Small Business On The Web
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Neil Patel's Top Ten Rules of Success: Just Go Do It

Neil Patel's Top Ten Rules of Success: Just Go Do It | Small Business On The Web | Scoop.it
Neil Patel knows internet marketing. Here's his MBA short-course. Want to know how to become a successful entrepreneur? Find out in three minutes.
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Secret Formula to Web Success Revealed by Ev Williams

Secret Formula to Web Success Revealed by Ev Williams | Small Business On The Web | Scoop.it
The co-creator of Twitter and Blogger has decided that "the internet is simply a giant machine designed to give people what they want." Here's what this grand unified theory means and where it came from.
craig daniels's insight:

In his talk Williams paints a simple path for business to find success using the internet.


The key is to give people what they want and do it more conveniently than your competitors. "Remove extra steps from common activities."  is the key according to Williams.


The formula he lays out couldn't be more simple. “Take a human desire, preferably one that has been around for a really long time…Identify that desire and use modern technology to take out steps.”


So who is Ev Williams anyways and why should you care? He founded Blogger and was one of the co-founders of Twitter. Questions?

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It's Important To Fail

It's Important To Fail | Small Business On The Web | Scoop.it
A lot of us are afraid to fail. We believe it as a sign of weakness and can even come to regret ever taking that leap of faith. Well, contrary to this belief, a number of highly successful achievers often credit a failure or two, to their success.


"Failure is a type of freedom. Why? Because the worst has happened. Now, you can relax and rebuild your life. "

craig daniels's insight:

Many of us may not see the richness of experience when we are in the middle of failure but, the lessons from failure can set us free to reach for the stars and make our small business a success.


We can learn to balance our fear of failure with our desire for success.


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10 Keys to Entrepreneurial Happiness and Success

10 Keys to Entrepreneurial Happiness and Success | Small Business On The Web | Scoop.it
In the mad rush of running a business, we often forget what really matters. Here are ten keys to help you recenter.
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ELISA TANGKEARUNG's curator insight, November 21, 2013 10:24 AM

not mad...please belive that..

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What's The Secret Recipe for Viral Content Marketing Success?

What's The Secret Recipe for Viral Content Marketing Success? | Small Business On The Web | Scoop.it
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?


"What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice."

craig daniels's insight:

What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you.


Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success.


Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems.


Step 1: Understanding the truth about your competition


Step 2: Engagement is good, but viral is better


Step 3: Understanding what it means to “go viral"


Step 4: Creating content with a viral coefficient above 1


Step 5: Decreasing viral cycle time


Step 6: The limitations of virality and the importance of audience.


Step 7: Considerations for fractal virality


Take this with you: Be Willing To Fail

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