Small Business On The Web
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Engage With Your Customers
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Which Words Matter The Most When You Talk

Which Words Matter The Most When You Talk | Small Business On The Web | Scoop.it
Language like anything else can be hacked for greater effectiveness. Here are some techniques to make your wordsyour best tool at workmore powerful.
craig daniels's insight:

I often wonder if the words I'm using when I write are going to engage the reader or turn them off.


How do you approach this?

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Are You Doing Engagement Advertising?

Are You Doing Engagement Advertising? | Small Business On The Web | Scoop.it
In many ways modern advertising has come a long way since tobacco companies first introduced modern techniques in the 1920s to create mass demand to match the new mass production methods.


"For a long time, that was all we could do. It was all the technologies allowed. Fortunes were made by pushing ads into every conceivable media channel, trying to lure consumers into buying the advertised product. And it worked.


Over time consumers learned to mute TV commercials and ignore omnipresent billboards and magazine ads. They became jaded and cynical. We as marketers figured out new, more interesting ways to push our messages and it continued to work—for a while."

craig daniels's insight:

Has your business shifted its advertising from talking at your customers to Talking With Your customers?


Today advertising and promotion demand that you engage with your customer on their terms and not just yours. Seek out and talk with your customers, communicate and interact with them.

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