the only kind of marketing that can work must be concise, clear, and get its message across in 0.5 seconds or less. Otherwise, an advertiser risks losing the attention of his audience, right? Nonsense. Enter long form content marketing.
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Google Rewrites Quality Rating Guide - What You Need to Know

Google Rewrites Quality Rating Guide - What You Need to Know | Small Business On The Web | Scoop.it
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that …
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