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Do I Need a Content Marketing Strategy? Top 10 Reasons

Do I Need a Content Marketing Strategy? Top 10 Reasons | Small Business On The Web | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.


"10. Consumers Will Love You 

Great Content marketing is useful for the target audience, it aims to help, inform, inspire and entertain- Content marketing is never a sales pitch or highly disruptive."

craig daniels's insight:

When someone talks to you about the importance of a Content Marketing Strategy for your small business they are talking with a mouthful. Today there is a growing dependence on the online environment to produce leads and sales for your business and, having a robust Content Marketing Strategy can't be overstated.


And while it's important it does not have to be overwhelming if you remember to take it one step at a time. There is no need to do everything at once, instead break it down into tactics that emphasize your strengths first.


Ryan Northover has laid out 10 reasons why you need a CMS for your business.

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5 Storytelling Techniques From Films To Make Your Brand Remarkable

5 Storytelling Techniques From Films To Make Your Brand Remarkable | Small Business On The Web | Scoop.it
Here Are A Few Storytelling Techniques From Films To Make Your Brand Remarkable. Create The Magic...
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Weekly Ad Roundup - These Ads Are Making Me Thirsty!

Weekly Ad Roundup - These Ads Are Making Me Thirsty! | Small Business On The Web | Scoop.it
This week's top ads by 5by.com include Pepsi Max, Tide, Northern Territory Government, Carls's Jr., and Apple
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Brands Tap Into the Growing Fervor Around the U.S. Women's World Cup Run

Brands Tap Into the Growing Fervor Around the U.S. Women's World Cup Run | Small Business On The Web | Scoop.it
The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final. And while only a modest number of brands were ready on Twitter, those that were provided a glimpse into what will likely be a marketing melee when the U.S. takes on the winner of today's Japan-England matchup.
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Digital Storytelling: How to Share Ideas in Innovative Ways

Digital Storytelling: How to Share Ideas in Innovative Ways | Small Business On The Web | Scoop.it
Today we have the technology to consume content in a more interactive way. And I’m not talking via Twitter, Instagram’s recent visual news update or TheSkimm. From journalism to brand storytelling to user-generated content, we can now use data visualization, animation, interactivity, and sound to build content that is truly immersive. I was lucky to […]
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Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker | Small Business On The Web | Scoop.it
A super-fast sneaker deserves a super-fast commercial, and Nike delivers one here for its Air Zoom Elite 8 running shoe. Blink and you'll miss it.
craig daniels's insight:

Take a look at this ad for a little inspiration for your business

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"Forget Flawless" Campaign by Vichy Is Refreshingly Lighthearted

"Forget Flawless" Campaign by Vichy Is Refreshingly Lighthearted | Small Business On The Web | Scoop.it
As an introduction to the US market, French brand Vichy came up with a series of lighthearted, humorous ads that tackle beauty standards.
craig daniels's insight:

This is an innovative path to take in advertising... What ideas can you take from this for your business marketing? 

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Is Crowdfunding Leveling The Playing Field For Female Entrepreneurs?

Is Crowdfunding Leveling The Playing Field For Female Entrepreneurs? | Small Business On The Web | Scoop.it
For some, crowdfunding offers a way for underserved founders to snag much-needed early stage investment by cutting out unconscious bias.
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How Interactive Content Will Help Your Bottom Line in 2015

How Interactive Content Will Help Your Bottom Line in 2015 | Small Business On The Web | Scoop.it
By now you’ve probably heard the phrase content is king and, if you have, it isn’t just because it’s the Internet marketer’s best weapon against the bottom
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The Fastest Public WiFi in the U.S. Can Be Found at Starbucks

The Fastest Public WiFi in the U.S. Can Be Found at Starbucks | Small Business On The Web | Scoop.it
According to the folks at OpenSignal, which measures WiFi and cellular signal strength across the country, Starbucks offers the fastest free public WiFi among locations tested within the United States. In its report, via Quartz, OpenSignal found that Starbucks, which recently began using in-store WiFi powered by Google, offered WiFi download speeds as fast as 9.01 Mbps (megabits per second). To put that in perspective, Netflix requires you to have a 0.5 Mbps connection speed to even use its se
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How to Get Readers to Stop and Eyes to Pop with Visual Marketing

How to Get Readers to Stop and Eyes to Pop with Visual Marketing | Small Business On The Web | Scoop.it

  It’s often said that a picture is worth a thousand words.

But can images also be worth a thousand bucks? They can be, because they start conversations, they attract att

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8 Classic Storytelling Techniques for Engaging Presentations

8 Classic Storytelling Techniques for Engaging Presentations | Small Business On The Web | Scoop.it
From Sparkol.com comes a great article profiling 8 different storytelling techniques to use for remarkable and memorable presentations.
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Social media: distinctions between small and big businesses [Infographic]

Social media: distinctions between small and big businesses [Infographic] | Small Business On The Web | Scoop.it
Among the differences, the two groups employ quite different tools when it comes to managing their social engagement.
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Think You Won't Like Newcastle Brown Ale? Newcastle Thinks You're an Idiot

Think You Won't Like Newcastle Brown Ale? Newcastle Thinks You're an Idiot | Small Business On The Web | Scoop.it
If you've never had the pleasure of drinking a Newcastle Brown Ale you might well think it's a heavy, bitter beer. You would also be dead wrong, Newcastle says—and the brand isn't afraid to call you on your bollocks opinion.
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Luxury Ads? Think Again -- Loews Hotel Uses Instagram Photos Instead of Professional Ones

Luxury Ads? Think Again -- Loews Hotel Uses Instagram Photos Instead of Professional Ones | Small Business On The Web | Scoop.it
Luxury chain Loews Hotels and Resorts released eye-catching, simplistic ads using the photos of authentic travelers who stayed in one of their properties.
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Despite the need to, 80% of marketers can’t personalize their marketing (study)

Despite the need to, 80% of marketers can’t personalize their marketing (study) | Small Business On The Web | Scoop.it
Tools to help target prospects earlier in the buying process are now becoming available, says a new VB Insight report on identity and marketing.
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How to Get 40,000 Consumers Talking About Your New Product

How to Get 40,000 Consumers Talking About Your New Product | Small Business On The Web | Scoop.it
craig daniels's insight:

The average American family uses about 150 products, according to marketing consultant Jack Trout. When you consider that supermarkets today carry close to 47,000 items, it makes you wonder where that leaves the other products vying for space in American kitchens.

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Google May Be Hurting Users By Manipulating Search Results, Says Study

Google May Be Hurting Users By Manipulating Search Results, Says Study | Small Business On The Web | Scoop.it
A new study could strengthen a European antitrust case against Google.
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SageRave of Get Custom Content's curator insight, June 30, 6:31 PM

womehoe, this doesn't feel like news.

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Microsoft Bing displaces Google in deal to provide search, ads on AOL websites

Microsoft Bing displaces Google in deal to provide search, ads on AOL websites | Small Business On The Web | Scoop.it
Microsoft's Bing division will provide search and search advertising capability for AOL's portfolio of websites for the next 10 years, Microsoft announced today in a blog post. Previously, Google provided these services for AOL.
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The visual web is here, and here to stay.

The visual web is here, and here to stay. | Small Business On The Web | Scoop.it
Mattia Cacciatori is a talented young photographer from the creative digital agency AQuest.


























At...
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The One Ingredient Your Content Marketing Program Is Missing

The One Ingredient Your Content Marketing Program Is Missing | Small Business On The Web | Scoop.it
“Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops.”
craig daniels's insight:

The above quote is a favorite of mine, but I've found it is frequently the last thing clients want to hear.

 

If we take content marketing for our business one step at a time content marketing doesn't need to seem so overwhelming.

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The Future of Content Creation Requires Humans Not Robots

The Future of Content Creation Requires Humans Not Robots | Small Business On The Web | Scoop.it
Machined or handcrafted? What’s your content creation ethos? Read on for the handcrafted perspective in that debate – Content Marketing Institute.
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6 Creative Ways to Save Time with Google Apps

6 Creative Ways to Save Time with Google Apps | Small Business On The Web | Scoop.it
Here are 6 creative and unexpected hacks you can use to start saving serious time for your small business, and all you need is Google Apps.
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10 Tips to Create an Awesome Presentation

10 Tips to Create an Awesome Presentation | Small Business On The Web | Scoop.it
It is becoming increasingly common for presentations to be filmed, then posted online with highlights and images shared over social media. Taking a talk outside of the meeting room means it will have a life of its own online. Now more than ever, your presentation will have a longer life and [...]
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