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Engage With Your Customers
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19 Headline Writing Tips for Viral Blog Posts

19 Headline Writing Tips for Viral Blog Posts | Small Business On The Web | Scoop.it
How do you write the catchiest, most compelling, super clickable headlines? Learn the secrets to headline writing with our 19 tips.
craig daniels's insight:

Catching a user's attention is a bit like catching a firefly with a jar, it can be done but you need to focus on what you're doing.


Titles can be scary, controversial, helpful or a combination of each, but titles can't be boring strings of words that you just throw together in order to finish your post or article.


I suggest writing the title before you write the post, doing it this way helps you to craft your post using the flavor of the great title you just wrote.

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Increase Your Engagement with Your Audience - Or Else

Increase Your Engagement with Your Audience - Or Else | Small Business On The Web | Scoop.it

 " At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video."


"The easiest way to cater to self interest and one of the best ways to start a conversation is to ask a question.  But you have to keep in mind that people have limited attention spans online and the easier you make it for them to answer, the more likely you are to get a response."

craig daniels's insight:

What gets your attention when you visit a website? Do you stay on a website because it has nice design and colors or because it gives you info you can use right now?


The question: How do I engage my audience goes back before the Flintstones were chiseling breaking news onto a stone tablet. And most of us still struggle with creating engaging titles and content.


In this post SEJ presents a series of 6 tips on how to master the craft of being seen and engaged with.

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Content Marketers Get More Readers with “Curb Appeal”

Content Marketers Get More Readers with “Curb Appeal” | Small Business On The Web | Scoop.it
A beautiful home has it's own "curb appeal". Content marketing can dress up your site, give it "curb appeal" and make it compelling and sharable.
craig daniels's insight:

Adding "curb appeal" to your content marketing efforts can increase not only readership but also loyalty. And isn't loyalty what we all want?

  • Is is a must-read
  • Is it relevant
  • Is it a quality presentation
  • Is it original
  • Do titles have pzazz


If readers drive by your content will they look twice?

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Headline Writing: What Tricks Do You Use?

Headline Writing: What Tricks Do You Use? | Small Business On The Web | Scoop.it

David Ogilvy started Ogilvy & Mather, one of the largest advertising agencies in the world." That very same David Ogi;vy said.


“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

craig daniels's insight:

In the above post Sean D'Souza lays out some powerful examples to explain the importance of Headline Writing. D'Souza is one of my favorite thinkers on the subject of headlines and I'm glad I came across this post and have the opportunity to share it.


I always suggest to clients that they fit their headlines into one of these 3 types.


  1. Ask A Question  ( What Do You Do?)
  2. Make It Controversial  ( Without A Doubt It's Wrong)
  3. Make A Statement ( A Is Better Than B)


You don't need to stuff your headlines with keywords or use any keywords if they don't fit. The object of a headline is to stop the reader in their tracks, to make them ask themselves a question. And sometimes the object is to shock the reader into wanting to read more. Shock does not mean offend directly but it could mean indirectly offend what they think is normal.


I also wrote a headline post you might find interesting titled A Blog Title Is Paramount To Success. it explores headlines more.

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