Content Marketing Success Can Be Found in the Niches | Small Business On The Web | Scoop.it
A target market is deliberately exclusive. That niche focus can compel consumers to identify with your brand. It's what gives you insight to speak to them so clearly. Find that niche focus to boost...


"It can be tempting to aim for everybody — particularly for mass-market brands. I’ve been in brand discussions where the target market was identified by writing all possible prospects on a white board as if we were cold-calling customers rather than trying to connect with them. Yet that broad approach can lead to a split personality that appeals to no one."