Small Business On The Web
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Small Business On The Web
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Are You Stealing Your Users Time?

Are You Stealing Your Users Time? | Small Business On The Web | Scoop.it
Our users are precious about their time and we must stop wasting it. On each project ask two questions: “Am I saving myself time at the expense of the user?” and “How can I save the user time here?” What is the single most precious commodity in Western society? Money? Status? I would argue it is time.
craig daniels's insight:

I wonder, how often do small businesses think about not wasting the customers time? And is it okay to save our own time at the expense of our customers? Is this even an important question?


Cutting corners is a wide spread practice for many businesses and there doesn't seem to be any organized resistance to the practice.


When a user visits your website they do indeed react to your wasting their time, they quickly leave to visit a competitors site.

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One Business Publicly Leaves Facebook; Facebook Doesn't Care

One Business Publicly Leaves Facebook; Facebook Doesn't Care | Small Business On The Web | Scoop.it
Eat24 publicly announced it was leaving Facebook over changes to the Newsfeed algorithm which controls the number of non-paid posts brands can share.
craig daniels's insight:

"The real casualties are small businesses, with zero advertising budget, and who were creating loads of great content for Facebook absolutely free."


Another great reason to put more energy into engaging your customers on Your Website.. Get Cracking

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12 Examples of Native Ads (And Why They Work)

12 Examples of Native Ads (And Why They Work) | Small Business On The Web | Scoop.it

"Despite all the hype, native advertising remains a fuzzy concept for most marketers."


According to our 2014 status report:

  • 49 percent of respondents don’t know what native advertising is
  • 24 percent are hardly familiar with it
  • Another 24 percent are somewhat familiar
  • Only 3 percent are very knowledgeable


"Demian Farnworth walks you through a dozen examples of native advertising -- and why they work."

craig daniels's insight:

When it comes to advertising on your website big and bold may not be the answer. Check out this post on native advertising to refresh your outlook.

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