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Do People Read Your Content? 6 Facts about Reading Online

Do People Read Your Content? 6 Facts about Reading Online | Small Business On The Web | Scoop.it
Do people actually read content? Here are the statistics that you need to know about online reading habits.
craig daniels's insight:

Tic Tic Tic goes the stopwatch monitoring the habits of your website readers.


When it comes to consuming the content you and your team worked so hard putting together your users give you only a few seconds to capture their attention. In those few seconds you need to convince the reader that you are worth their time, that what you have to say is Unique and Useful.


Tic Tic Tic goes the stopwatch... Is your content Unique and Useful? Will you convince your readers to slow down and read or listen to your message?

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Finding Greatness: Your Inner Weirdo Helps You Get Ahead

Finding Greatness: Your Inner Weirdo Helps You Get Ahead | Small Business On The Web | Scoop.it
Let that freak flag fly says an Ogilvy amp Mather exec and success is sure to follow.


"Don't let your people fall into a rut. Keep leading them along new paths, blazing new trails. Give them a sense of adventurous pioneering.""

craig daniels's insight:

The posts author John Manley calls on all of us to declare our minor. All of us have a part steeped in passion that we don't usually bring out when we are at work but, our passionate side or our weird side may be just what the innovation doctor ordered.


Our so called weirdness is rich with color, chock full of creative zeal and imbued with cutting edge uniqueness. Isn't it time to open the door and let our weirdness do some work in the light of day?


Take a ride on Manley's train of thought and read the the complete post.


As David Ogilvy once said: “We pursue knowledge the way a pig pursues truffles."

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Content Marketers Get More Readers with “Curb Appeal”

Content Marketers Get More Readers with “Curb Appeal” | Small Business On The Web | Scoop.it
A beautiful home has it's own "curb appeal". Content marketing can dress up your site, give it "curb appeal" and make it compelling and sharable.
craig daniels's insight:

Adding "curb appeal" to your content marketing efforts can increase not only readership but also loyalty. And isn't loyalty what we all want?

  • Is is a must-read
  • Is it relevant
  • Is it a quality presentation
  • Is it original
  • Do titles have pzazz


If readers drive by your content will they look twice?

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