Small Business On The Web
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Small Business On The Web
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Do People Read Your Content? 6 Facts about Reading Online

Do People Read Your Content? 6 Facts about Reading Online | Small Business On The Web | Scoop.it
Do people actually read content? Here are the statistics that you need to know about online reading habits.
craig daniels's insight:

Tic Tic Tic goes the stopwatch monitoring the habits of your website readers.


When it comes to consuming the content you and your team worked so hard putting together your users give you only a few seconds to capture their attention. In those few seconds you need to convince the reader that you are worth their time, that what you have to say is Unique and Useful.


Tic Tic Tic goes the stopwatch... Is your content Unique and Useful? Will you convince your readers to slow down and read or listen to your message?

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Retailers Pile Stuff in the Aisles to Increase Sales

Retailers Pile Stuff in the Aisles to Increase Sales | Small Business On The Web | Scoop.it
In the face of evidence that jam-packed stores encourage sales, retailers are redesigning their space to stuff in more displays.


“Historically, the more a store is packed, the more people think of it as value — just as when you walk into a store and there are fewer things on the floor, you tend to think they’re expensive,” said Paco Underhill, founder and chief executive of Envirosell, who studies shopper behavior."

craig daniels's insight:

Is your website crisp and clean of clutter? If it is you may be making a mistake. There is web chatter that websites should follow the growing trend of brick and mortar stores and add more content to small business web pages.


I know the thought of clutter on a web page seems counter intuitive but maybe and I say maybe, a little clutter can go a long way toward keeping visitors on your website.


To more fully understand this line of thinking read the full article in the NYT about stuff in the aisles. I'll also be scouring the web for more info about retaining visitors with a mess web page, so check back.

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5 Web Design Mistakes Small Businesses Makes Over & Over

5 Web Design Mistakes Small Businesses Makes Over & Over | Small Business On The Web | Scoop.it
If you're a small business owner, your website is the central hub of your company, and it's a pivotal part of your marketing and branding. Potential customers visit your site sp...
craig daniels's insight:

How often do you visit a website that seems to hide their navigation by making the buttons to small or off to one side? I run into it almost everyday. And if your customers are like most people and they have to make an effort to find your information, they will leave your website quickly.


People are smart about what it is they are looking for when they visit a business website, they are not looking for bells and whistles nor are they looking for pictures of your pets or children.


When someone visits your business website they have a question they want answered, if you don't answer their question they are off to the next website. Having a clear easy to read set of navigation buttons is the first step to answering a customers question.


Check out the whole article for more tips to success with a small business website.

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Great Images Can Enhance Your Website |

Great Images Can Enhance Your Website | | Small Business On The Web | Scoop.it
A website can have many types of content in it. Text usually makes up the largest part of it. Text is what search engine crawlers index in order to rank your


"Do not overuse images in your website when text is more appropriate. Even though an image can convey many ideas all at once, keep in mind that visually impaired visitors cannot access all of those ideas unless you provide text-equivalent of the images."

craig daniels's insight:

Using original images from your business will go a long way toward letting your customers know more about your products and services. Your own images add an authenticity to your website that can't be had from buying images online from a stock photo shop. This is especially true if you have a brick and mortar store or office that your customers will be visiting.


When a customer visits your website and sees you and your employees handling products or showcasing a white board listing your services that image will make an impression. And when the customer visits your place of business they will feel like they already know something about you and your business. Images are key to connecting.

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On the Sidewalk in Front of Your Store, Infographics?

On the Sidewalk in Front of Your Store, Infographics? | Small Business On The Web | Scoop.it
Researchers in England recently thought up different ideas for infographics and they created chalk drawings to reveal data on storefront sidewalks.
craig daniels's insight:

I love this idea for chalking in an infographic on the sidewalk outside your store.


If you do this make sure and video the making of it and get it onto your website and social media..

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Small Business Owners Avoid Online Marketing

Small Business Owners Avoid Online Marketing | Small Business On The Web | Scoop.it
As I travel around the web each day, I see a variety of ads. Many of them are banner ads reminding me of the effectiveness of cookie based t
craig daniels's insight:

It's true, I've found many small business owners are reluctant to even ask customers for an online recommendation at Yelp or Google+ to say nothing of asking for a written testimonial. Some of this is certainly generational but not all of it.


I think it's important that a small business is involved in the advertising and promotion campaigns, they are after all the experts in their own business and have a deep reservoir of product and services knowledge.


One of the reasons small business is reticent about online involvement is that they feel they don't know what's going on, so it's up to the agency or individual to guide them through what's going on. Once a comfort level is achieved they can take part in the planning and execution of the advertising campaign.


A confident ad agency or individual won't fear the idea of the small business being involved.

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Help! How Do I Write For Both Search & People?

Help! How Do I Write For Both Search & People? | Small Business On The Web | Scoop.it
SEO is much easier to understand once you know what it is the search engines are looking for. SEO is simply a means of communicating to the search engines.


"Establishing Authentic Relevance and Authority

While your marketing efforts are geared toward consumers, your Search Engine Optimization efforts should be signaling your areas of relevance to the search engines, and be building a case for your authority in those areas of relevance."

craig daniels's insight:

You can't have a conversation about your website without talking about content Relevance and Authority.


If you're a plumber you'd think you could just say "I'm a plumber" and here's my certification and license, hire me. That's clearly not enough for your potential customers. You need to talk about their needs and at the same time convince the search engines you know what you are talking about.


So what's the key? Well, one key is to put yourself into your website and social pages, talk about how you approach your products and services, talk about how what you offer gets you excited. Be yourself and let both people and the search engines see that.

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