Oreo's "Dunk In The Dark" Strategy - Newsjacking Comes Of Age. | Small Business On The Web | Scoop.it
News organizations have always had to react to current events in real timeand increasingly brands are learning to operate in a similar way.

"there are several key themes that can be immediately leveraged from the “newsroom” approach that all brands can embrace now, to not only help engage audiences with breakthrough content, but more importantly, to ensure they remain an active and ongoing part of the cultural dialogue."