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6 Ways to Get Your Tweets Noticed |

6 Ways to Get Your Tweets Noticed | | Small Business On The Web | Scoop.it
Do people pay attention to your tweets? This article shows six ways to improve your tweets and get noticed.
craig daniels's insight:

Twitter offers a great platform to get your business seen by more people and even more importantly connect with more people.


Check out this helpful post from SocialMediaExaminer for some really helpful tips on making your twitter experience better than ever.

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3 Twitter Engagement Tricks You Should Do Every Day (From The #1 Most Engaged Brand On Twitter)

3 Twitter Engagement Tricks You Should Do Every Day (From The #1 Most Engaged Brand On Twitter) | Small Business On The Web | Scoop.it
  What’s the most engaged brand on Twitter? If you’re like me, you might guess @Starbucks, or @NYTimes, or @Nike, or @NFL.


"So how did Hampton skyrocket past some of the most recognizable brands in the world to build the top commercial Twitter account?"

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Small Business & Social Media: A Marriage Made In Heaven or Hell?

Small Business & Social Media: A Marriage Made In Heaven or Hell? | Small Business On The Web | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.


"First of all, small business owners are being sold on the strategy of social by ‘experts’ who are trying to get them to pay to set up accounts,” Rubin says, talking, of course, of firms not unlike his own who manage social media platforms for businesses. “But more importantly, their expectations are being set up in the wrong way.” Set up, it seems, for failure."


"First up, if an expert or strategist tries to sell you on the notion that setting up a Facebook page or Twitter handle (or even a LinkedIn company page) will open the floodgates to an Internet’s worth of sales leads, they’re selling you some bad medicine. “it’s not going to cut it,” Rubin says."



craig daniels's insight:

The big thing being left out of conversation is Time. Small Businesses are not being told that gaining traction with Social Media takes time and that patience is the key.


It's hard for a small business to hear that they need to spend money on building a presence on social media but that they need to be patient and wait for results. No one wants to hear that you can't measure ROI in months or quarters when you first start out.


If you are a small business ask lots of questions and talk with other businesses about their experience before you hand over the cash to fund your social media strategy.


And check out this article so you'll know who you are talking to on social media.



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Businesses Take Note: Social Media Interest Dwindling Among Teens

Businesses Take Note: Social Media Interest Dwindling Among Teens | Small Business On The Web | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.


"Over the past year, the number of teens who deem Facebook as the most important social media site has dropped from more than 30 percent to just over 20 percent"

craig daniels's insight:

It's hard to keep up with all the data pouring in on a daily basis and understanding it poses a whole other set of problems. But these recent numbers are easy to understand.


At least in the short run teens are losing interest in FB and other social media properties as well. Small businesses need to take note of this and adjust their long term marketing strategy accordingly.

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A Hashtag How-To for Businesses

A Hashtag How-To for Businesses | Small Business On The Web | Scoop.it
If your company regularly uses Twitter, then you know how crucial hashtagging is to a successful social media campaign. But Twitter’s popular method of interest-driven communication
craig daniels's insight:

I love using Hashtags in Twitter but, i also use them randomly and not so randomly in other places as the mood strikes.


Small business should use at least one hashtag in every tweet they send as a way to define and broaden their message. Businesses can also benefit with coming up with their own hashtag campaign when they are running a campaign or special event.


A good rule is to not use more than two per tweet, using more clutters the users reading experience and runs the risk of you users thinking you are spamming them.

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Do Local Businesses Need Social Media?

Do Local Businesses Need Social Media? | Small Business On The Web | Scoop.it
In the past few weeks, I’ve been confronted multiple times by the question of whether social media is truly worthwhile for local businesses.


"Of course, just the fact that a service has a huge audience doesn’t automatically equate to worth in business promotions. For instance, a video game service isn’t going to be as worthwhile as a search engine where people are trying to research products and services, selecting the companies that provide them.

So, there’s a valid criticism that some social media services and the activities taking place on them will not lend themselves to some types of business promotions as readily as for others."

craig daniels's insight:

How we answer the question, "Do Local Businesses Need Social Media" depends to a great deal on our experience with social media. For some social media is seen as a cascading water fall where everyone can be part of the flow. Others tend to see social media as an endless climb up a dusty craggy mountain with the summit never in sight.


My own opinion is that for the most part local businesses should have some exposure on social media but should look at it as more of PR than Social. Oh sure there are exceptions but I think for the most part any business that sees itself as local is not in the near term going to develop a cost effective fan base within social media.

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5 Ways To Understand Twitter’s Power As A Marketing Tool

5 Ways To Understand Twitter’s Power As A Marketing Tool | Small Business On The Web | Scoop.it

"

1)  Understand how it is being used

Daisley said the three most common uses were on the sofa, on the move and in the moment and that brands had to target their communications to those as applicable. On the sofa he said Twitter was hugely strong as a second screen social media tool, whilst in the UK he said 80% of users access Twitter on their phones compared to 60% globally. Globally Twitter has an audience of 200 million and 10 million across Europe, he said."

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Twitter Sucks Long Live Twitter

Twitter Sucks Long Live Twitter | Small Business On The Web | Scoop.it
Sysomos, maker of social media analysis tools, looked at 1.2 billion tweets over a two-month period to analyze what happens after we publish our tweets to Twitter. Its research ...
craig daniels's insight:

A new study looked at 1.2 billion tweets and says only 6% of tweets get Retweets and if you don't get a retweet within the first 60 minutes your chance of getting a RT drops to less than a 6% chance... After an hour your chance of getting the hoped for RT is almost Zero.


So Twitter sucks, right? Well maybe not as bad as the numbers suggest. Engagement is both a game of numbers and of emotion. You probably already know how to get more quality followers but, do you know how to integrate emotion into your tweets?


People engage with tweets when something moves them. A tweet that is controversial, asks a question or makes a bold statement has a much better chance of being retweeted than a plain vanilla tweet telling us something that has no emotional hook.


Think about it, would you say Joan Jones publishes a new book or would you say Guess what? Health Expert Joan Jones has a new book out, it's great... Think about how your words look before you tweet.


Read the rest of the story Zero Replies

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Can I Get 55% More Traffic Than My Competitors? Answer: Yes You Can

Can I Get 55% More Traffic Than My Competitors? Answer: Yes You Can | Small Business On The Web | Scoop.it

"According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t."


"After publishing your blog articles, you should systematically distribute your content through several channels. The exact channel(s) which you should use will depend on your target market. Knowing exactly who you’re trying to reach and where they are on the web will make the process much more efficient."

craig daniels's insight:

I pumped up the title of this post for just one reason, small businesses needs to blog so they can engage their customers on a deeper level. Connecting with users by using compelling content is one of the tools most often avoided by small business and that is a huge shame because it works.


Blogging not only places content on your website giving users and search engines cues that you are involved in your business but blogging also gives you content to share on all your social connections. When you blog you can share a piece of it on FB, Google+, Twitter and all your social properties.


So what are you waiting for? Get Blogging today.

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A Great Twitter Content Strategy - 5 Tips

A Great Twitter Content Strategy - 5 Tips | Small Business On The Web | Scoop.it
5 Essential Elements Of A Great Twitter Content Strategy


"You may be a one-person social media shop, and so you’ll be tweeting on behalf of, well, yourself; or you might be part of a 12-person team representing a major brand. In either case, establish a clear ownership of your Twitter account, and identify other team members who might also participate in content creation, curation and engagement."

craig daniels's insight:

In spite of what some small businesses tell me Twitter is not useless nor is it just a version of a chat app. Twitter can be a proweful way for small business to promote to and communicate with their customers.


So what's the problem? Who in your business sends the Tweets and what will those Tweets say. Figure out those two steps and you are on your way.

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Blogs Outrank Social Networks for Influence: Are You Blogging?

Blogs Outrank Social Networks for Influence: Are You Blogging? | Small Business On The Web | Scoop.it
New Research: Here are the latest findings from Technorati’s 2013 Digital Influence Report that show “consumers are turning to blogs when looking to make a purchase.”


"According to the survey, 86% of influencers blog. Of these, 88% blog for themselves. Moreover, a majority of influencers (59%) don’t produce much content outside of blogs.


We’ve seen that trust is the currency of influence and that consumers are looking for “trusted digital friends” to give them advice on what to buy and where to go. That’s why bloggers who offer such advice are influential—because consumers trust their guidance."

craig daniels's insight:

It seems like blogs have been around forever and it may be that is why many small businesses pass them by when thinking about their marketing strategy. Well as this informative article points out blogs have influence that can't be denied.


A small business or even an individual entrepreneur need not be intimidated by the thought of spending hours everyday blogging. Today lots of options exist for creating and maintaining a blog, these include curation, guest bloggers, outsourcing, videos and other avenues a small business can travel when building a blog.


Twitter recently unveiled Vine.co, a 6 second video sharing site that promises to add new and exciting ways to promote your business. A business can insert a vine into a blog making the post more engaging.So jump into blogging, the old is new again.

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