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Do I Need a Content Marketing Strategy? Top 10 Reasons

Do I Need a Content Marketing Strategy? Top 10 Reasons | Small Business On The Web | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.


"10. Consumers Will Love You 

Great Content marketing is useful for the target audience, it aims to help, inform, inspire and entertain- Content marketing is never a sales pitch or highly disruptive."

craig daniels's insight:

When someone talks to you about the importance of a Content Marketing Strategy for your small business they are talking with a mouthful. Today there is a growing dependence on the online environment to produce leads and sales for your business and, having a robust Content Marketing Strategy can't be overstated.


And while it's important it does not have to be overwhelming if you remember to take it one step at a time. There is no need to do everything at once, instead break it down into tactics that emphasize your strengths first.


Ryan Northover has laid out 10 reasons why you need a CMS for your business.

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Your Business is Not Succeeding Because You’re Trapped - part 3 - What Is Dialogue

Your Business is Not Succeeding Because You’re Trapped - part 3 - What Is Dialogue | Small Business On The Web | Scoop.it
Part 3 of a 3-Part Series The Trap of Responsibility Miriam Webster’s Dictionary describes responsibility as a duty, an obligation, or a burden. And being a good leader comes with a strong sense of responsibility; right? Yet by mere definition, this can create a trap. I believe it was Yeats who said, “In dreams begin …
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6 Things We All Need to Stop Doing on Social Media Now

6 Things We All Need to Stop Doing on Social Media Now | Small Business On The Web | Scoop.it
There’s no reason to learn lessons the hard way — especially if someone else already has. Here are 6 social media marketing habits that need to disappear.
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Social Media Marketing- A Complete Guide To Become A Savvy Marketer

Social Media Marketing- A Complete Guide To Become A Savvy Marketer | Small Business On The Web | Scoop.it
Read this guide to excel at social media in terms of social media content marketing and social media paid marketing
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Innovation Excellence | How Big Ideas Are Built

Innovation Excellence | How Big Ideas Are Built | Small Business On The Web | Scoop.it
Companies often ask themselves why their innovation efforts seem to produce so few truly game-changing ideas. Why are they mostly getting only lukewarm suggestions for incremental improvements rather than radical new concepts for revolutionizing their industries? How can an organization get dramatically better at generating big, breakthrough ideas?
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Corporate innovation teams, here's how to 'get to yes' with the rest of the company

Corporate innovation teams, here's how to 'get to yes' with the rest of the company | Small Business On The Web | Scoop.it

Guest“Our corporate innovation teams run into what feels like immovable obstacles in every part of the company. Finance, HR, Branding, Legal, you name it, everyone in a division or corporate staff has an excuse for why we can’t do something … and the power to say no.”

craig daniels's insight:

Developing a culture of yes may be the single hurdle to becoming a flexible innovative company. Failure needs to be made a viable  option for this to integrate itself as the way of doing business.


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Local marketer LocalVox buys MarketMeSuite so social management can become a to-do list

Local marketer LocalVox buys MarketMeSuite so social management can become a to-do list | Small Business On The Web | Scoop.it
“A one star difference in a Yelp review can mean a 5- to 9-percent difference in revenue” for a small local business, company president Trevor Sumner told VentureBeat.
craig daniels's insight:

In the frantic race to get on board with everything new many small businesses forget that the customer is at the root of all their success.


Getting customers to engage in both social media and locally is paramount for future success.

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12 Daily Habits That Will Make You Look Really Lucky

12 Daily Habits That Will Make You Look Really Lucky | Small Business On The Web | Scoop.it
Know anyone who seems incredibly lucky? Here are a dozen secrets to getting some of that good fortune for yourself.
craig daniels's insight:

I love that number one is "get up early."  The more I look at things the more I realize that I get the most done between six and noon, so if I sleep in I loose my most creative time slot. 


Check out this post, you'll be glad you did.

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10 Ways Your Employees Can Help Grow Your Business

Believe it or not your employees are a hugely valuable resource just waiting for you to engage to help promote and grow your business.

craig daniels's insight:

Businesses often see their employees as just an expense, but in reality they are a huge resource that can help you grow your company.


If you value your employees they'll help you marketing and promote your company even in their off hours.


Engage with your employees today.

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Brand Simplicity vs. Our Innovation Complex

Brand Simplicity vs. Our Innovation Complex | Small Business On The Web | Scoop.it
An exclusive interview on brand innovation with Siegel+Gale's Global Director of Quantitative Insights, Rolf Wulfsberg, Ph.D.
craig daniels's insight:

Everything falls out of favor and everything becomes new again. With our hyper-connected business-consumer marketing feeding frenzy it's hard to know when something is in, when it's out and when it's poised to switch directions.  


And even this is new, though the speed of the it's in - it's out dimension certainly has changed.  Who knew?

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Alternatives In Search - Expand Your Search

Alternatives In Search - Expand Your Search | Small Business On The Web | Scoop.it
If your using the same search engine all the time you may be missing some real gems, there are many alternatives in search, give them a try.
craig daniels's insight:

If both businesses and individuals started using a variety of search engines two things would happen in a relatively short time. The first would be the growth of new search engines and the second would be a lower of the prices of PPC advertising.  Think about it..


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Non-Digital Advertising Still Has a Place

Non-Digital Advertising Still Has a Place | Small Business On The Web | Scoop.it
In a land where digital and mobile is never far from reach or thought, it might be a good time to pay some homage to the traditional side of the ledger.
craig daniels's insight:

In our digital world it's easy to forget that there is still a marketing world outside of motion media..


Turn your attention to the myriad of white space opportunities that exist at every turn and on every corner...

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12 Tools To Create Powerful Presentations

12 Tools To Create Powerful Presentations | Small Business On The Web | Scoop.it
12 Tools To Create Powerful Presentations Presentations have an important place in the corporate world. Whether presenting product releases or quarterly year reports, a nicely designed presentation captivates the audience. It increases the audience's interaction and interest. A well weaved narration of information in form of a presentation, can instill life to a plain and boring topic as well.
craig daniels's insight:

There's never been a time when businesses and individuals have had so much power to create beautiful and professional presentations and to do so without breaking the bank... check it out.

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Deepen the Dialogue Process With Urban Hiking

Deepen the Dialogue Process With Urban Hiking | Small Business On The Web | Scoop.it
Integrating the Dialogue Process into your small business can be easier when your team embraces things like Urban Hiking
craig daniels's insight:

Whatever the makeup of your business team, getting out as a group to do some Urban Hiking will help expand the team's creative and innovative reach....

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Network Marketing Is Not As Difficult As It Seems. Follow This Advice And Succeed

Network Marketing Is Not As Difficult As It Seems. Follow This Advice And Succeed | Small Business On The Web | Scoop.it
Network marketing can definitely be a better business move. It will require a good bit of effort to make money. You may be uncertain about the best way to get started in a business like network marketing.
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10 Google Analytics Tips for Measuring Content

10 Google Analytics Tips for Measuring Content | Small Business On The Web | Scoop.it
“ Understand The Possible Advances in technology have enabled us to measure more than ever. Yet if keeping up with analytics trends is not in your job description, you may not be aware of all the advancements. This is especially true for those who have been using Google Analytics for years. You may look at a report showing your traffic and check page views, but not go beyond one or two reports. To encourage content marketers to go beyond a few reports, I created a piece of content marketing. The result is the Periodic table of Google Analytics.”
Via Neil Ferree, malek, Os Ishmael
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If You're The Smartest In The Room, You're Doing It Wrong

If You're The Smartest In The Room, You're Doing It Wrong | Small Business On The Web | Scoop.it

"Engineers are renowned for knowing how to build things, from expansive bridges to soaring skyscrapers. But when it comes to running a business, conventional wisdom often says that’s best left to those with business backgrounds."

craig daniels's insight:

To find our highest level of achievement we need to be challenged and this is no less true for those who run businesses. Make sure you hire people that will challenge you on a regular basis.

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The "Customer Obsession" Obsession: 3 Brands Who Get It

The "Customer Obsession" Obsession: 3 Brands Who Get It | Small Business On The Web | Scoop.it
Building Relentless Relevance is tied to several critical must-haves, none more important than being obsessed with customer obsession. This is not a new trend and its not earth shattering, but what the old pros like General Mills, P&G, Nike ID, Mini-Cooper, Patagonia and Burberry are teaching us is that ceding [...]
craig daniels's insight:

How often have you heard, "it's all about the customer?" most business owners know this but, most business owners don't  embrace it on a consistent basis.

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How to Maximize Twitter Functionality for Improving the Client Base?

How to Maximize Twitter Functionality for Improving the Client Base? | Small Business On The Web | Scoop.it
Social media management provides us with many choices in terms of platform and even operability. For those who consider Facebook as the most potent media marketing tool might, Twitter comes forth as…
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Facebook now drives almost one quarter of all web browsing

Facebook now drives almost one quarter of all web browsing | Small Business On The Web | Scoop.it
There will probably be no new or interesting angle with which to frame Facebook’s quarterly financial results tomorrow. For a seventh straight quarter, it will likely come out and beat all revenue ...

Via Joyce Valenza
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SLS Guernsey's curator insight, July 24, 2014 7:30 AM

Social media is really where we need to be as school librarians. 

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Master This Storytelling Technique to Create an Irresistible Content Series

Master This Storytelling Technique to Create an Irresistible Content Series | Small Business On The Web | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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Dean Ryan G. Martin's curator insight, March 4, 12:46 AM

Excellent techniques. I never had an empathy map before.

Shannon Banks's curator insight, March 5, 5:48 AM

There are some nice techniques here that could be leveraged to help leaders think about storytelling and audience.

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Just Too Busy - Where The Exit?

Just Too Busy - Where The Exit? | Small Business On The Web | Scoop.it
I'm Late,I'm Late... It's easy to get caught up in the Too Busy trap... Take a moment to check out this post Too Busy Where's The Exit?
craig daniels's insight:

It's become a badge of honor to tell people, "I'm too busy."  I think it's past the time to take a look at why so many of us have wrapped up our self-worth together with what other people think of us.


The question might be, why are we so busy?

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Why plagiarize when you can rip off a writer's thoughts?

Why plagiarize when you can rip off a writer's thoughts? | Small Business On The Web | Scoop.it
I could frame this piece about plagiarism by starting with a little verse about a renowned professor who won his fame by appropriating the work of another: Let no one else's work evade your eyes Remember why the...
craig daniels's insight:

Something everyone should read, if only to get the thought process going.


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Creativity Expands Business

Creativity Expands Business | Small Business On The Web | Scoop.it
Is you team frantically going in all directions? Embed Generative Dialogue into your group and easily see that indeed, Creativity Expands Business
craig daniels's insight:

I've read in a number of places that "Creativity is the new literacy." That just might be the case, yet most businesses still relegate creativity to the backroom and pay it little attention.


Check out this list of great posts about business and creativity, you'll be glad you did.

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Why Content Marketing is About to Hit a Wall (Unless you Adapt your Storytelling)

Why Content Marketing is About to Hit a Wall (Unless you Adapt your Storytelling) | Small Business On The Web | Scoop.it

"In this post I discuss the current content marketing hype in the context of market saturation, I will reveal the most precious resource of our age, and I will show how marketers can adapt to the new reality to get ahead of the curve again."

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Multitasking Myths Exposed and Why Productivity Loss is Huge

Multitasking Myths Exposed and Why Productivity Loss is Huge | Small Business On The Web | Scoop.it

Multitasking Myths Exposed gives crisp and simple info to why most of us deceive ourselves into believing we are good at multitasking, Truth is, we're not.

craig daniels's insight:

Distractions are one of the biggest reasons your business doesn't meet deadlines or become the innovate powerhouse you thought it should be.


You can't eliminate every distractions but creating a business culture that eschews multitasking is doable.


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Your customers have questions. Give simple answers, they'll reward you. #Creativity #Mindfulness #Innovation #Simplicity