Small Business On The Web
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Need More Content From Your Company? Try a Decentralized Blogging Strategy

Need More Content From Your Company? Try a Decentralized Blogging Strategy | Small Business On The Web | Scoop.it
Need to squeeze more content out of your company? Try a decentralized blogging strategy!
craig daniels's insight:

Get more content by enlisting more employees to write some of the blog posts. Diversity of writing styles and outlooks will add flavor to the blog and show you customers lots of involvement.

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5 Important Components Of Social Media Content Strategy

5 Important Components Of Social Media Content Strategy | Small Business On The Web | Scoop.it
craig daniels's insight:

It's easy to get into a rhythm of doing things and forget to check if what we are doing is working.

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A Great Twitter Content Strategy - 5 Tips

A Great Twitter Content Strategy - 5 Tips | Small Business On The Web | Scoop.it
5 Essential Elements Of A Great Twitter Content Strategy


"You may be a one-person social media shop, and so you’ll be tweeting on behalf of, well, yourself; or you might be part of a 12-person team representing a major brand. In either case, establish a clear ownership of your Twitter account, and identify other team members who might also participate in content creation, curation and engagement."

craig daniels's insight:

In spite of what some small businesses tell me Twitter is not useless nor is it just a version of a chat app. Twitter can be a proweful way for small business to promote to and communicate with their customers.


So what's the problem? Who in your business sends the Tweets and what will those Tweets say. Figure out those two steps and you are on your way.

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Strategy, marketing, and technology are all intertwined

Strategy, marketing, and technology are all intertwined | Small Business On The Web | Scoop.it

"Strategy, marketing, and technology are all intertwined. To reference the How to Draw an Owl post from Seth Godin that Joe and Robert mention later in their podcast, the reality is more complex than just drawing two circles."

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Why You Need A Strategy That Is Social, Not A Social Media Strategy

Why You Need A Strategy That Is Social, Not A Social Media Strategy | Small Business On The Web | Scoop.it

"Brands, big businesses, small businesses that are planning to move into the social media space have one big problem – they are already there! Customers, arbitrators, critics, detractors and others talk about brands, products, services and their experiences – the way they see it."

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