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Create Magic on Vine in 6 Seconds

Create Magic on Vine in 6 Seconds | Small Business On The Web | Scoop.it
The mercurial rise of Vine’s six second video sharing app seems unduly restrictive. Here are some tips into how you can create magic on Vine in 6 seconds!
craig daniels's insight:

If many of the estimates are correct over 50% of internet traffic will be video by 2016, now that statistic alone should make every small business owner pause.


Together with the above estimate add that at the same time over 60% of visits to your web properties will be made on mobile devices like cell phones and tablets and you can see how promotion and engagement has already radically changed.


Vine is a great little tool to bridge the gap between traditional media and to create effective standalone marketing engagement.


Joe Cox has given us a well thought out blog post explaining why Vine is important for small business to use regularly for successful engagement with customers.

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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | Small Business On The Web | Scoop.it
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch
craig daniels's insight:

One of the first things I hear from small businesses is, what kind of content do I create and how do I create it.


Well for all the small businesses out there who are asking the same question here is a great guide that will get you going in the right direction.


There really isn't just one right type of content to create, no it's more a matter of creating the best stuff you can and making your business stand out.


Video, audio, infographics or white papers are all good ways to go. Ask your customers what they want from you and than create it or get it created...  Let's Go!

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Vimeo's latest update shows why it's the Mercedes of the streaming-video world

Vimeo's latest update shows why it's the Mercedes of the streaming-video world | Small Business On The Web | Scoop.it
Streaming-video service Vimeo rolled out a new update to is video player today that's packed with tweaks that should make it both faster and more responsive. Vimeo occupies a unique position within...
craig daniels's insight:

We al know how important it is to have a video strategy for your business, it's also important where you post your videos as well.

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8 Tips To Shareable Social Media Content

8 Tips To Shareable Social Media Content | Small Business On The Web | Scoop.it
According to Jonah Peretti, founder and CEO of BuzzFeed, creating content people love to share is the key to success. This year, I was lucky enough


"Peretti emphasized one important rule for content, “You need to spend 50% of your time on the idea and 50% on how you spread it. Not 95% and then only a tiny portion on how to spread the idea.” Quality alone is simply not enough to making something spread, you need a strategy."

craig daniels's insight:

Worrying about how your content creating efforts are received by people can easily keep you awake at night. BuzzFeed's Founder Jonah Peretti has a suggestion for success.


“You need to spend 50% of your time on the idea and 50% on how you spread it."  For some this is a radical rethinking of of how things are done. Instead of putting 95% of our time into creating our content and 5% distributing it he is suggesting we make it 50/50.


In addition to the 50/50 split in time listening to your customers is huge.


  1. Have A Heart
  2. Discover What Drives Them
  3. React Fast
  4. Walk A Mile In Their Shoes


This post from Danelle Cormer lays out a clear set of tips on creating successful content that I think every small business will find helpful. Read the complete post for more great info, 8 Tips To Shareable Content.

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Why Is Your Content Boring?

Why Is Your Content Boring? | Small Business On The Web | Scoop.it
Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? So is your content boring? Here are 8 types of content that you shoul;d consider publishing to engage your prospects and customers.
craig daniels's insight:

Articles become Infographics only to transform into engaging Videos telling a compelling story everyone wants to watch. And before our eyes videos transform into Podcasts you can listen to while jogging.


Transformation of content into different forms is the holy grail of content marketing and unfortunately one of the least used options in the small business quiver.


Ask yourself, why don't small businesses re-purpose their content? Thoughts?

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Create A Great Business Video - Example on Vimeo

Taza Chocolate makes amazing stone ground chocolate, and they make it with incredible skill and care. This video shows their process from bean to bar. This video…
craig daniels's insight:

Pick up your cell phone and start recording short clips of daily things happening at your business. Mix the clips together or get someone to mix them, add music and a bit of text and publish.


It really is quite easy to showcase what makes your business stand out. The Taza Chocolate video showcases the making of their chocolate products but also how they even make their own grinding stones.


Think about what you do and get it on video for both YouTube and your website. Let's Get Going!

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Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media - Brian Solis

Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media - Brian Solis | Small Business On The Web | Scoop.it

"Let’s face it: YouTube has become big business. One billion unique monthly users? Yes. Six billion hours of video watched each month? Yes. Over 100 hours worth of video uploaded each minute. Yes. All, yes. The dominant player in the online video space continues to blanket the web at an impressive scale."

craig daniels's insight:

2014 will see more video uploads than ever before. Is your business on the video creation bus?  If you're not you should worry about how far your competion will pull ahead.

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How To Make a Hotdog - A Marketing Lesson

The best Hotdog recipe video! Planning on making some Hotdogs? Watch this video! Today I show you how to make my world famous hotdogs. These hotdogs are extr...
craig daniels's insight:

The video is a simple and some might even say a great example of how to create engaging content to promote your small business.


The goal is to be talked about right? So why not create some craziness that makes your customers and the search engines smile. Who knows it might go viral, this one minute video has received over 2.5 millions views in 6 months..


And just to be clear, I'm completely serious about small businesses using this example as a template for creating some very creative videos for marketing.  Think about it....

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Absolutely Brilliant: Lowe's Uses Vine For Simple Lifehacks

Absolutely Brilliant: Lowe's Uses Vine For Simple Lifehacks | Small Business On The Web | Scoop.it
It just nailed the marketing medium.


"If used correctly, Vine offers a quick yet extremely effective way for brands to reach wider, socially engaged audiences. And as one of the fastest growing mobile apps in the world, this means enormous potential for marketers.


And that potential is exactly where Lowe's' new campaign seeks to capitalize"

craig daniels's insight:

Small and large businesses are starting to understand the power of Vine.This post from Business Insider shares two of Lowe;s most recent how-to videos they've created for Vine.


Six second video offers a low cost way to engage your customers and because of the low overhead you can create videos almost as quickly as you can think of an idea.


Vine video, which of your customer's questions can you answer today?


Read the rest of the story: Lowe's Gets Vine Video Right

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