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Twitter Sucks Long Live Twitter

Twitter Sucks Long Live Twitter | Small Business On The Web | Scoop.it
Sysomos, maker of social media analysis tools, looked at 1.2 billion tweets over a two-month period to analyze what happens after we publish our tweets to Twitter. Its research ...
craig daniels's insight:

A new study looked at 1.2 billion tweets and says only 6% of tweets get Retweets and if you don't get a retweet within the first 60 minutes your chance of getting a RT drops to less than a 6% chance... After an hour your chance of getting the hoped for RT is almost Zero.


So Twitter sucks, right? Well maybe not as bad as the numbers suggest. Engagement is both a game of numbers and of emotion. You probably already know how to get more quality followers but, do you know how to integrate emotion into your tweets?


People engage with tweets when something moves them. A tweet that is controversial, asks a question or makes a bold statement has a much better chance of being retweeted than a plain vanilla tweet telling us something that has no emotional hook.


Think about it, would you say Joan Jones publishes a new book or would you say Guess what? Health Expert Joan Jones has a new book out, it's great... Think about how your words look before you tweet.


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A Great Twitter Content Strategy - 5 Tips

A Great Twitter Content Strategy - 5 Tips | Small Business On The Web | Scoop.it
5 Essential Elements Of A Great Twitter Content Strategy


"You may be a one-person social media shop, and so you’ll be tweeting on behalf of, well, yourself; or you might be part of a 12-person team representing a major brand. In either case, establish a clear ownership of your Twitter account, and identify other team members who might also participate in content creation, curation and engagement."

craig daniels's insight:

In spite of what some small businesses tell me Twitter is not useless nor is it just a version of a chat app. Twitter can be a proweful way for small business to promote to and communicate with their customers.


So what's the problem? Who in your business sends the Tweets and what will those Tweets say. Figure out those two steps and you are on your way.

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