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Headline Writing: What Tricks Do You Use?

Headline Writing: What Tricks Do You Use? | Small Business On The Web | Scoop.it

David Ogilvy started Ogilvy & Mather, one of the largest advertising agencies in the world." That very same David Ogi;vy said.


“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

craig daniels's insight:

In the above post Sean D'Souza lays out some powerful examples to explain the importance of Headline Writing. D'Souza is one of my favorite thinkers on the subject of headlines and I'm glad I came across this post and have the opportunity to share it.


I always suggest to clients that they fit their headlines into one of these 3 types.


  1. Ask A Question  ( What Do You Do?)
  2. Make It Controversial  ( Without A Doubt It's Wrong)
  3. Make A Statement ( A Is Better Than B)


You don't need to stuff your headlines with keywords or use any keywords if they don't fit. The object of a headline is to stop the reader in their tracks, to make them ask themselves a question. And sometimes the object is to shock the reader into wanting to read more. Shock does not mean offend directly but it could mean indirectly offend what they think is normal.


I also wrote a headline post you might find interesting titled A Blog Title Is Paramount To Success. it explores headlines more.

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The Gender Gap In Entrepreneurship

The Gender Gap In Entrepreneurship | Small Business On The Web | Scoop.it
  Bringing the Yin to the Yang of Business From our government to corporate America – small companies to big business — most industries promote diversity and inclusion – especially in the case of women.  Yet research shows that varying [...]
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The Becoming Minimalist Business Model

The Becoming Minimalist Business Model | Small Business On The Web | Scoop.it
My goal is to live a calm, focused, passionate, and fulfilled life. The Becoming Minimalist business model accomplishes that for me.
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In the 1930s, a New Yorker editor wrote this perfect style guide for today's bloggers

In the 1930s, a New Yorker editor wrote this perfect style guide for today's bloggers | Small Business On The Web | Scoop.it

"Fans of James Thurber will hopefully be well familiar with his memoir about his time spent at the New Yorker, working with its founding editor, Harold Ross. 'The Years With Ross' was first publisher..."

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Too Late To Start? Why Success Doesn't Have An Expiration Date

Too Late To Start? Why Success Doesn't Have An Expiration Date | Small Business On The Web | Scoop.it
Does success really have an expiration date? Is there an actual deadline you have to meet before you can’t be successful? And if you answered yes to all of these questions, what’s the best age to succeed? Let me break it down for you; success has, with no exceptions what so ever, no expiration date. It’s never [...]
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Infographic - Audience Development for Content Marketing

Infographic - Audience Development for Content Marketing | Small Business On The Web | Scoop.it
How many millions or even billions have been poured into creating content over the past 5 years? Do you think that number will be less in the next 5? And
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61% of Consumers Prefer Companies With Custom Online Content

61% of Consumers Prefer Companies With Custom Online Content | Small Business On The Web | Scoop.it
Learn which types of content have the highest ROI, the best days to share content on social media and other must-known content marketing info.
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60% of small businesses have some type of website but, do they have traffic

60% of small businesses have some type of website but, do they have traffic | Small Business On The Web | Scoop.it
It's estimated that 60% of small businesses have some type of website. The question is how many of them get traffic to their websites that create inquires… - The Open Site - Google+
craig daniels's insight:

If your not getting traffic to your business website that is of some value then you either need to spend more money or work harder on your end.  


The key to success for your business website is Consistency, everything else is secondary.


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How To Get Your Hashtag Trending

How To Get Your Hashtag Trending | Small Business On The Web | Scoop.it

"Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes down to two major precepts: content and distribution."

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How to Share Content That Readers Will Want to Re-Share

How to Share Content That Readers Will Want to Re-Share | Small Business On The Web | Scoop.it
Now, it’s true that content – in this case the item you’re sharing – will always be king. But if the king doesn’t command respect, no one will listen to his speech, right?
craig daniels's insight:

Don't pull your hair out if out if only a few people are sharing your content, there are things you can do to make your content more shareable...


Check out this post from KISSmetrics, it'll guide you to creating more robust and user friendly content.

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15 Ways to Wake Up With Motivation

15 Ways to Wake Up With Motivation | Small Business On The Web | Scoop.it

"Through all of the stories of great successes, it’s the men and women who found their motivation and consistently used it as their main drive to reach success."

craig daniels's insight:

Opportunity is available at every moment but waking up fresh seems to be the perfect time to grab hold of new opportunity and run with it as if no obstacles exist.


A Zen teacher named Katagiri Roshi writes about how there are 64 separate moments within each snap of the fingers. Think about having 64 opportunities to start new with the passing of each second.


Each moment of our lives is an unfolding of more opportunities than we can ever use, the only dismay is letting all of them pass us by.

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A Marketer's Complete Guide to Launching Mobile Apps

A Marketer's Complete Guide to Launching Mobile Apps | Small Business On The Web | Scoop.it
Learn how to successfully launch a mobile application after development is complete so people know about it, and actually use it.
craig daniels's insight:

Here's a great simple road map for launching and marketing your new business app... As the saying goes, "the more we know"

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6 Ways to Get Your Tweets Noticed |

6 Ways to Get Your Tweets Noticed | | Small Business On The Web | Scoop.it
Do people pay attention to your tweets? This article shows six ways to improve your tweets and get noticed.
craig daniels's insight:

Twitter offers a great platform to get your business seen by more people and even more importantly connect with more people.


Check out this helpful post from SocialMediaExaminer for some really helpful tips on making your twitter experience better than ever.

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Need Fuel for Your Online Marketing? Say Hello to Offline Marketing

Need Fuel for Your Online Marketing? Say Hello to Offline Marketing | Small Business On The Web | Scoop.it
Your blog has turned stale. You’re running out of topics to write about. No one is “liking” your Instagram photos, or pinning your content on Pinterest. So what can be done? The answer: unplug,…
craig daniels's insight:

Believe it or not there is empty space outside the door of your business crying out to be filled with your creative business promoting ideas... I promise.


Just unplug from technology for an hour or so and walk outside your business, you'll find a treasure of empty space that you can put to work and strengthen your brand and your message.


  • Bus Stops
  • Billboards
  • Taxi-Ads
  • Sponsor-A-Team
  • Local School Carnivals
  • Joint Ventures
  • Subway Ads
  • Local Diner Mugs


Outside local empty space is unlimited, just look around and be creative.

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Get Exactly What You Asked For On Google Using These Tips

Get Exactly What You Asked For On Google Using These Tips | Small Business On The Web | Scoop.it

"We’ve all been there. You type in an exact, specific, and seemingly perfect search term into Google hoping to get answers to your query only for the search engine to return nothing."


"Here's how you can learn to Google like a pro!"

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Study shows 99% of organic social posts create almost no engagement

Study shows 99% of organic social posts create almost no engagement | Small Business On The Web | Scoop.it
A new study that takes in data from 1.6 million organic (nonpaid) social posts from Twitter, Facebook, and Google+ has found that 99 percent of those updates create little to no engagement at all. ...
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The Importance of Localizing Your Marketing and Advertising Efforts

The Importance of Localizing Your Marketing and Advertising Efforts | Small Business On The Web | Scoop.it

Creating a brand identity that appeals to your audience and broadcasting it is hard work.  One of the essential elements of brand identity is cohesiveness, and you’ve probably concentrated a large percentage of your efforts on creating a unified message—as you should.  However, it’s important to recognize that message can all-to-easily get lost in translation if your content and social media communications don’t follow a strong localization strategy.

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Try These Surefire Brain Boosters When You Feel Fatigued

Is your mind feeling stale and sluggish? Here, Inc. columnists share their favorite ways to perk up the old noggin.
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Happy employees make happy customers? Think again

Happy employees make happy customers? Think again | Small Business On The Web | Scoop.it
Companies that score high for customer experience appear to perform badly when it comes to employee satisfaction, and vice versa.
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Facebook Post Frequency: How to Find Out What Works |

Facebook Post Frequency: How to Find Out What Works | | Small Business On The Web | Scoop.it
Are your Facebook posts working for you? Here's what you need to do to figure out what Facebook Post Frequency works best for your own audience.
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Which Products Sell Online? Infographics for Getting Started

Which Products Sell Online? Infographics for Getting Started | Small Business On The Web | Scoop.it
Ever thought about starting an e-commerce business but you're not sure what to sell online? These infographics will help point you in the right direction.
craig daniels's insight:

So just what are people buying online and where does your business fit into the equation? Take some time to check out these info graphics and then creatively brainstorm how your products or services might join the bandwagon.

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Why Building Your Brand Is All About Sharing Your Values

Why Building Your Brand Is All About Sharing Your Values | Small Business On The Web | Scoop.it
No matter where your followers live, your company's values are what bring that community together. Here's how to spread the message.
craig daniels's insight:

When given a choice people often will choose to do business with a company that shares some of their values.


This post sites companies like Virgin and The Dollar Shave Club as good examples of two companies that put themselves out there showing what they and their company is all about.

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The 10 Biggest Social Media Time Wasters

The 10 Biggest Social Media Time Wasters | Small Business On The Web | Scoop.it
I started some research on some of the ways people waste time on social media and came across a bunch of articles from the late 2000s discussing whether or not social was a big waste of time for businesses. It’s funny to look back on that time period now; social [...]
craig daniels's insight:

Everyone sooner or later gets a reality check when it comes to the time we spend on social media for business. Social Media can become a never ending dark hole if you let it.


Forbes has posted this great little list of 10 ways Social Media can be a time waster.. Check it out.

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Increase Social Engagement When Quality Trumps Quantity | Social Media Today

Increase Social Engagement When Quality Trumps Quantity | Social Media Today | Small Business On The Web | Scoop.it

" Focus efforts on curating attention-grabbing Pinterest boards? Tweet multiple times per day?"

craig daniels's insight:

Getting seen in social media is much like Sisyphus and his rock, up down up down up down and unlike Sisyphus hopefully up. It takes time and patience but don't get discouraged, keep rolling that rock up the hill.

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9 Tips on How to Build Raving Fans for Your Blog

9 Tips on How to Build Raving Fans for Your Blog | Small Business On The Web | Scoop.it
Having a loyal readership is key to achieving success as a blogger. Here are 9 tips on how to build raving fans for your blog that will also grow revenue.
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Grab Peoples Attention Headline Tips

Grab Peoples Attention Headline Tips | Small Business On The Web | Scoop.it
Can you write a Headline that grabs people attention? If your headline writing is lame this post will rescue you from mediocrity.
craig daniels's insight:

The importance of a great Headline can never be overestimated. Spend the time learning this craft and you'll be amazed at the results you get...


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