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Five Quick Grammar Tips to Improve Your Writing – Plus Free Cheat Sheet

Five Quick Grammar Tips to Improve Your Writing – Plus Free Cheat Sheet | Small Business On The Web | Scoop.it

"There’s never really such a thing as a perfect blog post, is there? There’s always something else you could have done, something more you could have added. Another, better way you could have phrased a sentence."

craig daniels's insight:

We often find ourselves short on time rushing to complete our next blog post and correct spelling and punctuation become time's victim. What we forget is people are going to read our post and decide if they want to do business with us.


It's important that every small business pays attention to the grammar basics before publishing fresh content.

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5 Simple Habits of Successful Content Creators

5 Simple Habits of Successful Content Creators | Small Business On The Web | Scoop.it
Want to know what it takes to become a stellar content creator? Take some time to check out these five habits of great content creators to find out.
craig daniels's insight:

Maggie Hibma shares with us a great outline for successful content creation that any small business can implement into their in-house marketing strategy.


Creating and publishing content on a regular basis may be the biggest fear of most small business. First you have to understand the why of content creation and next the how.


If you're new or struggling with content creation to promote your business this article is just what you need to read.

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8 Tips To Shareable Social Media Content

8 Tips To Shareable Social Media Content | Small Business On The Web | Scoop.it
According to Jonah Peretti, founder and CEO of BuzzFeed, creating content people love to share is the key to success. This year, I was lucky enough


"Peretti emphasized one important rule for content, “You need to spend 50% of your time on the idea and 50% on how you spread it. Not 95% and then only a tiny portion on how to spread the idea.” Quality alone is simply not enough to making something spread, you need a strategy."

craig daniels's insight:

Worrying about how your content creating efforts are received by people can easily keep you awake at night. BuzzFeed's Founder Jonah Peretti has a suggestion for success.


“You need to spend 50% of your time on the idea and 50% on how you spread it."  For some this is a radical rethinking of of how things are done. Instead of putting 95% of our time into creating our content and 5% distributing it he is suggesting we make it 50/50.


In addition to the 50/50 split in time listening to your customers is huge.


  1. Have A Heart
  2. Discover What Drives Them
  3. React Fast
  4. Walk A Mile In Their Shoes


This post from Danelle Cormer lays out a clear set of tips on creating successful content that I think every small business will find helpful. Read the complete post for more great info, 8 Tips To Shareable Content.

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Which Words Matter The Most When You Talk

Which Words Matter The Most When You Talk | Small Business On The Web | Scoop.it
Language like anything else can be hacked for greater effectiveness. Here are some techniques to make your wordsyour best tool at workmore powerful.
craig daniels's insight:

I often wonder if the words I'm using when I write are going to engage the reader or turn them off.


How do you approach this?

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Blogs Outrank Social Networks for Influence: Are You Blogging?

Blogs Outrank Social Networks for Influence: Are You Blogging? | Small Business On The Web | Scoop.it
New Research: Here are the latest findings from Technorati’s 2013 Digital Influence Report that show “consumers are turning to blogs when looking to make a purchase.”


"According to the survey, 86% of influencers blog. Of these, 88% blog for themselves. Moreover, a majority of influencers (59%) don’t produce much content outside of blogs.


We’ve seen that trust is the currency of influence and that consumers are looking for “trusted digital friends” to give them advice on what to buy and where to go. That’s why bloggers who offer such advice are influential—because consumers trust their guidance."

craig daniels's insight:

It seems like blogs have been around forever and it may be that is why many small businesses pass them by when thinking about their marketing strategy. Well as this informative article points out blogs have influence that can't be denied.


A small business or even an individual entrepreneur need not be intimidated by the thought of spending hours everyday blogging. Today lots of options exist for creating and maintaining a blog, these include curation, guest bloggers, outsourcing, videos and other avenues a small business can travel when building a blog.


Twitter recently unveiled Vine.co, a 6 second video sharing site that promises to add new and exciting ways to promote your business. A business can insert a vine into a blog making the post more engaging.So jump into blogging, the old is new again.

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Get your writing fit for 2014

Get your writing fit for 2014 | Small Business On The Web | Scoop.it
Is your business writing feeling more bloated than you are? Help is at hand. Hannah Moffatt, personal (language) trainer from The Writer has got five exercises to put your words through their paces
craig daniels's insight:

Is there anyone who wouldn't welcome a jump up in their writing fitness?

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5 Tips for Creating More Valuable Content: Interview with Joan Damico

5 Tips for Creating More Valuable Content: Interview with Joan Damico | Small Business On The Web | Scoop.it

"As any B2B content marketer will tell you, conveying complicated concepts in a digestible way is truly an art. In this sense, Joan is an artist – and one who understands the worth of her work. In speaking with her, you’re guaranteed to hear the word “value.” Her clients recognize the value of content that’s compelling and useful in that it helps transition a reader from visitor to lead to customer. "

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Blogging is Still Important for your Business, Here's 4 Reasons

Blogging is Still Important for your Business, Here's 4 Reasons | Small Business On The Web | Scoop.it
There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small


"Here are 4 reasons you need to blog:

  • Drive traffic to your website
  • Increase your SEO/ SERP
  • Position your brand as an industry leader
  • Develop better customer relationship"
craig daniels's insight:

Creating a new blog for a small business means including the word "Patience" in your vocabulary. Blogging can be a very powerful tool but it takes time, commitment and above all patience.


The above post lists 4 great reasons to create a blog for your small business and takes the time to expand on those reasons.. Check it out.

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Help! How Do I Write For Both Search & People?

Help! How Do I Write For Both Search & People? | Small Business On The Web | Scoop.it
SEO is much easier to understand once you know what it is the search engines are looking for. SEO is simply a means of communicating to the search engines.


"Establishing Authentic Relevance and Authority

While your marketing efforts are geared toward consumers, your Search Engine Optimization efforts should be signaling your areas of relevance to the search engines, and be building a case for your authority in those areas of relevance."

craig daniels's insight:

You can't have a conversation about your website without talking about content Relevance and Authority.


If you're a plumber you'd think you could just say "I'm a plumber" and here's my certification and license, hire me. That's clearly not enough for your potential customers. You need to talk about their needs and at the same time convince the search engines you know what you are talking about.


So what's the key? Well, one key is to put yourself into your website and social pages, talk about how you approach your products and services, talk about how what you offer gets you excited. Be yourself and let both people and the search engines see that.

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