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Headline Writing: What Tricks Do You Use?

Headline Writing: What Tricks Do You Use? | Small Business On The Web | Scoop.it

David Ogilvy started Ogilvy & Mather, one of the largest advertising agencies in the world." That very same David Ogi;vy said.


“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

craig daniels's insight:

In the above post Sean D'Souza lays out some powerful examples to explain the importance of Headline Writing. D'Souza is one of my favorite thinkers on the subject of headlines and I'm glad I came across this post and have the opportunity to share it.


I always suggest to clients that they fit their headlines into one of these 3 types.


  1. Ask A Question  ( What Do You Do?)
  2. Make It Controversial  ( Without A Doubt It's Wrong)
  3. Make A Statement ( A Is Better Than B)


You don't need to stuff your headlines with keywords or use any keywords if they don't fit. The object of a headline is to stop the reader in their tracks, to make them ask themselves a question. And sometimes the object is to shock the reader into wanting to read more. Shock does not mean offend directly but it could mean indirectly offend what they think is normal.


I also wrote a headline post you might find interesting titled A Blog Title Is Paramount To Success. it explores headlines more.

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American Workers Have a Hard Time Being Humble

American Workers Have a Hard Time Being Humble | Small Business On The Web | Scoop.it
Compared to employees in 13 other countries, Americans rate their own productivity highest.
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Warren Buffett's bet on Yahoo could be the best thing to happen to the company

Warren Buffett's bet on Yahoo could be the best thing to happen to the company | Small Business On The Web | Scoop.it
If they succeed, the investment would be a relatively rare foray into digital media for Buffett.
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Smart Content Marketers Are Succeeding With These 5 Proven Strategies

Smart Content Marketers Are Succeeding With These 5 Proven Strategies | Small Business On The Web | Scoop.it
With smart content marketing strategies in place, you will get more traffic, leads and engagement.
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Content Marketing: What Works and What Doesn’t

Content Marketing: What Works and What Doesn’t | Small Business On The Web | Scoop.it
I know that half my advertising is working. I just don’t know which half. This oft-quoted comment about advertising in the “old days” (credited to a number of business people) takes on new mean…
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Why Building A 'High-Performance Team' Is The Wrong Goal - Forbes

Why Building A 'High-Performance Team' Is The Wrong Goal - Forbes | Small Business On The Web | Scoop.it
We talk a lot about 'high-performance' teams but that is the wrong goal!
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Apple is a lot different under Tim Cook than it was under Steve Jobs

Apple is a lot different under Tim Cook than it was under Steve Jobs | Small Business On The Web | Scoop.it
"Apple's buyback activity has been quite telling."
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Sources: Feds taking second look at Google search

Sources: Feds taking second look at Google search | Small Business On The Web | Scoop.it
The FTC has discussed objections to Google's search practices and concerns about its dealings over Android.
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6 Small Differences Between Average Content Strategy and Genius Strategy

6 Small Differences Between Average Content Strategy and Genius Strategy | Small Business On The Web | Scoop.it
Start with the basics, plan thoroughly with lavish attention to detail and voila! The results are brilliant.
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13 effective ways your startup can use Periscope to grow the business

Thirteen entrepreneurs from Young Entrepreneur Council share which Periscope strategies are most beneficial for startups using the social app.
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How Much is Lost Productivity Costing Your Business? (Infographic)

How Much is Lost Productivity Costing Your Business? (Infographic) | Small Business On The Web | Scoop.it
In the modern rush to create the ultimate corporate culture to attract top talent, businesses and entrepreneurs have begun introducing more distractions into the workplace (ping pong tables and shuff…
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Employee engagement: New science on how leaders engage and inspire

Employee engagement: New science on how leaders engage and inspire | Small Business On The Web | Scoop.it
Character qualities build trust and goodwill; Substance qualities earn followership; and Style inspires above and beyond effort and commitment.
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Great Leaders Discover Hidden Talent During Lunch Breaks: Now You Can Too - Forbes

Great Leaders Discover Hidden Talent During Lunch Breaks: Now You Can Too - Forbes | Small Business On The Web | Scoop.it
A terrific way to foster connection and safety, belonging, and mattering in your culture is for the CEO to have lunch or coffee breaks with small groups of employees on a regular basis. Here’s a basic draft game plan and process to get you started!
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Friilance's curator insight, May 8, 5:16 PM

Great Leaders Discover Hidden Talent During Lunch Breaks: Now You Can Too - Forbes

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5 Remarkable Qualities of Effective Online Content - Copyblogger

5 Remarkable Qualities of Effective Online Content - Copyblogger | Small Business On The Web | Scoop.it
Sonia Simone shares a framework that will help content marketers of all levels avoid the pitfalls that bring down most content marketing.
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Friilance's curator insight, May 7, 8:46 AM

5 Remarkable Qualities of Effective Online Content - Copyblogger

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The Top 5 Content Marketers and What You Can Learn From Them

The Top 5 Content Marketers and What You Can Learn From Them | Small Business On The Web | Scoop.it
Want to become a better content marketer? Learn from these 5 influencers.
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From Our Community: Secret Weapons for Successful Businesses

From Our Community: Secret Weapons for Successful Businesses | Small Business On The Web | Scoop.it
When you're running your small business, making the use of the best tools is critical to your success. And members of our community have plenty of advice to share this week on how best to utilize an array of tools in your arsenal.
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6 Benefits of Using Infographics - Search Engine Journal

6 Benefits of Using Infographics - Search Engine Journal | Small Business On The Web | Scoop.it
As someone who is constantly surfing the web, either for work or just because I'm an addict, I've become a big fan of infographics. And, I'm far from the o
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5 Ways a Culture of Excellence Boosts Your Bottom Line

5 Ways a Culture of Excellence Boosts Your Bottom Line | Small Business On The Web | Scoop.it
For your company to thrive, every employee from the top down has to aim for prerfection.
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America's middle class is leaving the city

America's middle class is leaving the city | Small Business On The Web | Scoop.it
The middle class is shrinking in nine out of ten cities around the country.
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Creating Hyper Local Content

Creating Hyper Local Content | Small Business On The Web | Scoop.it
If you want to rank highly on Google and other search engines, one way to achieve this is through the creation of hyper-local focused content. In fact, I’d go as far to say that this is essential f…
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6 things super productive people have in common

6 things super productive people have in common | Small Business On The Web | Scoop.it
Why is it that some people seem to achieve more in a day than the rest of us do in a week?
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Bing tests showing tweets in search results, just like Google

Bing tests showing tweets in search results, just like Google | Small Business On The Web | Scoop.it
Microsoft has begun experimenting with showing tweets in its Bing search results, just like how Google search results started featuring tweets last year.
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10 Tips for Starting a New Goal

10 Tips for Starting a New Goal | Small Business On The Web | Scoop.it
You have a big idea. We all do. You have thought about it for a long time. Yet, you can’t get started. Or you tried and your efforts flamed out quickly. Why is it so hard to do something new? Getting Out of Your Comfort Zone Remember how hard it was when you first learned to drive a car? For some it may have been terrifying, while others of us thought we knew it all right up until we turned the key in the ignition. (Remember when cars had keys and not push starts?)  Starting as a new driver was
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The hottest trend in web design is intentionally ugly, unusable sites

The hottest trend in web design is intentionally ugly, unusable sites | Small Business On The Web | Scoop.it
There’s an interesting trend in web design these days: Making websites that look, well … bad.

Look at Hacker News. Pinboard. The Drudge Report. Adult Swim. Bloomberg Businessweek features. All of these sites — some decades old, some built recently — and hundreds more like them, eschew the templated, user-friendly interfaces that has long been the industry’s best practice. Instead they’re built on imperfect, hand-coded HTML and take their design cues from ’90s graphics.

[The counterintuitive, GIF-tastic plan to redeem the modern Internet]
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52 Sites to Get Free Images for Your Content | Cision

52 Sites to Get Free Images for Your Content | Cision | Small Business On The Web | Scoop.it
Images can drive better engagement with your content, but are you using them correctly? Learn which sites to turn to and how to provide proper attribution.
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Leadership for the Future: Operating in a Technology-Driven World

Leadership for the Future: Operating in a Technology-Driven World | Small Business On The Web | Scoop.it
The future is on our doorsteps. In the first piece of my Leadership for the Future series, I wrote about the rapidly advancing technology landscape. From AI to robotics, in the next five to 10 years,…
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